{"id":246,"date":"2013-04-17T09:46:00","date_gmt":"2013-04-17T09:46:00","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=246"},"modified":"2020-01-28T12:37:10","modified_gmt":"2020-01-28T12:37:10","slug":"newshound-trends-and-reports-hotel-online-distribution","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2013\/04\/newshound-trends-and-reports-hotel-online-distribution\/","title":{"rendered":"Newshound: Trends and Reports &#8211; Hotel Online Distribution"},"content":{"rendered":"<div style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size: small;\"><br \/><b>GHOTEL hotel &amp; living selects RateTiger for smart online room distribution<\/b><\/p>\n<p>German hospitality group GHOTEL hotel &amp; living has selected RateTiger\u2019s industry leading Channel Manager to maximise its distribution reach for its unique accommodation offerings by updating distribution channels efficiently in real-time.<br \/><a href=\"http:\/\/www.eglobaltravelmedia.com.au\/z-more\/technology-more\/ghotel-hotel-living-selects-ratetiger-for-smart-online-room-distribution.html%20\" target=\"_blank\">http:\/\/www.eglobaltravelmedia.com.au\/z-more\/technology-more\/ghotel-hotel-living-selects-ratetiger-for-smart-online-room-distribution.html <\/a><\/p>\n<p><b>The Future of Hotel Marketing: Social Media Synopsis<br \/><\/b>Hotel chains that are open to 24\/7 online social communications with their fan base can sense the power of a free flowing exchange of ideas, and capitalize on a low-cost marketing channel solution. Communication with customer base via social media channels is now expected as standard, whether these platforms are utilized to shape brand image, facilitate user-generated content or compliment a targeted pay-per-click campaign, social media is vital to the success of a hotel property.<br \/><a href=\"http:\/\/hotelexecutive.com\/business_review\/3441\/the-future-of-hotel-marketing-social-media-synopsis%20\" target=\"_blank\">http:\/\/hotelexecutive.com\/business_review\/3441\/the-future-of-hotel-marketing-social-media-synopsis <\/a><\/p>\n<p><b>Data transformation key for revenue managers<\/b><\/p>\n<p>As more data becomes available, revenue managers must be able to filter and make sense of only the best information in order to achieve their goals, sources said during a Hospitality Sales and Marketing Association International (HSMAI) webinar. \u201cSome people may say that we\u2019re drowning in data, but I think it\u2019s more accurate to say that we\u2019re drowning in information,\u201d said Kevin Coleman, partner and COO at Intelligent Hospitality, a hotel business intelligence company that provides reporting and analytics for hotel sales, marketing and revenue management.<br \/><a href=\"http:\/\/www.hotelnewsnow.com\/Articles.aspx\/10263\/Data-transformation-key-for-revenue-managers%20\" target=\"_blank\">http:\/\/www.hotelnewsnow.com\/Articles.aspx\/10263\/Data-transformation-key-for-revenue-managers <\/a><\/p>\n<p><b>A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website<\/b><\/span><\/div>\n<div style=\"font-family: Arial,Helvetica,sans-serif;\"><span style=\"font-size: small;\"><b>&nbsp;<\/b><br \/>This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all three industry indicators. This isn&#8217;t new. What&#8217;s new is the pain to the bottom line inflicted by the fat commission checks hoteliers are now paying Expedia and other OTAs, due to the widespread adoption of Expedia&#8221;s and Booking.com&#8221;s agency model in the U.S.<br \/><a href=\"http:\/\/www.hospitalitynet.org\/column\/global\/154000392\/4060290.html%20%20%20\" target=\"_blank\">http:\/\/www.hospitalitynet.org\/column\/global\/154000392\/4060290.html&nbsp;&nbsp; <\/a><\/p>\n<p><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>GHOTEL hotel &amp; living selects RateTiger for smart online room distribution German hospitality group GHOTEL hotel &amp; living has selected RateTiger\u2019s industry leading Channel Manager to maximise its distribution reach for its unique accommodation offerings by updating distribution channels efficiently in real-time.http:\/\/www.eglobaltravelmedia.com.au\/z-more\/technology-more\/ghotel-hotel-living-selects-ratetiger-for-smart-online-room-distribution.html The Future of Hotel Marketing: Social Media SynopsisHotel chains that are open to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/erevmax.com\/blog\/index.php\/2013\/04\/newshound-trends-and-reports-hotel-online-distribution\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Newshound: Trends and Reports &#8211; Hotel Online Distribution&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283,1005,1007,1004],"tags":[23,22,54,112,247,347,95,562,37,561,555,265],"class_list":["post-246","post","type-post","status-publish","format-standard","hentry","category-hotel-online-distribution","category-hotel-pricing","category-industry-news","category-market-report","tag-booking-com","tag-channel-manager","tag-expedia","tag-hospitality","tag-hotel","tag-hotel-business-intelligence","tag-hsmai","tag-online-room-distribution","tag-ota","tag-real-time","tag-revenue-managers","tag-social-media"],"_links":{"self":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=246"}],"version-history":[{"count":0,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/246\/revisions"}],"wp:attachment":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}