Posted on

Google makes hotel listings free – are you ready to grab the opportunity?

Hotels can now display rate and availability without taking part in Google PPC

For long, Google has remained the Elephant in the Room for the hotel industry. In the last five years, the search -engine giant has consolidated its place as the leader in the meta search, now accounting for over 57% all metasearch bookings.

It is the first place to go for many people when they start their search. Google has now made it free for hotel owners and travel agencies to list their properties on Google Search.

When a potential booker selects a hotel from the search option, in the booking module, the overview section is now showing four paid listings under the Featured options and two organic search results. Clicking on the Prices Tab, the user would be able to see all four paid listings along with all search results.

This section is now showing booking links from unpaid listings as shown in the organic search by hotels and travel companies.

This is a major opportunity for hotels. Hotel booking links have always been offered via Google Hotel Ads, which acts like a metasearch channel displaying real-time pricing and availability for hotels for specific dates of travel. With this new development, this barrier is removed and gives hotels a chance to display their direct rates and booking links without worrying about metasearch budget.

This opportunity is available for all the hotels through their Hotel Center account. Hotels which are already taking part in Google’s Hotel Prices API and Hotel Ads do not need to take any action and will be shown in All Options based on the organic search ranking.

The ranking of the organic search results will be based on an algorithm that looks at non-commercial factors, and pricing accuracy will be ensured through new tools and processes as well as using reliable data sources.

Google has a list of integrated partners including RateTiger through which hotels can feed data sources for booking links. If you are interested in displaying your rates on Google Hotel Ads, contact us today on marketing@erevmax.com

Posted on

5 tips to optimize your hotel’s profile on Booking.com

We are glad to bring you a short series of posts, where we will cover 5 specific tips on how you can optimize your hotel’s profile on Booking.com and attract more reservations.

Through our 5-tips series, we will share 1 recommendation on each post and explain how you can utilize it to your hotel’s advantage. Starting with the first of this series, lets talk about the Genius Program.

Join Booking.com’s Genius Program

Genius is an exclusive loyalty program which brings partner hotels and frequent bookers closer.

According to Booking.com data, on average, hotels taking part in the Genius program have experienced increase in their bookings by 18% and revenue by 17% – even including the cost of discount.

Hotels taking part in the Genius program gets a special Genius tag, ranking boost and better visibility in search results on Booking.com which helps in getting more bookings faster.

The property is displayed to a select group of customers who travel more often, book further in advance, and spend more when booking.

Hotels can always check their eligibility on the booking.com extranet:

https://admin.booking.com/hotel/hoteladmin/extranet_ng/manage/genius.html?lang=en&ref=menu&ses=9a4c805441d3dabfc9d218c48e008cf2&hotel_id=522903.

If the eligibility criteria are met, they can sign up to Genius via the “Opportunities” tab in their Booking.com Extranet.

The participating partners automatically enable the mandatory 10% Genius discount on their least expensive or most popular room and start attracting high-value Genius guests.

To know more about the perks of becoming a Genius Hotel Partner, click here.

If you are looking for assistance with managing your online channels, contact us today.

Posted on

Capture the fastest-growing segment of bookers with Booking.com’s Mobile Rates

In these uncertain times, travellers are looking for extra flexibility. As hoteliers, you need to cater to the ever-changing guest expectation to drive demand to your property.

eRevMax offer seamless connectivity to multiple channel partners to expand your online brand visibility. With the growth in domestic tourism, Booking.com is expecting almost 74% of bookings to come from a mobile phone. Adding a mobile rate to your property will increase your visibility with these customers and unlock your market potential with last-minute mobile bookings. You can update Mobile Rates on Booking.com directly from RateTiger.

The use of mobile in emerging markets has changed how travel is searched and booked and by managing mobile rates, you too can improve reservations coming from mobile bookers.

Did you know?

  • 80% of travellers use a mobile app when researching a trip*
  • 50% of accommodation searches and bookings are made on mobile*
  • Mobile rates give partners 28% more bookings from mobile traffic*
  • 2-in-3 mobile bookings are made by Millennials or younger customers. Everyone might search from mobile but Millennials book.

What is Mobile Rate?

A Mobile Rate is a special discounted rate that’s only visible when someone uses Booking.com’s app or accesses Booking.com’s website using a mobile browser. You can use Mobile Rates to increase your bookings from mobile devices by up to 28%. Mobile Rates are active throughout the year.

How does your business benefit from Booking.com’s mobile rate?

Attract more bookings

Offering mobile rate drives more potential guests to your property page.

Mobile rates on average give partners 26% more bookings from mobile customers.

Mobile rates on average give partners 3% higher click-through rate from search results to the hotel page.

Stand out in searches

Once you activate the feature, a special badge will appear next to your property in search results and on your property page and during the booking process.

Position your property to digital natives who share experiences via social media.

Target mobile users with a special discount to encourage them to book your property immediately while they are on mobile.

Better price, better reviews, better ranking

Two-thirds of mobile bookings are made by millennials – who write more reviews than any other traveller segment. Attracting these bookers can positively impact your overall ranking on Booking.com.

Millennial smartphone ownership is rising: >94% in advanced economies, and >62% in emerging economies*. Attract this customer base with a special discount.

Avoid attention shifts to a competitor when they change device and start a new search process.

How Mobile Rates work?

  • Mobile rates are only visible to guests on mobile devices (on both the Booking.com app and mobile browsers).
  • A minimum 10% discount is recommended.
  • Mobile rates apply to all your rooms and rate plans. The discount combines with discounts for the Genius programme, as well as any other promotions you have set up. However, it does not add on to Country rate or Limited-time Deal.
  • You can set up 30 blackout days per calendar year.

The majority of reservations on Booking.com’s platform is made using mobile devices, so offering a Mobile Rate helps you tap into this large group of potential guests. Mobile Rates can also help you target millennials. The property can activate, edit and deactivate the mobile rates any times.

Creating Mobile Rates via RateTiger

If you do not already have a Mobile Rate set up for Booking.com, you can easily create one using through RateTiger.

  • Log in to your RateTiger platform – https://live.ratetiger.com/#/login
  • In the main dashboard, you will see the Promotions tile. Click on Create Promotion to go to the Promotions page.
  • On this page, select Mobile Promo and then select the channel – Booking-XML
  • Input the discount / promo and click on Create. The Mobile Rate gets created for Booking.com.

You can always update the settings of your Mobile Rates or deactivate them so that potential guests no longer see them.

Lastly there are a host of additional solutions through which your property can benefit and attract more bookings. You can get full details of the Booking.com Recovery Toolkit on the partner page.

RateTiger, powered by LiveOS, provides rate shopping, channel management, booking engine and online distribution solutions to hotels worldwide. It offers 99.9% system uptime and is security certified under ISO, PCI and GDPR compliant. eRevMax continues to expand its partner base through new integrations to offer hoteliers seamless connections across different systems including PMSs, CRSs, OTAs, Metasearch channels, GDS, Wholesalers and offline tour operators among others.

Subscribe to RateTiger today and start using this feature. Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

 

 

Posted on

Prologic First, Trivago and Atlantis join the eRevMax Partner Ecosystem

As lockdown and social distancing restrictions start to ease across the globe, domestic tourism is set to play a vital role in the rebuilding of economies. Advance hotel bookings are steadily rising in some parts of the world. Travelers are focusing on staycations and regional travel. Various OTAs are working closely with hotels to ensure health and hygiene protocols are strictly followed. They are offering new packages and creating local campaigns to attract guests and help increase hotel reservations. Knowing the right channels that bring business to your city is a key and being connected to them is very important to increase your hotel’s presence online.  Here are some of our technology and channel partners leading in their specific markets. Get in touch if you wish to connect to any of our 450+ partners.

Prologic FIRST

One of our long-standing technology partners, Prologic First is known for its smart solutions for the hospitality industry. Over 2000 hospitality businesses across 40 countries use Prologic First as a preferred technology vendor. Their lead product WISH PMS is an advanced, new generation Hotel Front Office Software that consolidates all hotel front desk functions into a single workplace. Prologic First provides WISH PMS to both multi-property and standalone clients. With its contactless features, hotel guests can update their profiles, acknowledge registration cards, view the folio, avail express checkout, settle their bills and give feedback from their phones. If you are looking for a PMS provider, get in touch with us today.

Trivago

Are you looking to attract leisure travelers? Trivago, the global hotel search engine, empowers more than 120 million travelers every month in their search for the ideal hotel. In total, trivago’s sites cover more than 2.5 million hotels and other types of accommodations in 190 countries. Connect to trivago today through RateTiger and boost your hotel’s visibility with trivago’s Rate Connect and advertise direct rates to millions of travelers. Get your property listed now to grow your domestic booking share.

Atlantis

Are you looking to increase your hotel’s direct bookings? Implement a smart booking engine on your brand website for a smooth booking experience for your guests. Atlantis Online Reservation System (ORS) provides hoteliers with multiple direct booking solutions, including reservations management and integration to popular PMSs. Atlantis marketplace provides $450 million in gross bookings every year. If you are looking to change your booking engine, contact us today.

Are you looking to manage any new tech partner or channel from your RateTiger platform? CONTACT US TODAY – https://www.erevmax.com/erevmax-contact.html

Posted on

The Week, That Was – August 2020 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Booking.com and RateTiger presents an online workshop to discuss value of connectivity & power of online distribution for hoteliers

Join us for a live discussion on August 19, 2020 at 16:00 SGT to discuss re opening of travel and strategies for the new world. Register today –

https://events.partners.booking.com/valueofconnectivityanonlinewor?gz=none

 eRevMax witnesses surge in demand for summer travel in Norway and healthy recovery for UK hotels

 Advance bookings are now higher than pre-Covid level, reaching almost 120% in July, keeping January booking numbers as base, for our partner hotels in Norway, while UK saw a huge jump to almost 75% showing extremely positive sentiment among bookers.

See the full report – https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/aug2020-erevmax-witnesses-summer-travel-norway-uk-healthy-recovery.html

How COVID-19 is transforming traveler behavior, loyalty and values

 Travelers will be ready to stay at hotels in seven months, fly in planes or use public transportation in 8.5 months and fly internationally in 11 months.

https://www.ketchum.com/wp-content/uploads/2020/07/Ketchum_Transforming-Travelers_Infographic.pdf

Expedia rolls out B2B distribution program for lodging partners

 The program allows medium to large-size lodging partners to tap into new areas of B2B demand, giving them increased control of their B2B rates, availability and content across a network of global travel providers.

https://www.traveldailynews.com/post/expedia-group-expands-optimized-distribution-for-lodging-partners

Travel reimagined in the new normal

 E-boarding passes, touchless lavatories, contactless journeys from airports to hotels, no more middle seats in transportation, and digital health passports are some of the new ideas which global travelers hope to see implemented in the near future.

https://www.ttrweekly.com/site/2020/07/asians-more-eager-to-travel/

 Survey: The prospects for the hotel business in 2021

 Respondents believe that the hospitality sector is approaching or at the bottom, with luxury and resort hotels the most commonly believed to be in “full decline” or at “bottom.”

https://www.forbes.com/sites/bradhunter/2020/07/29/survey-the-prospects-for-the-hotel-business-in-2021/#7bd9db2661cd

Booking.com launches rebooking campaign, waiving hotel commissions

The campaign incentivizes customers in the U.S. with 15% if they rebook a future stay at the same property.

https://news.booking.com/bookingcom-launches-customer-incentive-to-encourage-rebook-of-domestic-pandemic-affected-stays-in-us/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

Posted on

Rebuilding Together – Recovery Toolkit for Hotels by Booking.com

With countries around the world starting to ease the lockdown phase, we are seeing encouraging signs with travel related bookings starting to trickle in. Travel businesses including hotels are in a crucial stage where they need all the support to attract guests to their properties. We as technology providers offer seamless connectivity to multiple channel partners for you to expand your online brand visibility. Booking.com, one of our key connectivity partner, has rolled out a very useful Recovery Toolkit to help you convert demand into tangible bookings. The toolkit covers a whole range of things – from showcasing the latest platform updates and tools, to expanding Solutions content to help hoteliers make the right business decisions.

Here are some highlights of the Booking.com Recovery Toolkit for your reference –

The importance of flexibility – Given the dynamic nature of current times and evolving travel advisories around the globe, it is important that hotels and accommodation providers offer flexible booking and cancellation policies. Travelers want to have the option to adapt travel plans if a change in circumstances affect them. Increasing the flexibility of policies will make the property more attractive to the travelers and will give the property a better chance of being booked. Booking.com has built a new tool to help hotels easily update their rate plan policies and secure more bookings in times of low demand and high uncertainty. In one step, hotels can convert multiple free cancellation policies for their existing rate plans to “Flexible – 1 Day”. This will allow guests to cancel for free up to one day before the arrival date. If they cancel within one day before the arrival date, the guest will be charged the cost of the first night.

Optimize your pricing – Booking.com’s research shows that potential guests currently want flexibility and a great price. Through the Booking.com portal, hotels can see both local and last-minute bookings in countries where recovery is beginning, as well as future travel planning. But travelers want to be confident that their bookings are flexible enough to adapt to changing circumstances. com’s new framework makes it easier for hotels to understand how the pricing solutions can help them respond to travelers’ requirements and drive the occupancy they need.

Showcase your property’s safety measures – It has become super important for hoteliers to show how they are protecting their guests. com’s new Health and Safety Protocol provides guidance to help minimize risk for both hotels and their guests. Before the coronavirus (COVID-19) pandemic, few travelers gave a second thought to sleeping in a bed that hundreds of others had slept in. But now, what travelers touch and who they interact with is at the top of their list of concerns. It’s now critically important for hotels to build confidence and set expectations for guests around health and cleanliness, so you can capture available demand. Your goal is to make guests feel confident that their stay will be as safe, clean, and comfortable as in their own home.

  • Safety features and cleaning – If you offer hand sanitizer, disinfectant wipes, or follow specific local regulations, indicating these will help you inspire guest confidence.
  • Physical distancing – Highlight contactless check-in and check-out, cashless payment, or other ways that you are helping guests maintain social distance.
  • Food safety – Point out changes in your operational practices that are designed to support food safety for in-room and public dining.

Increase your visibility through Genius program – Attract travellers to your hotel with the Genius Program. It can help you get more bookings, faster. As a Genius partner, your property will get a special Genius tag, ranking boost and better visibility in search results on Booking.com. On average, hotels who join Genius increase their bookings by 18% and their revenue by 17% (even including the cost of the discount).

There are a host of additional solutions through which your property can benefit and attract more bookings. You can get full details of the Booking.com Recovery Toolkit on their partner page.

In times like these, it’s especially helpful to get support from other partners. Share insights and advice on #Rebuilding with fellow Booking.com partners – https://partner.booking.com/en-gb/community

Posted on

Is your PMS enough for distribution?

Channel Managers and Hotel Property Management Systems have been around for quite a few years now. Whether you are a real estate agency, a hotel, a B&B manager or the owner of some family properties, there are chances that you are looking for the type of software that can help you out the best. Here are some differences between Channel Management systems and Property Management Systems, which can let you understand such platforms better and take an informed decision.

Is your PMS enough for distribution

Purpose

Property Management Systems are a type of software system that is created to make daily operations management easier for real estate companies, hotels or rental agencies. The aim is to assign, schedule and organize tasks and these are especially helpful for reporting, accounting and staff management. Channel Managers, on the other hand, specialize in distributing short-term rentals to listing websites, whether it comes to wholesalers, GDS, Metasearch, Vacation Rental sites or OTAs.

Capability

PMS systems are created originally in the form of front desk hotel software, and are made to follow trends in the market and can redirect them to vacation rentals or some other expanding sector. With the use of this type of system, you can spend less time in dealing with business and get more time to concentrate on guest experience and guests.

A PMS channel manager can let you deal with time-consuming operations of managing a vacation rental business. A PMS channel manager updates information automatically across every booking channel and can automate payments and online reservations. Dedicated channel managers, however, are online distribution specialists and can frequently offer much more connections across many channels.

Sophistication

When you choose a property management system integrated with a channel manager, it can help you in online property management and can ensure listing distribution for you across many websites. A PMS or company has several advantages. Property management systems offer automated guest communication services, business performance analytics, in-built accounting services and many more.

PMS coming with an in-built channel manager can be very useful for your own business. A dedicated channel manager is useful in all those cases where there is a drop in the functionality of a property management system. There are more sophisticated capabilities of dedicated channel managers, which can let you create a very complex type of pricing model as per your wish. While PMSes and channel managers tend to vary in nature, the former lacks the sophisticated features that are part of dedicated channel managers – such as pushing right property specs and dealing with a complicated pricing model.

Support

A few property management firms have a team comprising of local employees that care for on-site upkeep and maintenance. But you can expect a built-in expert team with dedicated channel managers, which come with the support of a team comprising of expert distribution professionals. The team of experts of the developer company has a direct communication line with booking websites as well as other channels, due to the fact that a high volume of properties is offered by dedicated channel managers to listing websites.

 

Posted on

The Week, That Was – December 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Upscale hotel in Papua New Guinea selects RateTiger for online connectivity

Crown Hotel Port Moresby, an upscale property in Papua New Guinea has selected RateTiger, powered by LiveOS, for increasing their online revenue through optimal distribution. The hotel is using RateTiger’s Channel Manager to manage their rate and room inventory across online sales channels and GDS.

https://bit.ly/35ihcY5

Maldives Travel Trends

Regarded as the epitome of luxury tourism in South Asia, Maldives, with its over 1000 coral islands has emerged as a ‘premier’ brand. Tourism remains the largest economic industry in the country.

https://www.erevmax.com/blog/index.php/2019/12/maldives-travel-trends/

2019 Chinese Outbound Travel Report

Total spending from Chinese travelers covered 158 countries worldwide, and the report suggests that they are increasingly willing to go further afield for the best shopping experiences. Although Japan still topped the list of most-visited destinations, the rest of the top ten overseas shopping locations for Chinese travellers in 2019 dotted the globe.

https://www.moodiedavittreport.com/jing-daily-2019-chinese-outbound-travel-report-key-takeaways/

What is the impact of social media on travel?

Everybody wants to return home with an album full of aesthetic and ‘instagramable’ photos that show off their trip. In fact, 40% of UK Millennial travellers say that they consider how “instagramable” a location is when planning their travels, whether it will look good on their feed and get enough likes.

https://theboar.org/2019/12/what-is-the-impact-of-social-media-on-travel/

How Google is navigating today’s privacy environment

Laws like the General Data Protection Regulation (GDPR), enacted over a year ago in Europe, and the CCPA, taking effect imminently, introduce new requirements for how businesses collect and use data.

https://www.thinkwithgoogle.com/marketing-resources/data-measurement/google-user-privacy/

How to drive demand during a slow season

Just because a market enters its off-season, it doesn’t mean hoteliers in the area have to halt business. Here are three key ways your hotel can win during a slowdown and maintain a positive revenue stream.

http://www.hotelnewsnow.com/Articles/299192/How-to-drive-demand-during-a-slow-season

Younger travelers more likely to consult with travel advisors

Travelport Global Digital Traveler Research 2019, which mapped travel preferences according to age groups, turned a common assumption on its head, finding that younger travelers are more likely to consult with travel advisors and tour operators for assistance in booking.

https://skift.com/2019/12/10/who-loves-travel-advisors-the-most-its-millennials-not-boomers/

Brand.com, OTA bookings continue to grow

Brand.com year-to-date bookings are up +7.7% compared to the same period last year and are growing faster than OTA (+7.1%), according to new Kalibri Labs data.

https://www.hotelbusiness.com/report-brand-com-ota-bookings-continue-to-grow/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Posted on

The Week, That Was – November 2019 Week 2

Russian upscale hotel recommends RateTiger for optimizing online revenue

Russian upscale property Petro Palace Hotel has recommended RateTiger, powered by LiveOS, for stable connectivity with online sales channels and competitor rate intelligence. The hotel has been a long-standing customer of RateTiger, using Channel Manager and Shopper for its online distribution.

https://bit.ly/2XkNf6A

Wholesalers impact on corporate hotel bookings

A study from American Express Global Business Travel and GfK finds that as many as 40% of US business travelers book outside of policy. This is not good news for hotels that still agree to static net rates, because as wholesale rates start to appear on the CBTs, these hotels will find their negotiated direct corporate rates undercut yet again.

http://www.eyefortravel.com/distribution-strategies/hospitality-staying-open-race-bottom

TripAdvisor: Trip.com deal ‘exciting opportunity’ in China

The strategic partnership between Trip.com Group, the company formerly known as Ctrip.com International, and TripAdvisor includes content agreements, a joint venture and a seat on TripAdvisor’s board for Trip.com Group.

https://www.travelweekly.com/Travel-News/Travel-Technology/TripAdvisor-Kaufer-Trip-dot-com-deal-exciting-opportunity-in-China

Google pushes travel websites down in free search results

Google dominates the online search market, with at least three quarters of the market. People use the search engine to research trips, so for at least a decade online travel agents have refined their websites with trustworthy content and easy booking tools to show up high in Google results.

https://www.bloomberg.com/news/articles/2019-11-08/google-s-search-ad-embrace-crushes-online-travel-agents

Booking Holdings sees brand collaborations as key to restoring growth on steroids

Are online travel agencies’ glory days, when revenue was growing 25 or 30 percent and room nights booked were jumping at similar clips, long-gone history? Is today’s competition in online travel, with Airbnb breaking through and Google asserting itself ever-more intensely, too rigorous to replicate the robust growth of a few years ago?

https://skift.com/2019/11/07/booking-holdings-sees-brand-collaborations-as-key-to-restoring-growth-on-steroids/

Business Travelers Sentiment Remains Strong With Most Frequent Travelers Wanting Even More Travel

Business travelers remain optimistic and sentiment remains strong despite economic headwinds in some parts of the world. Senior-level business travelers including senior/executive management (74 percent) and directors (77 percent) agree the health of the economy is excellent, according to the second wave of research out today from the GBTA Business Traveler Sentiment Index™ in partnership with RoomIt by CWT™, the hotel distribution division of CWT.

https://www.hospitalitynet.org/news/4095846.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

Posted on

The Week, That Was – September 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Hoteliers take a harder look at how they set room rates

Amateurs cut rates to fill hotel rooms. Pros take more sophisticated approaches, such as coordinating to stimulate demand from the most profitable customers. Revenue managers tend to focus on price-setting. Sales and marketing teams typically look at stimulating demand, such as by running email marketing campaigns or advertising on search engines like Google.

https://skift.com/2019/09/03/mgm-resorts-bet-on-rate-setting-tech-catches-notice-of-rivals/

Metasearch: What hotels get wrong

Metasearch is the industry’s fastest-growing distribution channel, yet many hoteliers still struggle to match the success of OTAs on the platform. So what are hotels doing wrong?  In this latest webinar, Dr Jan Sammeck, Director of eCommerce at Deutsche Hospitality, discusses the twelve biggest mistakes hotels are making in their meta strategy.

Listen the recording – http://email.triptease.com/yoLV8mES0O03DJf05D00020

Hotels embrace role as curators of niche products

One of the most interesting opportunities for hospitality brands is to be a new and intimate discovery channel for consumers. This idea is nothing new, of course. Brands have been placing themselves in hotel rooms for ages: Aesop likely owes some of its initial rise to being placed in the rooms at Park Hyatt Tokyo before anyone knew the brand. The taste-making audience who stays there helped with global pollination at an early stage. It was old-school seeding. Right people, right context, new-feeling product. Magic can happen from that.

https://skift.com/2019/09/03/hotels-embrace-role-as-curators-of-niche-products/

Booking.com, Skyscanner, Ctrip and TripAdvisor join travel sustainability pact

Booking.com, Skyscanner, Ctrip, and TripAdvisor, alongside payment giant Visa, have come together to form Travalyst in an effort to “mobilize the travel industry as a catalyst for good, aiming to transform the future of travel for everyone.”

https://www.phocuswire.com/Sustainable-tourism-online-travel-launch-Travalyst

2020 Budget season tips: Mapping your hotel’s digital marketing budget

Should we invest in search marketing, display advertising, and/or metasearch advertising? In truth, there isn’t one standard way to divide your marketing budget up – it really varies from property to property. However, adopting a multi-channel approach is best to expand your reach and target different customers throughout their travel journey.

https://bit.ly/2lzohRY

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!