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Hoteliers to stay cautious as per eRevMax’s Hotel Sentiment Outlook 2021

eRevMax has published an in-depth Hotel Sentiment Outlook for 2021 based on hotel survey conducted in December. The report highlights varying levels of business confidence among hoteliers with Middle East showing strong travel rebound while most Western markets are far from normalcy.

The travel sector is unpredictable and with the spread of the new Covid 19 strain, the situation continues to look grim. The survey shows that hotels are cautious and looking for ways to generate new business.

As far as expectations regarding the time required for the market to recover and reach pre-Covid levels, the industry is largely divided. Around 40% of participating hoteliers felt that the travel industry will take up to 2 to 3 years to reach pre-Covid levels of business. While short term recovery has been witnessed in some regions, by and large, hoteliers feel that recovery will take longer, possibly by 2024. Almost 75% respondents believe that there will be a spike in domestic tourism while all other segments of tourism – MICE, corporate and foreign travel will continue to underperform over the next few months.

The survey findings show that hotels are prioritizing online sales to drive demand with channel management and booking engine solutions, even as there is a definite shift to automated touchless solutions.

To know more such key insights, please download the full report – https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2021-erevmax-hotel-survey-highlights-varying-levels-business-confidence.html

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The Week, That Was – January 2021 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax announces strategic alliance with Kenyan hotel technology provider RevSol

We are happy to announce our partnership with RevSol – who will be the official provider of RateTiger in the region. We look forward to helping African hotels increase efficiency, lower costs & improve performance through RateTiger Channel Manager and Rate Shopper among other solutions. Read more about our partnership – https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2021-erevmax-strategic-alliance-kenyan-hotel-technology-provider-revso.html

BCD survey reveals optimism about return of business travel

Most business travelers expect to get back on the road by mid-2021, according to BCD Travel. More than 60% of business travelers surveyed expected to be traveling regularly by mid-2021. By the end of the year, that figure could be above 90%.

https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Survey-reveals-optimism-about-the-return-of-business-travel

Global View: Hospitality, travel cautiously optimistic for 2021

Market watchers optimistic about a midyear economic turnaround. While the mood is largely optimistic, some industry leaders are cautious, agreeing that 2021 will likely be a “transition year” for the hospitality industry.

https://www.travelagentcentral.com/your-business/global-view-hospitality-travel-cautiously-optimistic-for-2021

Make 2021 count with RateTiger

In terms of technology tools, preferences vary across region. As hoteliers are you rebuilding your hospitality strategies? Take benefit of our New Year bundle product offer – this could be the vaccine your hotel needs to drive new demand! Contact RateTiger today to find out how the right technology can help you achieve your revenue goals for 2021 – https://www.erevmax.com/blog/index.php/2021/01/make-2021-count-with-ratetiger/

Europeans increasingly eager to travel during Spring 2021

Spring 2021 is now firmly in the sights of travelers, according to the European Travel Commission. Despite continuing lockdowns, Europeans are progressively interested in trips during the second quarter of 2021 as COVID-19 vaccines are rolled out.

https://etc-corporate.org/uploads/2021/01/2021ETC_MSIET_Wave_4.pdf

UK hotel sector outperforms Europe through lockdown

UK regional hotels are recording some of the highest occupancy rates in Europe owing to domestic long-stay visitors during the pandemic.

https://travelweekly.co.uk/articles/398657/uk-hotel-sector-outperforms-europe-through-lockdown

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

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The Week, That Was – January 2021 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax Survey Report – Hotel Sentiment Outlook 2021

Based on hotel surveys conducted in December, #eRevMax publishes the Hotel Sentiment Outlook for 2021. The report highlights varying levels of business confidence among hoteliers with Middle East showing strong travel rebound while most Western markets are far from normalcy. With the spread of the new #Covid19 strain and fresh lockdowns in certain parts of the world, the travel sector continues to remain unpredictable. The survey indicates the depth of the impact of Covid-19 as hoteliers look for sustainable solutions to stay resilient.

To download the full report, click here –  https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2021-erevmax-hotel-survey-highlights-varying-levels-business-confidence.html

Is vaccine tourism possible?

Vaccines are already changing the sentiment around travel, but there’s one more thing that’s become part of the discussion: vaccine tourism.

https://www.fodors.com/news/coronavirus/thinking-about-traveling-just-to-get-vaccinated-you-need-to-read-this-first

Kayak: Where Americans want to travel in 2021

Vaccine news restores travelers’ confidence. Recent data from Kayak show that flight searches out of U.S. airports are up for several domestic and international destinations in the new year.

https://www.cntraveler.com/story/where-americans-want-to-travel-in-2021-according-to-flight-searches

Regenerative Travel: Are we heading for a better ‘normal’?

Travel companies have a real opportunity to create a new blueprint, one that nurtures people and planet, rather than consumes resources.

https://globetrender.com/2021/01/13/regenerative-travel-are-we-heading-for-a-better-normal/

What does the future of hospitality hold?

While the consensus revolves around the need for the industry to evolve in order to better adapt to the current environment, some suggested that hotel rooms, as we know them today, “will become a thing of the past”.

https://hospitalityinsights.ehl.edu/-top-hospitality-trends 

Tripadvisor launches new social distancing platform

Crowdfree will track when businesses and public places have peak and low crowd times to help travelers effectively social distance.

https://patch.com/massachusetts/needham/needham-based-tripadvisor-launches-new-social-distancing-platform

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

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The Week, That Was – January 2021 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Hoteliers expect group business to return in late 2021

Group business was nearly nonexistent in 2020, but hoteliers are preparing for its likely return in the latter part of 2021 and continued growth in 2022.

https://hotelnewsnow.com/Articles/306365/Hoteliers-expect-group-business-to-return-in-late-2021

The future of business travel

There is hope across society that what returns after the pandemic is a better version of what came before. Whether it’s cleaner planes, easier transfers, greater connectivity, or environmental friendliness, there is just the same hope for the future of business travel.

https://www.forbes.com/sites/adigaskell/2021/12/29/the-future-of-business-travel/?sh=4858827b2e09

Will a vaccine bring back leisure travel?

More than 20% of people said they would start planning a trip in January, and 45% saying they would be planning in the first quarter of 2021.

https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-11/

Travel trends 2021: Many are seeking more international and luxury destinations.

With 2020 vacation budgets mostly untouched, some people now have extra money to spend.

https://www.marketwatch.com/story/travel-trends-for-2021-many-are-seeking-more-international-and-luxury-destinations-11609344430

TUI optimistic for 2021, expects “a largely normal summer.

Travel group TUI is hopeful about the summer season of 2021, as most European countries have started rolling out vaccines against the coronavirus.

https://nltimes.nl/2021/01/02/ceo-tui-optimistic-2021-expects-largely-normal-summer

Why it’s still the Roaring ‘20s for hotel revenue management

Today’s economic environment requires revenue managers to become broader leaders by demonstrating that revenue optimization is so much more than forecasting.

https://www.phocuswire.com/why-its-still-the-roaring-20s-for-hotel-revenue-management

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

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The Week, That Was – Dec 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax publishes Traveller Sentiment Survey

Hotel distribution technology leader, eRevMax, conducted a social media survey to gauge traveller sentiment and understand the key trends and considerations influencing travel decisions.

To read the full report, click here – https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/dec2020-erevmax-publishes-traveller-sentiment-survey.html

European destinations set to dominate in 2021

eRevMax channel partner eDreams ODIGEO says European destinations will dominate the most booked charts in 2021, according to its latest data.

https://www.travolution.com/articles/117715/european-destinations-set-to-dominate-in-2021-says-opodo-parent-edreams-odigeo

Understanding the modern hotel guest

The new guest experience doesn’t hinge entirely on health and safety features.

https://www.phocuswire.com/uncovering-and-understanding-modern-hotel-guest

Hoteliers, industry experts predict 2021 trends

From loyalty programs to tech to business travel, hotel industry experts discuss which trends and strategies will be more crucial than ever in the new year.

https://hotelnewsnow.com/Articles/305780/Hoteliers-industry-experts-predict-2021-trends

Airbnb – The profound power of a truly customer-centric brand

Airbnb doesn’t just exist within its industry, it defines the industry. How it got there, and what it does to keep that position provides a window into what today’s and tomorrow’s consumers expect from brands.

https://www.campaignasia.com/article/what-the-airbnb-ipo-teaches-us-about-the-value-of-brand/465572

Travel experts share their pandemic learnings

Booking.com ask industry partners to share their experiences of a year like no other – and offer up their hopes for 2021.

https://partner.booking.com/en-gb/click-magazine/six-travel-experts-share-their-pandemic-learnings

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

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The Week, That Was – Dec 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Prologic First, Trivago and Atlantis join the eRevMax Partner Ecosystem

Domestic travel is driving recovery for hotel businesses across the globe. Are you getting your share of the room bookings? RateTiger provides real-time connectivity with 450+ channel and technology partners assisting hotels worldwide to increase revenue opportunities and streamline business processes. Choose from RateTiger’s wide network of partners and expand your hotel’s online visibility. https://www.erevmax.com/blog/index.php/2020/12/prologic-first-trivago-and-atlantis-join-the-erevmax-partner-ecosystem/

Google launches Hotel Insights tool

The Hotel Insights tool provides small and medium-sized businesses with extensive insights about the demand for hotel bookings from Google searches every day.

https://travelinsights.withgoogle.com/

Hotel Business Outlook for 2021 – Take this Short Survey

eRevMax is preparing to publish a collective Hotel Outlook Report for 2021. As a distribution connectivity provider, eRevMax has been interacting with hotels worldwide to help them strategize and find new demand sources in these difficult times. Please join this initiative and participate in a short survey to share your valuable response.  https://forms.office.com/Pages/ResponsePage.aspx?id=wYQ5sTjBNkq2B3dI0fSKeSxWE_Rc8p5NgXDqbPjgRI1URjBRTUIyTzBHT0VFMEVUMTRHSzVZWjk5SS4u

How will Airbnb & Co. grow their rental inventory?

Industry leaders expect the spike in demand to continue and are now putting a focus on growing the supply of rental properties. The company calls individual hosts “the core of our host community” and says, “Historically, we have seen an increase in the number of, and revenue from, professional hosts on our platform.”

https://www.phocuswire.com/how-will-airbnb-vrbo-booking-others-grow-rental-inventory

Tripadvisor launches new trip designing platform

Called Reco, the service helps travelers plan vacation experiences that are handcrafted by trusted experts who build tailor-made itineraries featuring the best of what a destination has to offer.

https://tripadvisor.mediaroom.com/2020-12-08-Introducing-Reco-from-Tripadvisor-New-platform-matches-travelers-with-a-personal-Trip-Designer-to-simplify-vacation-planning

Sojern: COVID-19 Insights On Travel Impact, Asia Pacific – December.

The latest report analyses travel intent for Singapore, Australia and Hong Kong following the vaccine announcements, and looking into 2021.

https://www.sojern.com/blog/covid-19-insights-on-travel-impact-apac-december/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

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The Week, That Was – Dec 2020 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Sabre on planning beyond the pandemic

Sabre’s mindset now is to prepare the business for the period after the mechanics of the industry have started warming up once more over the course of the next 12 months.

https://www.phocuswire.com/Sabre-on-planning-for-2022-and-2021

Americans eager to travel in 2021

While the pandemic has induced more time spent at home than abroad, the flip side is that there’s greater opportunity for advertisers and travel brands to engage with potential audiences. 51% plan to travel for a vacation or business trip next year, according to new YouGov data.

https://today.yougov.com/topics/travel/articles-reports/2020/11/30/americans-eager-travel-2021

Charting the travel industry’s path to recovery

Tripadvisor traffic data and consumer survey analysis all point in the same direction: depending on the speed with which the development of a vaccine progresses, the journey to a sustained recovery for the global travel sector is likely to be prolonged. Tripadvisor and Phocuswright chart the shifting trends in traveler demand and behavior during 2020.

https://www.tripadvisor.com/Covid19WhitepaperNovember2020

Trip.com returns to profit as China travel rebounds

The company said its international business – which accounted for nearly 50% of revenue before the pandemic – will take more than a year to recover.

https://asia.nikkei.com/Business/Travel-Leisure/Trip.com-returns-to-profit-as-China-travel-rebounds

CWT on what matters in travel right now

Let everyone know that you’re open for business and have built the necessary resilience into your daily lives to ensure health & safety is paramount in everything you do.

https://news.mycwt.com/blog_posts/open-for-business-what-matters-in-travel-right-now-97328

Cvent: Seven ways to impress hotel guests and earn more business

From pre-stay to post, the way you communicate can mean the difference between a poor, average, and great stay.

https://www.cvent.com/en/blog/hospitality/impress-hotel-guests

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

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Travel Tech EMEA Day 4 – Operations – Automation vs Human touch: the impact on operation and customer experience

Hospitality, by definition, is the relation between the guest and the host. Since the very beginning, guest engagement is determined by human interaction. Even with the growing popularity of automation, the key differentiation between a good hotel and a great one has been the human intervention. All that has changed now.

If automation was one of the considerations for hoteliers in the beginning of the year, it has become the top most priority now. Covid-19 has been the biggest disruptor in modern times with guest behaviour and preference gone for a radical shift. Social distancing and minimal contact have become the norm forcing hotels to look beyond human-centric service and embrace automation.

If the smiling front desk and house-keeping staff were a key contributor to guest satisfaction, in the post-Covid world, the expectation is self-check-in and robot cleaning with personalized service in place. As hotels readjust their operations to minimize touch points, striking a balance between automation and human touch has become the biggest challenge now.

In today’s session at Travel Tech EMEA, Vinicius Geraldo of HS LATAM is joined by Neha Ginoria of eRevMax  to discuss with industry experts – Neil James of ReviewPro, Felix Said of myHotel, Erik Tengen of Oaky, Chris Alexadre of GuestRevu, Amit Rahav of HyperGuest regarding Automation and impact on hotel operations and customer experience. Join us – register now – https://register.gotowebinar.com/register/6930318956520107533

 

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Travel Tech EMEA Day 3 – Digital Marketing – New ways and changes on guest booking journey

We all have been hearing about the change in guest behaviour and booking journey. Truth be told, the world has changed. Social distancing has become the norm. Everyone is extra cautious, and it looks like this is the ‘new normal’.

The new buzzword for the hospitality industry is ‘hygiene and sanitization’. ‘Safety’ has become the foremost consideration for travellers and they are ready to pay a price for it. While online still remains the most preferred way of booking, guests are giving far more weightage to remote check-in, digital key and remote services replacing the earlier expected face-to-face interaction.

While breakfast buffet was the earlier norm, no-contact in-room dining is the preference now. Weekend DJ evening is a thing of the past, instead you need to highlight safety measures and seclusion that you offer.

As for booking window, predictable seasonality is over for the time-being. With Europe and USA facing the second wave, there is apprehension and fear which is reflected in the irregular booking behaviour. Sadly this is expected to stay so and hoteliers need to adjust to shorter lead times. Non-refundable early booker rate is a thing of past. Guests now expect extra flexibility and support.

Brands across the globe are now coming to terms with the volatile business environment. What does this mean for hotels and their online digital marketing?

In today’s session at Travel Tech EMEA, Cofounder Vinicius Geraldo joins Alejandro Gomez and Rita Jusztina Varga along with the expert panel of speakers – Rodrigo Teixeira from Asksuite Hotel Chatbot, Nicola Seghi from SimpleBooking, Alberto Recanatesi from Bookassist, Theodoros Katsimpras from Bookonlinenow and Pavlina Zychova from MyStay to discuss Digital Marketing – news ways and changes in the guest booking journey. Register to exchange ideas and insights with the stalwarts – https://register.gotowebinar.com/register/6930318956520107533

 

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Travel Tech EMEA Day 2 – Online Sales and Distribution – Demand generation strategies

For over nine months now, the hotel industry is in a survival mode. The global hospitality industry has been facing its worst crisis, and with Europe again going for stricter restrictions and lockdown, hoteliers are grappling with the distribution challenge. The revenue needed to stay afloat in business is putting pressure on hotels to focus on occupancy. However, the long-term profitability requires a hard look at the distribution approach given the traditional channel-mix has become a thing of past.

As seen in the past crisis of 2008, this is also the time for hoteliers to rely on OTAs for driving demand in the post pandemic world. A smart distribution manager would also ensure there is no brand dilution due to price cutting. With guest behaviour going through a radical shift, hotels need to adapt to changes, and focus on the value addition through transparency, visibility, promotions and personalized communication on key channels while preventing inventory leak.

In today’s TRAVEL TECH EMEA Day 2 session, HS LATAM Founder Vinicius Geraldo joins Lybra- Zucchetti’s Jennifer Nagy and FunnelTV’s  Enzo Aita to discuss Online Sales and Distribution – Demand generation strategies in difficult times, with our panelists – Francine Heywood from OTA Insight, Rudi Azevedo from RM_Academy, James Bishop from SiteMinder and Claudio Limacher from YieldPlanet. Do join the session – https://register.gotowebinar.com/register/6930318956520107533