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The Week, That Was – April 2018 Week 2

 In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

The Beginner’s Guide to Basic (but Essential) Hotel Technology by Trivago
Hotel technology now lives in large part online. Which means that hoteliers access and engage with hotel technology online to do everything from marketing their properties to distributing their rooms, managing their daily operations, processing reservations, and everything in between.

http://hotelmanager-blog.trivago.com/beginners-guide-to-hotel-technology/

eRevMax strengthens its leadership team for LiveOS
Diako Sali appointed as Director of Global Sales

http://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2018-erevmax-strengthens-leadership-team-liveos.html

A brief history of property management systems
A lot of hotel websites, for example, show weather information, but it is unlikely that web agencies develop their own weather widgets from scratch. More likely, they connect to existing monitor apps, so that web users can check the temperature of their chosen destination without even realizing that the information is actually provided by an external source. This communication is made possible by the use of an API.

https://www.tnooz.com/article/hotel-property-management-systems-pms/

The HSMAI Region Europe Awards 2017
The European HSMAI Awards took place in Amsterdam last Tuesday evening, marked by a great atmosphere, dancing guests, excellent entertainment, food, beverages and, but not least, top notch winners – and now the Top 20 the list is also official!

https://www.hospitalitynet.org/news/4087909.html

IS YOUR HOTEL WEBSITE READY FOR WHAT’S NEXT IN 2018?
There are two major factors that will affect website performance in 2018:
Google’s Mobile First Index
Website ADA Compliance

https://www.hebsdigital.com/are-you-ready-for-2018

Meet us at
ATM Dubai, from 22 – 25 April 2018 to see how we can assist you – marketing@erevmax.com

Thanks and have a good day!

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Newshound: Trends and Reports – Hotel Online Distribution


GHOTEL hotel & living selects RateTiger for smart online room distribution

German hospitality group GHOTEL hotel & living has selected RateTiger’s industry leading Channel Manager to maximise its distribution reach for its unique accommodation offerings by updating distribution channels efficiently in real-time.
http://www.eglobaltravelmedia.com.au/z-more/technology-more/ghotel-hotel-living-selects-ratetiger-for-smart-online-room-distribution.html

The Future of Hotel Marketing: Social Media Synopsis
Hotel chains that are open to 24/7 online social communications with their fan base can sense the power of a free flowing exchange of ideas, and capitalize on a low-cost marketing channel solution. Communication with customer base via social media channels is now expected as standard, whether these platforms are utilized to shape brand image, facilitate user-generated content or compliment a targeted pay-per-click campaign, social media is vital to the success of a hotel property.
http://hotelexecutive.com/business_review/3441/the-future-of-hotel-marketing-social-media-synopsis

Data transformation key for revenue managers

As more data becomes available, revenue managers must be able to filter and make sense of only the best information in order to achieve their goals, sources said during a Hospitality Sales and Marketing Association International (HSMAI) webinar. “Some people may say that we’re drowning in data, but I think it’s more accurate to say that we’re drowning in information,” said Kevin Coleman, partner and COO at Intelligent Hospitality, a hotel business intelligence company that provides reporting and analytics for hotel sales, marketing and revenue management.
http://www.hotelnewsnow.com/Articles.aspx/10263/Data-transformation-key-for-revenue-managers

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

 
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all three industry indicators. This isn’t new. What’s new is the pain to the bottom line inflicted by the fat commission checks hoteliers are now paying Expedia and other OTAs, due to the widespread adoption of Expedia”s and Booking.com”s agency model in the U.S.
http://www.hospitalitynet.org/column/global/154000392/4060290.html