RateTiger – Page 11 – Get the Best Hotel Channel Manager Tips from RateTiger

June 25, 2020June 25, 2020

The Week, That Was – June 2020 Week 4

Hotel recovery can only go so far without group bookings

Group business and convention travel do more than contribute to a hotel’s occupancy and revenue per room figures. These types of bookings also fuel profitability in an array of revenue streams and amenities at a property.

https://news.yahoo.com/convention-plateau-hotel-recovery-only-120035108.html

UK’s hotels and restaurants will reopen on July 4

Hotels, holiday apartments, caravan parks and campsites will be allowed to operate, as long as shared facilities are kept clean.

https://www.telegraph.co.uk/news/2020/06/23/travel-news-air-bridges-uk-quarantine-portugal-spain-greece/

Inviting hoteliers to share their opinions for Hotel Sentiment Survey

The travel and hospitality industry globally have faced unprecedented impact due to the coronavirus pandemic which has adversely affected hotel revenue, occupancy and ADR. eRevMax is conducting a short survey to understand the challenges you and your business are facing. The survey results will be published and made available to all participants, and will provide a reflection of the hotel sentiment and an understanding of where we are moving as an industry. Share your valuable inputs through this 2-min survey –

https://www.surveymonkey.com/r/hotelsentimentsurvey2020

Knowing your hotel channel manager in the post COVID world

With the easing of lockdown in many parts of the world, travel and hospitality businesses are starting to open up. As more people start to venture out, hotels need to be ready to attract these travelers. As per recent reports, travel related online searches are picking up. With the shortening of booking windows and increase in domestic short haul holiday bookings, hoteliers need to have their distribution strategies in place. The need of the hour is to connect to the right channels and manage them effectively.

Find out how your channel manager and connectivity provider plays a key role in current circumstances – https://lnkd.in/dBdn7vT

Pricing tactics vary by sector as consumers return to travel

As the travel industry slowly and erratically reopens, some airlines and hotels, as expected, have begun slashing rates to lure travelers back to their struggling businesses.

https://www.travelweekly.com/Travel-News/Tour-Operators/Pricing-tactics-vary-by-sector-as-consumers-return-to-travel

Trip.com joins Google to launch Travel Trends Report.

The report provides a detailed snapshot of how consumers are responding to the evolving dynamics within the travel industry, as well as the expected trends for travel over the coming months.

https://www.prnewswire.com/news-releases/tripcom-group-joins-google-to-launch-travel-trends-report-301081707.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

June 23, 2020July 22, 2020

Knowing your hotel channel manager in the post COVID world

Covid19 has changed the travel industry. With travel going south, hotel industry is being forced to make adjustments in the wake of plummeting occupancy. Facing an unprecedented crisis, hotels of all sizes across the world are desperately rethinking strategies as they plan to recover and rebuild.

Even as cost cutting becomes norm and investment on technology infrastructure is being scrutinized, technology is going to emerge as a hotelier’s trusted best friend when it comes to optimizing operational efficiency.

As travel slowly opens, the initial demand build-up is expected to come from local and domestic travel. This trend is being witnessed in markets like China where hotel occupancy is driven by staycation, drive-in and local travelers. Markets which have been dependent on international travelers are expected to take longer to recover than one with stronger domestic base.

This is the time for hoteliers to evaluate their online distribution mix. According to a recent report by Sojern, hotel bookings to Abu Dhabi within a 48km radius accounted for 77 percent of all bookings in April and domestic travel from Dubai accounted for 91 percent of searches and bookings within the same radius.

It is important to capitalize on the local channels. Hotels need to monitor their production data and upcoming booking trends to identify the more profitable channels. Effective channel management can assist hoteliers with both issues – by increasing visibility and allowing for variable rate changes between seasons.

The challenge for many hoteliers in managing these channels is to ensure accurate rates and inventory allocation to optimize each channel to increase sales and maximize revenue. It is necessary to have an effective hotel channel manager for every property. Proper channel management also needs a pooled inventory model. Pooled inventory makes sure that hotel rooms are simultaneously promoted across every channel with no concern of overbooking. It is now time to focus on strategies rather than updating channels. Along with finding out the right vendor for your distribution management, always check whether the provider is PCI and GDPR compliant.

Take complete control of your revenue and channel management strategy to control distribution costs and drive more direct bookings. Considered one of the best hotel channel manager in the market, RateTiger is integrated with more than 400 OTAs and working closely with 9000 hotels globally. It is the connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide providing solutions through its core product brands – RateTiger , LiveOS and AgentX101.

Connect with us for your connectivity needs to make the most of hotel online revenue- https://goo.gl/3gKUJZ

June 18, 2020June 18, 2020

The Week, That Was – June 2020 Week 3

Moving the distribution landscape beyond ‘hotel room only distribution.

Total distribution will allow hospitality brands to enhance the full guest journey, while providing more unique and customized experiences for their first-time and repeat visitors, and in turn, capture brand loyalty to improve their bottom line.

https://www.hospitalitynet.org/opinion/4099189.html

The future of hotel design after coronavirus, according to hospitality architects.

Hotel designers are reworking existing projects and starting new ones with a focus on social distancing and contact-free systems. Expect fundamental changes to hotels’ meeting spaces, lobbies, guest rooms, and food and beverage options.

https://www.businessinsider.com/future-of-hotel-design-after-coronavirus-hospitality-architects-2020-6?international=true&r=US&IR=T

Analysis by McKinsey and trivago: Corona is changing German travel habits

New data by hotel price comparison site trivago shows that Germans are avoiding long-distance trips this year.

https://www.globenewswire.com/news-release/2020/06/16/2048493/0/en/Analysis-by-McKinsey-and-trivago-Corona-is-changing-German-travel-habits.html

Travel corridors offer path to Europe’s rebound

Confidence in a recovery is growing among European hoteliers due to lockdowns being lifted and travel corridors being established between member nations and even some non-European destinations.

https://hotelnewsnow.com/Articles/303131/Travel-corridors-offer-path-to-Europes-rebound

Google: Travel-related searches are slowly increasing again.

Using Google search data, a Joint Research Centre team has created a set of indicators to analyze how the worries of EU citizens change as the coronavirus pandemic evolves.

https://medicalxpress.com/news/2020-06-google-insights-eu-citizens-coronavirus.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

June 4, 2020

The Week, That Was – June 2020 Week 1

45% of Chinese willing to travel overseas.

A recent PATA survey found that 60% of Chinese intend to travel in 2020 and 45% are willing to travel abroad.

http://www.tradearabia.com/news/TTN_368536.html

Japan considering a travel bubble for overseas business travelers.

The country plans on prioritising entry for business people from China, South Korea, Australia and, surprisingly, the US to help boost the economy.

https://www.timeout.com/tokyo/news/japan-is-considering-a-travel-bubble-for-overseas-business-people-and-tourists-060120

HUC offers software development, project management and other services

Whether it is through short term projects or one-off development requirements, HUC offers a ready pool of skilled resources that can get your project up and running at the earliest. Contact with your requirements today on marketing@hospitalityunited.com.

https://www.hospitalityunited.club/information-hub/

HSMAI: Revenue management experts discuss strategy.

Revenue Managers, System Operators and Data Scientists share their perspectives on how to best prepare for the recovery.

https://www.youtube.com/watch?v=-w5_LiGspKw&feature=youtu.be

US hotels win backing for ‘Stay Safe’ reopening

The Global Business Travel Association called on hotels to discuss the opportunities for collaboration and a joined-up approach to the recovery period, as properties around the world look to reopen and start welcoming guests.

https://www.travelweekly.co.uk/articles/373215/us-hotels-win-backing-for-stay-safe-reopening

How Travel Has Changed Since The Pandemic — And How It Should Change

The travel industry’s recent changes may have saved their businesses for now, but adjusting a few refund policies and cleaning rooms more thoroughly has not ensured their long-term survival.

https://www.forbes.com/sites/christopherelliott/2020/05/31/how-travel-has-changed-since-the-pandemic—and-how-it-should-change/#8024d384d641

How do you know if your hotel room is really clean amid coronavirus?

It’s almost impossible to find a hotel that hasn’t introduced a new sanitation program, promising its rooms are squeaky clean and will be coronavirus-free. How do you know if your hotel room is really clean?

https://www.usatoday.com/story/travel/hotels/2020/05/29/hotel-rooms-during-coronavirus-pandemic-how-know-if-theyre-clean/5275952002/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

March 19, 2020

The Week, That Was – March 2020 Week 3

Webinar: Path to Recovery for Travel Businesses – United We Can

The ultimate extent and duration of the COVID19 outbreak is still unknown – what steps can we as travel businesses be taking to weather the storm? HospitalityUnited.Club invites industry leaders to join us for a Webinar to discuss best practices and new strategies to help your business stay buoyant and come out stronger with a defined path to recovery.

The coronavirus crisis is making travel cheaper

Fifty-five percent of American travelers have canceled upcoming travel plans, primarily through May. Travel deals are emerging amid the chaos of the global coronavirus outbreak. Many people are probably wondering if now is the right time to buy, whether for an out-of-town jaunt or a big summer vacation.

https://www.cnbc.com/2020/03/17/heres-why-you-should-resist-the-urge-to-grab-cheap-travel-deals.html

UK: Empty hotels will be turned into makeshift hospitals

BRITAIN’s empty hotels will be turned into makeshift hospitals and operating theatres will be transformed into wards to help the NHS cope with the coronavirus.

https://www.thesun.co.uk/news/11177679/coronavirus-britains-empty-hotels-will-be-turned-into-makeshift-hospitals-to-help-nhs-cope/

Travel industry slashes ad spending in half amid coronavirus

Marketers need to be prepared for the possibility that demand for travel-related services might snap back as the traditionally busy summer travel season gets under way from mid-June through August.

https://www.marketingdive.com/news/travel-industry-slashes-ad-spending-in-half-amid-coronavirus/574257/

OTAs overwhelmed by Coronavirus cancellations

The entire travel industry is struggling to keep up with a wave of cancellations related to coronavirus. But OTAs are hit especially hard. As hotels tell their customers they can’t help process cancellations, sending them right back to the OTA they booked with, both Expedia’s and Booking.com’s customer service is nearly impossible to reach.

https://edition.cnn.com/travel/article/third-party-booking-sites-coronavirus/index.html

Sojern: Insights on COVID-19 travel impact

With more than 127,000 infected as of March 12th, COVID-19 is having and will continue to have a significant impact on many industries. The travel industry is no exception, and in fact, maybe the hardest hit as hotel bookings drop and airline ticket sales take a plunge.

Download Sojern’s latest COVID-19 travel insights – https://www.sojern.com/blog/covid-19-insights-on-travel-impact/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

March 13, 2020

The Week, That Was – March 2020 Week 2

Digital marketing in the age of coronavirus – what travel brands need to know

As markets around the world reel from the turmoil of the COVID-19 coronavirus, companies of all sizes are feeling the effects – perhaps none more so than those in and adjacent to the travel industry. The crisis is forcing companies to reevaluate many aspects of their financial plans for the foreseeable future and – particularly for those operating in the B2C space – to reassess their digital marketing strategies such as paid search.

https://www.phocuswire.com/coronavirus-covid-19-travel-digital-marketing-strategies

How Airbnb, hotels are responding to the coronavirus outbreak

Marriott International, Wyndham Hotels & Resorts, Hotels by Hilton, and more are waiving cancellation fees for hotel stays through March 31 booked by guests traveling to or from countries such as China, South Korea, and Italy.

https://www.msn.com/en-us/travel/news/how-airbnb-hotels-are-responding-to-the-coronavirus-outbreak/ar-BB115mlF

New GBTA Research Shows Coronavirus Continues to Impact the Business Travel Industry

Around the globe, more companies are canceling or suspending business travel due to the coronavirus. Business travel to Asia has been impacted the hardest, with at least three of every four companies reporting they have canceled or suspended “all” or “most” business trips to China (95%), Hong Kong (87%), Taiwan (79%) and other Asia-Pacific countries (e.g., Japan, South Korea and Malaysia; 77%).

https://www.gbta.org/blog/new-gbta-research-shows-coronavirus-continues-to-impact-the-business-travel-industry/

Mauritius based luxury eco-lodge recommends RateTiger for hotel channel management

The flagship address of Mauritian green tourism, Lakaz Chamarel Exclusive Lodge, has recommended eRevMax solutions for connectivity and online distribution. The hotel is using RateTiger Channel Manager and Price Shopper and deriving immense benefits in terms of effective pricing data and expanding online visibility through efficient channel management.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/mar2020-erevmax-mauritius-based-eco-lodge-recommends-ratetiger.html

What to do when crisis comes to your city

It’s hard to measure the total impact of the virus on the economy. Globally, the impact could reach $1.1 trillion by one estimate. In the EU, the government estimates that the virus is costing the EU’s travel industry an estimated Euro 1 billion per month. In China, the epicenter of the outbreak, growth will likely fall below 5% this year — the weakest growth rate in over 30 years. Other APAC economies are already experiencing cancelled events and fewer arrivals from both Chinese and international travelers.

https://www.cendyn.com/blog/what-to-do-when-crisis-comes-to-your-city/

Italy’s hotels eye eventual rebound from coronavirus

Coronavirus is having a dramatic effect on the Italian hotel industry, as government containment efforts have essentially shut down the entire country, with all public gatherings banned and most employees working from home.

http://www.hotelnewsnow.com/Articles/300720/Italys-hotels-eye-eventual-rebound-from-coronavirus

Airbnb tweaks refund policy

Airbnb is making adjustments to its refund policy in an attempt to balance the needs of hosts and guests on its home-sharing site amid the global coronavirus outbreak that has severely reduced travel demand.

https://www.traveldailymedia.com/airbnb-tweaks-refund-policy/

5 Hotel Email Personalization Best Practices [Infographic]

Personalizing your emails is not only a powerful way to increase the effectiveness of your emails, it’s also an expectation of today’s travelers.

https://www.revinate.com/blog/5-hotel-email-personalization-best-practices-infographic/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

February 27, 2020February 27, 2020

The Week, That Was – February 2020 Week 4

**HospitalityUnited.Club to host Cocktails & Conversations during ITB Berlin**

The high energy networking event will bring together technology partners from varied segments, hoteliers and travel agents, to discuss the latest trends in travel technology, exchange ideas and explore collaboration possibilities. The event is scheduled for 5th March 2020 at Funkturm Restaurant within the Messe Berlin grounds, co-located with ITB.

Expedia TravelAds: Getting Started with Sponsored Listings for Hotels

TravelAds is an easy-to-use yet sophisticated sponsored listing program that can help you achieve just that. By using advanced targeting capabilities, TravelAds helps your hotel increase visibility and connect with travelers during the path to purchase.

https://blog.advertising.expedia.com/getting-started-with-sponsored-search-listings-for-hotels

Chinese travellers disappear from key overseas markets

Asia Pacific destinations popular with travellers from mainland China continue to report a huge hotel occupancy impact from the coronavirus outbreak, according to preliminary February data from STR.

https://www.breakingtravelnews.com/news/article/chinese-travellers-disappear-from-key-overseas-markets/

Hotels Aim to Help Guests Travel Lighter

For many travelers, packing a suitcase is a stressful endeavor; packing light, a perpetual fantasy. To help guests ditch excess baggage, hotels are partnering with fashion companies to deliver Instagram-worthy outfits directly to their guest rooms.

https://www.nytimes.com/2020/02/25/travel/hotels-aim-to-help-guests-travel-lighter.html

How Google and Facebook Made Digital Advertising Markets Increasingly Opaque to Protect Their Dominance

Following an extensive study, the UK’s Competition and Markets Authority (CMA) expressed concerns in December that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.

https://promarket.org/how-google-and-facebook-made-digital-advertising-markets-increasingly-opaque-to-protect-their-dominance/

Meet us at ITB Berlin in Hall 8.1, Stand 113B on 4 – 7 March for a quick catch up – book a meeting today.

February 20, 2020February 27, 2020

The Week, That Was – February 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!! HospitalityUnited.Club to host Cocktails & Conversations during ITB Berlin HospitalityUnited.Club is all set to host yet another dazzling event for hoteliers and travel tech fraternity in Berlin, along the sidelines of ITB, in partnership with Aptum, AgentX101, Ecommpay, LiveOS, RateTiger and TravelgateX. https://bit.ly/2T1oxWR Where hotel owners, operators invest in tech features Hotel owners, operators and asset managers offered up advice on how to balance needs and wants as well as what their top investment priorities are for the year. http://hotelnewsnow.com/Articles/300281/Where-owners-operators-invest-in-tech-features When Calling the Front Desk Is Not an Option There are certainly nice benefits to staying in an Airbnb. But if an emergency happens, you might be on your own. https://www.nytimes.com/2020/02/12/travel/airbnb-safety.html Booking.com Announces Finalists for its 2020 Technology Playmaker Awards With 45 finalists from 20 countries, this year’s awards shine a spotlight on inspiring female technologists and future tech trailblazers, and those championing greater diversity and inclusion in tech. https://globalnews.booking.com/bookingcom-announces-finalists-for-its-2020-technology-playmaker-awards/ Customers want more text-based customer support options from brands Customers want more text-based customer support options from brands. 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. https://marketingland.com/customers-want-more-text-based-customer-support-options-from-brands-275739 The big will get bigger as travel firms avoid the Google ‘death zone’ For hotel bookings, OTAs have moved away from a cheapest first price order, to a merchandised list, based on the highest converting hotels, securing bigger margins by focusing on a small set of hotels with higher booking volumes. https://www.travolution.com/articles/114184/guest-post-the-big-will-get-bigger-as-travel-firms-avoid-the-google-death-zone Travel experts fear long-term impact of virus Travel agents, operators and hoteliers are bracing for months, if not a full year, of economic disruption from the outbreak, with long-term effects that may ripple well into 2021. https://www.japantimes.co.jp/news/2020/02/16/business/economy-business/tourism-coronavirus-covid19-2021-experts/#.Xk4eu5Uzbct

Meet us at ITB Berlin in Hall 8.1, Stand 113B on 4 – 7 March for a quick catch up – book a meeting today.

January 24, 2020January 28, 2020

The Week, That Was – January 2020 Week 4

Infographic – Hotel Revenue Management Trends 2020

Revenue managers are now leveraging artificial intelligence to make smart pricing decisions. Check out our latest Hotel Revenue Management Infographic – discover key trends that can help shape hotel revenue strategies in 2020 – https://lnkd.in/fhS3E-R

4 tips for better hotel sales and marketing

The world of hospitality sales and marketing is always evolving, and selling to customers requires a good PR message, collaboration among teams and creating loyalty experiences for high-tier members. During three different sessions at the 2020 HSMAI Marketing Strategy Conference, speakers gave their advice on how to succeed in different disciplines in the sales-and-marketing space.

http://hotelnewsnow.com/Articles/299960/4-tips-for-better-hotel-sales-and-marketing

Booking.com launches global rating system for non-hotel accommodation

Booking.com has developed what it claims to be the world’s first rating system for alternative non-hotel accommodation. The world-leading booking platform says it wants to see the classification system become globally accepted, like star ratings for hotels.

https://www.travolution.com/articles/113822/bookingcom-launches-global-rating-system-for-non-hotel-accommodation

Get ready for an even stronger Google in 2020

Brands need to monitor and respond to reviews to improve their online experience because customers will vote with their search behavior. And Google continues to influence search behavior.Here’s what happening in the coming year:

https://searchengineland.com/get-ready-for-an-even-stronger-google-in-2020-327941

2020 Airbnb Update

Airbnb is powered by our community. As co-founder, CEO and Head of Community Brian Chesky has said, we are committed to serving all stakeholders in the Airbnb community. Indeed, we believe that our success depends on a series of shared commitments that balance the interests of our stakeholders.

https://news.airbnb.com/2020-update/

KAYAK Launches “Trip Builder”, Making it Easier to Plan Multi-City Travel

KAYAK, the world’s leading travel search engine, is testing a new product feature that makes planning your next multi-city trip even easier. A helpful tool designed for anyone traveling to more than one destination, the new feature calculates the cheapest routes between multiple cities for the biggest savings.

https://bit.ly/2RELmPq

Consumer Report: Nearly Half Of Travelers Book Through 3rd Parties

As consumer demands for personalized service and competition for consumers’ attention continue to increase, travel and hospitality brands are challenged to stay ahead. To help marketers succeed, Yes Marketing surveyed more than 1,000 travelers on their priorities as they progress along their journey with travel and hospitality companies, from the first time they hear about a brand, to becoming a loyal customer.

https://www.hospitalitynet.org/news/4096603.html

THE HOTEL INDUSTRY HAS EVOLVED, BUT HAS YOUR TOOLKIT?

Gone are the days when RevPAR and occupancy was enough. Today’s growth and profitability are driven by channel mix, customer acquisition costs, consumer review scores, length of stay trends, loyalty programs, and leveraging the booking curve.

https://bit.ly/2RNqK7M

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

January 13, 2020January 28, 2020

What are the Best Practices for Creating a Google Hotel Ads Campaign?

Google Hotel Ads has emerged as an important channel for hoteliers to improve online exposure of their properties. In this blog, we list out some of the best practices that are involved with the creation of a Google hotel ads campaign.

What are the Best Practices for Creating a Google Hotel Ads Campaign

About 4.5 billion searches are made on Google every day, making it essential for every business to have presence on the platform. Over the last few years, Google Hotel Ads has emerged as the most popular platform in the metasearch space. Which for years have been dominated by the OTAs. GHA which aggregates your hotel rates from participating OTAs and brand website and displays your hotel rates and availability on Google, across desktops, tablets, and mobile devices? Find out about some of the best practices for the creation of a Google hotel ads campaign.

Familiarize yourself with the interface

In order to be successful with Google hotel ads, it is essential to be familiar with the interface and know what goes into it. The sign-up process is quite similar to Google PPC campaign. Hotels need to create a Google Hotel Center account to send and manage hotel rates and availability across Google. The interface is user-friendly, effective and efficient. Once you have listed your property, connect your prices and availability to your ads by linking your Hotel Center account to a Google Ads account and start advertising.

Use data to your benefit

Data that is recorded by Google systems lets you pinpoint those things that are/are not working. Reports every week are offered in detail, and how your campaign is proceeding in each device. Make use of opportunity reports every week to detect missed opportunities. Know about the areas that you might have improved on, and prepare better for bid optimization in the following round.

With conversion tracking, you can exactly find out what happens when anyone visits your site. You can get information on cost per acquisition, how long a person stays in the accommodation and whether or not they booked a room. The use of this information and other performance metrics for the adjustment of Google hotel ads booking campaign strategies can help you to derive the best from your experience of Google Hotel Ads.

Group hotels and manage bids better

In case you are operating bids for more than one hotel property, group the properties together. This can let you manage the same in a more efficient way and optimize returns on investment. The principles happen to be the same for each hotel property that is part of the group. When you structure bids, you have to remember that.

Optimize your ads

For optimizing your ad spends, Google recommends hotels to provide entire inventory to Hotel Ads along with room and package Meta data. The details comprise of data about occupancy levels and rooms, and all the updated prices and active bids can ensure accuracy of prices. The ads which notch up the best numbers are generally those that offer the most information. Optimized ad can help hotels to have much better business and increase the bottom line.

Google Hotel Ads campaigns can provide future travelers with the chance to reserve a hotel room at many important hotels all through their research. Wherever a user makes decisions related to travel, hotel ads are surfaced by Google to assist them in the assessment of booking options and pricing available to them.

Find Hotel channel manager and Online Distribution.