{"id":436,"date":"2009-04-28T04:18:00","date_gmt":"2009-04-28T04:18:00","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=436"},"modified":"2020-01-21T10:03:39","modified_gmt":"2020-01-21T10:03:39","slug":"buytourismonline-light-2009","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2009\/04\/buytourismonline-light-2009\/","title":{"rendered":"BuyTourismOnline Light, 2009"},"content":{"rendered":"<p><span style=\"font-size:100%;\"><span style=\"font-family:arial;\">BuyTourismOnline recently organized a toned down edition of its main event calling it BTO Light on 6th and 7th April 2009 in Florence, Italy. The conference was focused on <\/span><\/span><span style=\"font-weight: bold;font-family:arial;font-size:100%;\"  >\u201cHow to maximize sales on the internet market?<\/span><span style=\"font-size:100%;\"><span style=\"font-family:arial;\">\u201d<\/span><\/p>\n<p><span style=\"font-family:arial;\">Hoteliers, Sales &amp; Revenue Managers &amp; technology companies attended the two day conference in good numbers and obviously their main concern was to understand how to improve their sale through new market strategies. Sascha Hausmann, RateTiger COO, shared a presentation on <\/span><span style=\"font-weight: bold;font-family:arial;\" >\u201cThe online distribution in the new millennium\u201d<\/span><span style=\"font-family:arial;\"> for attendees to understand the growing importance of revenue and channel management. With increasing focus on online distribution of inventory, hotels need to make the most of this marketing channel to gain occupancy and maximize revenue. He also focused upon the convenience of having a unique interface for managing various online channels and systems. Hoteliers were also interested in learning more about \u2018Web 2.0\u2019. Among the speakers were RateTiger, TripAdvisor, Expedia and Google among others, and all the companies laid stress on technology and the hotelier\u2019s new needs. <\/span><\/p>\n<p><span style=\"font-family:arial;\">\u201cIt turned out to be an interesting conference,\u201d says Giuseppe Messina, RateTiger Sales Manager for the region. \u201cThis kind of conference is needed in Italy. Hotels are happy about the conference, and personally speaking, I think it is a good idea to refresh hoteliers after the main exhibition (which took place in November \u201908), just to increase the interest about technology. I\u2019m sure the next BTO in November\u201909 will be an even bigger success.\u201d<\/span><\/p>\n<p><span style=\"font-family:arial;\">Enzo Aita (RateTiger SM, Italy) who attended the show with him discussed with us his activities: \u201cApart from the online sales tools, other important features include Hotel reviews and the importance for hoteliers to be ready to react to positive and negative reviews.  I got a feeling that all this innovation and new services has left the hoteliers confused, as they often do not have much knowledge on the subject. Now when they are faced with various choices that are not within their competence, they often buy technology products based on price benefit and not by the quality of service.\u201d<\/span><\/p>\n<p><span style=\"font-family:arial;\">All in all, it was a conference worth attending. Most of the attendees were from North Italy and hence it provided RateTiger with an opportunity to interact with a very specific market segment. Enzo and Giuseppe surely had a good time discussing RateTiger\u2019s new products RTStrategy and RTChannelManager Plus with hoteliers who wanted to see a demonstration of the product, and our Sales Managers obliged by showing them one! <\/span><br \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BuyTourismOnline recently organized a toned down edition of its main event calling it BTO Light on 6th and 7th April 2009 in Florence, Italy. The conference was focused on \u201cHow to maximize sales on the internet market?\u201d Hoteliers, Sales &amp; Revenue Managers &amp; technology companies attended the two day conference in good numbers and obviously &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/erevmax.com\/blog\/index.php\/2009\/04\/buytourismonline-light-2009\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;BuyTourismOnline Light, 2009&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,283],"tags":[1003],"class_list":["post-436","post","type-post","status-publish","format-standard","hentry","category-hotel-channel-connectivity","category-hotel-online-distribution","tag-hotel-pricing"],"_links":{"self":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=436"}],"version-history":[{"count":0,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/436\/revisions"}],"wp:attachment":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}