BAHA: Revenue Management Breakfast Workshop

The Hospitality Revenue Management Community of BAHA organized an open workshop on 4th March 2011 at the Mint Hotel Tower of London.

The aim of this breakfast workshop was to bring together Revenue Managers and those connected to it, to discuss and debate current industry challenges in a way that was lively and participative, yet still challenging and educational.

One of the major challenges facing Revenue Management is the future ‘pipeline’ of talent. Hence the community invited a selection of RM students to give them a chance to interact with current professionals, build relationships with potential employers and gain valuable insight into the realities of the role.

There were 5 workshops held in parallel sessions, namely Long Term Impact of Price Slashing, Customer Relationship Tactics, Total Revenue Management, Centralization of RM and Market Segmentation. My colleague Stefan and I took part in the Total Revenue Management workshop and found it really interesting and worthwhile. We had a great discussion and stressed upon how selling efficiently online can help Revenue Managers achieve targets. We found the event to be a good opportunity to meet industry peers and like all BAHA initiatives, it was well organized.


Sunaina Jagtiani is Sales Manager – UK at eRevMax and is responsible for sales of RateTiger products in the region. She is based out of London and can be reached at sunainaj@ratetiger.com

BTL

The 23rd edition of Bolsa de Turismo Lisboa (BTL) took place from 23rd to 27th February 2011 after having been postponed from January. The change in dates proved to be a good decision by the organizers as this year’s event saw over 74,000 visitors and around 990 exhibitors, a big jump from all previous editions.

The organizers of BTL were overwhelmed with the response and said, “This year’s success strengthens the position of BTL as a business platform of reference for both professionals (9% increase in national professional credential) and for the public seeking a chance to meet in one place. BTL is today the largest and most comprehensive international tourism fair to be held in Portugal. The date change has proved correct in the areas of internationalization and strategic marketing of package tours for the general public, which corresponded with a great turnout.”

The hotel industry in Portugal is experiencing falling occupancy and RevPar, reason why hoteliers and revenue managers were keen to find ways to boost revenues. We spoke to many hoteliers and helped them with their concerns and queries. I personally consider BTL to be a productive event as I had the opportunity to organize 28 one-on-one meetings with hoteliers and local OTAs to show them the benefits of channel management products. The local media too was interested in meeting with us to gain more information about our products and services.

I have been attending this event for the last four years and I see a growing change in the Portuguese hotel market. Hoteliers now understand the need for a channel manager and are maturing to the concept of online distribution. They are aware of the benefits and ROI they can derive if they leverage the right technologies properly.


Pilar Sanchez Aita is Sales Manager – Spain & Portugal at eRevMax and is responsible for sales of RateTiger products in the region. She is based out of Madrid and can be reached at pilara@ratetiger.com

Florida Huddle

Organized at the Daytona Beach from 23 – 25 January, Florida Huddle turned out to be a great event for us.

The event focuses completely on buyer-supplier meetings and is a good platform to meet prospective buyers and close deals. This year’s event saw a turnout of over 350 people which is very good for an event of this size.

The discussions revolved around the hoteliers’ concern over the extremely low ADR in Orlando while Miami and other south coastal areas witness an improvement in performance and rates. More than 200 hoteliers were present and all were eager to find out the best way to take prices up again.

RateTiger’s major advantage this year was our stand’s location in the VIP lounge, receiving a lot of visitor traffic. Jonathan and I managed to meet a lot of attendees to whom we showcased RateTiger and its suite of premium online channel management tools.

From the business perspective, presence at Florida Huddle is always lucrative as it allows decision makers from the buyer and supplier sides to meet directly and cut deals. RateTiger signed many new contracts at the event therefore very successful.

Siobhain McArdle is Sales Manager for south eastern states of USA at eRevMax and is responsible for sales of RateTiger products in the region. She is based out of Florida and can be reached at siobhainm@ratetiger.com

FITUR 2011

With the recovering markets, we were excited to see how major trade events in Spain would open. The first major event of the year – FITUR 2011 hosted a total of 10,500 exhibitors from 166 countries and regions in January. It showcased a good representation of hospitality companies and technology providers while the increase in visitor turnover reached 200,000.

Her Majesty Queen Sofia inaugurated the 31st edition of FITUR. This official opening by the Royal family once again proves their unconditional support for the tradeshow and, in general, for the Spanish tourism sector.

During the FITURTECH conference, the discussions focused mostly on topics like online sector, web 2.0, innovative technologies, social networking and video marketing among others. Further hoteliers were also keen to discuss about the market conditions as well as means and ways to improve the Average Room Rate.

We represented RateTiger at the event and had various meetings pre-arranged at our stand. We also attracted a lot of general visitors which gave us an opportunity to showcase the main product line RTSuite and at the same time highlight new tools like RTReview and other additional modules.

It was a well-planned event and we look forward to many more editions of this wonderful event.

Catch all the action at RateTiger stand here in these pictures.


Pilar Sanchez Aita and Cristina Hernandez are Sales Managers at eRevMax and are responsible for sale of RateTiger products in Portugal and Spain. Reach them on
pilara@ratetiger.com and cristinas@ratetiger.com respectively.

Annual Cricket Tournament, December 2010

eRevMax Kolkata played a great game of cricket on 18 December 2010 when they organized the annual Cricket Tournament at the Sports Authority of India grounds. From the start the four competing teams were fizzing and itching to go, ready to battle it out.

The knock out matches were a treat to watch as each team gave its best to reach the finals. eRevMaxians are known for their passion for the game, however on this day, all teams knew that they will have to let their cricket do the talking.

The four teams under the able guidance of Briti S Biswas, Mahendra P Sharma, Sabyasachi Chakraborty and Surajit Kar put up great performances and after some thrilling matches, Sabyasachi & team lifted the trophy with a one-run win over Mahendra & team who finished second. At the award giving ceremony, the winners and runners-up were presented with beautiful trophies while all participants were given participation medals.

After a grand cricket day and irrespective of the game winners, it was the sportsmanship spirit and team bonding of eRevMaxians that emerged as the ultimate winners. I look forward to next year edition of this annual event.

Satish Rudraraju
Test Engineer, Kolkata

Sales and Marketing Online, November 2010

The Sales and Marketing Online was a one-day conference in Warsaw, Poland organized on 16th November 2010. With various sessions focused on online distribution, there were speakers from across the industry including the likes of Daniel Łukaszewicz – HOOBI, Alexander Ryll – Avvio, Jakob Riegger – TrustYou, Brendan May – IdeaS as well as Keith Povah – RateTiger.

RateTiger was invited to present in the Plenum session on “Channel Management” and the presentation title was How does online distribution help improve Yield Management strategies”. Keith gave interesting examples on how our client hoteliers have leveraged online channel management strategies to increase occupancy and revenue.  The presentation by Brendan from Ideas was also very well received and he mentioned how their partnership with RateTiger brings added value to hoteliers.

Over 55 delegates comprising hotel owners, Revenue Managers, Managing Directors and Sales Managers attended the event. The delegates received us very well due to the relevant content of our presentation. We were also invited to conduct a workshop on RTSuite products which was a great success.

The organizers Concept Media conducted a survey and found that 26 hotels out of 55 attending hoteliers wanted to learn more about RTSuite products and RateTiger. Overall it was a great event which provided us with good networking opportunity especially with small to medium sized groups.

Aldona Kaczmarczyk
Sales Manager, Poland

NASSCOM Product Conclave, November 2010

The NASSCOM Product Conclave held annually in Bangalore is a confluence of innovative minds and entrepreneurial spirit of the Indian Products Ecosystem. This year, the focus was on “Scaling New Heights – From cloud adoption to lean startup models” and the Conclave took place from 10 -11 November 2010 at Hotel Lalit Ashok.

Among various sessions that formed a part of this conclave, I found Cloud computing – Transformation to the cloud, Building products for Billion Indians, The New Internet: An Economy of Scale and partnership and Product companies’ problem and solution, to be particularly interesting.

 
I gathered of lot of information and this knowledge would be of immense help to me going forward. Some of my key take-aways include a clearer understanding on various concepts like entrepreneurship, people management as well as virtualization and cloud computing.

Further the event turned out to be a good networking platform and I got an opportunity to meet many like-minded people including some industry colleagues. The interaction with some of the speakers was also very encouraging and I look forward to attending more of such events in the future.

I cannot complete this post without mentioning NASSCOM who did a fantastic job of organizing, coordinating and executing this whole event so efficiently and professionally.

C. Dharmaraj
Chief Architect, Bangalore

Mahalaya Celebration 2010

 

The Kolkata team at eRevMax welcomed Goddess Durga on 7th October through a small evening celebration. We all turned up in our full festive fashions and decorated the office in an attempt to win some coveted prizes.

The festivities started with a cultural song followed by participation from all members for the various competitions which included traditional dance (Dhunuchi Naach), Uludhwani contest, slogan writing and memory games.

The Departmental Decoration trophy attracted a lot of interest and the teams started preparations well in advance in order to conceptualize different themes for decoration. Using an innovative theme and brilliant decoration, the Customer Support team emerged Winners closely followed by RTConnect team who finished second while the Finance team won a special third prize for their tribal Durga decoration.

 

 

 

Sandeep Jha and Anita Guha won Best Dressed Male and Best Dressed Female prizes respectively for their traditional and ethnic attire.

I will cherish this Mahalaya celebration for a long time to come as this was the first time I saw a corporate house allowing employees to celebrate a festival whole-heartedly.  It felt as if we all came out of the box and enjoyed the evening to its fullness. We will keep these wonderful moments with us now and forever with the hope ‘Aaschhe bocchor abar hobe’.

 

 

 
Mohua Dey has recently joined eRevMax and is a Sr. Content Executive. She is based out of Kolkata and can be reached at
mohuad@erevmax.com
 

International Sales Meet 2010

The International Sales Meeting stayed in the home country of RateTiger’s operations office. The team in London traveled south bound to the British coast to my home town Bournemouth, here the rest of the international sales team joined us for four days of intense team building, strategy deliberation and skills development. This was the first time I had been in the same room as all our global reps and it was a great way to learn more about the specific regions and how the marketing and communications campaigns are working.

Our VP International Sales, Keith Povah, organised a very thorough but fun and engaging itinerary. Surrounded by our Management Team and Board of Directors, our sales managers demonstrated their success over the past 12 months and the opportunities that lie ahead.

Our new VP RTCorporate, Keith Watson, told me “The ISM managed to combine the sharing of information amongst a large team with the chance to get to know them better in a non-work environment. The sessions allowed for many different topics to be covered, which for a new starter is a great introduction.” Having only been in his role for a few weeks it seems this was the perfect intro to the madness of the Tiger!

Casey Davy, our UK Sales Manager (while he had to stay home – no international travel for him) said “There were great training sessions to expand and reinforce product knowledge,  opportunities for knowledge sharing, and exercises to help develop individual skill sets and overviews of strategic sales and marketing plans.  It was also an opportunity for Management to share with the team the big picture, corporate goals, and development within our budding company.”

While our US team did get to travel halfway across the world, from Orlando our Sales Manager Sandy Fanucci also a new member of the team said: “I have been in sales for over 9 years and have participated in many Regional/National Sales Meetings. I have to say this is honestly the first one I enjoyed as much as I did. The meeting format was perfect. Sitting in meeting rooms all day, consecutive days in a row can be very rigorous for someone that’s used to being on the go. So the fact that we got what we needed from a full day’s meeting then a “day break” in between with LOTS of fun was ideal.“

The ‘day break’ she is referring to was a day of Paintball. All members of the team conscientiously participated. The groups, split in two, came out winning four games each – although the hot dogs were much to be desired.

Following the ISM, the team is now back at their desks rapidly working through developments and ideas that came from the session. It’s non-stop for the Tiger! 

Ryan Haynes is the Marketing Head at eRevMax and is responsible for driving all PR and Marketing activities of RateTiger and eRevMax brands globally. Ryan is based out of London and can be reached at  ryanh@ratetiger.com