As every year, March is the month during which the international hospitality industry meets in Hamburg for INTERNORGA. Europe\u2019s biggest trade fair of its kind has a remarkable tradition \u2013 in 2010 the harbor city in Northern Germany saw its 84th INTERNORGA. Between 12 and 17 March, 1,105 exhibitors from 28 countries presented their products and services to more than 100,000 trade visitors from all over the world.<\/p>\n However, as in past years, RateTiger has not been amongst these exhibitors but focused its sales force on ITB, which took place partly parallel to INTERNORGA. The reason is plain: the trade show has a strong focus on gastronomy rather than hotel technology. Visitors are more likely to be concerned with choosing a new kitchen or some supplier for frozen food than with optimizing their online sales channels.<\/p>\n Yet there have been good reasons for me to spend two days at this vibrant event – the hospitality journalists. The journalists visit INTERNORGA en masse, to find out about new products to write on, catch new advertising clients, or new subscribers for their publications. It\u2019s a great opportunity to have so many press contacts in one place, to update them about the various developments at eRevMax and RateTiger!<\/p>\n Being a Hamburger born, these two days have been a home match for me, and while I believe that INTERNORGA is not likely the best place to meet software buyers, I am convinced that it\u2019s a perfect chance to intensify press relations. Last year we\u2019ve had several articles published after INTERNOGA, particularly our case studies. This year I\u2019ve met with the journalists of six publications plus the editor of an online news portal, and they\u2019re all keen to write on channel management some time this year.<\/p>\n Everyone agreed that it\u2019s necessary to educate hoteliers about the potential as well as the demands of the online market. Multiple channels require constant and strategic updating, which seems frightening and impossible for certain hoteliers, but at the same time the chance exists to increase occupancy and make money.<\/p>\n Like last year, INTERNORGA 2010 has been a success, with us managing to divert editors\u2019 attention to channel management and online distribution. German editors have begun to associate channel management know-how explicitly with RateTiger, proving that eRevMax\u2019s strategy to focus on education and training works out.<\/p>\n Jasmin Keller is the PR Representative \u2013 Germany at eRevMax and is responsible for all PR activities of RateTiger in the region. Jasmin is based out of Germany and can be reached at ratetiger@jasminkeller.com.<\/p>\n <\/span> As every year, March is the month during which the international hospitality industry meets in Hamburg for INTERNORGA. Europe\u2019s biggest trade fair of its kind has a remarkable tradition \u2013 in 2010 the harbor city in Northern Germany saw its 84th INTERNORGA. Between 12 and 17 March, 1,105 exhibitors from 28 countries presented their products … <\/p>\n