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The Week, That Was – August 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Online Travel in LATAM

Do you know the most productive online travel channels in LATAM? Improve your online revenue by selling on the right channels with RateTiger.

Read further to know more –  https://www.erevmax.com/blog/?p=539

Abasto Hotel experiences 65% revenue growth with RateTiger Channel Manager

Abasto Hotel Buenos Aires, a property in Argentinian capital, has improved its online sales by over 80% leveraging eRevMax‘s gold standard of connectivity with leading OTAs.

Are you looking to expand your hotel channel connectivity?  https://www.erevmax.com/blog/?p=542

Online accounts for 80% of under-30s travel bookings, OTAs dominate (for now)

The New Horizons IV report found more than 80% of bookings were made online by under-30s in 2017, with an increasing number of bookings being made on mobile devices and through social media channels.

https://www.tnooz.com/article/youth/

What Are Bumper Ads And Why Does Your Hotel Need Them?

Bumper ads are the 6 second video formats that are saving the longest 30 seconds of any consumers time. However, it is not just consumers that should be praising them to the skies. They can provide your hotel with countless benefits, including high impact brand building.

https://blog.netaffinity.com/what-are-bumper-ads-and-why-does-your-hotel-need-them/

What hotels need to know about evolving metasearch distribution trends

Metasearch engines (MSEs) hold the promise of helping hotels increase their share of direct bookings. For any hotel or chain to pursue a direct booking strategy, the MSE channel needs careful planning and consideration.

https://www.phocuswire.com/Fornova-global-metasearch-trends

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

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Are you visiting Tianguis Turistico in Mexico? Meet us there

Mexico, with over 32 million international tourist arrivals, is the 9th most visited country in the world, and growing at over 9% per year. 

Tianguis Turistico – one of the biggest travel and tourism shows in Central America takes place annually in Mexico. The 42nd edition of the show is scheduled from March 27th to 30th at Expo Mundo Imperial in Acapulco, Guerrero. The event is expected to draw nearly 1,000 companies from 80 different countries.

I am very excited to attend the show like every year as it gives me an opportunity to meet with peers and partners. The show is meant for serious buyers and sellers who are looking to conduct business. It provides a perfect platform for technology company like ours to showcase our innovative solutions to a wide audience. 

We already have some key meetings lined up for the show and we are excited to present LIVE OS to potential partners. We also have a range of attractive bundle offers for hotels. 

eRevMax is widely known for its channel manager and rate shopping brand RateTiger. The company offers stable products with over 99% uptime. While other companies struggle to offer continuous connectivity, eRevMax has invested in building a robust infrastructure to provide hoteliers with uninterrupted service over the last 15 years. 

To book a meeting at Tianguis Turistico, contact marketing@erevmax.com today.


Julian Lindt is the Regional Sales Director for Latin America at eRevMax and will represent eRevMax at Tianguis Turistico.
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Why hotels can’t afford to ignore business intelligence in 2015- Part 2

Why BI can do what current tools don’t ?
The current kind of retrospective – your rate shopping or production data analysis is no longer adequate to ensure the best business decisions. Yes, you can see your competitor set’s rate movement in your rate shopping report, but at a time when competition is cut-throat, you need to be always prepared for sudden increase / decrease in demand. An advanced business intelligence like RateTiger Analytics gives you high quality market insights for your revenue strategy to respond to opportunities and threats in real time for optimizing business outcome. Benchmark your competitors on key parameters to make informed pricing decisions. Plan and forecast with greater precision with historical and future data analysis.

Quality data is essential for producing accurate forecasts. Production Reports, which comes with booking pace, reservation and budget gap analysis, provides revenue managers with booking demands from all sources of online distribution broken down into market segment. Compare demand and booking pace to identify whether your sales strategy should be in promotional or allocation mode. Analyze forecasted revenue and occupancy and compare the forecasts to the same time last year. By analyzing the performance metrics, they can get a clear understanding of what makes travelers to book the property. Which channel delivers the most booking? Which OTA provides the highest RevPAR? And which delivers the most advanced bookings? What type of package are people buying here? This helps hotels identify their most valuable guests, their demography and the channel they are using for booking, and adapt strategies accordingly to maximize revenue.

Whether it is using analytics to predict customer behaviour, set pricing strategy, optimize ad spending or manage risk, analytics is moving to the top of the management agenda.
To progress on their analytics journey, hoteliers will need to focus on ways to generate insights from their technology investments, connect the insights to the relevant processes, and then link them to tangible business outcomes. Those, who implement business intelligence as an ancillary activity to a routine and integral part of doing business will make it to the finishing line faster than others.
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Four Trends to Watch for in 2015 – Part 2

It’s all about personalization

Google has been making suggestions based on previous search and purchases for a while now. Your guest today expects personalized recommendations based on his preferences. As someone who needs to travel frequently, I go into a certain OTA application to make my bookings. Whenever I log in to the application, based on my earlier preferences, the site shows my favourite flight and hotel directly and upfront. It saves me lot of time, and as a result I get back to it for all bookings. In other words, they have created a loyal customer in me. All major OTAs today study your spending patterns to predict what you want, and what you’re willing to pay for. With the latest technology available in the market place, hotels can collect customer likes and dislikes. Access cookies to personalize the online experience, such as recognizing guests’ name when they revisit and display customized offers and promotions based on their previous searches. Customer intelligence is key to delivering a customized campaign to your guests. Social media provides hotels with vital inputs to map the customer’s state of mind and hence elasticity. The more the revenue manager knows about the price sensitivity of a particular segment, the more he or she is able to price optimally.



Mobile booking taking center-stage

According to a recent PhoCusWright Report, mobile devices will account for 27% of U.S. online bookings this year, up from just 10% in 2013. The report also forecasted that mobile will account for 20% of online bookings in both Asia-Pacific and Europe next year. Consumers do not care whether your priority is on desktop site or application. All they are bothered about is their experience. As they switch from desk top to mobile to tablet, they want to have a seamless experience. Brand experience is not about having a nice website anymore. You need to have a presence in desktop, mobile and application. Nearly 45% travellers travel with two or more devices and they are always connected. Working on multiple platforms will help hotels to track individual-level behavior within and across channels, deriving valuable insights regarding consumer behavior and draw an effective marketing strategy.


Dhiraj Kumar is Associate Product Owner at eRevMax. He is based out of Kolkata and can be reached at dhirajk@erevmax.com
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Italy based travel agency announces partnership with eRevMax

Italy based global travel services provider Seneca Travel Affair has joined the eRevMaxChannel Ecosystem to provide RateTiger Suite, the industry leading integrated channel manager for rate and availability updates, rate shopping and reservation delivery to its hotel customers.
“eRevMax is the perfect online distribution partner for our business needs, and with this alliance we will be able to provide our hotel customers the best in class technology to streamline their online distribution.  RateTiger’s automated rate and inventory distribution and rate shopping capabilities complements our proprietary technology platform Xenia making it a one stop solution for hoteliers to manage online sales,” said Ercolino Ranieri, CEO, Seneca Travel Affair.

Seneca Travel Affair provides business travelers and hotels, benchmarking and expense management, self-booking tools, web services, interfacing to proprietary platforms or third-party reporting matrices.





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AB Hotels selects eRevMax for rate optimization

A collection of luxury hotel brand in England, AB Hotels has partnered with eRevMax to get maximum benefit from real-time rate intelligence and competitor price analysis to maintain its market leadership position. Two properties of the group Arch London and Sopwell House St Albans have selected RateTigerShopper to get live alerts on rate changes and rate reports for upto 3 years in advance.

AB Hotels is delighted to be working with RateTiger by eRevMax as we endeavour to constantly improve the tools we use for revenue management. RateTiger offers the most detailed and comprehensive solution in the market and this allows us to have more knowledge over our competitors and ensure we are competing as best as possible,” said Rafi Bejerano, Director, AB Hotels
The partnership enables revenue management team of the hotels to compare rates and packages of its competitors, like-for-like, at both beds and room-type level while also being notified immediately of competitor rate changes through rate alerts owned luxury hotels.


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Sweden Hotel recommends RateTiger solutions for its affiliated hotels

Sweden Hotels, the personal hotel chain of Sweden has endorsed RateTiger as its preferred Channel Manager for all its affiliated properties across the country. Founded in 1977, the group has over 60 properties with three-and four-star hotels spread across Sweden all starred under European Hotel Stars Union.

“RateTiger Channel Manager and Rate Shopper products are amongst the best available in the market for hoteliers who want to retain control of their rates and availability being marketed and sold through various booking channels.  The purpose of this strategic partnership is to make it easier for our member hotels to select the most suitable technology solution to find their best match in channel management solutions,” said Eva Palmgren, CEO, Sweden Hotels.

The leader in  online distribution, channel connectivity, market intelligence and revenue management solutions, eRevMax’s flexible, multi-platform solution to manage online sales and exposure, has been used by over 20,000 hotels across the world. This endorsement from Sweden Hotels will allow all member hotels of the chain to streamline their online distribution through rate shopping, channel management, reservation delivery and guest review management and expand their distribution network.

Read full story here

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Auris Hotels Partners with eRevMax for Superior Distribution and Visibility

Auris Group, a Dubai-based hotel chain with luxurious properties throughout the Middle East, has recently completed a two-way integration with eRevMax that allows them to update rates and rooms inventory automatically through eRevMax’s Connect distribution system. This integration is done at a time when the Auris Group is implementing a high level digital reputation and marketing strategy that will guarantee rate parity on all channels, market parity, digital visibility and availability.


One of the largest groups in the Middle East Auris preeviously had been managing channels and booking processes independently, but with hoteliers across the Middle East collectively encouraging tourism, particularly to areas such as Dubai and Abu Dhabi, this was no longer a suitable option. Auris Managing Director Hatem Gasmi, reports that Connect has made it possible to meet new and improved business objectives that includes increased visibility and marketing for their pipeline projects.
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HMH Partners with eRevMax to Improve Online Sales for its Hotel Portfolio

Hospitality Management Holdings (HMH), a Dubai-based property management group, has announced that it plans to expand its portfolio with five new hotels opening this year alone, which has meant an urgent need for a rate and inventory management system to ensure all properties, both old and new, are digitally standardised. HMH CEO Laurent A. Voivenel was familiar with RateTiger Suite via word of mouth (WOM) marketing, and has recently completed integration with the software that allows for two-way real time ARI updates for all properties which meets the group’s growing demand for efficient and effective management systems. HMH anticipates that RateTiger Suite will boost revenue whilst being simple to execute.


Read full story here

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Hyatt certifies eRevMax as the Preferred Channel Manager Partner

Luxury hotel chain Hyatt International has recently endorsed eRevMax’s RateTiger, citing it as the most cost effective, efficient and beneficial ARI system for assisting Hyatt properties across Europe, Africa, the Middle East and Asia to meet their individual objectives whilst still maintaining the high standards associated with the Hyatt name. Along with Hyatt properties themselves, Hyatt franchises and partners, such as Hyatt Place, Hyatt House and Hyatt Residence Club will all be encouraged to implement RateTiger to manage their online availability, rates and inventory. Hyatt’s endorsement of RateTiger comes as more international hotel chains are opting for comprehensive systems which not only manage ARI, but also guest satisfaction and research.

Read full story here