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How Google Search Works

Google, the search engine giant searches more than 40,000 pages per second or billions of web pages per day. Search starts with the web and it is made up of over 60 trillion individual pages and the number is constantly growing.


How the search giant finds relevant results of your search query in the blink of an eye? Explore the art and science that makes it possible. Google does it in three steps – Crawling & Indexing, Algorithms & Spam Filter.

See more here How Google Works

Crawling & Indexing

Google use software known as “Web Crawlers”, it searches trillions of web pages and gathers the information and provides you the most useful results. Crawlers finds link to link, page to page and bring data about those web pages back to Google’s servers.

Algorithms

Google has spent more than one million computing hours to build their 100,000,000 gigabytes index which finds billions of queries in a fraction of second. This search query is based on an algorithm- a complex computer program and formulas which brings the answers to your search query.


Fighting Spam

Spam sites use various techniques such as repeating keywords or putting invisible links over and over to game their way to the top of search ranking. Google fight with these spam sites through a combination of computer algorithms and manual review and finds the legitimate websites of your search query.

See full story here How Google Works
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Newshound: Changing hotel online booking, How to tackle same-day booking market, Brands & OTAs mending relationship

How will online hotel booking change in the near future?

In recent years, supplier sites have gained at the expense of OTAs. Hotels want to drive bookings to their own channels because the payouts to online agents for hotel bookings are huge. To be sure, commissions seem to be declining lately. I used to see major chains paying out commissions in high 20% ranges, while more recently such high payouts seem to apply mostly to independent hotels. The savvier big chains like Marriott, depending on the online channel, may have negotiated down the payouts to the high teens.
http://www.tnooz.com/2013/05/23/news/how-will-online-hotel-booking-change-in-the-near-future/#dqApEQ1SIyQGSugH.99

Addressing the 3 Cs of same-day bookings: Control, cannibalisation, commissions

With the recent surge worldwide of same day booking apps, hotel chains know they need to get on board but there are significant challenges to overcome in the same-day booking market – to avoid cannibalisation, to avoid paying high commission on already discounted rates and not relinquish control of how their last minute inventory is sold and promoted via third parties. Let’s take a look at how hotel chains can address the 3 C’s when considering how to tackle the same-day booking market. 
http://www.webintravel.com//blog/addressing-the-3-cs-of-sameday-bookings-control-cannibalisation-commissions_3799

Connect to your hotel guests – directly!

Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies. Many travel brands are missing basic SEO strategies that would help them compete with OTAs. 
http://www.hotelmarketing.com/index.php/content/article/more_on_how_travel_brands_can_connect_directly_with_consumers_online/

Brands, OTAs mending relationship

Although large-scale hotel brands have denounced online travel agencies in recent years, instead focusing their efforts on driving travelers directly to their own websites, there seems to be a shift in attitude of late. Hotel brand executives are beginning to embrace OTAs again, even calling them partners, as companies such as Expedia and Priceline work through complex negotiations with many of the major brands.
http://www.hotelnewsnow.com/articles.aspx/10542/Brands-OTAs-mending-relationship?utm_source=feedly