{"id":179,"date":"2014-05-14T11:48:00","date_gmt":"2014-05-14T11:48:00","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=179"},"modified":"2020-01-21T09:59:57","modified_gmt":"2020-01-21T09:59:57","slug":"ota-consolidation-preparing-ourselves-for-better-sales-procedures","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2014\/05\/ota-consolidation-preparing-ourselves-for-better-sales-procedures\/","title":{"rendered":"OTA Consolidation &#8211; preparing ourselves for better sales procedures"},"content":{"rendered":"<p><!--[if gte mso 9]><xml> <w:WordDocument>  <w:View>Normal<\/w:View>  <w:Zoom>0<\/w:Zoom>  <w:TrackMoves\/>  <w:TrackFormatting\/>  <w:PunctuationKerning\/>  <w:ValidateAgainstSchemas\/>  <w:SaveIfXMLInval>false<\/w:SaveIfXMLInvalid>  <w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>  <w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>  <w:DoNotPromoteQF\/>  <w:LidThemeOther>EN-IN<\/w:LidThemeOther>  <w:LidThemeAsian>X-NONE<\/w:LidThemeAsian>  <w:LidThemeComplexScript>X-NONE<\/w:LidThemeComplexScript>  <w:Compatibility>   <w:BreakWrappedTables\/>   <w:SnapToGridInCell\/>   <w:WrapTextWithPunct\/>   <w:UseAsianBreakRules\/>   <w:DontGrowAutofit\/>   <w:SplitPgBreakAndParaMark\/>   <w:DontVertAlignCellWithSp\/>   <w:DontBreakConstrainedForcedTables\/>   <w:DontVertAlignInTxbx\/>   <w:Word11KerningPairs\/>   <w:CachedColBalance\/>  <\/w:Compatibility>  <w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>  <m:mathPr>   <m:mathFont m:val=\"Cambria Math\"\/>   <m:brkBin m:val=\"before\"\/>   <m:brkBinSub m:val=\"--\"\/>   <m:smallFrac m:val=\"off\"\/>   <m:dispDef\/>   <m:lMargin m:val=\"0\"\/>   <m:rMargin m:val=\"0\"\/>   <m:defJc m:val=\"centerGroup\"\/>   <m:wrapIndent m:val=\"1440\"\/>   <m:intLim m:val=\"subSup\"\/>   <m:naryLim m:val=\"undOvr\"\/>  <\/m:mathPr><\/w:WordDocument><\/xml><![endif]--> <\/p>\n<div style=\"text-align: justify;\">\n<div><span style=\"color: #244061; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 10.0pt; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-IN; mso-themecolor: accent1; mso-themeshade: 128;\">In recent years there have been big changes within the travel industry, but perhaps none quite so big as the ongoing consolidation of some of the major players in the OTA sector. In the past few years we\u2019ve seen Go Voyages merged into the AXA brand and Amadeus sold Opodo in 500 million Euros. There are remarkably few mid-sized OTAs left, so how is this affecting OTAs, customers, and other divisions of the travel industry? For hotels themselves, the outlook is good. With consolidation helping the OTA market to grow by an estimated 25 percent each year, there are more and more opportunities for increasing visibility.<\/span><\/div>\n<div><b style=\"line-height: 13.65pt;\"><span style=\"color: red; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 10.0pt; line-height: 115%;\"><br \/><\/span><\/b><\/div>\n<div><b style=\"line-height: 13.65pt;\"><span style=\"color: red; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 10.0pt; line-height: 115%;\">See Also<\/span><\/b><span style=\"font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 10pt; line-height: 115%;\">&nbsp;<span style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;\"><b><a href=\"http:\/\/erevmax.blogspot.in\/2014\/05\/channel-management-is-fundamental-to.html\" target=\"_blank\">Channel management is fundamental to hoteliers<\/a><\/b><\/span><\/span><\/div>\n<div><span style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #244061; font-family: Arial, sans-serif; font-size: 10pt; line-height: 13.65pt;\"><br \/><\/span><\/div>\n<div><span style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #244061; font-family: Arial, sans-serif; font-size: 10pt; line-height: 13.65pt;\">In the competitive market \u2018Big boys\u2019 in the travel space offer consumers a better choice, but the way our industry has developed this fragmentation is causing consumer confusion without necessarily leading to better value. This is the reason hospitality industry moving to the positive direction that will simplify travel purchases through consolidation<\/span><span style=\"color: #244061; font-family: 'Trebuchet MS', sans-serif; font-size: 10pt; line-height: 13.65pt;\">.<\/span><\/div>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 10.0pt; line-height: 115%;\"><a href=\"http:\/\/www.erevmax.com\/ratetiger-news\/erevmax-articles\/ota-consolidation-preparing.html\" target=\"_blank\">Read full story here<\/a><\/span><\/b><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState=\"false\" DefUnhideWhenUsed=\"true\"   DefSemiHidden=\"true\" DefQFormat=\"false\" DefPriority=\"99\"   LatentStyleCount=\"267\">  <w:LsdException Locked=\"false\" Priority=\"0\" SemiHidden=\"false\"    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In the past few years we\u2019ve seen Go Voyages merged into the AXA brand and Amadeus sold Opodo in 500 million Euros. There &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/erevmax.com\/blog\/index.php\/2014\/05\/ota-consolidation-preparing-ourselves-for-better-sales-procedures\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;OTA Consolidation &#8211; preparing ourselves for better sales procedures&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1006,154,283],"tags":[366,22,401,369,54,118,326,306,37],"class_list":["post-179","post","type-post","status-publish","format-standard","hentry","category-business-analytics","category-hotel-channel-management","category-hotel-online-distribution","tag-channel-management-solution","tag-channel-manager","tag-channel-optimization","tag-distribution-technologies","tag-expedia","tag-metasearch","tag-online-booking","tag-online-travel-agents","tag-ota"],"_links":{"self":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=179"}],"version-history":[{"count":0,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/179\/revisions"}],"wp:attachment":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}