{"id":2328,"date":"2021-12-10T08:12:19","date_gmt":"2021-12-10T08:12:19","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=2328"},"modified":"2021-12-10T08:12:19","modified_gmt":"2021-12-10T08:12:19","slug":"whats-new-in-hotel-distribution-and-tech-trends-w2-december-2021","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2021\/12\/whats-new-in-hotel-distribution-and-tech-trends-w2-december-2021\/","title":{"rendered":"What\u2019s New in Hotel Distribution and Tech Trends? W2, December 2021"},"content":{"rendered":"<p>In the news round-up today, hotels in Europe\u2019s major gateway cities, at airports, and on urban peripheries are expected to show the strongest rate rises in 2022.<\/p>\n<p>The hotel industry was never known to be an early adopter of technology, but the adoption of technology rapidly accelerated following the start of the pandemic. Some technology served to reduce the spread of COVID-19, like guest-facing contactless technology.<\/p>\n<p>GHA DISCOVERY\u2019s LIVE LOCAL provides an occasion for members to celebrate the opportunities right on their doorstep by rediscovering their own neighbourhood and staying close to local communities.<\/p>\n<p>Travel buyers put the finishing touches to the annual preferred hotel rate programme they have been painstakingly negotiating since the summer.<\/p>\n<p>Customer-service organizations are continuing to prove this is the case as they respond to a customer-driven charge towards digital interactions with service providers across industries and geographies.<\/p>\n<p>A report conducted by The Hotels Network indicates that this year Black Friday once again had a significant positive impact on the hotel\u2019s direct booking channel.<\/p>\n<p>Enjoy the read!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1826\" src=\"https:\/\/erevmax.com\/blog\/wp-content\/uploads\/2020\/09\/new-normal-office-corporate-workers_23-2148656684.jpg\" alt=\"\" width=\"626\" height=\"394\" \/><\/p>\n<p><strong>Europe: Urban hotels to lead rate rises in 2022<\/strong><\/p>\n<p>Hotels in Europe\u2019s major gateway cities, at airports, and on urban peripheries are expected to show the strongest rate rises in 2022.<\/p>\n<p><a href=\"https:\/\/www.businesstravelnewseurope.com\/Accommodation\/Expect-hotel-rate-rises-in-early-2022-but-greater-stability\">https:\/\/www.businesstravelnewseurope.com\/Accommodation\/Expect-hotel-rate-rises-in-early-2022-but-greater-stability<\/a><\/p>\n<p><strong>The state of the hotel industry going into 2022<\/strong><\/p>\n<p>To stay competitive, hotels must review trend reports and competitive-set information, websites must be laser-focused on selling, and the focus must be on experience, not the amenities.<\/p>\n<p><a href=\"https:\/\/www.costar.com\/article\/504989102\/the-state-of-the-hotel-industry-going-into-2022\">https:\/\/www.costar.com\/article\/504989102\/the-state-of-the-hotel-industry-going-into-2022<\/a><\/p>\n<p><strong>Global Hotel Alliance launches Live Local<\/strong><\/p>\n<p>Members enjoy access and benefits at GHA hotels, at home or away, without having to stay overnight.<\/p>\n<p><a href=\"https:\/\/www.globalhotelalliance.com\/post\/gha-discovery-live-local-a-concept-designed-for-the-way-consumers-travel-today\">https:\/\/www.globalhotelalliance.com\/post\/gha-discovery-live-local-a-concept-designed-for-the-way-consumers-travel-today<\/a><\/p>\n<p><strong>The hotel RFP is slipping from favour<\/strong><\/p>\n<p>Few travel buyers are playing the RFP game for 2022, with many edging closer to a strategy often referred to as continuous sourcing &#8211; doing away with the previous \u2018one and done\u2019 process.<\/p>\n<p><a href=\"https:\/\/www.businesstravelnewseurope.com\/Accommodation\/Buyers-switching-to-continuous-hotel-sourcing\">https:\/\/www.businesstravelnewseurope.com\/Accommodation\/Buyers-switching-to-continuous-hotel-sourcing<\/a><\/p>\n<p><strong>Innovation through the digital disruption of customer service.<\/strong><\/p>\n<p>Rapid digitization and changing customer demands are creating an industrial revolution in services, and it looks like the changes are here to stay.<\/p>\n<p><a href=\"https:\/\/www.mckinsey.com\/business-functions\/operations\/our-insights\/innovation-through-the-digital-disruption-of-customer-service\">https:\/\/www.mckinsey.com\/business-functions\/operations\/our-insights\/innovation-through-the-digital-disruption-of-customer-service<\/a><\/p>\n<p><strong>The Hotels Network: Black Friday campaigns see an increase of 52% in hotel website conversions.<\/strong><\/p>\n<p>Black Friday once again had a significant positive impact on the hotel\u2019s direct booking channel.<\/p>\n<p><a href=\"https:\/\/blog.thehotelsnetwork.com\/black-friday-report-2021\">https:\/\/blog.thehotelsnetwork.com\/black-friday-report-2021<\/a><\/p>\n<p>Reach out to RateTiger for your <a href=\"https:\/\/www.erevmax.com\/travel-solutions\/hotel-channel-manager.html\">hotel channel manager<\/a>, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property\u2019s occupancy and revenue goals \u2013 <a href=\"https:\/\/www.erevmax.com\/erevmax-contact.html\">contact us today<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the news round-up today, hotels in Europe\u2019s major gateway cities, at airports, and on urban peripheries are expected to show the strongest rate rises in 2022. The hotel industry was never known to be an early adopter of technology, but the adoption of technology rapidly accelerated following the start of the pandemic. Some technology &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/erevmax.com\/blog\/index.php\/2021\/12\/whats-new-in-hotel-distribution-and-tech-trends-w2-december-2021\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What\u2019s New in Hotel Distribution and Tech Trends? W2, December 2021&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1007],"tags":[899,55,927,14,72],"class_list":["post-2328","post","type-post","status-publish","format-standard","hentry","category-industry-news","tag-hotel-channel-manager-online-distribution","tag-hotels","tag-online-hotel-distribution-system","tag-ratetiger","tag-travel"],"_links":{"self":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/2328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=2328"}],"version-history":[{"count":0,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/2328\/revisions"}],"wp:attachment":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=2328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=2328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=2328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}