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What’s New in Hotel Distribution and Tech Trends? W1, March 2022

Here is your weekly industry news round-up. Check out the short snippets here and follow below for more details.

Exciting news!! RateTiger is the first Channel Manager to offer Occupancy Based Pricing (OBP) for Hotelbeds. This new pricing model gives hoteliers the power to maximize the room exposure by displaying different occupancy options on Hotelbeds.

The travel industry is undergoing one of its biggest-ever transformations with Blockchain. Since its implementation it is helping increase competitive advantage, improve customer satisfaction and enhance performance.

While leisure demand has been the darling of the hotel recovery, hotel executives believe they’re in the very early stages of a robust comeback for group travel and events.

According to McKinsey’s research, the pandemic has accelerated digital transformation by 10 years and today’s travel consumers have become more digitally and tech-savvy than ever.

The overdue trend toward open distribution is quickly reimagining what it looks like to sell a hotel room from every angle. It’s happening because new technology infrastructure is opening hotel distribution to a world of possibilities with Metaverse being the next big evolution in technology. Hotel brands will find limitless opportunities to grow their presence, both in the real world and in the metaverse.

Reach out to us for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today.

Enjoy the read!

Hotelbeds expands partnership with RateTiger as the company launches new pricing model

Hotelbeds has just unveiled a new occupancy-based pricing model (OBP), giving hoteliers the power to maximise the exposure of their rooms by displaying different occupancy options – another great tool in their armoury as people start to get moving again. The benefits of this pricing model are huge and helps hotels to appear in more search results, increase occupancy of more valuable rooms and boost revenue opportunities.

Read more about managing OBP on Hotelbeds through RateTiger – https://lnkd.in/gVAwWBUy

How blockchain can impact the travel and hospitality industry

Money transactions, digital identification, loyalty programs and business collaborations are areas, where blockchain technology can aid the industry.

https://www.eu-startups.com/2022/03/is-blockchain-revolutionizing-travel-interview-with-jan-valentin-and-florian-montag/

Hotel executives foresee group travel boom in 2022

While leisure demand has been the darling of the hotel recovery, hotel executives believe we are in the very early stages of a robust comeback for group and events.

https://www.costar.com/article/594082353/hotel-executives-foresee-group-travel-boom-in-2022

Google – the single biggest opportunity in digital marketing for hotels in 2022

Google now “owns” the travel consumer and has become the “shepherd of the digital customer journey” by positioning itself at and making money from each of the five digital travel phases.

https://www.hospitalitynet.org/viewpoint/125000147.html

How open distribution helps hotels regain selling power

How new technology infrastructure is opening hotel distribution to a world of possibilities.

https://www.phocuswire.com/how-open-distribution-helps-hotels-regain-selling-power

Hotel loyalty programs could do well in the metaverse

One future scenario for hotels in the metaverse could be a “play-to-earn” model where whatever customers earn in the metaverse can be translated into physical rewards such as loyalty program points or a booking discount.

https://www.hotelsmag.com/news/the-next-hottest-market-the-metaverse/

 

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Latest News from Hospitality Industry – W4, December – 2021

Here is this week’s industry round-up on top news and trends.

Airbnb has proposed and committed to support authorities as they enforce new responsible and harmonized EU rules that get tough on property speculators, while making it easier for everyday Europeans to welcome guests into their homes.

Booking.com has published a new report on travel predictions 2022. 60% of travelers are looking forward to meeting new people while on vacation.

RateTiger achieved Hotel Tech Report’s Level I Global Customer Support Certification (GCSC) for its investment in customer success and following a unique approach.

Google is now officially allowing hotels to use Google Posts, but only in a limited manner. Hotels can use Google Posts to give customers notifications about the hotel, but not for offers or promotional purposes.

USA hotel industry – Strong Boost in Leisure Demand Anticipated Between Christmas and New Year’s

And finally, a piece highlighting year of hotel tech – simpler and less costly tech solutions provided ways to cope with the pandemic and the staffing shortage.

Enjoy the read!

Airbnb proposes new harmonized EU rules

The proposal would unlock the benefits of hosting for millions of EU citizens and help address challenges associated with over-tourism.

https://news.airbnb.com/airbnb-proposes-new-harmonised-eu-rules-responds-to-eu-consultation/

Booking.com’s travel predictions 2022

2022 will be the year to make the most of unpredictability and start making up for lost vacation time, with the number of travelers who feel they need to do so having increased by 52% since last year.

https://www.booking.com/c/trends/travelpredictions2022.html

RateTiger – eRevMax Achieves Level I Global Support Certification

RateTiger is glad to receive Hotel Tech Report’s Global Customer Support Certification, which has become an industry benchmark. Hotel Tech Report co-founder Adam Hollander commented ”RateTiger’s approach to customer support and success is extremely unique in that rather than a shotgun broad approach they have taken a much more targeted and segmented one. The support tools, team and processes are exceptional and any hotelier that chooses to partner with them can rest assured that they will be in good hands.” Read details of the certification – https://lnkd.in/gvHq3HB4

Google Post now open to hotels

Google is now officially allowing hotels to use Google Posts to give customers notifications about the hotel, but not for offers or promotional purposes.

https://searchengineland.com/google-posts-open-to-hotels-for-update-notices-but-not-promotions-377232

US holiday optimism remains, despite Omicron uncertainty

US hoteliers say demand, particularly domestic leisure travel for the week between the Christmas and New Year’s holidays, has remained resilient, even surpassing 2019 levels in some measures.

https://www.costar.com/article/1708332880/domestic-hotel-demand-for-holidays-seemingly-undeterred-by-omicron

The year in hotel tech

Younger and smaller teams of executives at the major hotel brands showed a heightened sense of urgency, increasingly recognizing the need for flexible, outsourced solutions.

https://www.hospitalityinsights.com/content/2021-review-year-hotel-tech

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

 

 

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What’s New in Hotel Distribution and Tech Trends? W2, December 2021

In the news round-up today, hotels in Europe’s major gateway cities, at airports, and on urban peripheries are expected to show the strongest rate rises in 2022.

The hotel industry was never known to be an early adopter of technology, but the adoption of technology rapidly accelerated following the start of the pandemic. Some technology served to reduce the spread of COVID-19, like guest-facing contactless technology.

GHA DISCOVERY’s LIVE LOCAL provides an occasion for members to celebrate the opportunities right on their doorstep by rediscovering their own neighbourhood and staying close to local communities.

Travel buyers put the finishing touches to the annual preferred hotel rate programme they have been painstakingly negotiating since the summer.

Customer-service organizations are continuing to prove this is the case as they respond to a customer-driven charge towards digital interactions with service providers across industries and geographies.

A report conducted by The Hotels Network indicates that this year Black Friday once again had a significant positive impact on the hotel’s direct booking channel.

Enjoy the read!

Europe: Urban hotels to lead rate rises in 2022

Hotels in Europe’s major gateway cities, at airports, and on urban peripheries are expected to show the strongest rate rises in 2022.

https://www.businesstravelnewseurope.com/Accommodation/Expect-hotel-rate-rises-in-early-2022-but-greater-stability

The state of the hotel industry going into 2022

To stay competitive, hotels must review trend reports and competitive-set information, websites must be laser-focused on selling, and the focus must be on experience, not the amenities.

https://www.costar.com/article/504989102/the-state-of-the-hotel-industry-going-into-2022

Global Hotel Alliance launches Live Local

Members enjoy access and benefits at GHA hotels, at home or away, without having to stay overnight.

https://www.globalhotelalliance.com/post/gha-discovery-live-local-a-concept-designed-for-the-way-consumers-travel-today

The hotel RFP is slipping from favour

Few travel buyers are playing the RFP game for 2022, with many edging closer to a strategy often referred to as continuous sourcing – doing away with the previous ‘one and done’ process.

https://www.businesstravelnewseurope.com/Accommodation/Buyers-switching-to-continuous-hotel-sourcing

Innovation through the digital disruption of customer service.

Rapid digitization and changing customer demands are creating an industrial revolution in services, and it looks like the changes are here to stay.

https://www.mckinsey.com/business-functions/operations/our-insights/innovation-through-the-digital-disruption-of-customer-service

The Hotels Network: Black Friday campaigns see an increase of 52% in hotel website conversions.

Black Friday once again had a significant positive impact on the hotel’s direct booking channel.

https://blog.thehotelsnetwork.com/black-friday-report-2021

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, or website development requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

 

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Industry round-up on Hotel Distribution and Technology News – W4, November 2021

Great news folks! Initial demand building up for Business Travel. Business-Related Hotel Bookings Up More Than 4,000% Since September 2021.

With a multitude of events happening in the middle east, travel continues to boom in the region and hotels need to ensure they have the right channels in their distribution mix. RateTiger continues to expand its partner mix and our recent additions include Rehlat and Clock PMS.

Confidence in travel is returning for 2022 despite parts of mainland Europe currently suffering from a Covid winter wave. More than half (57%) of British adults plans an overseas holiday in the next 12 months. Next interesting news on how the US Hotel Recovery Appears Different Than Past Cycles, U.S. hotel occupancy reached 62.9% in October, which is down 8.8% from October 2019.

Expedia recently shared the key takeaways of Q3 traveler behavior in our latest Travel Recovery Trend Report, as well as the top trends for North American (NORAM) and Asia Pacific (APAC) travelers.

And finally a big interview by New Hotelbeds chief focuses on facilitating the travel recovery.

Enjoy the read!

Mobile Check-in Apps for Hotels Top 5 Benefits

Business travel on the road to recovery

According to data analytics firm Adara, hotel bookings in the U.S. for business purposes are skyrocketing among travelers from Europe, the Middle East and Africa (EMEA).

https://www.forbes.com/sites/greatspeculations/2021/11/22/business-air-travel-on-the-road-to-recovery-new-data-reveals/

RateTiger expands the eRevMax Partner Ecosystem with Rehlat and Clock PMS

With the travel industry moving towards a steady recovery, the initial demand build-up is coming from domestic tourism. Are you connected to the right channels and keeping them automatically updated with rates and availability on a regular basis? Choose from our wide network of partners and expand your hotel’s online visibility. Our featured partners for this week are Rehlat & Clock PMS+ – PMS – connect to them today – https://www.erevmax.com/blog/index.php/2021/11/ratetiger-expands-the-erevmax-partner-ecosystem-with-rehlat-and-clock-pms/

How the US hotel recovery appears different than past cycles

The recovery of U.S. hotel industry average daily rate is keeping pace with the recovery of demand, which has not been the case after past downturns.

https://www.costar.com/article/920424231/how-the-us-hotel-recovery-appears-different-than-past-cycles

UK: Foreign travel confidence returning for 2022

More than half of British adults plans an overseas holiday in the next 12 months – a 46% rise on this time last year.

https://travelweekly.co.uk/news/air/foreign-travel-confidence-returning-for-2022-new-data-reveals

Expedia: Key trends for Latin American travelers in Q3

The eagerness to travel far indicates that the confidence of Latin American travel shoppers climbed with the continued easing of border restrictions.

https://advertising.expedia.com/blog/travel-trends/3-key-trends-latin-america-q3/

Hotelbeds focuses on facilitating the travel recovery

The company wants to be the natural supply partner of choice for emerging disruptive models exploiting technologies like AI.

https://travolution.com/news/in-depth/guest-post/big-interview-new-hotelbeds-chief-focuses-on-facilitating-the-travel-recovery

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, website development or revenue management consultancy requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

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What’s New in Hotel Distribution and Tech Trends? W1, October 2021

In the news round-up today, we see that Expedia is looking at a boom in international leisure travel with US opening borders for vaccinated Brits. Mobile bookings continue to grow – check out some of the key benefits of using mobile apps for your property. Further we have a piece on understand guest booking journey, an upcoming webinar jointly hosted by Simplotel and RateTiger for the US market focusing on Direct Bookings, and Booking.com introducing native ads within its platform.

Enjoy the read!

In the news round-up today, we see that Expedia is looking at a boom in international leisure travel with US opening borders for vaccinated Brits. Mobile bookings continue to grow – check out some of the key benefits of using mobile apps for your property. Further we have a piece on understand guest booking journey, an upcoming webinar jointly hosted by Simplotel and RateTiger for the US market focusing on Direct Bookings, and Booking.com introducing native ads within its platform.

Enjoy the read!

Expedia on getting back to normal

For Expedia, the expected US opening up to vaccinated Brits in early November will be an important next step towards what Kern confidently predicts will be a boom for international leisure travel.

https://travolution.com/news/in-depth/big-interviews/big-interview-a-more-ambitious-less-complex-expedia-primed-for-boom-times

Mobile Check-in Apps for Hotels: Top 5 Benefits

Smart technology and contactless digital interaction have become the buzzword now.  With health and safety becoming a priority for travelers, it has become essential for hotels to put guest safety and experience first for business growth and sustainability.

https://www.erevmax.com/blog/index.php/2021/09/mobile-check-in-apps-for-hotels-top-5-benefits/

Hotels need to effectively link first-party data across the value stack

Better understanding of how guests search – and ultimately book – their hotel stay, as well as better information on how guests utilize services and the actual amenities offered in the hotel.

https://www.costar.com/article/1820582034

UPCOMING WEBINAR: Accelerate Direct Bookings through Hotel E-commerce for US hotels

The rollout of vaccines, flexible booking policies and reduction in travel restrictions means that hotels are starting to see pent-up demand turn into bookings. With booking numbers steadily picking up across key destinations globally, domestic travel continues to aid travel recovery in USA. Join RateTiger and Simplotel for a webinar to understand how to “Accelerate Direct Bookings through Hotel E-commerce” on 28th October 2021 at 12:00pm ET.

Register today – https://cutt.ly/EENnxtt

Booking.com introduces ‘native ads’

The winner of that bid gets direct access to the second position in the results first page. The entry will have an ‘Ad’ label, different from the ‘Promoted’ one used when hotels participate in booster programs.

https://www.mirai.com/blog/booking-com-introduces-native-ads/

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, website development or revenue management consultancy requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

 

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Industry round-up on Hotel Distribution and Technology News – W1, October 2021

With hotels wanting to attract more direct bookings, a lot of them want to invest in Google Ads. But do you know how much it costs for hotel owners? While Google ads do provide immense opportunities for business owners, especially in the hospitality sector, there’s also a big room to commit mistakes and waste away the ad budget. Get some insights about this in the first article piece below.

A new STR report shows the improved profitability reported by hotel industries in Amsterdam, Berlin, London, Moscow and Paris.

Booking.com posted a recent study on US-based bookers that shows how travellers plan for and experience the first day of a trip. TripAdvisor has revealed an enhancement to its Plus subscription service enabling hotels to offer retail instead of discount rates for the first time.

And finally a piece on keyword research for hotels to drive their SEO strategy.  Understanding the competition for a certain keyword will also help you make a decision on whether you have a chance to rank.

Enjoy the read!

How Much Google Ads Cost for Hotel Owners?

Did you know for every $1 a business spends on Google Ads, they get an $8 profit through Google Search and Ads? There’s a reason why so many big brands spend millions on Google paid ad campaigns.

Read more – https://www.erevmax.com/blog/index.php/2021/10/how-much-google-ads-cost-for-hotel-owners/

Europe: Improved profitability, but well below pre-pandemic levels

August was the first month of the pandemic-era in which all five of these key European markets posted positive levels of GOPPAR.

https://str.com/press-release/europes-key-hotel-markets-show-improved-profitability-remain-well-below-pre-pandemic

The perfect guest arrival experience

Travel is more than just arriving at a destination. A recent Booking.com study with a selection of US-based bookers discovers how travelers plan for and experience the first day of a trip. The study included domestic and international travellers made up of couples, groups and families with children to learn about how they plan and experience a trip.

https://partner.booking.com/en-gb/click-magazine/perfect-guest-arrival-experience-key-factors-revealed

TripAdvisor on getting Plus right for both travelers and hotels

TripAdvisor Plus subscribers will be offered rewards they can access at check-in, instead of accessing instant savings at the time of booking.

https://travolution.com/news/travel-sectors/intermediaries/tripadvisor-iterates-plus-subscription-model-to-make-it-more-rewarding

Travelboom: Keyword research for hotels

SEO plays more of a role now than ever. It enables you to strengthen your online presence, drive traffic to your website, and enhance your hotel’s bookings. Ranking for the right keywords can greatly impact a hotel’s success, but choosing the right keywords to target can be tricky.

https://www.travelboommarketing.com/blog/proper-keyword-research-important-hotel/

Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, website development or revenue management consultancy requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today

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eRevMax expands Partner Ecosystem with Discovery Loyalty, GuestPlus PMS and World2Meet (W2M)

With future booking numbers picking up across key destinations globally, domestic travel continues to aid travel recovery. The increasing number of technology requirements that assists hotels to manage their business efficiently can be mind-boggling. It is important that hotels choose their tech partners judiciously so that they are cost and time effective while leading to revenue generation.

eRevMax continues to expand its partner based to offer hoteliers with integrated solutions so they can manage multiple facets of hospitality operations seamlessly, directly from a single platform. Here we bring some of our newest technology partners – feel free to contact us to connect with any of them.

Discovery Loyalty

With more focus on domestic tourism and growing importance of loyalty programs, you may want to have a partner that can help you create and manage Loyalty Programs for your hotel. Our newest partner – Discovery Loyalty, provides 16 million members exclusive opportunities to immerse themselves in local culture wherever they travel. With over 570 hotels in 85 countries, the award-winning DISCOVERY programme generates approximately $2 billion in revenue and over 8 million room nights annually. Get your property listed with Discovery Loyalty and boost your hotel occupancy today.

GuestPlus PMS

A popular technology provider in the UAE, Armada GuestPlus PMS, is a fully configurable, PCI compliant Property Management System that can enable any sized hotel, holiday home, inns and resorts to manage their bookings and operations efficiently and profitably. GuestPlus PMS helps its hotel partners to boost revenue by up to 150%. Known for its user-friendly interface, Armada GuestPlus PMS might just be the right partner for your property. What’s more – you can continue to manage your OTAs seamlessly through RateTiger even with this new PMS. Contact us if you want to schedule a demo with the PMS.

World2Meet (W2M)

If you are looking to connect to a Spanish tour operator, look no further. World2Meet (W2M) – our new demand partner is connected to over 6000 travel agencies in Spain and Portugal and works closely with bed banks, OTAs and wholesalers. With direct contracts with more than 30,000 properties, this could just be the right partner for your hotel. Contact us today to know more about this channel.

Are you looking to manage any new tech partner or hotel channel manager software from your RateTiger platform? CONTACT US TODAY – https://www.erevmax.com/erevmax-contact.html

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Google makes hotel listings free – are you ready to grab the opportunity?

Hotels can now display rate and availability without taking part in Google PPC

For long, Google has remained the Elephant in the Room for the hotel industry. In the last five years, the search -engine giant has consolidated its place as the leader in the meta search, now accounting for over 57% all metasearch bookings.

It is the first place to go for many people when they start their search. Google has now made it free for hotel owners and travel agencies to list their properties on Google Search.

When a potential booker selects a hotel from the search option, in the booking module, the overview section is now showing four paid listings under the Featured options and two organic search results. Clicking on the Prices Tab, the user would be able to see all four paid listings along with all search results.

This section is now showing booking links from unpaid listings as shown in the organic search by hotels and travel companies.

This is a major opportunity for hotels. Hotel booking links have always been offered via Google Hotel Ads, which acts like a metasearch channel displaying real-time pricing and availability for hotels for specific dates of travel. With this new development, this barrier is removed and gives hotels a chance to display their direct rates and booking links without worrying about metasearch budget.

This opportunity is available for all the hotels through their Hotel Center account. Hotels which are already taking part in Google’s Hotel Prices API and Hotel Ads do not need to take any action and will be shown in All Options based on the organic search ranking.

The ranking of the organic search results will be based on an algorithm that looks at non-commercial factors, and pricing accuracy will be ensured through new tools and processes as well as using reliable data sources.

Google has a list of integrated partners including RateTiger through which hotels can feed data sources for booking links. If you are interested in displaying your rates on Google Hotel Ads, contact us today on marketing@erevmax.com

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The Week, That Was – March 2021 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Travel Tech Announces First 2021 Virtual Conference for USA & Canada, from March 8-12, 2021 

Join us to explore new business frontiers and discover innovative technologies. Hear from experts on how they are adapting to the new normal and generating revenue opportunities for their business. 

The event will provide North American hotels with technology-based educational resources & actionable strategic updates, designed to support their financial recovery. 

Register Now for all five days of the Travel Tech USA & Canada conference - https://event.webinarjam.com/register/1/x463mfm 

 Business travel in the age of Covid-19 

 Business travelers rely more on their corporate travel booking partner to ensure travel accommodations are safe, and making last-minute changes as government policies shift. 

 https://www.travelerstoday.com/articles/49160/20210303/business-travel-in-the-age-of-covid-19.htm 

 Italy has a new way to combat overtourism 

 Before travel opens up again, Florence wants to make sure things will not return to the way they were before. One way to make sure of that? Diverting visitors away from Florence itself. 

 https://edition.cnn.com/travel/article/uffizi-diffusi-tuscany-galleries-overtourism/index.html 

 TripAdvisor’s new subscription model wins fans on Wall Street 

 With TripAdvisor Plus, the fees that hotels normally pay the company will instead go to the consumer. 

 https://www.barrons.com/articles/tripadvisor-stock-new-wins-a-fan-on-wall-street-51614709413 

 When can we go on vacation again? This is what experts say 

 While travel experts are optimistic that things will slowly begin to open up again this year, how quickly that happens will depend on where you are, where you want to travel to. 

https://edition.cnn.com/travel/article/when-can-we-go-on-vacation-again/index.html 

The changing face of travel payments 

Travel players are putting together preliminary itineraries for consumers looking to book trips but holding off on taking payments. 

https://www.pymnts.com/travel-payments/2021/the-changing-face-of-the-travel-payments-supply-chain/ 

 Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

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Capture the fastest-growing segment of bookers with Booking.com’s Mobile Rates

In these uncertain times, travellers are looking for extra flexibility. As hoteliers, you need to cater to the ever-changing guest expectation to drive demand to your property.

eRevMax offer seamless connectivity to multiple channel partners to expand your online brand visibility. With the growth in domestic tourism, Booking.com is expecting almost 74% of bookings to come from a mobile phone. Adding a mobile rate to your property will increase your visibility with these customers and unlock your market potential with last-minute mobile bookings. You can update Mobile Rates on Booking.com directly from RateTiger.

The use of mobile in emerging markets has changed how travel is searched and booked and by managing mobile rates, you too can improve reservations coming from mobile bookers.

Did you know?

  • 80% of travellers use a mobile app when researching a trip*
  • 50% of accommodation searches and bookings are made on mobile*
  • Mobile rates give partners 28% more bookings from mobile traffic*
  • 2-in-3 mobile bookings are made by Millennials or younger customers. Everyone might search from mobile but Millennials book.

What is Mobile Rate?

A Mobile Rate is a special discounted rate that’s only visible when someone uses Booking.com’s app or accesses Booking.com’s website using a mobile browser. You can use Mobile Rates to increase your bookings from mobile devices by up to 28%. Mobile Rates are active throughout the year.

How does your business benefit from Booking.com’s mobile rate?

Attract more bookings

Offering mobile rate drives more potential guests to your property page.

Mobile rates on average give partners 26% more bookings from mobile customers.

Mobile rates on average give partners 3% higher click-through rate from search results to the hotel page.

Stand out in searches

Once you activate the feature, a special badge will appear next to your property in search results and on your property page and during the booking process.

Position your property to digital natives who share experiences via social media.

Target mobile users with a special discount to encourage them to book your property immediately while they are on mobile.

Better price, better reviews, better ranking

Two-thirds of mobile bookings are made by millennials – who write more reviews than any other traveller segment. Attracting these bookers can positively impact your overall ranking on Booking.com.

Millennial smartphone ownership is rising: >94% in advanced economies, and >62% in emerging economies*. Attract this customer base with a special discount.

Avoid attention shifts to a competitor when they change device and start a new search process.

How Mobile Rates work?

  • Mobile rates are only visible to guests on mobile devices (on both the Booking.com app and mobile browsers).
  • A minimum 10% discount is recommended.
  • Mobile rates apply to all your rooms and rate plans. The discount combines with discounts for the Genius programme, as well as any other promotions you have set up. However, it does not add on to Country rate or Limited-time Deal.
  • You can set up 30 blackout days per calendar year.

The majority of reservations on Booking.com’s platform is made using mobile devices, so offering a Mobile Rate helps you tap into this large group of potential guests. Mobile Rates can also help you target millennials. The property can activate, edit and deactivate the mobile rates any times.

Creating Mobile Rates via RateTiger

If you do not already have a Mobile Rate set up for Booking.com, you can easily create one using through RateTiger.

  • Log in to your RateTiger platform – https://live.ratetiger.com/#/login
  • In the main dashboard, you will see the Promotions tile. Click on Create Promotion to go to the Promotions page.
  • On this page, select Mobile Promo and then select the channel – Booking-XML
  • Input the discount / promo and click on Create. The Mobile Rate gets created for Booking.com.

You can always update the settings of your Mobile Rates or deactivate them so that potential guests no longer see them.

Lastly there are a host of additional solutions through which your property can benefit and attract more bookings. You can get full details of the Booking.com Recovery Toolkit on the partner page.

RateTiger, powered by LiveOS, provides rate shopping, channel management, booking engine and online distribution solutions to hotels worldwide. It offers 99.9% system uptime and is security certified under ISO, PCI and GDPR compliant. eRevMax continues to expand its partner base through new integrations to offer hoteliers seamless connections across different systems including PMSs, CRSs, OTAs, Metasearch channels, GDS, Wholesalers and offline tour operators among others.

Subscribe to RateTiger today and start using this feature. Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ