Grupo Real Turismo chooses RTConnect for maximising online revenue for additional properties


Mexican hospitality major Grupo Real Turismo has chosen to expand its partnership with eRevMax to centrally manage online distribution for 9 additional properties taking the total to 38. The group found RTConnect to be the perfect 2-way connectivity solution between its property management system and online sales channels to increase online visibility and revenue.
Headquartered in Mexico City, Grupo Real Turismo has 40 properties across 27 locations in Mexico, totalling over 6,885 rooms. The group, which operates three brands, receive 3 million guests annually. To ensure the group’s visibility is maximised across multiple sales channels, the revenue management team relies heavily upon the strong connectivity and secure updates offered by eRevMax through its ISO and PCI certified solutions.
“Our synergy with eRevMax has been wonderful. RTConnect’s expansive channel network gives us direct access to new, important source markets, and greater visibility in existing ones, to significantly lower our cost of acquiring guests. Our entire distribution process is centralized thus making it easier to monitor how we are performing against targets and manage accordingly. Secure channel connections and immediate updates help us implement strategic decisions instantly thus helping maximise group revenue effectively,”said María Sandoval, Gerente E-commerce, GRUPO REAL TURISMO
“Being trusted by a prestigious hospitality company like Grupo Real Turismo is a testament to eRevMax’s strong focus on product innovation and seamless distribution connectivity. The significant improvement in their operational efficiency through RTConnect prompted the revenue management team to implement it in 9 additional properties, further centralising their sales and distribution efforts to optimize costs and increase booking revenue through eRevMax,” said Julian Lindt, Regional Sales  Director – Mexico, eRevMax.

Hotel channel management leader revamps Enterprise Connectivity Platform

eRevMax International today announced the launch of a new website focused on ‘Connect by eRevMax,’ its enterprise connectivity solution focused on providing hotel companies with a centralized distribution solution. “Connect’s rebranding represents our evolution and strategic direction,” said Greg Berman, Chief Operations Officer, eRevMax International. “We are making key, targeted moves as we align product in support of our customer-centric business strategy.”

Connect, formerly known as RTConnect, the electronic distribution XML gateway for the hospitality industry, provides connectivity for rate and inventory distribution, and reservation delivery to existing hotel management systems. It enables hotel chains to centralize their distribution strategy by managing sales channels for all its properties in real-time directly from PMS / CRS through the web-based Connect Control Center.
The launch of the Connect website will provide a new visual identity – www.erevconnect.com, giving customers all the information about product features, benefits and latest updates.

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HITEC 2012 – The Show That Was!

For four years I was whiling away in the London office, coordinating the prestigious North American tradeshow that is HITEC. Over 5,000km away, the RTConnect and RTSuite sales team along with management members swooned the delegates and built relationships with some of the biggest and brightest hotel tech companies. I waited in earnest to find out their experience, with often William Goldsberry getting overly excited by the opportunities.

2012 – and I am told I get to go. The prospect was daunting, Goldsberry and our CEO tried to reassure me that it is not the big bad beast I imagined. (I was having nightmares of conversations with CIO and CTOs about the best system integration techniques). Indeed they are right, HITEC is a friendly show and much smaller than that of WTM and ITB, but much more specific in its approach.

I met journalists from across all the North American publications; it was a pleasure to meet them in person after 5 years. And their enthusiasm to finally meet the face behind all the emails on product updates, customer wins and case studies, was inspiring. We talked distribution, channel mix, sales opportunities and how RateTiger will be in more places in 2013 than it has done in its 10-year history.

The rest of the team had a good show, in fact I never saw them for the number of meetings they had. The RTConnect team were talking about seamless connectivity, and channel integration as more companies look to direct connect, from CRS to PMS and plenty of channels.


We were pleased to be joined by Trust and Travel Tripper for our post – HITEC meal. We even had chance to head to Fells Point, on the edge of the Baltimore harbour. The old cobbled streets, red brick buildings and array of small restaurants, eateries, bars and pubs reminded me of a quaint town of England – home! We made sure we had some of their finest seafood delicacies including fish and mussels. But, Must go back for the Crab! 


Ryan C Haynes
is VP – Marketing Communications at eRevMax and is responsible for driving all PR and Marketing activities for RateTiger and eRevMax brands globally. Ryan is based out of London and can be reached at ryanh@ratetiger.com

HITEC 2011

This year’s edition of HITEC, the world’s largest hospitality technology exposition and conference, took place in Austin, Texas. We attended the four day event and made the most of it. Having had our stand in one of the main sections helped us meet a lot of people.

HITEC is a combination of hospitality technology education, led by industry peers and experts, and a trade show showcasing the latest hospitality technology products and services.

The event offers us a B2B platform that introduces us to new contacts for our various product lines. This is our chance to present our powerful back-end tools for vendors and large hotel chains, RTCorp and RTConnect, though it amazes me how much of the industry is playing catch-up with new business revenue models through the internet.

Tradeshows like these provide us an opportunity to see how customers and the industry in general perceive RateTiger. We always get to hear good reviews and appreciation, which further encourages us to innovate and develop new features and products to serve the sector better.

Gerard Carrie is VP Sales – Americas at eRevMax. He is based out of Florida, USA and can be reached at gerardc@ratetiger.com