{"id":197,"date":"2014-02-25T07:51:00","date_gmt":"2014-02-25T07:51:00","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=197"},"modified":"2020-01-21T10:00:32","modified_gmt":"2020-01-21T10:00:32","slug":"why-its-time-to-include-meta-search-in-your-distribution-portfolio","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2014\/02\/why-its-time-to-include-meta-search-in-your-distribution-portfolio\/","title":{"rendered":"Why It’s Time to Include Meta Search in Your Distribution Portfolio"},"content":{"rendered":"
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Hotels around the globe are being told to prepare for the metasearch<\/a><\/b>era, and that includes changing their marketing strategies, outlook, and software systems to make the transition from solely direct and OTA bookings to direct bookings via travel oriented meta search engines such as TripAdvisor. Meta search is fast becoming the \u2018goto\u2019 method of travel booking, up by 13 percent in the past year alone. Why? Not only are the younger generation of travellers more web savvy, but travellers today are also striving to find the best deals to meet strict budgets. Utilising meta search channels isn\u2019t just about staying in the game, it\u2019s about diversifying audiences, increasing visibility, and boosting brand reputation across multiple platforms.<\/o:p><\/span><\/div>\n
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Meta search allows for visitors to book either through OTAs or through the brand website, helping to increase direct sales. Meta search sites such as TripAdvisor have been <\/span>criticized<\/span><\/a><\/span> for favouring OTAs with which they have a partnership, but direct information is available, which is more than can be said for OTAs themselves.<\/span><\/o:p><\/span><\/div>\n<\/div>\n
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Read full story here<\/b><\/a><\/span><\/div>\n

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Hotels around the globe are being told to prepare for the metasearchera, and that includes changing their marketing strategies, outlook, and software systems to make the transition from solely direct and OTA bookings to direct bookings via travel oriented meta search engines such as TripAdvisor. Meta search is fast becoming the \u2018goto\u2019 method of travel … <\/p>\n

Continue reading “Why It’s Time to Include Meta Search in Your Distribution Portfolio”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1004,259],"tags":[331,284,415,369,40,303,53,310,118,37,14,421,21],"class_list":["post-197","post","type-post","status-publish","format-standard","hentry","category-market-report","category-revenue-management","tag-channel-eco-system","tag-direct-booking","tag-direct-reservations","tag-distribution-technologies","tag-erevmax","tag-google-hotel-finder","tag-hotel-technology","tag-meta-search","tag-metasearch","tag-ota","tag-ratetiger","tag-travellers","tag-tripadvisor"],"_links":{"self":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=197"}],"version-history":[{"count":0,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/197\/revisions"}],"wp:attachment":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}