{"id":312,"date":"2012-01-11T08:10:00","date_gmt":"2012-01-11T08:10:00","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=312"},"modified":"2020-01-28T12:37:11","modified_gmt":"2020-01-28T12:37:11","slug":"newshound-trends-and-reports-hotel-online-distribution-18","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2012\/01\/newshound-trends-and-reports-hotel-online-distribution-18\/","title":{"rendered":"Newshound: Trends and Reports – Hotel Online Distribution"},"content":{"rendered":"

2011 Year-End Hotel Technology Review <\/span><\/b><\/span><\/div>\n

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Well, it wasn\u2019t the year we\u2019d hoped for; initial optimism that we were at last coming out of the recession was replaced by reminders that there was still a long way to go. Nevertheless, many properties took advantage of slow business to upgrade their systems and lay the foundations for more efficient operations once traffic does return, and equally as many vendors enhanced their systems for greater integration and flexibility.<\/span><\/span><\/div>\n

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http:\/\/joninge.com\/2012\/01\/2011-year-end-hotel-technology-review-long\/<\/a>  <\/span><\/span>
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Poor e-commerce results drive travel agents to social media strategies<\/span><\/b><\/span> <\/span><\/div>\n
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Travel agencies\u2019 use of the Web has changed dramatically since they began putting up websites in the 1990s. No longer are most agencies trying to drive online bookings and lead generation. Today\u2019s agents are focused on using Web 2.0 and social media for networking and marketing.<\/span><\/span><\/div>\n

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http:\/\/www.hotelmarketing.com\/index.php\/content\/article\/poor_e_commerce_results_drive_travel_agents_to_social_media_strategies\/<\/a> <\/span><\/span><\/div>\n

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Social media has strong impact on brand perception and sales<\/span><\/b><\/span><\/div>\n

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According to Ogilvy\u2019s recent study \u201cDoes investing in social media create business value?\u201d social media indeed has a strong impact on sales as well as brand perception. Integrated social media (social content + one or more channels) exposure is linked with significant increases in spend and consumption. For example, social media + PR exposure was associated with a 17% spend increase compared to the prior time period without these.<\/span><\/span><\/div>\n

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http:\/\/hotelmarketing.com\/index.php\/content\/article\/social_media_has_strong_impact_on_brand_perception_and_sales<\/a> <\/span><\/span><\/div>\n

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Revenue-management resolutions for 2012<\/span><\/b><\/span><\/div>\n

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For many revenue managers, the primary goal in the year ahead is the same as it was during 2011: raise rates. <\/span><\/span><\/div>\n

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It\u2019s something with which the global hotel industry has had only moderate success. Through November 2011, the Americas region posted a 3.9% increase in average daily rate in dollars, according to STR Global, sister company of HotelNewsNow.com. <\/span><\/span><\/div>\n

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http:\/\/www.hotelnewsnow.com\/Articles.aspx\/7249\/Revenue-management-resolutions-for-2012<\/a> <\/span><\/span><\/div>\n

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\u201cThe Asia travel landscape still remains robust and dynamic\u201d<\/span><\/b><\/span><\/div>\n

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Asia\u2019s travel market is growing steadily despite facing tougher market conditions and a global economic slowdown, says Robert Bailey, president and CEO of Abacus International. Bailey also lists his top 5 travel trends for 2012.<\/span><\/span><\/div>\n

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http:\/\/www.eyefortravel.com\/distribution-strategies\/%E2%80%9C-asia-travel-landscape-still-remains-robust-and-dynamic%E2%80%9D
<\/a> <\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

2011 Year-End Hotel Technology Review Well, it wasn\u2019t the year we\u2019d hoped for; initial optimism that we were at last coming out of the recession was replaced by reminders that there was still a long way to go. Nevertheless, many properties took advantage of slow business to upgrade their systems and lay the foundations for … <\/p>\n

Continue reading “Newshound: Trends and Reports – Hotel Online Distribution”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283,1005,1007,259],"tags":[294,490,465,265,813,552],"class_list":["post-312","post","type-post","status-publish","format-standard","hentry","category-hotel-online-distribution","category-hotel-pricing","category-industry-news","category-revenue-management","tag-asia","tag-e-commerce","tag-integration","tag-social-media","tag-totel-technology-review","tag-travel-agents"],"_links":{"self":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=312"}],"version-history":[{"count":0,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/312\/revisions"}],"wp:attachment":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}