Tag: hotel channel manager

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7 Ways to Ease the Work of Distribution of Hotels for Better Business Growth

Online Hotel Distribution System

The hotel industry is gaining more popularity and the distribution is becoming easy and technically advanced. The customers who want to book the hotels are also changing and easy distribution becomes a way to gain momentum in the industry.  As the distribution becomes more scientific and smooth, the trends of the hotels and its customers are evolving for building a stronger structure.

  1. Distribution methods and channels are increasing – the multiple online booking methods are becoming the talk of the travellers. They keep using these platforms as and when they find it beneficial. The hotels are also expanding their network and finding channels like the travel agents who work online and the other areas through which they can ensure further bookings of their services. The main thing is to choose the most important channels that will give the hotels maximum benefits in booking.
  2. Metasearch engines and their extensive uses – This is a new way for marketing for the hotels. The sites can provide a lot of information that these search engines use for providing the viewer’s their choice of information. The use of these search engines has helped the travellers and the hotels too. They can compare the rates and accommodation choices and then choose the hotel that is best for them. The hotels are listing themselves in the metasearch so that they get a boost for their business.
  3. Cost reduction also helps – the travel agents are there to take care of their commissions but these online distribution channels often save the commission payments for the hotels. The booking generated through their own website often makes it easier for the travellers. The social media and the metasearch engines are there to drive direct bookings and eliminate the commission based agents who often can charge exorbitant from the travellers.
  4. Varied stay options beyond regular – There are different ways of booking accommodations. The travellers try these ways for staying at different times in the hotels. Vacation rentals are such options that the hotels use to list the properties and the other information regarding the availability and the charges of the rooms. The traveller now has got more choices and easy way to opt for such choices.
  5. Blockchain also helps in eliminating commission payments – This is another technology that the hotels use to build up records for proper room occupancy, inventory and rates of the rooms. The information helps customers and help eliminating OTA and other third-party platforms that survives on commission. As this is a new technology – the hotels have not used its full potential to eliminate extra cost.
  6. Tools and technologies from OTAs – The modern technology has also evolved for the OTAs and they are trying to bring about changes in the way they work. They are taking to advanced technology and preparing tools through which they can offer their service for the hoteliers. This also helps the hotel owners and the travellers at the same time.
  7. Expert channel managers and their efficiency – The channel managers are taking care of the hotel administration and are getting better results for the industry. The hotels are hiring the channel managers who are experienced and have given good results. The expertise and knowledge of these professionals are changing the way the hotels and the travellers are working for each other.

These are some of the new trends and easy ways to bring about work distribution in the hotel industry. These will either improve or they may give in to better and more advanced ways to take care of the services and rates.

To know more about Online Hotel Distribution System, visit https://www.erevmax.com/

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Travel and Holidays – What Does the Future Hold in Store?

Every day, new marketing techniques and tools are launched almost every week – which increases the complexity of the marketing sector. Experts have different ideas and opinions about how holidays will be like two or three decades from now. The possibilities are limitless.

Virtual travel will be ‘in’:

Travel is likely to become virtual In the future. By the year 2050, holidays for most people will be about enjoying the popular as well as not so popular attractions of the world from the comfort of home. Time travel will be in, and it will be possible for travellers to visit New Orleans before Hurricane Katrina ravaged it or seeing the Pyramids right after their completion – all through virtual reality. They will be able to customize their surroundings and the weather, and also get a digital tour guide. They can also make situational or hypothetical travel – such as visiting the Taj Mahal without the tourists. This will help them remove the stress of travel without needing to visit the locations actually.

Travel and Holidays

More personalized travel experience:

Travel brands, in order to get brand recognition and loyalty, need to make use of customer data in such a way that shoppers can get value. The travel marketing techniques are likely to be made more personalized to help customers find the most relevant travel products and ideas for their choices – whether it comes to room, hotel, airline, airport or occupancy duration type.

Smarter Retargeting:

While retargeting has existed for quite a few years, it is expected to see more innovation. Travel companies will use live user session user profiling in real-time, which would allow a smarter retargeting that offers more relevant recommendations and information to users. For travel brands, it can increase the ROI significantly on every interaction.

Use of Chatbot technology:

Travel brands are making increasing use of the chatbot technology from companies such as Amazon, Expedia and Skyscanner, in an attempt to pre-empt the purchase requirements of customers. The use of Cortana or Alexa can be expected sooner rather than later.

Use of PWAs (progressive web apps):

These come with all the good things about mobile websites and mobile-based applications. These are delivered online and act just like native apps. PWAs help sell holidays quickly and form an important part of the overall user experience. The programs also operate in areas with inferior connectivity or in those spots where connectivity drops and comes – as in cars or trains. These will help travellers on the move.

Get Hotel booking channel manager software at https://www.erevmax.com/ratetiger/ratetiger.html.

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How to Know When Your Hotel Property Management System Needs a Change?

Property Management System (PMS) is important for hotel properties, and here are a few signs to indicate when it needs a change.

With changes in time, the needs of your hotel tend to change and the goals and requirements of your hotel property, staffs and guests change as well. The Property Management System (PMS) of your hotel has a short longevity. Here are a few signs that will indicate when your PMS needs a change.

hospitality property management software

Less control / idea about hotel operations

The main purpose of a Property Management System is to smoothly manage the operations of your hotel. The long-term success of your hotel depends on a PMS that satisfies the reporting requirements of your hotel. In case the existing system makes it impossible or tough for you to generate the numbers required for your business’ growth or evaluation, you should look for a new PMS that makes the job easy. With a good PMS, you can create customized reports and filter, export and sort the data that you need.

Your existing PMS frustrates employees

The actual worth of a PMS is defined basically by those who use it every day. If your staffs complain that the existing system in your organization is buggy, slow and comes with poor support, it is better that you get in touch with a new PMS that is known to offer a better user experience and uptime. A strong Property Management System makes even complicated tasks simpler, and ensures that everything is automated and each process is streamlined.

Your PMS requires 3rd party app integration

With PMS, it is often complained that these do not integrate or important communication tools and features cannot be implemented fully. If the existing PMS in your workplace is showing its age, and seems to be outdated enough as far as features and integration go, it is important to go for a new one. It is important for your PMS to be cloud-based and ensure that its data can be accessed in real-time in all departments.

You are paying higher maintenance and vendor support costs

If the support and service for your PMS is costing you in terms of money and time, and your business productivity has taken a hit as well, you need a change in the system. With on-site systems, continuous upgrades are involved and these can become costly.

Need for better ROI

With a cloud PMS, you can save on the initial expenses involved with costly software and hardware, thus reducing your overall ownership expenses. These are designed to offer more security, reliability, data backups and high performance.

Whether a guest books a room online or with a tour operator, your PMS stays updated through RateTiger. Contact us today – marketing@erevmax.com

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Luxury hotel in Ghana recommends RateTiger for online distribution

The Royal Senchi Hotel & Resort, a luxury property in Ghana has recommended RateTiger for streamlining online distribution. The hotel has experienced significant improvement in their operational efficiency leveraging RateTiger’s cloud based channel manager and on-demand shopping tool.

Located in Akosombo, a resort town near Ghanaian capital Accra, the The Royal Senchi Hotel & Resort, with its 84 rooms, caters to primarily leisure tourists. eRevMax’s XML connectivity with global and regional OTAs, GDSs and Metas have made it possible for the revenue management team to manage their OTAs, GDS and booking engine from LiveOS dashboard.

 “It was easy when we’re handling just the booking engine. The real challenge came when we signed up with several OTAs – updating multiple extranets and consolidating reports from these channels manually was time-taking and taking a toll on our efficiency.  RateTiger by eRevMax has solved it all. With just one entry I can update all OTAs simultaneously from the dashboard. It also gives me the data I want at one go with a simple click,” said Bennett Attakorah, Rooms Division Manager, The Royal Senchi Hotel & Resort.

 “Providing hotels with stable connectivity remained our priority for the last 17 years. RateTiger and LiveOS have been built with a vision to make online sales simpler for hotels, and this recommendation is a testimony to that,” said Ram Mohan Dubey, Regional Sales Director, eRevMax.

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Abasto Hotel experiences 65% revenue growth with RateTiger Channel Manager

Abasto Hotel Buenos Aires,  a  property in Argentinian capital, has improved its online sales by over 80% leveraging eRevMax‘s gold standard of connectivity with leading OTAs. The Buenos Aires based property has been using RateTiger  Channel Manager  for online distribution and managing rates and inventory across its connected OTAs since 2012.

A family-friendly property with 126 rooms, Abasto Hotel is located in the historical district, just steps from Museo de los Ninos and Abasto Shopping Center and caters to upmarket business and leisure travellers. RateTiger’s seamless connectivity with global and regional OTAs as well as metasearch sites allows Abasto Hotel to be visible in all relevant sales channels for maximum exposure.

“In the past 4-5 years, we have seen our online revenue grow 65% with an 80% increase in OTA sales. We have experienced an overall growth in business and our occupancy have gone up despite the macro-economic factors,” said Silvina Donvito, Revenue Manager at Abasto Hotel Buenos Aires.

“RateTiger is more than just a hotel channel manager. It’s a powerful tool that makes connectivity simple and hassle free. The stable and secure connections help in making immediate rate and inventory updates across all channels while also delivering bookings back into the system. Further, the 24×7 support makes it very convenient as we can go to them whenever with the smallest of query and they are always happy to help,” concluded Silvina.

The Argentinian hotel market is characterized by regional operators that have a strong position. With supply of rooms outpacing demand, online channels have emerged as an important revenue source for hoteliers. Abasto Hotel, with 15 OTAs in its distribution mix, has been able to improve its occupancy to 85%, about 20 points more than the industry average in Buenos Aires. This has resulted in an increase in RevPAR and profitability, with the help of RateTiger Channel Manager.

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Online Travel in LATAM

For all its exotic beaches, historic sites, beautiful landscapes and rich culture, Latin America has always remained a distant fourth when it comes to travel and tourism. However, in the last decade, things have changed considerably fueled by better flight connectivity, macro-economic factors and internet penetration. This has led to a drastic a change in Latin American travel industry outlook. With consumers more informed than ever, travel bookings have shifted online as the buying behavior has changed to customized offerings.

Online travel penetration is growing at an average of 10%, higher than the global average and about 4 times more than the pace of the total market. The growth in online travel is driven by Brazil and Mexico, representing over 70% of Latin American total and online travel markets, followed by Argentina, Chile, Columbia and Peru.

In spite of diverse market character, currencies, languages, economic and political environments, Latin America remains a huge potential for online travel agencies and technology providers. According to reports, the online market is only utilizing 34% of its potential, way lower than North America, Europe or Asia. About 20% of travel is booked online, which experts project will grow close to 40% over next 10 years.  Increasing access to smartphones also drove mobile engagement, with the channel now accounting for 15% of online bookings. Clearly the market is up for grabs, and global and regional players are eying their share of this pie.

In this post, we explore the major players in the online travel space in Latin America.

Despegar / Decolar

Some call it union, some call it leader – Despegar, one of the oldest OTAs in the region holds the numero uno spot. Operating two well-recognized brands, Despegar, its global brand, and Decolar, its Brazilian brand, the company serves in 20 Latin American countries, and provides a broad suite of travel products, to over 17 million customers. Through its exclusive partnership, Despegar uses Expedia’s hotel inventory outside the continent.

Hotel Urbano

Hotel Urbano is the number one online travel agency in Brazil, and one the biggest travel media brand on social media with over 12 million likes. The website has largely been credited for bringing the fragmented Brazil independent hotel industry (85% of the overall market) online. Hotel Urbano has remained the fifth most popular brand in Brazil (behind only Coca Cola, Skol, Brahma and L’Oreal — Skol & Brahma are famous beers) and the biggest online brand. In terms of traffic, it is the biggest website in Latin America, getting over 25 million unique visitors every month. Following its agreement with Priceline Group, the channel exclusively uses Booking.com to source hotels outside of LATAM.

CVC

CVC is the best-known brand in the Brazilian leisure travel industry and one of the most recognized brands in Brazil. Having started as a brick and mortar travel agency, it has for long been the largest tour operator in Latin America in terms of bookings made. The company still has the maximum retail outlets, along with two rapidly growing online distribution platforms – CVC.com.br and submarinoviagens.com.br attracting over 100 million unique monthly visitors.

ViajaNet

Targeted more at budget travelers, Brazil based ViajaNet has grown impressively in the last few years. The site which has over 100,000 hotels listed, attracts over 5 million unique visitors every month.

BestDay

Cancun based BestDay.com is the most popular OTA in Mexico offering 150,000 hotels. It is one of the leading Latin American travel industry companies with a strong focus in business-to-business distribution. The company owns HotelDO, the Latin American (LATAM) regional leader in online and XML distribution for business to business (B2B) channels, supplying travel products for both the wholesale segment and retail segments. The company contracts, maintains and promotes a regional online portfolio of 100,000 hotels across 850 popular destinations in 30 countries.

If you are looking to expand your hotel’s visibility in LATAM, RateTiger can help suggest the right channels for your property. Drive more bookings and increase online sales today. See our connectivity partner list, know more about channel management, online distribution and rate shopping solutions, contact us today on marketing@erevmax.com.

 

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Are you at FITUR 2017? Meet RateTiger at Stand 8D08



The whole Spanish travel industry assembles every January at Feria de Madrid for the international tourism trade fair – FITUR. 

Hotel technology expert eRevMax – the company behind leading channel manager and rate shopping brand RateTiger, is currently there to meet hoteliers and discuss their connectivity needs. If you are at FITUR, drop in to Stand 8D08 for a quick chat.

Company COO Yoram Ben-Zvi who is attending the event says “Spain is one of our biggest markets in Europe. Over the years, we have studied the region closely and observed that the consumer buying journey has evolved like never before. Guests increasingly expect top of the line personalized services from hotels. To help hotels focus on their key task of serving guests, eRevMax continues to develop technology solutions to help automate their back-end distribution and rate shopping requirements.”

Spanish hotel groups including NH Hotels, Vincci and Acta Hotels have been using eRevMax solutions for their distribution and connectivity needs over the years.

While RateTiger channel manager continues to lead the market, eRevMax has now launched LIVE OS, an innovative new platform that brings multiple hotel service providers together so hotels can easily manage them from a single screen. Various international hotels chains have already signed up for LIVE OS and eRevMax is keen to showcase it to Spanish hoteliers who are considered to be early adopters when it comes to new innovative technology solutions.

To book a meeting with us, contact marketing@erevmax.com today.

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LaTour Hotels and Resorts selects RateTiger Channel manager to boost occupancy

One of the leading Hospitality Management and Rental Accommodations Travel Company in US, LaTour Hotels and resorts has selected eRevMax to boost its online bookings and expand online presence. Multiple properties of the California-based group are using RateTiger Channel Manager for managing availability, rates and inventory (ARI) across online sales channels.

Commenting on the partnership Lauren Doran, Director of Sales and Marketing at LaTour Hotels and Resorts said, “We wanted to be more proactive and promote our rates and inventory on various channels to boost occupancy. eRevMax is recognized for its product quality and superior service – the implementation of RateTiger has resulted in faster and extensive rate and inventory management allowing us instant control over our distribution processes and online sales.”
The group has presence over multiple cities of United States, Mexico and Venezuela and delivers highly personalized vacation experiences at four-star golf, ski, urban and oceanfront properties. Properties of the group using RateTiger Channel manager can sell rooms from an allocated pooled inventory across multiple channels automatically.

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Oakwood selects RateTiger for channel management and competitor intelligence

Oakwood Hospitality Group, the world-class accommodation provider has selected RateTiger Channel Manager for its twelve properties to manage rates and availability across multiple sales channels from single platform.
“We are looking at implementing a channel management system that helps us achieve rate parity efficiently. RateTiger will help us save valuable time and give us a better overview of the market, enabling us to concentrate on the strategic aspects of marketing,” said Tabatha Ramsay, Vice President Sales, Marketing and Revenue.

The group has 28 properties in 15 cities across eight countries and territories, operates under three brand names Oakwood Premier, Oakwood Residence and Oakwood Apartments which offer distinct guest experiences to cater to different lifestyles. Leveraging RateTiger solutions Oakwood Asia can maximize its revenue opportunity and reduce its distribution costs by quickly and efficiently increasing its distribution reach.


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HMH Partners with eRevMax to Improve Online Sales for its Hotel Portfolio

Hospitality Management Holdings (HMH), a Dubai-based property management group, has announced that it plans to expand its portfolio with five new hotels opening this year alone, which has meant an urgent need for a rate and inventory management system to ensure all properties, both old and new, are digitally standardised. HMH CEO Laurent A. Voivenel was familiar with RateTiger Suite via word of mouth (WOM) marketing, and has recently completed integration with the software that allows for two-way real time ARI updates for all properties which meets the group’s growing demand for efficient and effective management systems. HMH anticipates that RateTiger Suite will boost revenue whilst being simple to execute.


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