{"id":514,"date":"2018-07-13T09:37:16","date_gmt":"2018-07-13T09:37:16","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=514"},"modified":"2020-01-28T10:48:11","modified_gmt":"2020-01-28T10:48:11","slug":"the-week-that-was-july-2018-week-2","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2018\/07\/the-week-that-was-july-2018-week-2\/","title":{"rendered":"The Week, That Was \u2013 July 2018 Week 2"},"content":{"rendered":"<p style=\"text-align: left;\">In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand \u2013 picked news on latest industry perspectives and some general updates. Read on!!<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-515\" src=\"https:\/\/erevmax.com\/blog\/wp-content\/uploads\/2018\/07\/lobby-797961_960_720.jpg\" alt=\"\" width=\"960\" height=\"720\" \/><\/p>\n<p><strong>eRevMax completes integration with Argentinian Booking Engine<\/strong><\/p>\n<p>We are glad to introduce our new Argentina based <a href=\"https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=%23BookingEngine&amp;origin=HASH_TAG_FROM_FEED\">Booking Engine<\/a> partner \u2013\u00a0 Div-it. Connect and manage your hotel booking engine via\u00a0 <a href=\"https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=%23RateTiger&amp;origin=HASH_TAG_FROM_FEED\">RateTiger<\/a> and <a href=\"https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=%23Connect&amp;origin=HASH_TAG_FROM_FEED\">Connect<\/a> platforms for <a href=\"https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=%23seamless&amp;origin=HASH_TAG_FROM_FEED\">seamless<\/a> <a href=\"https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=%23channelmanagement&amp;origin=HASH_TAG_FROM_FEED\">channel management<\/a>.<\/p>\n<p><a href=\"https:\/\/www.erevmax.com\/ratetiger-news\/ratetiger-news-archive\/july2018-erevmax-integration-with-argentinian-booking-engine.html\">https:\/\/www.erevmax.com\/ratetiger-news\/ratetiger-news-archive\/july2018-erevmax-integration-with-argentinian-booking-engine.html<\/a><\/p>\n<p><strong>Google Hotel Ads joins Google Ads<\/strong><\/p>\n<p>Google Ads has introduced a new campaign type designed to help hotel marketers better manage their advertising. In addition, there will be a new \u201cHotel Center\u201d in Google Ads to simplify the management of hotel price feeds.<\/p>\n<p><a href=\"https:\/\/www.blog.google\/products\/ads\/hotel-campaigns\/\">https:\/\/www.blog.google\/products\/ads\/hotel-campaigns\/<\/a><\/p>\n<p><strong>Why Hotels need Channel Manager?<\/strong><\/p>\n<p>A<a href=\"https:\/\/www.erevmax.com\/ratetiger\/ratetiger.html\">\u00a0channel manager<\/a>\u00a0helps you to implement yield management techniques effectively i.e. to sell the right room at the right time at the right price on the right channel.<\/p>\n<p><a href=\"https:\/\/erevmax.com\/blog\/?p=503\">https:\/\/erevmax.com\/blog\/?p=503<\/a><\/p>\n<p><strong>\u00a0<\/strong><strong>lastminute\u2019s Travel People builds up suite of marketing products<\/strong><\/p>\n<p>Our partner lastminute.com launched its advertising platform Travel People which allows clients to advertise across lastminute\u2019s five brands, including lastminute.com, Rumbo, bravofly and Volagratis, as well as working with nine external sites run by partners through its Travel Alliance consortium.<\/p>\n<p>Read the interesting story: <a href=\"https:\/\/www.tnooz.com\/article\/lastminutes-travel-people-builds-up-suite-of-marketing-products\/\">https:\/\/www.tnooz.com\/article\/lastminutes-travel-people-builds-up-suite-of-marketing-products\/<\/a><\/p>\n<p><strong>Why hotel brands and franchisers secretly love OTAs<\/strong><\/p>\n<p>What really matters most to the brands is getting their hotels to produce more revenue. The more revenue the better.. Now OTAs are the ones who are giving immense revenue to hotel industry.<\/p>\n<p><a href=\"https:\/\/insights.ehotelier.com\/insights\/2018\/07\/13\/why-hotel-brands-and-franchisers-secretly-love-otas\/\">https:\/\/insights.ehotelier.com\/insights\/2018\/07\/13\/why-hotel-brands-and-franchisers-secretly-love-otas\/<\/a><\/p>\n<p><strong>Day of the independents &#8211; why chains are seeing tech-savvy competitors celebrate<\/strong><\/p>\n<p>As competition among hotels remains heated due to new construction and market saturation, independent hotels continue to thrive and outpace chain hotels.<\/p>\n<p>This is taking place in both growth and their average daily rate (ADR).<\/p>\n<p><a href=\"https:\/\/www.phocuswire.com\/Rise-of-independent-hotels\">https:\/\/www.phocuswire.com\/Rise-of-independent-hotels<\/a><\/p>\n<p><strong>Revenue management adapting to predictive pricing tools<\/strong><\/p>\n<p>It\u2019s a constant back-and-forth: Hoteliers will always try to get the highest rate possible, and in return, guests will always try to figure out a way to pay the lowest amount possible.<\/p>\n<p>As technology in the travel industry advances, guests are finding an advantage in the evolution of predictive pricing tools, such as those offered by Google Travel or apps like Hopper, which predict future hotel room rates to tell guests whether they should book now or wait until the rate lowers.<\/p>\n<p><a href=\"http:\/\/www.hotelnewsnow.com\/Articles\/287265\/Revenue-management-adapting-to-predictive-pricing-tools\">http:\/\/www.hotelnewsnow.com\/Articles\/287265\/Revenue-management-adapting-to-predictive-pricing-tools<\/a><\/p>\n<p>Connect with us for your connectivity needs to make the most of online revenue.<br \/>\n<a href=\"https:\/\/goo.gl\/3gKUJZ\">https:\/\/goo.gl\/3gKUJZ<\/a><\/p>\n<p>Thanks and have a good day!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand \u2013 picked news on latest industry perspectives and some general updates. Read on!! eRevMax completes integration with Argentinian Booking Engine We are glad to introduce our new Argentina based Booking Engine &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/erevmax.com\/blog\/index.php\/2018\/07\/the-week-that-was-july-2018-week-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Week, That Was \u2013 July 2018 Week 2&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1007],"tags":[22,78,40,297,112,891,899,898,897,55,567,246,37,14,72],"class_list":["post-514","post","type-post","status-publish","format-standard","hentry","category-industry-news","tag-channel-manager","tag-distribution","tag-erevmax","tag-events","tag-hospitality","tag-hotel-channel-connectivity","tag-hotel-channel-manager-online-distribution","tag-hotel-group-connectivity","tag-hotel-rate-shopping-software","tag-hotels","tag-inventory","tag-occupancy","tag-ota","tag-ratetiger","tag-travel"],"_links":{"self":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=514"}],"version-history":[{"count":0,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/514\/revisions"}],"wp:attachment":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}