{"id":1951,"date":"2020-11-26T11:35:23","date_gmt":"2020-11-26T11:35:23","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=1951"},"modified":"2020-11-26T12:07:05","modified_gmt":"2020-11-26T12:07:05","slug":"travel-tech-emea-day-4-operations-automation-vs-human-touch-the-impact-on-operation-and-customer-experience","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2020\/11\/travel-tech-emea-day-4-operations-automation-vs-human-touch-the-impact-on-operation-and-customer-experience\/","title":{"rendered":"Travel Tech EMEA Day 4 \u2013 Operations &#8211; Automation vs Human touch: the impact on operation and customer experience"},"content":{"rendered":"<p><span style=\"font-size: 11.0pt; font-family: 'Segoe UI',sans-serif;\">Hospitality, by definition, is the relation between the guest and the host. Since the very beginning, guest engagement is determined by human interaction. Even with the growing popularity of automation, the key differentiation between a good hotel and a great one has been the human intervention. All that has changed now.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1953\" src=\"https:\/\/erevmax.com\/blog\/wp-content\/uploads\/2020\/11\/Day-4-1.jpg\" alt=\"\" width=\"940\" height=\"788\" \/><\/p>\n<p><span style=\"font-size: 11.0pt; font-family: 'Segoe UI',sans-serif;\">If automation was one of the considerations for hoteliers in the beginning of the year, it has become the top most priority now. Covid-19 has been the biggest disruptor in modern times with guest behaviour and preference gone for a radical shift. Social distancing and minimal contact have become the norm forcing hotels to look beyond human-centric service and embrace automation. <\/span><\/p>\n<p><span style=\"font-size: 11.0pt; font-family: 'Segoe UI',sans-serif;\">If the smiling front desk and house-keeping staff were a key contributor to guest satisfaction, in the post-Covid world, the expectation is self-check-in and robot cleaning with personalized service in place. As hotels readjust their operations to minimize touch points, striking a balance between automation and human touch has become the biggest challenge now. <\/span><\/p>\n<p><span style=\"font-size: 11.0pt; font-family: 'Segoe UI',sans-serif;\">In today\u2019s session at Travel Tech EMEA, Vinicius Geraldo of HS LATAM is joined by Neha Ginoria of eRevMax\u00a0 to discuss with industry experts &#8211; Neil James of ReviewPro, Felix Said of myHotel, Erik Tengen of Oaky, Chris Alexadre of GuestRevu, Amit Rahav of HyperGuest regarding Automation and impact on hotel operations and customer experience. Join us &#8211; register now &#8211;\u00a0<a href=\"https:\/\/register.gotowebinar.com\/register\/6930318956520107533\">https:\/\/register.gotowebinar.com\/register\/6930318956520107533<\/a><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1954\" src=\"https:\/\/erevmax.com\/blog\/wp-content\/uploads\/2020\/11\/hands-robot-human-touching-global-virtual-network-connection-future-interface_34200-371.jpg\" alt=\"\" width=\"626\" height=\"346\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hospitality, by definition, is the relation between the guest and the host. Since the very beginning, guest engagement is determined by human interaction. Even with the growing popularity of automation, the key differentiation between a good hotel and a great one has been the human intervention. All that has changed now. If automation was one &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/erevmax.com\/blog\/index.php\/2020\/11\/travel-tech-emea-day-4-operations-automation-vs-human-touch-the-impact-on-operation-and-customer-experience\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Travel Tech EMEA Day 4 \u2013 Operations &#8211; Automation vs Human touch: the impact on operation and customer experience&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1007,259],"tags":[22,78,899,927,922,885],"class_list":["post-1951","post","type-post","status-publish","format-standard","hentry","category-hotel-channel-connectivity","category-industry-news","category-revenue-management","tag-channel-manager","tag-distribution","tag-hotel-channel-manager-online-distribution","tag-online-hotel-distribution-system","tag-property-management-systems","tag-travel-tech"],"_links":{"self":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1951"}],"version-history":[{"count":0,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1951\/revisions"}],"wp:attachment":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}