{"id":338,"date":"2011-08-18T05:24:00","date_gmt":"2011-08-18T05:24:00","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=338"},"modified":"2020-01-28T12:37:11","modified_gmt":"2020-01-28T12:37:11","slug":"newshound-trends-and-reports-hotel-online-distribution-24","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2011\/08\/newshound-trends-and-reports-hotel-online-distribution-24\/","title":{"rendered":"Newshound: Trends and Reports &#8211; Hotel Online Distribution"},"content":{"rendered":"<div style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size: small;\"><b><br \/>Revenue Measurement Is Not Revenue Management<\/b><\/p>\n<p>In pricing and revenue management, hedging your bets with a tried-and-true process may actually be riskier than taking a chance on something different. It sounds counterintuitive, but the fact is that the conservative route to pricing practices is costing big hospitality firms millions in revenue, risking their future viability.<br \/><a href=\"http:\/\/www.hotelexecutive.com\/subscribe\/2669\/%20\">http:\/\/www.hotelexecutive.com\/subscribe\/2669\/ <\/a><\/p>\n<p><b>Integrating e-commerce into a hotel\u2019s overall business strategy<\/b><\/p>\n<p>Commerce should be a compliment to every part of a hotel&#8217;s operations. All staff members need to be briefed on the advantages of taking a collaborative approach to e-commerce.The front desk staff, for example, needs to understand the correlation of stellar customer service on online guest reviews and the ability of a hotel to sell its products online.<br \/><a href=\"http:\/\/www.hospitalitynet.org\/news\/4052549.html%20\">http:\/\/www.hospitalitynet.org\/news\/4052549.html <\/a><\/p>\n<p><b>Online traveler review volume continues to grow <\/b><\/p>\n<p>A new report from PhoCusWright reveals that online hotel review volume expanded significantly in 2010, as traveler opinion plays an increasingly powerful role in the online travel search-shop-buy process. PhoCusWright&#8217;s Social Media in Travel 2011: Traffic, Activity and Sentiment analyzes nearly 2.9 million online traveler reviews, covering more than 26,000 U.S. properties of 65 top hotel brands.<br \/><a href=\"http:\/\/www.traveldailynews.com\/pages\/show_page\/44789-Online-traveler-review-volume-continues-to-grow%20\">http:\/\/www.traveldailynews.com\/pages\/show_page\/44789-Online-traveler-review-volume-continues-to-grow <\/a><\/p>\n<p><b>&#8220;RM now moving away from overall profitability towards customer centric profitability&#8221;<\/b><\/p>\n<p>It is critical to understand that the interests of the hotel are the same as protecting your most valuable customers, says Devdutta Banerjee, Regional Director &#8211; Revenue Management, India Bangladesh and Nepal, Starwood Hotels &amp; Resorts.<br \/><a href=\"http:\/\/www.eyefortravel.com\/news\/hotels\/%E2%80%9Crm-now-moving-away-overall-profitability-towards-customer-centric-profitability%E2%80%9D%20\">http:\/\/www.eyefortravel.com\/news\/hotels\/%E2%80%9Crm-now-moving-away-overall-profitability-towards-customer-centric-profitability%E2%80%9D <\/a><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Revenue Measurement Is Not Revenue Management In pricing and revenue management, hedging your bets with a tried-and-true process may actually be riskier than taking a chance on something different. It sounds counterintuitive, but the fact is that the conservative route to pricing practices is costing big hospitality firms millions in revenue, risking their future viability.http:\/\/www.hotelexecutive.com\/subscribe\/2669\/ &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/erevmax.com\/blog\/index.php\/2011\/08\/newshound-trends-and-reports-hotel-online-distribution-24\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Newshound: Trends and Reports &#8211; Hotel Online Distribution&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,154,1007,259],"tags":[844,247,621,20,545],"class_list":["post-338","post","type-post","status-publish","format-standard","hentry","category-hotel-channel-connectivity","category-hotel-channel-management","category-industry-news","category-revenue-management","tag-ecommerce","tag-hotel","tag-online-review","tag-phocuswright","tag-pricing"],"_links":{"self":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=338"}],"version-history":[{"count":0,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/338\/revisions"}],"wp:attachment":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}