{"id":879,"date":"2019-05-03T10:45:40","date_gmt":"2019-05-03T10:45:40","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=879"},"modified":"2020-01-28T10:50:54","modified_gmt":"2020-01-28T10:50:54","slug":"the-week-that-was-may-2019-week-1","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2019\/05\/the-week-that-was-may-2019-week-1\/","title":{"rendered":"The Week, That Was \u2013 May 2019 Week 1"},"content":{"rendered":"<p>In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand \u2013 picked news on latest industry perspectives and some general updates. Read on!!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-880\" src=\"https:\/\/erevmax.com\/blog\/wp-content\/uploads\/2019\/06\/0-8.jpg\" alt=\"\" width=\"847\" height=\"720\" \/><\/p>\n<p><strong>eRevMax expands in Mexico with Grupo Hotelero Santa Fe<\/strong><\/p>\n<p><a href=\"http:\/\/gsf-hotels.com\/\">Grupo Hotelero Santa Fe<\/a>\u00a0(GHSF), one of the leading Mexican hotel companies, has put its trust in award-winning RateTiger\u00a0<a href=\"https:\/\/www.erevmax.com\/travel-solutions\/hotel-channel-manager.html\">Channel Manager<\/a>\u00a0and Price Shopping solutions to grow its online business.<\/p>\n<p><a href=\"https:\/\/www.erevmax.com\/ratetiger-news\/ratetiger-news-archive\/apr2019-erevmax-expands-mexico-with-grupo-hotelero-santa.html\">https:\/\/www.erevmax.com\/ratetiger-news\/ratetiger-news-archive\/apr2019-erevmax-expands-mexico-with-grupo-hotelero-santa.html<\/a><\/p>\n<p><strong>How to train staff on distribution channel conversion<\/strong><\/p>\n<p>Front-desk employees have the power to encourage known regular guests to book direct. Here are some tips on how to help train your front-line staff on increasing conversions.<\/p>\n<p><a href=\"http:\/\/www.hotelnewsnow.com\/Articles\/294917\/How-to-train-staff-on-distribution-channel-conversion\">http:\/\/www.hotelnewsnow.com\/Articles\/294917\/How-to-train-staff-on-distribution-channel-conversion<\/a><\/p>\n<p><strong>How OTAs optimize conversion across the customer journey<\/strong><\/p>\n<p>According to the latest Travelport research, 64% of travelers who have researched a trip with an OTA, but did not go on to book, say they prefer to book with suppliers.<\/p>\n<p><a href=\"https:\/\/www.phocuswire.com\/Optimize-conversions-across-customer-journey\">https:\/\/www.phocuswire.com\/Optimize-conversions-across-customer-journey<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Facebook bid multipliers for hotels<\/strong><\/p>\n<p>Bid multipliers enable the use of complex, customized bidding strategies without the need to create several different ad sets with relatively small audiences.<\/p>\n<p><a href=\"https:\/\/koddi.com\/facebook-bid-multipliers-for-hotels\/\">https:\/\/koddi.com\/facebook-bid-multipliers-for-hotels\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Research sheds new light on the impact Airbnb has on the hospitality industry<\/strong><\/p>\n<p>The findings suggest that in some cases, the presence of Airbnb can help attract more demand in some markets while challenging the traditional hotel pricing strategies.<\/p>\n<p><a href=\"https:\/\/www.hotel-online.com\/press_releases\/release\/airbnb-v.-hotels-new-research-sheds-light-on-how-they-can-compete-and-benef#When:17:22:28Z\">https:\/\/www.hotel-online.com\/press_releases\/release\/airbnb-v.-hotels-new-research-sheds-light-on-how-they-can-compete-and-benef#When:17:22:28Z<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Trivago greatly increases its participation in Google Hotels<\/strong><\/p>\n<p>Buying Google Hotel Ads, which places an advertiser\u2019s hotel rates in Google Search, Maps, and Google Assistant, gives Trivago higher visibility around the world, Chief Financial Officer Axel Hefer told analysts Wednesday during Trivago\u2019s first quarter earnings call.<\/p>\n<p><a href=\"https:\/\/skift.com\/2019\/05\/01\/google-hotels-prompts-trivago-to-increase-advertising-in-50-global-markets\/\">https:\/\/skift.com\/2019\/05\/01\/google-hotels-prompts-trivago-to-increase-advertising-in-50-global-markets\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Amadeus: Hotels shift from transactional to experiential paradigm predicted within five years<\/strong><\/p>\n<p>Replacing legacy technology with cloud-based system will enable the hotel sector to transitioning from a transactional to an experiential relationship with its customers.<\/p>\n<p><a href=\"https:\/\/www.travolution.com\/articles\/111188\/hotels-shift-from-transactional-to-experiential-paradigm-predicted-within-five-years\">https:\/\/www.travolution.com\/articles\/111188\/hotels-shift-from-transactional-to-experiential-paradigm-predicted-within-five-years<\/a><\/p>\n<p><strong>10 Great Mother\u2019s Day Campaigns to Draw Inspiration From<\/strong><\/p>\n<p>Mother&#8217;s Day marketing paradoxically can be both easy and difficult for brands. To stand out, a campaign either must execute perfectly on the standard approaches or add an original twist. What do these sorts of exceptional takes on Mother&#8217;s Day look like? Here are ten campaigns from previous years that every marketer can draw inspiration from.<\/p>\n<p><a href=\"https:\/\/www.hospitalitynet.org\/opinion\/4093126.html\">https:\/\/www.hospitalitynet.org\/opinion\/4093126.html<\/a><\/p>\n<p>Connect with us for your connectivity needs to make the most of online revenue-\u00a0<a href=\"https:\/\/goo.gl\/3gKUJZ\"><strong>https:\/\/goo.gl\/3gKUJZ<\/strong><\/a><\/p>\n<p>Thanks and have a good day!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand \u2013 picked news on latest industry perspectives and some general updates. Read on!! eRevMax expands in Mexico with Grupo Hotelero Santa Fe Grupo Hotelero Santa Fe\u00a0(GHSF), one of the leading Mexican &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/erevmax.com\/blog\/index.php\/2019\/05\/the-week-that-was-may-2019-week-1\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Week, That Was \u2013 May 2019 Week 1&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1007],"tags":[78,40,297,112,55,17,889,927,922,14,935,72],"class_list":["post-879","post","type-post","status-publish","format-standard","hentry","category-industry-news","tag-distribution","tag-erevmax","tag-events","tag-hospitality","tag-hotels","tag-liveos","tag-online-hotel-channel-manager","tag-online-hotel-distribution-system","tag-property-management-systems","tag-ratetiger","tag-revpar-and-profitability","tag-travel"],"_links":{"self":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=879"}],"version-history":[{"count":0,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/879\/revisions"}],"wp:attachment":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}