10 Tips for Hotels to Improve Operational Productivity by 60%

Here’s a quick guide for hotel owners looking to improve business ROI. Check out the top 10 tips to see how you can increase your property’s operational efficiency by 60%.

It can be quite an ordeal to run hotels, especially small hotel businesses which have limited staff but various functions to manage. You may be looking to improve the operational productivity to boost your hotel revenue, but don’t know how. Here are 10 tips that can help you boost the productivity of your hotel operations by as much as 60%.

Invest in technology

Adopt useful hotel management software systems, such as PMS (Property Management System), rate shopping and channel management tools, which can help streamline online distribution and reservation management process for you. These can save time by automating various daily operations.

Track your customer service performance

Try to evaluate how fast you can address the issues and requests of your guests. With good customer service, you can resolve issues efficiently and quickly.

Associate the actions of your hotel staff to its overall performance

You must show to your staff that all that they do each day has a big impact on the efficiency, productivity and revenue of the hotel. When the workers feel important, they get motivated to perform even better.

Encourage communication

Establish an email message group, set an open-door policy and hold regular meetings to promote staff-to-staff and staff-to-management communication, for better team cohesion.

Use Accounts Payable (AP) automation

It takes a lot of time to process invoices, and you can save this by automating your AP (accounts payable) processes. It can offer the best ROI for hotels of any size.

Offer incentives

Incentives are natural motivators for employees in any organization, and it inspires them to work hard and earn it.

Move to a cloud-based system

Shift to SaaS based system which allows you to manage your solutions from anywhere, anytime. The increase in mobility will help you manage operations efficiently, serve guests better and boost your overall productivity. Back-office operations can be handled more efficiently.

Go paperless

You can obviously improve productivity by reducing the number of hours you go through your papers. Go paperless, and digitize every document in a computer and storing them on the Cloud.

Reduce the work load

Find out which tasks take the longest to be completed, and outsource the same. If possible, you might even consider eliminating them completely.

Get insightful reports

Create a hierarchical structure, where every team leader report into the General Manager who in turn gets a bird’s eye view into the entire operations and can thus provide insightful inputs for the hotel owner.

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12 Tips for Hotel to Improve Operational Productivity by 60%

Here’s a quick guide for the hotel owners looking forward for better ROI to run through this better and get to know the top 12 tips for operational efficiency by 60%.

It can be quite an ordeal to run hotels, especially small hotel businesses which have small number of staffs but many functions to manage. You have to improve the operational productivity of your hotel if you are serious about boosting your revenues. Here are 12 tips that can let you boost the productivity of your hotel operations by as much as 60%.

Improve your technologies

Adopt latest hotel management software systems, such as PMS (Property Management System) and channel manager, which can help streamline the check-out and check-in process for you. These can save time by automating various daily operations.

Track your customer service performance

Try to evaluate how fast you can address the issues and requests of your guests. With a good customer service, you can resolve issues efficiently and quickly.

Associate the actions of your hotel staffs to its overall performance

You have to show to your staffs that all that they do each day has a big impact on the efficiency, productivity and revenues of the hotel. When the workers feel important, they can improve their service.

Encourage communication

Establish an email message group, set an open-door policy and hold regular meetings to promote staff-staff and staff-management communication, and boost communication.

Use AP (Accounts Payable) automation

It takes a lot of time to process invoices, and you can save this by automating your AP (accounts payable) processes. It can offer the best ROI for hotels of any size.

Offer incentives

Incentives can be natural motivators for your hotel staffs, and inspire them to work better and perform every task better.

Move to a cloud-based system

Shift to SaaS based system which allows you to manage your solutions from anytime, anywhere. The increase in mobility will help you manage operations efficiently, serve guests better and boost your overall productivity. Back-office operations can be handled more efficiently.

Go paperless

You can obviously improve productivity by reducing the number of hours you go through your papers. Go paperless, and digitize every document in a computer and storing them on the Cloud.

Reduce the work load

Find out which tasks take the longest to be completed, and outsource the same. If possible, you might even consider eliminating them completely.

Use a Hotel Management System

It can let you enter invoices, track customer data, handle bookings and more with ease.

Get insightful reports

Create a hierarchical structure, where every team leader can report to you.

Automate operations

Whether it comes to managing bookings and housekeeping or handling guest reviews, automation can make things much easier.

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – June 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Agoda Opportunities debuts on LiveOS

The #1 hospitality operating system LiveOS has introduced Agoda Opportunities on its platform. Hotels using LiveOS platform to manage their online distribution can now access this special service from Agoda to amplify visibility on Agoda, the fastest growing global OTA.

https://bit.ly/2x9hi4Q

Expedia launches #ExpediaChat to encourage social media dialogue

Using the hashtag #ExpediaChat, the company has been encouraging users to start thinking about what tips and lessons they have learnt while taking images of the different countries, cities and towns they have travelled to.

https://justnje.com/expedia-launches-expediachat-to-encourage-social-media-dialogue/

Accor and Air France-KLM expand ties with joint loyalty program

Europe’s largest hotel group Accor and airline Air France-KLM are broadening their loyalty program by offering a dual reward scheme to their entire global customer base.

https://www.euronews.com/2019/06/20/accor-and-air-france-klm-expand-ties-with-joint-loyalty-programme

Is your hotel embracing the age of the ecosystem?

Data used to be part of a database. Now data is part of an ecosystem. Guest data comes into a hotel’s ecosystem from multiple channels and devices. The volume, variety and velocity of this information feeds the ecosystem and gives hotels a deeper understanding of their overall business.

https://www.sabrehospitality.com/blog/how-confident-are-you-really-in-your-guest-acquisition-strategy/

AI-based travel app Hopper expands price monitoring to hotels worldwide

Hopper, the handy travel app that uses AI to predict airfare pricing, is today expanding its service to include hotels. Like airfare, hotel pricing is also dynamic — it can fluctuate with traveler demand. During busy times, prices are higher. And when a hotel has rooms to fill, the prices drop. Now, Hopper is bringing its same prediction technology to more than 270,000 hotels in more than 200 countries and territories worldwide.

https://techcrunch.com/2019/06/20/a-i-based-travel-app-hopper-expands-price-monitoring-to-hotels-worldwide/

 How confident are you (really) in your guest acquisition strategy?

From market disruptions to changing shopping habits and the impact of new technology, hoteliers are contending with dynamic forces that are changing how guests make decisions.

https://www.sabrehospitality.com/blog/how-confident-are-you-really-in-your-guest-acquisition-strategy/

Lessons the hotel industry can learn from Airbnb, Expedia & Google

From meaningful brand architecture to brand expansion strategies, a look at key lessons traditional hospitality players can learn from the digital giants. As Airbnb continues to grow and redefine the hospitality ecosystem, it sounds only right that traditional hospitality groups should embrace Airbnb’s motto, with a twist: “Hospitality for Everyone, Everywhere and for Every Occasion”.

https://www.hospitalitynet.org/opinion/4093894.html

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

The Week, That Was – June 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

HospitalityUnited.Club to host Cocktails & Conversation in Minneapolis

WIHP, AgentX101, LiveOS, RateTiger & Rebelo Gloger Attorneys at Law have teamed up to host the US 2019 edition of HUC Cocktails and Conversation on 18th June at one of the upscale hotels in the heart of Minneapolis Convention District. The event will bring together travel technology innovators and hoteliers for an informal relaxed evening of peer-to-peer discussion on new trends affecting hospitality.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/june2019-erevmax-huc-cocktails-conversation-in-minneapolis.html

Will Google and Amazon embrace a blockchain travel marketplace?

With a title of “director of future business,” Nordic Choice Hotels’ Christian Lundén spends a lot of time thinking about what distribution will look like in the coming years for the company that operates 40,000 rooms in nearly 200 properties across Scandinavia and the Baltics.

https://www.phocuswire.com/Nordic-Choice-on-Google-Amazon-using-blockchain

BCD Travel unveils new global hotels division

eRevMax partner BCD Travel unveiled a new global hotel division and branded service, Stay by BCD Travel, for managing hotel programs.

https://www.businesstravelnews.com/Interviews/BCD-Travel-Unveils-New-Global-Hotels-Division

Frustration with online travel booking continues as consumers consult more sites

A study from Yieldify, a specialist in customer journey optimization, reveals that almost 42% of consumers are taking longer to book travel than five years ago. The ‘How We Book Now’ report says there are two main drivers for the increase, with almost half of consumers carrying “multiple purchase journeys” for each trip as almost half are booking each element separately.

https://www.phocuswire.com/consumer-online-travel-booking-behavior

Airbnb moves into adventure tours market

Airbnb Adventures features more than 200 tours that are either exclusive to Airbnb, or provided by operators not typically found on any other major booking platform.

http://www.travelweekly.co.uk/articles/334887/airbnb-moves-into-adventure-tours-market

What to do if your hotel receives an ADA web compliance lawsuit

A Fort Lauderdale woman and her attorney reached settlements with at least 20 hotels and motels in Florida because their websites’ reservations systems “failed to provide any information regarding the accessibility of the hotel or rooms”.

https://www.traveltripper.com/blog/what-to-do-if-your-hotel-receives-an-ada-web-compliance-lawsuit/?utm_source=hotelmarketing&utm_medium=pr&utm_campaign=ada-compliance-lawsuit&utm_content=blog-post

What happens to rate parity when Airbnb is an online travel agency?

As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world.

https://www.phocuswire.com/rate-parity-airbnb-as-ota

The future of video marketing: Growth and demand

The preference for video content is not just limited to streaming online movies and shows or watching YouTube video clips, video is now extending into brands with studies showing that consumers (over 50%) are interested in video content from brands or businesses that they support.

https://www.clickz.com/future-of-video-marketing/236245/

Is the hotel industry sleepwalking into a regulatory crisis?

On September 14th 2019, radical new regulation will shake up online card transactions, yet hotels are not prepared for the fundamental changes in store. Strong Customer Authentication (SCA) is a requirement of the European Union’s sprawling Revised Directive on Payment Services (commonly known as PSD2), and will demand that issuers receive two separate types of authentication to approve the vast majority of online (‘card not present’) transactions.

https://triptease.com/blog/is-the-hotel-industry-sleepwalking-into-a-regulatory-crisis/

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How Can Metasearch Tools Make Hotel Operations More Powerful?

Much has been written over metasearch channels – fact is metasearch has become an increasingly crucial and complex channel for hotels. According to a recent study published by our partner Fornova in association with Eye For Travel, 73% of travelers regularly compare hotels, making it an important channel for hoteliers to reach their customer at every touchpoint.

For long, OTAs and top hotel brands have been investing a considerable amount of their marketing budget to be visible in metasearch channels. Independent properties, due to marketing budget constraint and technical challenges, have so far been slow to embrace it. However used efficiently, metasearch channels can be one of the most cost-effective ways independent hotels can take bake the control of bookings, currently dominated by OTAs. In this article, we look into four things hotels need to know before investing on metasearch.

Improve visibility of your property to your potential guests

Your potential guests are using it. OTAs are also using it. With Google turning into a full-fledged metasearch engine, metasearch has taken the centerstage at the traveller’s research process. According to Phocuswright’s Independent Lodging Properties and the Online Marketplace, over 63% independent properties in Europe and North America now have implemented Internet Booking Engines (IBR) and mobile enabled website. However with over two-third of the bookings (79% and 69% in the U.S. and Europe) coming from online, over-dependence on OTAs have taken a toll on their profitability. Independent hotels want to focus on direct bookings, and meta-search is one of the most cost-effective channels available to drive guests to brand websites.

Optimize the mobile experience

The travel is shifting to mobile. According to a report by Criteo, over one third people in developed economy now use mobile devices to book hotel rooms. Even as the booking landscape varies between demographics, OTAs’ dominance in mobile bookings remain constant. One reason that can be attributed to this shift is OTAs are essentially technology company. They have the resources and expertise to invest on technology. For hotels, especially the independent ones, competing OTAs with technology can be a mammoth task. This is where metasearch comes in. Metasearch channels like Google Hotel Ads are mobile optimized, and allows travelers to book directly with the hotel while staying within the app. However, that does not mean a metasearch campaign will be effective without a good booking engine. Make sure your booking engine experience on both desktop and mobile matches the expectation of travelers.

Google is the king of metasearch

Launched in 2011 as Hotel Finder, Google Hotel Ads has grown exponentially over the years in terms of click volumes and ROI. According to a recent study by our partner Roiback, Google Hotel Ads now accounts for over 65% of hotel bookings coming from metasearch channels. In one of our earlier articles, we discussed how Google has become a popular platform for hoteliers even as OTAs traditionally dominate metasearch sites. As Google makes definite moves to be a part of first touch point in the online purchasing journey for most travelers, Google Hotel Ads, with improved booking capabilities that includes price filtering and amenity details, has become a must have in hotelier’s metasearch plan.

Rate Parity matters

Rate Parity has been a much debated topic within the hotel industry, however for metasearch advertising , it is one vital things hotel can not ignore. Metasearch still remains primarily a site to compare hotel options and rates. If your published rate on the brand website is higher than your OTA rates, potential bookers would simply ignore your direct channel. The lack of rate parity also makes the consumer wary of the hotel’s approach and thereby defeating the purpose of investing in metasearch for broader distribution.

To get the best returns on your metasearch investment, it’s important to manage your campaign effectively, and if possible, avail advise of digital experts. Managed properly, if can drive more direct bookings and give you good returns – otherwise it would just be an investment gone into expenditure.

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

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The Week, That Was – May 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with Mexican CRS – PMS provider

Hotel connectivity solution provider eRevMax has completed 2-way integration with Front2Go hotel management system. Mutual hotel customers can now leverage the interface to update rate and availability to third party online booking sites whenever they are updated in the hotel reservation system and receive reservations from OTAs.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/may2019-erevmax-completes-integration-with-mexican.html

Business travelers increasingly seek digital channels

Travel management company CWT has released research showing that travelers want to manage transactions via online channels and apps. The study reveals that 69% of business travelers prefer to book flights using online channels and 78% want to do the same when booking hotels. For ground transportation, 71% want to book using an app or web browser and 68% want to use these channels to check in for flights.

https://www.phocuswire.com/CWT-booking-trends

Winding Tree completes blockchain hotel booking

Open-source travel distribution platform Winding Tree claims to be the first to process a hotel booking on a public blockchain. The transaction was tested by Hobo Hotel Stockholm, a member of the Nordic Choice Hotels group. Winding Tree says the booking demonstrates a “real-world use case the space has not seen yet”.

https://buyingbusinesstravel.com/news/winding-tree-completes-blockchain-hotel-booking/

GDPR one year later: What’s changed and what’s still to come for hotels

GDPR has prompted many hotels to re-examine their guest privacy practices, such as how they obtain and use guest data gathered through OTAs, or the impacts of sharing data among multiple properties within one management group.

https://lodgingmagazine.com/gdpr-one-year-later-whats-changed-and-whats-still-to-come-for-hotels/

How AI Is Transforming Business Travel

It’s no secret that the travel industry has become digital-first over the last several years. In fact, research shows that 60% of leisure and about 40% of business travel transactions are now completed online.

https://techfinancials.co.za/2019/05/21/how-ai-is-transforming-business-travel/

Airbnb launches Arabic website amid 63% growth in UAE visitors

Airbnb launched its Arabic website in a bit to grow its presence across the Middle East and North-Africa region, where it has over 70,000 listings.

https://www.arabianbusiness.com/travel-hospitality/420624-airbnb-launches-arabic-website-amid-63-growth-in-uae-visitors

Amadeus signs hotel distribution agreement with Booking.com

As a result of this partnership, travel sellers will directly benefit from an increase of 30% in the accommodation options made available by Amadeus.

https://amadeus.com/en/insights/press-release/amadeus-boosts-accommodation-content-partnership-booking

A new way of thinking about your PMS: the API first approach

Legacy PMSs make it difficult and costly to connect all systems. Even some modern, cloud-based PMSs aren’t developed in a way that makes connectivity as easy and painless as it should be.

https://blog.apaleo.com/hotels/apaleo-api-first-approach

TripAdvisor to woo advertisers outside travel and hospitality

TripAdvisor’s owl eyes see a lot. Travelers have been using the site, known for its googly-eyed owl mascot, to research trips and hotels since its 2000 founding.  Now, the Needham, Massachusetts-based company is planning to use the depth of information it has learned about its consumers to attract advertisers beyond travel and hospitality marketers. To that end, TripAdvisor is staffing up its advertising revenue team.

https://adage.com/article/cmo-strategy/tripadvisor-prepares-woo-advertisers-outside-travel-and-hospitality/2172041

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

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eRevMax completes integration with Mexican CRS – PMS provider

Hotel connectivity solution provider eRevMax has completed 2-way integration with Front2Go hotel management system. Mutual hotel customers can now leverage the interface to update rate and availability to third party online booking sites whenever they are updated in the hotel reservation system and receive reservations from OTAs.

Developed by Avance Sistemas, Front2Go is an upcoming property management system currently being used by over 200 hotels in the region. Front2Go dashboard allows property owners to manage front desk operations, rates and promotions, and customer loyalty data, consolidating the status of all hotel properties in one place. eRevMax’s distribution solutions are used by over 9000 hotels to update rate and availability across their booking channels and immediately update inventory whenever a booking is made.

Front2Go is a new generation CRS-PMS software with presence in Mexico and Latin America. Through our new partnership with eRevMax, our mutual customers will benefit from the integrated connectivity to many booking sites provided by RateTiger channel manager.  The availability and rates remain in sync with all online sales channels, while the reservations are received seamlessly into our CRS. This alliance will allow our customers to increase their online presence without the complexities of having to update data in several platforms,” said Alfredo Malo, CIO, Avance Sistemas.

Our interface with Front2Go provides our customers in the Americas another option to manage online channels cost-effectively without worrying about maintaining online inventory manually across each booking website. The secure XML connection eliminates the need for any manual intervention, allowing hotel managers to focus on key aspects like strategy and guest engagement,” said Ashis Saha, SVP – Project Management, eRevMax.

eRevMax offers seamless connectivity with around 400 OTAs and 90 technology providers. The company is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions across the board from independent boutique properties to hotel groups and chain. eRevMax’s Channel Ecosystem facilitates quality certified connectivity and relationship management services to support complex revenue generation strategies.

Estonian luxury hotel recommends RateTiger for channel connectivity

The Three Sisters Hotel, a luxury boutique property has recommended RateTiger, powered by LiveOS, for fast and seamless connectivity for effective online distribution. The hotel has been using RTConnect, the SaaS based distribution solution by eRevMax to maintain real-time data transfer between its property management system and online sales channels for the last three years, resulting in an increase in online revenue and occupancy.

Located within the 16th century walls of Tallinn’s fabled Old Town, the Three Sisters, a member of the exclusive Relais & Chateaux, is a 5-star boutique hotel offering 23 rooms. The revenue management team is leveraging RTConnect to update rates and inventory in real-time across all major global channels and metasearch sites and receive reservations directly into its PMS. They also use the advanced analytics available on the LiveOS dashboard to go beyond traditional revenue management, and incorporate customer behavior, dynamic pricing, segmentation, distribution and marketing to optimize revenue potential.

We are very satisfied with RateTiger. The two-way connection is very important to us. We are very pleased with the personalized support and excellent response time,” said Anna Grigoruk, Hotel Manager, the Three Sisters Hotel.

As a technology partner, we are committed to developing superior connectivity with a range of online sales channels for our client hotels to make the best use of their distribution mix. RateTiger and LiveOS have been built with a vision to make online sales simpler for hotels, and this recommendation is a testimony to that,” said Alin Lazar, Regional Sales Director – EMEA, eRevMax.

RTConnect, eRevMax’s enterprise connectivity solution delivers real-time connectivity between CRS/PMS and around 400 online sales channels including GDS, OTAs, IDS, Metasearch Engines, Wholesalers, Tour Operators and other travel sales companies processing online hotel bookings. It supports full enterprise integration with 2-way XML connectivity; all delivered in a Software-as a Service (SaaS) model for the large independent and group hotels.

Top tech trends for driving your hotel revenue

With the constant evolution of technology and new trends coming and going, its important for hotels to keep a track of what is happening around them. Knowing the impact of new technology and how it can affect revenue is key to running any business successfully today. The same applies to the travel and hospitality sector which is one of the most dynamic industries today. Given the huge dependence on guest behavior, hoteliers need to know how to influence key decision makers and be visible at every key touch point. Here are some upcoming trends that we feel will have an impact on the industry and hoteliers should take notice and prepare well in advance.

  • Data explosion with 5G Network

The new 5G, with its superfast download speed and other benefits, is sure to have a massive impact on the expectations and behavior of mobile phone users. One can readily access virtual reality and videos and the 5G network is likely to bring a huge change in how guests research and book travel and hotel.  Users will have the opportunity to visualize themselves in their preferred room instead of only seeing the photos.

‘Mobile-first strategy’ will likely rule the trend. Google, being the early adopter like it is, may reward hotels that pro-actively focus on their mobile strategy and penalize the ones that are not at all mobile friendly. Thus, hotels need to make sure their brand website is mobile friendly and has a good page load speed. It’s important to develop mobile focused marketing strategy to capture this segment of guests that like to book things on mobile.

.

  • Virtual and Augmented Reality

Virtual Reality (VR) and Augmented Reality (AR) will get a big boost with 5G network. However, AR proves to be more realistic than VR to hoteliers. Why? Real environment is replaced by a virtual one by VR. To visualize this, one needs wearable technology. On the contrary, AR introduces digital components into real environment that one can easily access with smartphones.

Some hotels have already started using this technology like AR-enabled maps and brochures. It is a great opportunity for hotel industry to enhance in-stay and pre-stay experience of their guests.

  • Dominance of Videos

Conveying information through videos is more effective than words because people today prefer watching than reading, especially in mobile phones. Do you know that YouTube is the second largest search engine globally? Facebook too generates huge traffic from its videos every day. With the emergence of 5G, videos will achieve greater importance.

To future-proof business, hoteliers have to invest in entertaining, informational and relevant video advertising. According to Google, videos are likely to capture 80% of online media in the coming years.

With so many innovative technologies coming up in the market, hotels have to optimize these opportunities to reap the maximum benefit for their business.

 

eRevMax expands in Mexico with Grupo Hotelero Santa Fe

Grupo Hotelero Santa Fe (GHSF), one of the leading Mexican hotel companies, has put its trust in award-winning RateTiger Channel Manager and Price Shopping solutions to grow its online business.

Various brands of the group including Krystal Hotels and Resorts, Krystal Urban Hotels, Hilton Puerto Vallarta Resort and Hilton Garden Inn Monterrey Airport, among others, have been managing their online distribution via RateTiger’s intelligent solutions, powered by LiveOS. The group benefit from real-time visibility into property level business performance to monitor and improve key metrics like rate, booking production, pace and compliance in a centralized manner.

Located in Mexico City, Grupo Hotelero Santa Fe is leveraging RateTiger’s Channel Ecosystem with over 450 online sales channels to connect and distribute on better producing OTAs, resulting in an increase in occupancy and profits. The revenue management team relies heavily on the ISO and PCI certified solutions that eRevMax offers. It leverages RateTiger’s on-demand rate shopping reports to monitor competition and price movements to take informed rate decisions.   RateTiger, powered by LiveOS, is a simple tool that provides ease of connectivity and making quick updates across all channels, saving a lot of time and effort. The support team is very good, and we have had a great experience with eRevMax,” said Iván Tapia, E-Commerce Manager, Grupo Hotelero Santa Fe.

“Mexico is one of our key markets in Latin America and we are happy to see that our clients like to use our products. This recommendation is a testimony to our commitment to making online distribution easy for hoteliers. We have invested in building a stable and secure distribution network. Our solutions simplify operations, improve efficiencies and give hoteliers time to focus on strategy,” said Julian Lindt, Latin America Sales Director, eRevMax