{"id":150,"date":"2015-02-25T09:52:00","date_gmt":"2015-02-25T09:52:00","guid":{"rendered":"https:\/\/erevmax.com\/blog\/?p=150"},"modified":"2020-01-21T09:59:34","modified_gmt":"2020-01-21T09:59:34","slug":"the-rise-and-rise-of-mobility-how-it-is-changing-world-travel-part-2","status":"publish","type":"post","link":"https:\/\/erevmax.com\/blog\/index.php\/2015\/02\/the-rise-and-rise-of-mobility-how-it-is-changing-world-travel-part-2\/","title":{"rendered":"The Rise and Rise of Mobility: how it is Changing World Travel &#8211; Part 2"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><b><span lang=\"EN-US\" style=\"background: white; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\">Mobile Specific Promotion<o:p><\/o:p><\/span><\/b><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><b><span lang=\"EN-US\" style=\"background: white; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"><br \/><\/span><\/b><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"EN-US\" style=\"background: white; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\">True, that a large section of mobile bookers are last-minute guests, but does that mean it\u2019s a channel to sell distressed inventories at a discounted rate? Hardly so. The fact that it\u2019s primarily a last minute distribution channel should be a good enough reason for hotels to hold on to their last-minute best available rate. Treat mobile as a high demand channel and create promotions dedicated to this channels to grab instant attention of your guests.<\/span><span lang=\"EN-US\"><o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"EN-US\" style=\"background: white; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><b><span lang=\"EN-US\" style=\"background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;\">Smart Pay<o:p><\/o:p><\/span><\/b><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><b><span lang=\"EN-US\" style=\"background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;\"><br \/><\/span><\/b><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"EN-US\" style=\"background: white; mso-fareast-font-family: &quot;Times New Roman&quot;;\">The days of carrying your wallet and paying through cash are gone. Paying in mobile sites or within the apps has become easier with Apple Pay- with a single touch. With iPhone, Apple Watch or iPad travelers can pay <\/span><span lang=\"EN-US\">with breakthrough contactless payment technology within a unique secure gateway. With 62% smartphone users using mobile device for their travel planning, travel biggies are warming up to online wallets to this segment. <o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"EN-US\"><br \/><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><a href=\"http:\/\/1.bp.blogspot.com\/-RFOmnvgzGDg\/VO2aleBGqZI\/AAAAAAAAARg\/IdEzySLIt0Y\/s1600\/applepay1.png\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/1.bp.blogspot.com\/-RFOmnvgzGDg\/VO2aleBGqZI\/AAAAAAAAARg\/IdEzySLIt0Y\/s1600\/applepay1.png\" height=\"608\" width=\"640\" \/><\/a><b><span lang=\"EN-US\"><br \/><\/span><\/b><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><b><span lang=\"EN-US\">Utilize geo-location data<o:p><\/o:p><\/span><\/b><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><b><span lang=\"EN-US\"><br \/><\/span><\/b><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"EN-US\">According to Google, geo-location data is going to be the key differentiator between mobile and desktop web. Providing information relevant to your guest\u2019s location will help you to reach out to them more appeal which will lead to higher conversion. <o:p><\/o:p><\/span><\/div>\n<p><\/p>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"EN-US\"><br \/><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"EN-US\">2015 is likely to be year of mobile in travel industry and that is the reason major travel players have come to consolidate in the mobile sector <span style=\"background: white;\">and combine services for a cohesive planning and booking experience.&nbsp;<\/span><o:p><\/o:p><\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mobile Specific Promotion True, that a large section of mobile bookers are last-minute guests, but does that mean it\u2019s a channel to sell distressed inventories at a discounted rate? Hardly so. The fact that it\u2019s primarily a last minute distribution channel should be a good enough reason for hotels to hold on to their last-minute &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/erevmax.com\/blog\/index.php\/2015\/02\/the-rise-and-rise-of-mobility-how-it-is-changing-world-travel-part-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Rise and Rise of Mobility: how it is Changing World Travel &#8211; Part 2&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,1005,259],"tags":[324,349,10,315,329,350,351],"class_list":["post-150","post","type-post","status-publish","format-standard","hentry","category-hotel-channel-management","category-hotel-pricing","category-revenue-management","tag-analytics","tag-apple","tag-google","tag-mobile-booking","tag-mobile-travel-revolution","tag-online-hotel-revenue","tag-online-marketing"],"_links":{"self":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=150"}],"version-history":[{"count":0,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/150\/revisions"}],"wp:attachment":[{"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erevmax.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}