{"id":98,"date":"2016-11-14T12:00:00","date_gmt":"2016-11-14T12:00:00","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=98"},"modified":"2020-01-21T09:58:30","modified_gmt":"2020-01-21T09:58:30","slug":"3-ways-to-gain-market-share-from-otas","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2016\/11\/3-ways-to-gain-market-share-from-otas\/","title":{"rendered":"3 ways to gain market share from OTAs"},"content":{"rendered":"
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The online travel agents are becoming more powerful day-by-day and they are eating others lunch, especially of hoteliers. The more powerful OTA means higher commission for hotels that lead to lower profit for the hotels and this has become the pain points or bottlenecks for the hoteliers. This is the high time for the hotels to take action to gain market share from the OTA\u2019s to retain their profit percentage. In this case hoteliers are left with two choices either to increase their room rate to maintain their profit or to find out other way where they can increase direct booking maintaining a fair balance with OTAs to get maximum outcome from their revenue strategy. Since hotel business is very price sensitive the first option is little difficult to implement in this competitive market – if a hotel increases its room rate then they may not get business at all. Now the hoteliers are left with the second option and they can better think of increasing direct booking coming from their Brand.com.<\/span><\/div>\n
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In last couple of years I\u2019ve been constantly reviewing how the hospitality industry is changing and how hoteliers are looking into more direct business. Here in this article I\u2019d like to suggest three ways in which the hotelier can gain market share from the OTA\u2019s.<\/o:p><\/span>

<\/span><\/span>User driven design:<\/b><\/span><\/span>
Responsive Design:<\/b> You should have a responsive website which should be used in mobile because now a day\u2019s most of the people only use mobile for doing their hotel booking. <\/span><\/span>
Content Marketing:<\/b> The content is powerful. The photo gallery, room details are something what a user look for and content drives new traffic from the search engine. A website with good and organised content always drives more traffic to your website that can convert your potential guest to loyal customers.<\/span><\/span><\/div>\n
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Website- Your Best Salesman<\/span><\/b><\/o:p><\/span><\/div>\n
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Your hotel website is your sales conversion engine. You should design your website in a manner where it will help you to increase your look-to-book ratio. The increase in look-to-book ratio means more sales and your attempt should try to convert each of the visitors as your potential customers. For doing this you need to keep few things in mind: <\/span><\/p>\n