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HospitalityUnited.Club highlights OTA duopoly in American Online Hotel Booking Space

HospitalityUnited.Club, a consortium of travel technology companies, has published an e-book titled ‘USA Travel Trends 2018’ highlighting key travel metrics and indicators in the region, in partnership with HRS Group, LiveOS, RateTiger and Sojern.

The e-book highlights the dominance of Expedia and Booking.com group companies in the USA online hotel booking space, controlling almost 95% of the OTA market.

The e-book shows that while traditional channels like voice, call center and tour operators are still preferred means of hotel reservations, growth of online booking is outpacing them by over 300%. Interestingly, unlike Europe, hotels are getting more online bookings through their brand website, indicating robust digital presence.

While metasearch remains strong as ever, Google has emerged as a serious channel, ranking first, when travellers look for pricing information. The search engine is also sending the most qualified leads to the hotel websites, even though, metasearch channels are dominated by OTAs.

The e-book also highlights that inspite of being one of the most matured online markets, one out of three people still feel uncomfortable booking hotels on mobile. This explains why mobile booking growth is lower in USA when compared to APAC.

To get more interesting insights, download the free infographic here.
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RateTiger announced Winner of the Expedia 2017 EPIC Award


Hotel distribution and connectivity solutions provider eRevMax has been awarded the Expedia 2017 EPIC Award in Technology category for RateTiger, presented at the Expedia Partner Conference in Las Vegas, acknowledging the company for exuding all of the ‘EPIC’ qualities – Engagement, Partnership, Innovation and Collaboration.
“RateTiger has always been an innovation driver in the technology segment of the lodging industry, as well as a great partner to Expedia. In 2017 we strengthened our relationship by providing our technology and marketing strengths to optimize, drive results and facilitate property needs.  We’re excited to work alongside RateTiger in 2018,” commented Melissa Maher, Senior Vice President, Global Partner Group at Expedia.
“We are honoured to receive the Expedia 2017 EPIC Award for Technology. It is a great recognition to our continued focus on innovation and service for our hotel clients. This award is a testimony that when it comes to connectivity – whether it is OTA, GDS, Meta, Booking Engine or Tour Operators, eRevMax is The Gold Standard. I am proud of the eRevMax team and thankful to the various teams at Expedia for our fruitful collaboration and looking forward to our continued success together,” said Yoram Ben-Zvi, COO, eRevMax.
eRevMax offers  record uptime of over 99%, the best in the industry. The company offers dedicated 24×7 customer support with a proactive and consultative approach to help hoteliers to maximise revenue. Innovationhas been one of the key focus areas for eRevMax over the years and it continues to bring new solutions, focusing on benefits and efficiencies for hoteliers.