{"id":87,"date":"2017-03-30T05:19:00","date_gmt":"2017-03-30T05:19:00","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=87"},"modified":"2020-01-21T09:57:44","modified_gmt":"2020-01-21T09:57:44","slug":"three-things-hotels-should-not-ignore","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2017\/03\/three-things-hotels-should-not-ignore\/","title":{"rendered":"Three Things Hotels Should Not Ignore"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">\n<div style=\"text-align: left;\"><!--[if gte mso 9]><xml> <o:OfficeDocumentSettings>  <o:AllowPNG\/> <\/o:OfficeDocumentSettings><\/xml><![endif]--><\/div>\n<div style=\"text-align: left;\"><!--[if gte mso 9]><xml> <w:WordDocument>  <w:View>Normal<\/w:View>  <w:Zoom>0<\/w:Zoom>  <w:TrackMoves\/>  <w:TrackFormatting\/>  <w:PunctuationKerning\/>  <w:ValidateAgainstSchemas\/>  <w:SaveIfXMLInval>false<\/w:SaveIfXMLInvalid>  <w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>  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SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Hashtag\"\/> <\/w:LatentStyles><\/xml><![endif]--><!--[if gte mso 10]><![endif]--><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\"><span style=\"font-family: &quot;lato&quot; , sans-serif;\">Th<\/span>e world of hospitality and travel has entered a new era of growth and transformation. Global business travel spending hit a record-breaking $1.2 trillion in 2015, up by five percent from the previous year. Healthy booking growth is forecasted to continue across the leisure and business fronts in 2017, but the spoils are not guaranteed to travel\u2019s biggest or most-well-known brands. Here I find three most prominent things hotels SHOULD NOT ignore in 2017<span style=\"font-family: &quot;lato&quot; , sans-serif;\"> &#8211;<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<ul style=\"text-align: left;\">\n<li><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"background-color: white;\"><b><span style=\"font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">RMS&nbsp; <\/span><span style=\"font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">&nbsp;<\/span><\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<p><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"background-color: white;\"><b><\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<li><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"background-color: white;\"><b><span style=\"font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">Social Media&nbsp;<\/span><span style=\"font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">&nbsp;<\/span><\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<p><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"background-color: white;\"><b><\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<li><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"background-color: white;\"><b><span style=\"font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">Reviews&nbsp; <\/span><\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<div style=\"text-align: left;\"><!--[if gte mso 9]><xml> <w:WordDocument>  <w:View>Normal<\/w:View>  <w:Zoom>0<\/w:Zoom>  <w:TrackMoves\/>  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<m:intLim m:val=\"subSup\"\/>   <m:naryLim m:val=\"undOvr\"\/>  <\/m:mathPr><\/w:WordDocument><\/xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState=\"false\" DefUnhideWhenUsed=\"false\"   DefSemiHidden=\"false\" DefQFormat=\"false\" DefPriority=\"99\"   LatentStyleCount=\"374\">  <w:LsdException Locked=\"false\" Priority=\"0\" QFormat=\"true\" Name=\"Normal\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 7\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 8\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 9\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 5\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 6\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 7\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 8\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 9\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" Name=\"toc 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" Name=\"toc 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" Name=\"toc 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" Name=\"toc 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" Name=\"toc 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" Name=\"toc 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" Name=\"toc 7\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" Name=\"toc 8\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" Name=\"toc 9\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Normal Indent\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"footnote text\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"annotation text\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"header\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"footer\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index heading\"\/>  <w:LsdException Locked=\"false\" Priority=\"35\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"caption\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"table of figures\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"envelope address\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"envelope return\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"footnote reference\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"annotation reference\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"line number\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"page number\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"endnote reference\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"endnote text\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"table of authorities\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"macro\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"toa heading\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Bullet\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Number\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List 5\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Bullet 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Bullet 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Bullet 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Bullet 5\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Number 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Number 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Number 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Number 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"10\" QFormat=\"true\" Name=\"Title\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Closing\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Signature\"\/>  <w:LsdException Locked=\"false\" Priority=\"1\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" Name=\"Default Paragraph Font\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text Indent\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Continue\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Continue 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Continue 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Continue 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Continue 5\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Message Header\"\/>  <w:LsdException Locked=\"false\" Priority=\"11\" QFormat=\"true\" Name=\"Subtitle\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Salutation\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Date\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text First Indent\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text First Indent 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Note Heading\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text Indent 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text Indent 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Block Text\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Hyperlink\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"FollowedHyperlink\"\/>  <w:LsdException Locked=\"false\" Priority=\"22\" QFormat=\"true\" Name=\"Strong\"\/>  <w:LsdException Locked=\"false\" Priority=\"20\" QFormat=\"true\" Name=\"Emphasis\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Document Map\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Plain Text\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"E-mail Signature\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"HTML Top of Form\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"HTML Bottom of Form\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Normal (Web)\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"HTML Acronym\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"HTML Address\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"HTML Cite\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"HTML Code\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"HTML Definition\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"HTML Keyboard\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"HTML Preformatted\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"HTML Sample\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"HTML Typewriter\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"HTML Variable\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Normal Table\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"annotation subject\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"No List\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Outline List 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Outline List 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Outline List 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Simple 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Simple 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Simple 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Classic 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Classic 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Classic 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Classic 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Colorful 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Colorful 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Colorful 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Columns 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Columns 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Columns 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Columns 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Columns 5\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Grid 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Grid 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Grid 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Grid 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Grid 5\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Grid 6\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Grid 7\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Grid 8\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 5\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 6\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 7\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 8\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table 3D effects 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table 3D effects 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table 3D effects 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Contemporary\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Elegant\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Professional\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Subtle 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Subtle 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Web 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Web 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Web 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Balloon Text\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" Name=\"Table Grid\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Theme\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" Name=\"Placeholder Text\"\/>  <w:LsdException Locked=\"false\" Priority=\"1\" QFormat=\"true\" Name=\"No Spacing\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" Name=\"Revision\"\/>  <w:LsdException Locked=\"false\" Priority=\"34\" QFormat=\"true\"    Name=\"List Paragraph\"\/>  <w:LsdException Locked=\"false\" Priority=\"29\" QFormat=\"true\" Name=\"Quote\"\/>  <w:LsdException Locked=\"false\" Priority=\"30\" QFormat=\"true\"    Name=\"Intense Quote\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"19\" QFormat=\"true\"    Name=\"Subtle Emphasis\"\/>  <w:LsdException Locked=\"false\" Priority=\"21\" QFormat=\"true\"    Name=\"Intense Emphasis\"\/>  <w:LsdException Locked=\"false\" Priority=\"31\" QFormat=\"true\"    Name=\"Subtle Reference\"\/>  <w:LsdException Locked=\"false\" Priority=\"32\" QFormat=\"true\"    Name=\"Intense Reference\"\/>  <w:LsdException Locked=\"false\" Priority=\"33\" QFormat=\"true\" Name=\"Book Title\"\/>  <w:LsdException Locked=\"false\" Priority=\"37\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" Name=\"Bibliography\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"TOC Heading\"\/>  <w:LsdException Locked=\"false\" Priority=\"41\" Name=\"Plain Table 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"42\" Name=\"Plain Table 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"43\" Name=\"Plain Table 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"44\" Name=\"Plain Table 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"45\" Name=\"Plain Table 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"40\" Name=\"Grid Table Light\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\" Name=\"Grid Table 1 Light\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\" Name=\"Grid Table 6 Colorful\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\" Name=\"Grid Table 7 Colorful\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"Grid Table 1 Light Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"Grid Table 6 Colorful Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"Grid Table 7 Colorful Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"Grid Table 1 Light Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"Grid Table 6 Colorful Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"Grid Table 7 Colorful Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"Grid Table 1 Light Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"Grid Table 6 Colorful Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"Grid Table 7 Colorful Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"Grid Table 1 Light Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"Grid Table 6 Colorful Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"Grid Table 7 Colorful Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"Grid Table 1 Light Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"Grid Table 6 Colorful Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"Grid Table 7 Colorful Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"Grid Table 1 Light Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"Grid Table 2 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"Grid Table 3 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"Grid Table 4 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"Grid Table 5 Dark Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"Grid Table 6 Colorful Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"Grid Table 7 Colorful Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\" Name=\"List Table 1 Light\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\" Name=\"List Table 6 Colorful\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\" Name=\"List Table 7 Colorful\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"46\"    Name=\"List Table 1 Light Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"47\" Name=\"List Table 2 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"48\" Name=\"List Table 3 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"49\" Name=\"List Table 4 Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 6\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Mention\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Smart Hyperlink\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Hashtag\"\/> <\/w:LatentStyles><\/xml><![endif]--><!--[if gte mso 10]><![endif]--><\/div>\n<h3 style=\"text-align: left;\"> <\/h3>\n<h3 style=\"line-height: normal; text-align: justify;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><b><span style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">Revenue Management Systems<\/span><\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/h3>\n<div style=\"line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span lang=\"EN\" style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">RMS\u2019s are getting stronger day-by-day. The data sets are increasing every day. As the primary job of RMS is to forecast the future rates and for this they need past and current data. RMS companies get data from different sources and different places and based on that they do forecasting of future rates. At present the cost of data storage is low and processing has increased. As the amount of data is increasing day by day, hence they are getting more clear insights of hotel\u2019s revenue management and forecasting is becoming more accurate&nbsp; and precise. This is also one of the major reasons why the demand for RMSs has gone up. Almost all the big properties are using a Revenue Management system or rate recommendation tool today.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><br \/><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span lang=\"EN\" style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">&nbsp; <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><a href=\"https:\/\/1.bp.blogspot.com\/-Md8cCIF22XE\/WNyTxUU3mnI\/AAAAAAAABcI\/pgtZHvKbO608xfQaDhs_wEyp07aSzkRrwCPcB\/s1600\/olu-eletu-13086.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"422\" src=\"https:\/\/1.bp.blogspot.com\/-Md8cCIF22XE\/WNyTxUU3mnI\/AAAAAAAABcI\/pgtZHvKbO608xfQaDhs_wEyp07aSzkRrwCPcB\/s640\/olu-eletu-13086.jpg\" width=\"640\" \/><\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<h3><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span lang=\"EN\" style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\"><\/p>\n<div style=\"line-height: normal; text-align: justify; vertical-align: baseline;\"><b><span style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">Social Media<\/span><\/b><\/div>\n<p><\/span><\/span><\/span><\/span><\/span><\/span><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span lang=\"EN\" style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\"><\/span><\/span><\/span><\/span><\/span><\/span><\/h3>\n<div style=\"line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span lang=\"EN\" style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\"> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"background: white none repeat scroll 0% 0%; line-height: normal; text-align: justify; vertical-align: baseline;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: black; font-size: 12.0pt;\">Your hotel&nbsp;needs social networks&nbsp;because it\u2019s a unique opportunity to&nbsp;<b><span style=\"border: 1pt none; padding: 0cm;\">stand out of the crowd <\/span><\/b><span style=\"border: 1pt none; padding: 0cm;\">of<\/span> big chains, and achieve a greater&nbsp;number of followers. The number&nbsp;of hotels that&nbsp;are&nbsp;on Facebook and Twitter&nbsp;is growing every day; this is why you must join these platforms to compete with your rivals.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"background: white none repeat scroll 0% 0%; line-height: normal; text-align: justify; vertical-align: baseline;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><br \/><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"background: white none repeat scroll 0% 0%; line-height: normal; text-align: justify; vertical-align: baseline;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: black; font-size: 12.0pt;\">The&nbsp;<b><span style=\"border: 1pt none; padding: 0cm;\">challenge&nbsp;<\/span>for hoteliers<\/b>&nbsp;lies in how to influence their customers to share positive reviews on social networks and convert potential prospects into future guests.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"background: white none repeat scroll 0% 0%; line-height: normal; text-align: justify; vertical-align: baseline;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: black;\"><span style=\"background: white none repeat scroll 0% 0%; font-size: small;\">Things have changed over the last ten years &#8211; today we are in an era of &#8216;now&#8217;. Consumers&nbsp;have evolved and become&nbsp;smarter \u2013 always connected to the Internet, everywhere.<\/span><\/span><span style=\"color: black; font-size: 12.0pt;\"><span style=\"font-size: small;\"> <\/span>With the&nbsp;emergence of modern technologies&nbsp;and social networking, consumer taste and behavior have&nbsp;been changing&nbsp;and they have become very powerful.&nbsp;Consumers are taking decisions and&nbsp;dictating the&nbsp;reputation&nbsp;of an establishment.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"background: white none repeat scroll 0% 0%; line-height: normal; text-align: justify; vertical-align: baseline;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><br \/><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"background: white none repeat scroll 0% 0%; line-height: normal; text-align: justify; vertical-align: baseline;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">With the advent of&nbsp;smartphones&nbsp;and mobile devices,&nbsp;consumers&nbsp;have easy access to platform through which they can make or break a hotel&#8217;s reputation through their comments and reviews. Today&#8217;s consumers are exper<\/span><span style=\"background: white none repeat scroll 0% 0%;\">t&nbsp;<span style=\"color: black;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\">in communication &#8211; they are a&nbsp;content generator reaching millions of people through their social profiles on Facebook, Twitter, Blog etc.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"background: white none repeat scroll 0% 0%; line-height: normal; text-align: justify; vertical-align: baseline;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><br \/><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><a href=\"https:\/\/3.bp.blogspot.com\/-8VhEWsbCUD0\/WNyUVqM3kGI\/AAAAAAAABcE\/FQ6Ly3Omacg8p7MVFJ31DlAFpptVC3XoQCPcB\/s1600\/william-iven-19844.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"424\" src=\"https:\/\/3.bp.blogspot.com\/-8VhEWsbCUD0\/WNyUVqM3kGI\/AAAAAAAABcE\/FQ6Ly3Omacg8p7MVFJ31DlAFpptVC3XoQCPcB\/s640\/william-iven-19844.jpg\" width=\"640\" \/><\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"background: white none repeat scroll 0% 0%; line-height: normal; text-align: justify; vertical-align: baseline;\"><!--[if gte mso 9]><xml> <o:OfficeDocumentSettings>  <o:AllowPNG\/> <\/o:OfficeDocumentSettings><\/xml><![endif]--><\/div>\n<div style=\"background: white none repeat scroll 0% 0%; line-height: normal; text-align: justify; vertical-align: baseline;\"><!--[if gte mso 9]><xml> <w:WordDocument>  <w:View>Normal<\/w:View>  <w:Zoom>0<\/w:Zoom>  <w:TrackMoves\/>  <w:TrackFormatting\/>  <w:PunctuationKerning\/>  <w:ValidateAgainstSchemas\/>  <w:SaveIfXMLInval>false<\/w:SaveIfXMLInvalid>  <w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>  <w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>  <w:DoNotPromoteQF\/>  <w:LidThemeOther>EN-IN<\/w:LidThemeOther>  <w:LidThemeAsian>EN-GB<\/w:LidThemeAsian>  <w:LidThemeComplexScript>AR-SA<\/w:LidThemeComplexScript>  <w:Compatibility>   <w:BreakWrappedTables\/>   <w:SnapToGridInCell\/>   <w:WrapTextWithPunct\/>   <w:UseAsianBreakRules\/>   <w:DontGrowAutofit\/>   <w:SplitPgBreakAndParaMark\/>   <w:EnableOpenTypeKerning\/>   <w:DontFlipMirrorIndents\/>   <w:OverrideTableStyleHps\/>  <\/w:Compatibility>  <m:mathPr>   <m:mathFont m:val=\"Cambria Math\"\/>   <m:brkBin m:val=\"before\"\/>   <m:brkBinSub m:val=\"&#45;-\"\/>   <m:smallFrac m:val=\"off\"\/>   <m:dispDef\/>   <m:lMargin m:val=\"0\"\/>   <m:rMargin m:val=\"0\"\/>   <m:defJc m:val=\"centerGroup\"\/>   <m:wrapIndent m:val=\"1440\"\/>   <m:intLim m:val=\"subSup\"\/>   <m:naryLim m:val=\"undOvr\"\/>  <\/m:mathPr><\/w:WordDocument><\/xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState=\"false\" DefUnhideWhenUsed=\"false\"   DefSemiHidden=\"false\" DefQFormat=\"false\" DefPriority=\"99\"   LatentStyleCount=\"374\">  <w:LsdException Locked=\"false\" Priority=\"0\" QFormat=\"true\" Name=\"Normal\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 7\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 8\"\/>  <w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"heading 9\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 5\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 6\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 7\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 8\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index 9\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" Name=\"toc 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" 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Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"footnote text\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"annotation text\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"header\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"footer\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"index heading\"\/>  <w:LsdException Locked=\"false\" Priority=\"35\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" QFormat=\"true\" Name=\"caption\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"table of figures\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"envelope address\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"envelope return\"\/>  <w:LsdException 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SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Bullet\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Number\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List 5\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Bullet 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Bullet 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Bullet 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Bullet 5\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Number 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Number 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Number 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Number 5\"\/>  <w:LsdException Locked=\"false\" Priority=\"10\" QFormat=\"true\" Name=\"Title\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Closing\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Signature\"\/>  <w:LsdException Locked=\"false\" Priority=\"1\" SemiHidden=\"true\"    UnhideWhenUsed=\"true\" Name=\"Default Paragraph Font\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text Indent\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Continue\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Continue 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Continue 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Continue 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"List Continue 5\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Message Header\"\/>  <w:LsdException Locked=\"false\" Priority=\"11\" QFormat=\"true\" Name=\"Subtitle\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Salutation\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Date\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text First Indent\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text First Indent 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Note Heading\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text Indent 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Body Text Indent 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Block Text\"\/>  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Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Simple 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Classic 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Classic 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Classic 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Classic 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Colorful 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Colorful 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Colorful 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Columns 1\"\/>  <w:LsdException Locked=\"false\" 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UnhideWhenUsed=\"true\"    Name=\"Table Grid 6\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Grid 7\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Grid 8\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 4\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 5\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 6\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table List 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<w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Web 1\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Web 2\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Web 3\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Balloon Text\"\/>  <w:LsdException Locked=\"false\" Priority=\"39\" Name=\"Table Grid\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Table Theme\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" Name=\"Placeholder Text\"\/>  <w:LsdException Locked=\"false\" Priority=\"1\" QFormat=\"true\" Name=\"No Spacing\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 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Priority=\"69\" Name=\"Medium Grid 3 Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 1\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 2\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 3\"\/>  <w:LsdException Locked=\"false\" Priority=\"60\" Name=\"Light Shading Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"61\" Name=\"Light List Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"62\" Name=\"Light Grid Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"63\" Name=\"Medium Shading 1 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"64\" Name=\"Medium Shading 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"65\" Name=\"Medium List 1 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"66\" Name=\"Medium List 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"67\" Name=\"Medium Grid 1 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"68\" Name=\"Medium Grid 2 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"69\" Name=\"Medium Grid 3 Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"70\" Name=\"Dark List Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"71\" Name=\"Colorful Shading Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"72\" Name=\"Colorful List Accent 4\"\/>  <w:LsdException Locked=\"false\" Priority=\"73\" Name=\"Colorful Grid Accent 4\"\/>  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Locked=\"false\" Priority=\"50\" Name=\"List Table 5 Dark Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"51\"    Name=\"List Table 6 Colorful Accent 6\"\/>  <w:LsdException Locked=\"false\" Priority=\"52\"    Name=\"List Table 7 Colorful Accent 6\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Mention\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Smart Hyperlink\"\/>  <w:LsdException Locked=\"false\" SemiHidden=\"true\" UnhideWhenUsed=\"true\"    Name=\"Hashtag\"\/> <\/w:LatentStyles><\/xml><![endif]--><!--[if gte mso 10]><![endif]--> <\/div>\n<h3 style=\"line-height: normal; text-align: justify; vertical-align: baseline;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><b><span style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">Reviews<\/span><\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/h3>\n<div style=\"line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; vertical-align: baseline;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">Now-a-days all potential buyers routinely sort through search results by customer reviews and star ratings before making a final buying decision. Things work in a similar manner in the hospitality industry. A recent research shows that more than 61% of vacationers now trust online reviews.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; vertical-align: baseline;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><br \/><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; vertical-align: baseline;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">In another survey, 79% of hotel customers said that a good response to a bad review reassures them whereas, 78% of hotel customers said that a good response to a good review makes them think highly of the hotel.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; vertical-align: baseline;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><br \/><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; vertical-align: baseline;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">Following things hotelier should do to manage their hotel reviews:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">&#8211; <b>Maintain Active Presence on Review Sites<\/b>: Set your accounts on various review sites, such as Yelp, BBB, City Search, Angie&#8217;s List, etc.<\/p>\n<p>&#8211; <b>Create a Detailed Listing<\/b>:&nbsp; Hotelier should make themselves available over different platform and should select their descriptive categories carefully.<\/p>\n<p>&#8211; <b>Go on Social Media<\/b>: Be on Twitter, Facebook, and other social media channels without being reluctant to encourage people to follow you on Yelp, TripAdvisor, or other review channels.<\/p>\n<p>&#8211; <b>Ask for review during Checkout<\/b>: Be responsive during guest checkout and learn about what your guests feel about your hotel service when their memories are still fresh. If you receive a &#8216;yes&#8217;, encourage them to write about you to help future customers. <\/p>\n<p>&#8211; <b>Make the process Easy<\/b>: Simplify the process of leaving a review or feedback.&nbsp;<\/span><\/span><\/span><\/span><\/span><\/span><\/span><br \/><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\"><br \/><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">Internet and social media has empowered the consumers with information and changed their purchasing behavior. If earlier they consulted their friends and relatives, today they have millions to consult and take suggestions from. &nbsp;<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><br \/><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">More than 90 percent of questions posted to TripAdvisor&#8217;s English-speaking forums are replied to by other travelers within 24 hours. Facebook has over 500 million active users, and TripAdvisor receives over 50 million unique visitors every month.&nbsp;<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><br \/><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;\"><span style=\"color: #444444;\"><span style=\"font-size: small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: #444444;\"><span style=\"font-size: x-small;\"><span style=\"font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif;\"><span style=\"color: black; font-family: &quot;lato&quot; , sans-serif; font-size: 12.0pt;\">As we move towards the age of consumer controlled brand conversations, hotels need to integrate customer feedback into their business approach and strategy planning. Ignoring the power of social media would be suicidal for hotels.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n<div style=\"text-align: left;\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The world of hospitality and travel has entered a new era of growth and transformation. Global business travel spending hit a record-breaking $1.2 trillion in 2015, up by five percent from the previous year. Healthy booking growth is forecasted to continue across the leisure and business fronts in 2017, but the spoils are not guaranteed &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/erevmax.com\/blog\/index.php\/2017\/03\/three-things-hotels-should-not-ignore\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Three Things Hotels Should Not Ignore&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1006,1005,1004],"tags":[202,208,203,266,263,264,262,265,261,267],"class_list":["post-87","post","type-post","status-publish","format-standard","hentry","category-business-analytics","category-hotel-pricing","category-market-report","tag-guest-review","tag-guest-review-analysis","tag-guest-review-management","tag-rms","tag-rms-data","tag-social-channels","tag-social-commerce","tag-social-media","tag-social-media-strategies","tag-social-travel"],"_links":{"self":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":0,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"wp:attachment":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}