The Week, That Was – September 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Philippine hotel chain solves distribution challenge with RateTiger and LiveOS

Philippine hotel chain the Bellevue Hotels & Resorts has recommended RateTiger for centralizing online distribution. All four properties of the group have begun using RateTiger on LiveOS platform earlier this year and certifies it to be ‘the best friend’ for hotels.

https://bit.ly/2MqPyhi

Key challenges for today’s travel marketers

The marketing magic happens when you can turn a challenge into an opportunity. Stephen Taylor, Sojern’s SVP, shares how travel marketers today can do just that.

https://www.sojern.com/blog/challenges-for-todays-travel-marketers/

The impact of influencer marketing on the booking journey

Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale.

Digital word-of-mouth reaches millions more potential customers around the world more rapidly than ever before. This is where influencer marketing fits in.

https://www.phocuswire.com/influencer-marketing-booking-journey

TripAdvisor heralds landmark moment as fake reviews business is busted

TripAdvisor says that its investigators were tipped off by an Italian hospitality business which had received email promotions from a business called PromoSalento to boost its profile in exchange for a fee. Investigators then identified the people behind the fraudulent review service and confirmed that they had not only advertised fake reviews as a service but also tried to post fake reviews on the TripAdvisor site.

https://www.tnooz.com/article/tripadvisor-fake-reviews-jail/

How hoteliers navigate evolving distribution channels

As hoteliers navigate the different distribution channels available to them, their goal is to guide guests to the one that costs their companies the least.

During the “Distribution: A hotelier’s guide to channel surfing” session at t last month’s Hotel Data Conference, panelists explained their approaches to managing and lowering the cost of customer acquisition.

http://www.hotelnewsnow.com/Articles/290368/How-hoteliers-navigate-evolving-distribution-channels

Generating group business with hotel data is easier than you think

A well-executed group strategy, which answers the question, “What amount of group business, along with all other segments, constitutes the optimal mix for your hotel?” Of all the market segments that make up a hotel mix, group segments form the strongest foundation for most hotels’ pricing strategy.

https://www.traveldailymedia.com/hospitality/generating-group-business-with-hotel-data/

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ

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The Week, That Was – September 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with IDS Next PMS

Hotel connectivity expert eRevMax has completed integration with leading hospitality technology solution provider IDS Next.Mutual hotel customers can now get the benefit of automatic distribution of availability and rate to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

http://bit.do/ewp76

How hoteliers are setting their tech budgets for 2019

Hotel companies are preparing their annual budgets for 2019, and technology is an important investment as guests expect more and more out of their stays.

http://bit.do/ewp8h

How travel agents are working differently with technology

In an article on Phocuswire in March 2018, Trisept Solutions’ president and CEO John Ische positions the relationship between agents and technology as the ability to create what he termed “genuine intelligence” about a traveler.

https://www.phocuswire.com/Travel-advisors-technology-changes

Airbnb for Work expands beyond travel

Team-building, relocations and off-site meetings are part of the new strategic direction for Airbnb For Work as it looks to capitalise on its “exponential growth” in providing accommodation to business travellers. A few weeks ago it announced that some 700,000 companies have had employees sign up and book with Airbnb for Work, with more than 275,000 enterprises directly engaged with Airbnb to help manage their travel.

https://www.tnooz.com/article/airbnb-for-work-expands-beyond-travel/

Why Middle East travel deserves a closer look!

Travel spend by travellers from just some of the countries, the six who make up the Gulf Co-operation Council (GCC) – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates (UAE) – is likely, says Statista, to grow from $64 billion three years ago, to $94 billion by 2020. In 2025 the sum could reach $140 billion, it adds. The GCC is assessed by the World Tourism Organisation as accounting for well over 60% of the region’s outbound market.

http://bit.do/ewp8K

China’s Big 5 hotel platforms have 96% of the market

Analysis of China’s online hotel booking market in the second quarter of the year shows that almost the entire market is controlled by five businesses. Trustdata, a mobile internet big data monitoring company in China, found that Ctrip, Meituan, Qunar, Tongcheng-eLong and Fliggy accounted for 96.4% of online hotel bookings in the second quarter. The big five were also the fast-growing platforms for the quarter, suggesting that their dominance is getting stronger.

https://www.tnooz.com/article/chinas-big-5-hotel-platforms-have-96-of-the-market/

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eRevMax completes integration with IDS Next PMS

Interface to allow automatic distribution of rate and availability to OTAs for mutual customers

Hotel connectivity expert eRevMax has completed integration with leading hospitality technology solution provider IDS Next. Mutual hotel customers can now get the benefit of automatic distribution of availability and rate to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

India based IDS Next’s ERP solution, FortuneNEXT, caters to over 4500+ hotels in 40 countries spread across South Asia, South-East Asia, Africa, Middle East, Sri Lanka & Maldives and Oceania. eRevMax’s distribution solutions, RateTiger Channel Manager and RTConnect are used by over 9000 hotels to manage their online sales channels including OTAs, metasearch, GDS and wholesalers.

“IDS Next is delighted with this new partnership, which will offer an additional choice for channel managers to our customers and prospects. By connecting our PMS to RateTiger solution, our hotel customers can take advantage of the power of eRevMax’s superior connectivity to expand their reach and improve online sales,” said Jacob K I, Vice President – Business Development, IDS Next.

“This interface with IDS Next PMS, one of the leading property management systems in APAC, Middle East and Africa region,  complements our continuous effort to provide hoteliers technology that makes hotel businesses easier to manage and more profitable. The secure XML connection eliminates the need for any manual intervention, allowing hotel managers to focus on key aspects like strategy and guest engagement,” said Ashis Saha, SVP – Project Management, eRevMax.

eRevMax offers seamless connectivity with over 350 OTAs and 90 technology providers. The company is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for the independent market and scaling up through the Tier One enterprise hotel groups. eRevMax’s Channel Ecosystem facilitates quality certified connectivity and relationship management services to support complex revenue generation strategies.

About IDS Next:

IDS Next Business Solutions Pvt. Ltd is a globally leading hotel technology solutions provider with decades of unmatched domain expertise. Being pioneers in Hotel ERP architecture, the company’s forte lies in providing unparalleled technology solutions for hospitality properties across categories. With unrivalled domain expertise, its USP lies in creating solutions that help hotels increase revenues, optimize costs and above all provide enhanced guest experience.

IDS Next fully understands emerging markets, and its high growth needs. IDS Next’s offerings include integrated hotel management software, restaurant management software, mobile apps and mobile analytic solutions, etc.

IDS Next’s software and technology solutions have earned the trust of over 4500 plus hotels in 40 countries spread across South Asia, South-East Asia, Africa, Middle East, Oceania, Sri Lanka & Maldives. A truly dedicated 24/7 support centre ensures 98% retention of customers and unmatched customer satisfaction.

 

 

The Week, That Was – August 2018 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury boutique hotel in Philippines has experienced 5% growth in just 3 months with RateTiger.

Bayleaf Intramuros, an upmarket boutique hotel in Philippines has improved in online sales with efficient rate and availability distribution through RateTiger.

https://erevmax.com/blog/index.php/2018/08/luxury-boutique-hotel-in-philippines-improves-online-sales-with-ratetiger/

Miki Travel invests in online booking systems for groups

Miki Travel recently invested in two online booking systems to facilitate ease of doing business and enhance confirmation speed.

http://www.ttgasia.com/2018/08/30/miki-travel-invests-in-online-booking-systems-for-groups/

Why Channel management is fundamental to hoteliers?

Today consumers are influencing room rates more than anytime in history. The internet – with multiple price comparison websites and booking channels – provides a choice. The more savvy consumers get, the more likely rates will continue to fall. However if hoteliers take control of their presence and rates online, revenue managers can make more accurate forecasts to identify occupancy and rate levels to ensure sales are on target.

https://erevmax.com/blog/index.php/2018/08/channel-management-is-fundamental-to-hoteliers-2/

Distribution dilemmas, beastly rate parity and Google ‘the travel company

“Google is very much a travel company. They have a platform that provides access to prices, products and reputation related information for travel components, creating immense value for the traveller. At the same time, their search engine and metasearch platforms are an integral and unavoidable part of the traveller’s booking journey from the dreaming to the booking phase. And they are able to capture the subsequent value from these customer phases.”

https://www.eyefortravel.com/distribution-strategies/distribution-dilemmas-beastly-rate-parity-and-google-travel-company

 What hoteliers should know about guest acquisition!

How people travel has as much to do with who they are as where they are going, Lorraine Sileo, SVP of research and business operations at Phocuswright, said during a session at the recent Hotel Data Conference.

Research shows one of the biggest differentiators in how people choose where they research their travel products is age, she said during her presentation, “Hotel path to purchase: The complexity behind consumer choice.”

http://www.hotelnewsnow.com/Articles/289088/What-hoteliers-should-know-about-guest-acquisition

 Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

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Luxury boutique hotel in Philippines improves online sales with RateTiger

Superior connectivity with OTAs results in 5% revenue growth in 3 months for Bayleaf Intramuros

Bayleaf Intramuros, an upmarket boutique hotel in Philippines has improved in online sales with efficient rate and availability distribution through RateTiger. The property offering 57 rooms in Manila, has started using RateTiger Channel Manager in June this year and experienced immediate result.

Located within the walls of the oldest district and historic core of Manila, Bayleaf Intramuros is an iconic landmark popular with luxury leisure travellers. The property has been leveraging eRevMax’s seamless connection with global and regional OTAs to update rates and availability across channels like Booking.com and Expedia and receive reservations in real-time. RateTiger’s interface with leading technology providers like DirectWithHotels has allowed Bayleaf to manage their online booking engine through the interface. This has resulted in 5% growth in revenue in just three months.

“We work with a number of online demand partners like Booking.com, Expedia, TripAdvisor- just to name a few. RateTiger has 2-way integration with all these travel sites plus a wide range of metasearch, wholesalers and niche channels to choose from. The best part is I can monitor performance, targets and reservations, always updated, on the LiveOS platform, to make informed decision. We are now able to yield better than before,” said Benjie V. Martinez, Area Director of Sales and Marketing, The Bayleaf Hotels.

Philippines is one of the world’s fastest-growing online travel markets – and much of the region’s online opportunity is yet to be tapped. With close to 46% bookings coming from online, it’s important for the property to maintain presence, maintain exposure in OTAs. The revenue management team of the Bayleaf Hotels is also using RateTiger’s benchmarking report to monitor competitor’s rate movement and maintain rate parity across online sales channels.

“I personally monitor the rates daily and update our prices according to the market demand. The competitor rate shopping tool on LiveOS has really made my daily operations smooth. I am now very hands on with revenue management, more than ever before, thanks to RateTiger”, said Benjie V. Martinez, Area Director of Sales and Marketing, The Bayleaf Hotels.

eRevMax offers seamless connectivity with over 350 distribution partners including OTAs, Metasearch channels, GDS, Wholesalers and offline tour operators among others. The company continues to expand its partner base through new integrations to offer hoteliers integrated and seamless connections across different systems. eRevMax offers rate shopping, channel management and connectivity solutions to hotels worldwide to support complex revenue generation strategies.

 

The Week, That Was – August 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

How to Know When Your Hotel Property Management System Needs a Change?

Property Management System (PMS) is important for hotel properties, and here are a few signs to indicate when it needs a change.
With changes in time, the needs of your hotel tend to change and the goals and requirements of your hotel property, staffs and guests change as well. The Property Management System (PMS) of your hotel has a short longevity.

https://goo.gl/amfPj1

Technology Players Make Moves in Hospitality

Hotels are utilizing technology to make both the guest experience and hotel operations more seamless. From a digital concierge to bracelets doubling as wallets and room keys, here are the latest happenings in technology.

https://www.hotelbusiness.com/technology-players-make-moves-in-hospitality/

eRevMax partners with GuestCentric for Edinburgh roadshow on September 5

Would you like to increase your direct bookings and learn more about how to develop a successful digital strategy?
Experts from GuestCentric, OTA Insight and eRevMax will show you new ways of working with your website and booking engine, the importance of working your data through Business Intelligence and innovative Revenue Management solutions!

Sign up now: https://lnkd.in/fyHCpJQ

How Facebook and Google Are Changing the Travel Industry for Brands and Travelers Alike

After years of intense focus on the moment of conversion, travel companies are beginning to reach travelers much earlier in the search and discovery process.

https://goo.gl/PyyUBV

HotelTonight wants to wow more millennials by gamifying travel booking

HotelTonight, the mobile app that lets you book last-minute discounted hotel rooms, is making a bigger play for millennial stays. On Tuesday, the startup announced a new feature called Daily Drop, which promises a guaranteed 30% off online travel agency room rates.

https://www.fastcompany.com/90211543/hoteltonight-wants-to-attract-more-millennials-by-gamifying-travel-booking

Thomas Cook-Expedia hotel booking platform launches

Thomas Cook’s new city break and hotel-only booking platform in partnership with Expedia has gone live.
The online travel giant is now the preferred provider of hotels for Cook’s city and domestic holiday business.

http://www.travolution.com/articles/108372/thomas-cook-expedia-hotel-booking-platform-launches

TripAdvisor using machine learning to choose ‘best’ hotel pictures

TripAdvisor has begun using machine learning to automatically select the ‘best’ photos to portray a hotel listed on its site.
The review site says primary, or ‘hero’, images can often be lower quality when hotel managers don’t choose their own favourite.

http://travolution.com/articles/108435/tripadvisor-using-machine-learning-to-choose-best-hotel-pictures

The Data Journey in a Hotel

Data scientists are experts in collecting, analyzing, and interpreting data and can make educated decisions on what to do with and how to use that data. Within the hospitality industry, data scientists are crucial to understanding the hotel’s data and how to use it to benefit the overall business of the hotel. However, data scientists cannot analyze data without the help of hotel operations staff members who are doing the groundwork of collecting daily data – it doesn’t take a data scientist to be an integral part of a hotel’s data journey.

https://blog.snapshot.travel/the-data-journey-in-a-hotel

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

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How to Know When Your Hotel Property Management System Needs a Change?

Property Management System (PMS) is important for hotel properties, and here are a few signs to indicate when it needs a change.

With changes in time, the needs of your hotel tend to change and the goals and requirements of your hotel property, staffs and guests change as well. The Property Management System (PMS) of your hotel has a short longevity. Here are a few signs that will indicate when your PMS needs a change.

hospitality property management software

Less control / idea about hotel operations

The main purpose of a Property Management System is to smoothly manage the operations of your hotel. The long-term success of your hotel depends on a PMS that satisfies the reporting requirements of your hotel. In case the existing system makes it impossible or tough for you to generate the numbers required for your business’ growth or evaluation, you should look for a new PMS that makes the job easy. With a good PMS, you can create customized reports and filter, export and sort the data that you need.

Your existing PMS frustrates employees

The actual worth of a PMS is defined basically by those who use it every day. If your staffs complain that the existing system in your organization is buggy, slow and comes with poor support, it is better that you get in touch with a new PMS that is known to offer a better user experience and uptime. A strong Property Management System makes even complicated tasks simpler, and ensures that everything is automated and each process is streamlined.

Your PMS requires 3rd party app integration

With PMS, it is often complained that these do not integrate or important communication tools and features cannot be implemented fully. If the existing PMS in your workplace is showing its age, and seems to be outdated enough as far as features and integration go, it is important to go for a new one. It is important for your PMS to be cloud-based and ensure that its data can be accessed in real-time in all departments.

You are paying higher maintenance and vendor support costs

If the support and service for your PMS is costing you in terms of money and time, and your business productivity has taken a hit as well, you need a change in the system. With on-site systems, continuous upgrades are involved and these can become costly.

Need for better ROI

With a cloud PMS, you can save on the initial expenses involved with costly software and hardware, thus reducing your overall ownership expenses. These are designed to offer more security, reliability, data backups and high performance.

Whether a guest books a room online or with a tour operator, your PMS stays updated through RateTiger. Contact us today – marketing@erevmax.com

The Week, That Was – August 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury hotel in Ghana recommends RateTiger for online distribution

The Royal Senchi Hotel & Resort, a luxury property in Ghana has recommended RateTiger for streamlining online distribution. The hotel has experienced significant improvement in their operational efficiency leveraging RateTiger’s cloud based channel manager and on-demand shopping tool.

https://goo.gl/m7LUN2 

Google says it’s time for travel marketers to rethink loyalty

Attitudinal loyalty relates to how loyal a traveler feels, and behavioral loyalty refers to how loyal a traveler acts.

https://www.thinkwithgoogle.com/consumer-insights/travel-marketing-strategy/

Introducing RateTiger GDS – Your window to 600,000 travel agents worldwide.

Distribute your room and availability across various global distribution systems – Amadeus, Sabre & Travelport (Galileo & Worldspan) from RateTiger platform.

Contact us today- marketing@erevmax.com

 Chinese millennials’ travel expenditure increases by 80% YoY

Hotels.com research has revealed that Chinese millennials (born after 1990) are pushing the boundaries of international travel, increasing their expenditure in the past year by a staggering 80%. This is to fund social media-influenced trips full of edgy experiences, high-tech accommodation, exotic delicacies and taboo ticket-items.

https://www.traveldailymedia.com/chinese-millennials-expenditure-up-80/

 Privacy vs security: first fines reveal shift in data protection landscape

Over two months since ‘GDPR Day’, most organisations are still successfully processing personal data, but travel companies beware. With regulation now enforceable, consumers more empowered and security – a small part of GDPR – becoming an increasing focus, the Information Commissioner’s Office is keen to show it has teeth. Since May, several fines have been levied against companies making everything from annoying sales calls to not being rigorous with privacy and security.

https://goo.gl/FSfkhq 

How TripAdvisor changed travel

TripAdvisor used to promise its users a kind of escape, whether that be simply daydreaming over a vacation or actually booking one. Yet at a moment where such adages now seem horribly outdated, the future of TripAdvisor and similar enterprises seems less certain than it once did.

http://hotelmarketing.com/index.php/content/article/how_tripadvisor_changed_travel

 Worldwide Distribution Trends for Meta Search Engines report from Fornova highlights direct booking challenges for hotels

Fornova, a leading provider of distribution intelligence and automation solutions to hotels, have released their first Meta Search Engines Distribution Trends report.The report analyses and highlights key challenges hotels face when participating on Meta Search Engines, and how their efforts compare when competing against their partner Online Travel Agents (OTAs) and other resellers online.

http://blog.fornova.com/worldwide-distribution-trends-for-meta-search-engines-report

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https://goo.gl/3gKUJZ

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Luxury hotel in Ghana recommends RateTiger for online distribution

The Royal Senchi Hotel & Resort, a luxury property in Ghana has recommended RateTiger for streamlining online distribution. The hotel has experienced significant improvement in their operational efficiency leveraging RateTiger’s cloud based channel manager and on-demand shopping tool.

Located in Akosombo, a resort town near Ghanaian capital Accra, the The Royal Senchi Hotel & Resort, with its 84 rooms, caters to primarily leisure tourists. eRevMax’s XML connectivity with global and regional OTAs, GDSs and Metas have made it possible for the revenue management team to manage their OTAs, GDS and booking engine from LiveOS dashboard.

 “It was easy when we’re handling just the booking engine. The real challenge came when we signed up with several OTAs – updating multiple extranets and consolidating reports from these channels manually was time-taking and taking a toll on our efficiency.  RateTiger by eRevMax has solved it all. With just one entry I can update all OTAs simultaneously from the dashboard. It also gives me the data I want at one go with a simple click,” said Bennett Attakorah, Rooms Division Manager, The Royal Senchi Hotel & Resort.

 “Providing hotels with stable connectivity remained our priority for the last 17 years. RateTiger and LiveOS have been built with a vision to make online sales simpler for hotels, and this recommendation is a testimony to that,” said Ram Mohan Dubey, Regional Sales Director, eRevMax.

The Week, That Was – August 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury Ukrainian Hotel Leopolis Improves Revenue with RateTiger

Leopolis Hotel, a landmark Ukrainian hotel has successfully optimized online distribution connectivity to improve their hotel occupancy and revenue, by leveraging RateTiger.

https://goo.gl/ES1Cdy

 Trivago makes data on global hotel pricing trends more accessible to hoteliers

Global hotel metasearch trivago records hotel price shifts from over 400 booking sites for over 2 million hotels and alternative accommodations around the world in its Hotel Price Index.

Learn more about Rate Insights- https://businessblog.trivago.com/trivago-hotel-price-index/

 Google Hotel Ads launches Promoted Hotels

Google has launched a pilot test with a reduced number of partners and it will soon be open to more participants. Since it is a new advertising space, despite being in a well-known environment, it generates new demand for the direct channel, competing with other hotels and other sellers

https://goo.gl/RXvfyd

 Top tips to maximise ROI without compromising on the customer experience

Business will always be about the bottom line, but if personalised, functional service that gets the job done according to customer expectations and preferences come first, the rest should ultimately follow.

https://insights.ehotelier.com/insights/2018/08/09/top-tips-to-maximise-roi-without-compromising-on-the-customer-experience/

 Booking Holdings closely monitoring paid channels as it builds direct strategy

Booking Holdings says its continuing on its strategy to increase its direct business as it reported earnings for the second quarter of 2018. Booking Holdings also continues to build its travel offering through the development of its alternative accommodation platform, which now offers about 5.5 million listings of homes, apartments and other units.

https://www.phocuswire.com/Booking-Holdings-Q2-earnings-2018

How online payment trends are impacting the travel industry

The world of online payments is undergoing a rapid transformation. Whereas once customers had scant options – primarily credit cards and bank transfers – to make bookings over the internet, they now have an ever-expanding choice of 21st-century technology, from PayPal to MobilePay.

https://www.phocuswire.com/travel-payments-evolution

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!