In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!
eRevMax awarded ‘Preferred Partner’ certification by HRS
Leading online travel technology expert eRevMax has been recognised as a Preferred Partner by HRS under its newly launched certification programme.
RateTiger expands in Mauritius with Beachcomber Resorts & Hotels
Mauritian luxury hotel chain Beachcomber Resorts & Hotels have implemented RateTiger Connect by eRevMax for managing online distribution effectively across multiple OTAs and get reservations delivered directly into its PMS. The hotel group aims to scale their online business over the next few years with the help of seamless distribution technologies customised and integrated for the group by the hotel connectivity leader.
How metasearch became the most important marketing channel in travel
When, back in 2013, we started to see Trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years. This was especially so when Google jumped on the bandwagon with Google Hotel Ads. Today, nearly three-quarters of travelers are believed to use metasearch engines in their search process.
https://www.phocuswire.com/Metasearch-travel-marketing-channel-growing
CWT Research Reveals 71% of Business Travelers Embrace Innovation
Research by CWT, the B2B4E travel management platform, shows that 71% of global business travelers embrace travel innovation. Travelers from the Americas and Asia Pacific are more likely to favor it, with 75% and 71% respectively. Europeans, on the other hand, are warier of the changes – 7% of them stating a reluctance to embrace travel innovation versus 5% of Asia Pacific and 3% of Americas travelers.
Deep dive into APAC online travel agencies – Part 1
Online travel booking is booming in Asia. With over US$386.4 billion in gross travel bookings, APAC has long been the largest regional travel market. Is your hotel connected to the right OTAs? In Part 1 of our Deep dive into the #APAC online booking space series, we cover the regional biggies Ctrip.com Agoda MakeMyTrip .
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How the hotel industry has adapted to GDPR
Because it was clear that the GDPR would apply to European hotels, European hoteliers are much further ahead in being compliant with the data privacy law. The U.S. hotel industry has been a mixed bag, with many companies conducting an analysis to determine whether they would need to comply with the GDPR.
http://hotelnewsnow.com/articles/297113/How-the-hotel-industry-has-adapted-to-GDPR
Expedia Partner Solutions gets an API upgrade
One major enhancement is the introduction of Value-Add-Promotions, through which travel partners can increase traveler loyalty. EPS’s travel partners can now reward travelers with additional benefits, from free show tickets to 10% off food and drink, with the introduction of Value-Add Promotions on more than 17,000 properties.
Is your hotel too reliant on third-parties?
Acquiring new types of guests can be difficult, time-consuming and expensive. OTAs can help target new segments of travelers for you – but should hotels rely on those relationships?
Access the Video – https://bit.ly/2SbFiOz
Adobe: How travelers move from research to buy using digital channels in 2019
In fact, 80% of airline sales are made on a desktop, while 46% of research occurs via smartphone. Additionally, 74% of hotel rooms are booked on desktop, while 47% of research happens via smartphone.
Chinese tourism in UK up by 133%
A new travel trends study by TripAdvisor reveals that travelers from China are on the rise, and show no sign of slowing when it comes to visiting the UK. The study examines the fastest growing inbound markets for the UK, based on traveler interest in UK destinations on the world’s largest travel site, as well as looking at the ratings given to hotels, restaurants, and attractions by travelers and guests.
https://www.traveldailymedia.com/chinese-tourist-in-uk-up-by-133-tripadvisor/
How hotels can attract more summer tourists
With more sunshine, warmer weather, and opportunities for outdoor fun, a lot of hotels are gearing themselves up to welcome an influx of guests this summer. Of course, summer is also the season when competition between hoteliers really heats up. To help your hotel drive more bookings, here are our top tips to put the sizzle in your summer marketing campaigns.
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