{"id":151,"date":"2015-02-20T07:41:00","date_gmt":"2015-02-20T07:41:00","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=151"},"modified":"2020-01-21T09:59:34","modified_gmt":"2020-01-21T09:59:34","slug":"the-rise-and-rise-of-mobility-how-it-is-changing-world-travel-part-1","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2015\/02\/the-rise-and-rise-of-mobility-how-it-is-changing-world-travel-part-1\/","title":{"rendered":"The Rise and Rise of Mobility: how it is Changing World Travel – Part 1"},"content":{"rendered":"
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More people today own a mobile device than a toothbrush. At the beginning of this year, about 5.1 billion, or 5 out of 7 people have access to mobile phones.  To say that the figure is mind blowing would be an understatement. Truth be told, mobile technology has occupied our daily lives \u2013 it has <\/span>changed our relationships with family, spouses and close friends<\/a><\/span>, altered communication modes and social behavior.<\/span><\/div>\n
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For hospitality industry, this effectively means fundamentally changing the way we do our business. Putting that in perspective, today we deal with a customer who has access to market data all the time. Right from planning to booking to sharing feedbacks \u2013 the traveler is using web, largely through a connected mobile device at every step.<\/o:p><\/span><\/div>\n

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As a customer today uses multiple devices to complete purchase journey, hotels need to ensure that guests get a ubiquitous experience. Here is what I think will be key factors hotel needs to consider while developing their mobile strategy.<\/o:p><\/span><\/div>\n
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Mobile Optimized Site<\/o:p><\/span><\/b><\/div>\n
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The days of tracking your customers through Desktop \/ Laptop IP address are gone. According to Global Online Travel Overview by PhoCusWright<\/a>, about 22% of online bookings will be made in mobile this year.  <\/span>Experian, in a recent report suggests that about 97% of tablet owners have made a purchase on their devices, and 83% have been engaged in shopping-related activities immediately before, during, or after visiting a store. Clearly it has become an integral part of the travel buying journey as they use the device from planning to \u201cshowroom\u2019 viewing to purchasing to finally posting review \u2013 in other words using it at every stage of the travel journey. <\/span> However, do remember, your probable guest is most likely to use mobile while on the go, and hence has a shorter attention span. Make sure they don\u2019t need to visit too many pages to get the right information. A responsive web-design which provides an optimal viewing experience\u2014easy reading and navigation with a minimum of resizing, panning, and scrolling\u2014across a wide range of devices should get the top priority in your wish list for 2015.<\/span><\/o:p><\/span><\/div>\n
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Ease of Booking<\/o:p><\/span><\/b><\/div>\n
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1.75 billion people today own a smartphone, a number you can hardly ignore for being used by elites. More than 50% of leisure travelers and 74% of first-class travelers today use a smartphone making it a platform which hotels must adapt to. By now, <\/span>mobile internet usage has surpassed desktop internet usage<\/span><\/a><\/span>, and mobile devices \u2013 and one in every five booking will come through smart phone and tablets<\/span>. Peer-to-peer apartment rentals booked through mobile is even more at 34%. For the hospitality industry, this essentially indicates that unless they have a mobile friendly direct bookings, baked by a focused marketing strategy, lion-share will go to the OTAs which have been early adapters of this change.<\/o:p><\/span><\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

More people today own a mobile device than a toothbrush. At the beginning of this year, about 5.1 billion, or 5 out of 7 people have access to mobile phones.  To say that the figure is mind blowing would be an understatement. Truth be told, mobile technology has occupied our daily lives \u2013 it has … <\/p>\n

Continue reading “The Rise and Rise of Mobility: how it is Changing World Travel – Part 1”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,1005,259],"tags":[248,324,340,352,315,329,326,37,20,353],"class_list":["post-151","post","type-post","status-publish","format-standard","hentry","category-hotel-channel-management","category-hotel-pricing","category-revenue-management","tag-2-way-xml-interface","tag-analytics","tag-dynamic-pricing","tag-hotel-revenue","tag-mobile-booking","tag-mobile-travel-revolution","tag-online-booking","tag-ota","tag-phocuswright","tag-smartphone"],"_links":{"self":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=151"}],"version-history":[{"count":0,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/151\/revisions"}],"wp:attachment":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}