{"id":198,"date":"2014-02-24T05:00:00","date_gmt":"2014-02-24T05:00:00","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=198"},"modified":"2020-01-21T10:00:32","modified_gmt":"2020-01-21T10:00:32","slug":"competitor-analysis-how-knowing-your-competition-helps","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2014\/02\/competitor-analysis-how-knowing-your-competition-helps\/","title":{"rendered":"Competitor Analysis – How knowing your competition helps"},"content":{"rendered":"
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Striving to be different is one way that hotels can set themselves apart from the crowd, but being too different can be detrimental to business. An important thing within the travel industry is competitor analysis – discovering what the competitions are doing that\u2019s directly leading to higher rankings. This could include targeting a specific demographic, offering special rate, or ensuring online marketing materials which are SEO friendly. Competitor analysis can be particularly beneficial to hotels within the business districts or near airports, where there is no \u2018average\u2019 guest. Marriott Hotels are an excellent example of a brand placing more resources into competitor analysis.<\/o:p><\/span><\/div>\n
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The hotels should take online marketing strategy seriously and allocate budget for better online presence.<\/o:p><\/span><\/div>\n<\/div>\n

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Read full story here<\/b><\/a><\/span><\/div>\n

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Striving to be different is one way that hotels can set themselves apart from the crowd, but being too different can be detrimental to business. An important thing within the travel industry is competitor analysis – discovering what the competitions are doing that\u2019s directly leading to higher rankings. This could include targeting a specific demographic, … <\/p>\n

Continue reading “Competitor Analysis – How knowing your competition helps”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1004,259],"tags":[422,22,375,377,40,112,14,328,72],"class_list":["post-198","post","type-post","status-publish","format-standard","hentry","category-market-report","category-revenue-management","tag-accommodation","tag-channel-manager","tag-competitive-pricing","tag-competitor-analysis","tag-erevmax","tag-hospitality","tag-ratetiger","tag-seo","tag-travel"],"_links":{"self":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=198"}],"version-history":[{"count":0,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/198\/revisions"}],"wp:attachment":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}