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The Week, That Was – October 2019 Week 5

Pontresina, Main Road, Engadin, Switzerland, Rhätikon

Things to Consider Before Choosing a Hotel Channel Manager in 2019

It is necessary to have a seamless hotel channel manager to manage distribution. It will let you sell rooms efficiently, maximise revenue and reduce the amount of time that you waste on manually managing OTAs resulting in empty rooms or overbookings. Before picking a hotel channel manager, here are a few things that you need to consider.

https://www.erevmax.com/blog/index.php/2019/10/things-to-consider-before-choosing-a-hotel-channel-manager-in-2019/

The real value of the bedbank distribution model

Reach, Growth, and Occupancy: the real value of the bedbank distribution model has been commissioned by Hotebeds and explores the unique role that bedbanks play in the hotel industry.

https://www.phocuswire.com/Hotelbeds-value-of-bedbanks-report

Ctrip is now Trip.com

The recently concluded 2019 annual general meeting of shareholders adopted the resolution to change the name of the company from Ctrip.com International to Trip.com Group.

https://www.hotelmarketing.com/articles/ctrip-is-now-trip-com

U.S. travel industry intensifies efforts to draw Chinese tourists

Across the country, the U.S. tourism industry is trying to counter one of the casualties of the trade war with China that is still raging despite a temporary truce this month: a drop in the flow of affluent Chinese visitors to the U.S.

https://www.travelweekly.com/North-America-Travel/US-intensifies-efforts-to-draw-Chinese-tourists

 The top 5 things you need to know now in hotel digital marketing: October Edition

This month, the latest digital innovations include Google testing search results without URLs, the benefits of being GDPR-compliant, and the colors that will be making a splash in 2020 design.

https://www.hotelmarketing.com/articles/the-top-5-things-you-need-to-know-now-in-hotel-digital-marketing-october-edition

Meet Team eRevMax at WTM London, Stand TT211 from 4 – 6 November 2019 – contact marketing@erevmax.com to set up a meeting.

Thanks and have a good day!

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The Week, That Was – August 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax expands in the Middle East through technical partnership with Intimus PMS

Hotel connectivity expert, eRevMax has completed 2-way integration with Intimus PMS while offering hotels a wider selection of technical partners in the region. Hotels using Intimus PMS and RateTiger – LiveOS solutions can now manage their online distribution easily from one place removing all manual efforts.

https://bit.ly/2T0M5e2

The true cost of not protecting customer data in travel

For years now, the hospitality business has shared Big Tech’s addiction to customer data. Rather than sell it to advertisers, however, hotels and airlines traditionally use it to personalize travel experiences. Hotels – in particular luxury hotels – collect customer data to build detailed guest profiles, which can include personal preferences, from room, pillow and favorite cocktails, to potentially more explicit guest information.

https://www.phocuswire.com/GDPR-hotel-customer-data

What every hotelier must know about EU’s payment rules

Just as hoteliers have become used to GDPR, another piece of European Union legislation, the Payment Services Directive regulations, known as PSD2, is set to go into effect.

http://hotelnewsnow.com/Articles/297360/What-every-hotelier-must-know-about-EUs-payment-rules

Rise in Mobile Bookings in Middle East Creates New Online Travel Competition

The Middle East traveler has been going digital across all touchpoints of the travel journey, fueling a surge in the online travel market that is projected to reach $15 billion by 2023 across the region. That will mark an increase of 140 percent from current levels, according to research company Mena Research Partners.

https://skift.com/2019/07/23/rise-in-mobile-bookings-in-middle-east-creates-new-online-travel-competition/

Hotel chains demonstrate common B2B eCommerce website blunders

Hotels can earn customers’ loyalty by providing better personalized recommendations that understand their individual price/value tradeoff.

https://go.forrester.com/blogs/hotel-chains-demonstrate-common-b2b-ecommerce-website-blunders/

Amex GBT forecasts modest hotel rate increases for 2020

The Hotel Monitor 2020, published by American Express Global Business Travel, predicts that hotel prices in most key cities will experience only modest rises in 2020.

https://www.hospitalitynet.org/news/4094362.html

Online presence high priority with independent hotels

Trends in how people, and brands, consume and process information online are driving digital marketing strategies for independent hotels. It’s important not only to have an online presence but also to have the proper digital footprint, sources said.

http://hotelnewsnow.com/Articles/297313/Online-presence-a-high-priority-at-independent-hotels

What you need to know about Google Ads’ “Store / Hotel Visits”

Google came out with another way marketers and hoteliers can measure the performance of campaigns through Store Visits or for hotels, Hotel Visits. Hotel Visits can measure whether or not users actually visited your property. Google uses cell towers, wifi signals and more to tell whether or not you’ve actually visited a property and you aren’t just staying next door or across the street.

https://screenpilot.com/2019/07/what-you-need-to-know-about-google-ads-store-visits/

How San Francisco boosted Chinese bookings by 30 percent

Outbound Chinese visitors represent an increasingly important part of San Francisco’s tourist model, constituting 23 percent of international tourist spending in 2018.

https://jingtravel.com/san-francisco-grew-chinese-bookings-30-percent/

Connect with us for your connectivity needs to make the most of online revenue-https://goo.gl/3gKUJZ

Thanks and have a good day!

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The Week, That Was – February 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with Portugal based Newhotel PMS

Hotel connectivity solution provider eRevMax has completed 2-way integration with Newhotel Software, a global hospitality technology company headquartered in Lisbon, Portugal. Mutual hotel customers can leverage this integration to update rate and availability to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2019-erevmax-completes-integration-portugal-based-newhotel-pms.html

2019: Time to relook at your Hotel Cancellation Policies

For a long time, hotel industry has been fairly flexible with the cancellation policies. However, with the popularity of meta-search sites, even after booking, consumers now keep track of room rates. Whenever there is a drop in the room rates of the booked hotel or it’s competing properties, guests often cancel their existing reservations and rebook.

This high cancellation rate especially closer to the arrival has a major impact on the hotel’s revenue management decision where often inflated estimation of potential occupancy level leads to sub-optimal rates and lost revenue.

https://www.erevmax.com/blog/index.php/2019/01/2019-time-to-relook-at-your-hotel-cancellation-policies/

 Hotel sales and marketing trends to watch in 2019

Sales and marketing is a constantly evolving discipline within the hotel industry, and some experts in the field recently shared their takes on what to expect heading into 2019.

http://hotelnewsnow.com/Articles/292059/Hotel-sales-and-marketing-trends-to-watch-in-2019

Corporate hotel loyalty programmes may drive adoption

A recent survey of European business travellers reveals that 43 per cent would be motivated to book a hotel with which their company has a corporate loyalty account if it guaranteed better rates. The research by the Global Business Travel Association (GBTA) in partnership with Accorhotels found 80 per cent of travel buyers said their company is not enrolled in a corporate hotel loyalty scheme. However, 60 per cent would be interested in joining one for lodging purposes, with 85 per cent saying they find the dedicated room rates offered to travellers appealing.

 https://buyingbusinesstravel.com/news/3129841-corporate-hotel-loyalty-programmes-may-drive-adoption

Guests Demand a 21st Century Stay

Guests expect reliability, ease and security when they activate their mobile room key and unlock the door. Behind that satisfying click, however, is a complex integration of separate technologies and software. Mobile access architecture comprises four parts: 1) the property system, 2) the secure mobile credential and delivery management system, 3) the app and 4) the door lock.

https://www.hotelbusiness.com/guests-demand-a-21st-century-stay-2/

Are hotels on the verge of a parity nightmare?

Booking.com appears to have rolled out its Booking.Basic feature to European hotel listings, six months after it was first spotted on listings for hotels in Asia. Booking.Basic is an accommodation tier that periodically appears on Booking.com’s hotel listings when the rate provided to Booking.com is not the cheapest available online. The rates it offers are nonrefundable and made via a third party that is only revealed to guests after they have paid to book a room.

https://www.phocuswire.com/booking-basic-triptease

Will Chinese technology give hoteliers a fat problem this Year of the Pig?

Technology is a major barrier for hoteliers when dealing with the Chinese market. At the core of the problem is the fact that the technology platforms they are used to using are all entirely different from ours. They can´t access Google, Gmail, Facebook, Twitter, Instagram or even WhatsApp.

https://www.travolution.com/articles/110128/will-chinese-technology-give-hoteliers-a-fat-problem-this-year-of-the-pig

Hotelbeds adds price and availability insight to its MaxiRoom hotel extranet

Leading global accommodation wholesaler Hotelbeds revealed new features for MaxiRoom, its free hotel extranet designed to maximise hotel occupancy through its distribution channels.

More than 60,000 out of the 170,000 hoteliers who work with Hotelbeds are connected through either technology platforms or direct integrations, the firm said. That figure has doubled in the last three years

https://www.travolution.com/articles/110116/hotelbeds-adds-price-and-availability-insight-to-its-maxiroom-hotel-extranet

 Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

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The Week, That Was – November 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax has unveiled unveil AgentX101 at WTM London 2018

eRevMax has unveiled AgentX101 – a revolutionary 360 Degree Platform for Travel Agents & Tour Operators during WTM London.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/oct2018-erevmax-unveil-agentx101-wtm-london.html

 How Social Media Can Increase Hotel’s Direct Bookings

According to experts, 45 percent of travelers encounter hotel social media during the beginning of their booking journey, 45 percent encounter it during the middle and 11 percent at the end.

Recent projections have valued the *B2C e–Commerce business to over 3.2 Trillion dollars by 2020!

https://www.erevmax.com/blog/index.php/2018/11/how-social-media-can-increase-hotels-direct-bookings-2/

 The Changing Customer Experience: Keynote urges hoteliers to examine their operations

Customer loyalty isn’t dead, it’s just much harder to earn and much harder to keep because it’s so easy to leave today.

http://www.hotelinteractive.com/article.aspx?articleID=41922

 Will Google stay off the OTAs patch?

As Google’s meta-model becomes increasingly monopolistic Pamela Whitby begins a series on how travel distribution is evolving. Part 1 takes a look at the Google factor

https://www.eyefortravel.com/distribution-strategies/will-google-stay-otas-patch

Digital trends to watch in 2019

There’s been a massive shift in guest behavior and booking habits due to trends like artificial intelligence and mobile usage. But the question isn’t whether these trends are important. Hereére three core trends that hotels need want to watch in 2019.

http://hotelnewsnow.com/Articles/291331/Digital-trends-to-watch-in-2019

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ Thanks and have a good day!

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The Week, That Was – September 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Philippine hotel chain solves distribution challenge with RateTiger and LiveOS

Philippine hotel chain the Bellevue Hotels & Resorts has recommended RateTiger for centralizing online distribution. All four properties of the group have begun using RateTiger on LiveOS platform earlier this year and certifies it to be ‘the best friend’ for hotels.

https://bit.ly/2MqPyhi

Key challenges for today’s travel marketers

The marketing magic happens when you can turn a challenge into an opportunity. Stephen Taylor, Sojern’s SVP, shares how travel marketers today can do just that.

https://www.sojern.com/blog/challenges-for-todays-travel-marketers/

The impact of influencer marketing on the booking journey

Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale.

Digital word-of-mouth reaches millions more potential customers around the world more rapidly than ever before. This is where influencer marketing fits in.

https://www.phocuswire.com/influencer-marketing-booking-journey

TripAdvisor heralds landmark moment as fake reviews business is busted

TripAdvisor says that its investigators were tipped off by an Italian hospitality business which had received email promotions from a business called PromoSalento to boost its profile in exchange for a fee. Investigators then identified the people behind the fraudulent review service and confirmed that they had not only advertised fake reviews as a service but also tried to post fake reviews on the TripAdvisor site.

https://www.tnooz.com/article/tripadvisor-fake-reviews-jail/

How hoteliers navigate evolving distribution channels

As hoteliers navigate the different distribution channels available to them, their goal is to guide guests to the one that costs their companies the least.

During the “Distribution: A hotelier’s guide to channel surfing” session at t last month’s Hotel Data Conference, panelists explained their approaches to managing and lowering the cost of customer acquisition.

http://www.hotelnewsnow.com/Articles/290368/How-hoteliers-navigate-evolving-distribution-channels

Generating group business with hotel data is easier than you think

A well-executed group strategy, which answers the question, “What amount of group business, along with all other segments, constitutes the optimal mix for your hotel?” Of all the market segments that make up a hotel mix, group segments form the strongest foundation for most hotels’ pricing strategy.

https://www.traveldailymedia.com/hospitality/generating-group-business-with-hotel-data/

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ

Thanks and have a good day!

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The Week, That Was – August 2018 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury boutique hotel in Philippines has experienced 5% growth in just 3 months with RateTiger.

Bayleaf Intramuros, an upmarket boutique hotel in Philippines has improved in online sales with efficient rate and availability distribution through RateTiger.

https://www.erevmax.com/blog/index.php/2018/08/luxury-boutique-hotel-in-philippines-improves-online-sales-with-ratetiger/

Miki Travel invests in online booking systems for groups

Miki Travel recently invested in two online booking systems to facilitate ease of doing business and enhance confirmation speed.

http://www.ttgasia.com/2018/08/30/miki-travel-invests-in-online-booking-systems-for-groups/

Why Channel management is fundamental to hoteliers?

Today consumers are influencing room rates more than anytime in history. The internet – with multiple price comparison websites and booking channels – provides a choice. The more savvy consumers get, the more likely rates will continue to fall. However if hoteliers take control of their presence and rates online, revenue managers can make more accurate forecasts to identify occupancy and rate levels to ensure sales are on target.

https://www.erevmax.com/blog/index.php/2018/08/channel-management-is-fundamental-to-hoteliers-2/

Distribution dilemmas, beastly rate parity and Google ‘the travel company

“Google is very much a travel company. They have a platform that provides access to prices, products and reputation related information for travel components, creating immense value for the traveller. At the same time, their search engine and metasearch platforms are an integral and unavoidable part of the traveller’s booking journey from the dreaming to the booking phase. And they are able to capture the subsequent value from these customer phases.”

https://www.eyefortravel.com/distribution-strategies/distribution-dilemmas-beastly-rate-parity-and-google-travel-company

 What hoteliers should know about guest acquisition!

How people travel has as much to do with who they are as where they are going, Lorraine Sileo, SVP of research and business operations at Phocuswright, said during a session at the recent Hotel Data Conference.

Research shows one of the biggest differentiators in how people choose where they research their travel products is age, she said during her presentation, “Hotel path to purchase: The complexity behind consumer choice.”

http://www.hotelnewsnow.com/Articles/289088/What-hoteliers-should-know-about-guest-acquisition

 Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

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Newshound: Trends and Reports – Hotel Online Distribution


GHOTEL hotel & living selects RateTiger for smart online room distribution

German hospitality group GHOTEL hotel & living has selected RateTiger’s industry leading Channel Manager to maximise its distribution reach for its unique accommodation offerings by updating distribution channels efficiently in real-time.
http://www.eglobaltravelmedia.com.au/z-more/technology-more/ghotel-hotel-living-selects-ratetiger-for-smart-online-room-distribution.html

The Future of Hotel Marketing: Social Media Synopsis
Hotel chains that are open to 24/7 online social communications with their fan base can sense the power of a free flowing exchange of ideas, and capitalize on a low-cost marketing channel solution. Communication with customer base via social media channels is now expected as standard, whether these platforms are utilized to shape brand image, facilitate user-generated content or compliment a targeted pay-per-click campaign, social media is vital to the success of a hotel property.
http://hotelexecutive.com/business_review/3441/the-future-of-hotel-marketing-social-media-synopsis

Data transformation key for revenue managers

As more data becomes available, revenue managers must be able to filter and make sense of only the best information in order to achieve their goals, sources said during a Hospitality Sales and Marketing Association International (HSMAI) webinar. “Some people may say that we’re drowning in data, but I think it’s more accurate to say that we’re drowning in information,” said Kevin Coleman, partner and COO at Intelligent Hospitality, a hotel business intelligence company that provides reporting and analytics for hotel sales, marketing and revenue management.
http://www.hotelnewsnow.com/Articles.aspx/10263/Data-transformation-key-for-revenue-managers

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

 
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all three industry indicators. This isn’t new. What’s new is the pain to the bottom line inflicted by the fat commission checks hoteliers are now paying Expedia and other OTAs, due to the widespread adoption of Expedia”s and Booking.com”s agency model in the U.S.
http://www.hospitalitynet.org/column/global/154000392/4060290.html