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The Week, That Was – February 2021 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Webinar Invite – Understanding Traveller Sentiment for Driving Hotel Business

With occupancy restrictions and changing guest expectations, hotels need to be competitive while being profitable. Join us for a webinar on 17th Feb to know how to leverage the right technology for distribution and operational efficiency.

Register today – https://www.erevmax.com/eshots/webinar/erevmax-prologicfirst-register-feb21.html

Where hotels are investing now

Technology is getting a lot of attention among hotel owners. Cloud-based technology, 5G and machine learning are among common tech investments by hotel owners, as the pandemic accelerates the need for leaner hotel operations and enhanced tech features for both staff and guests.

https://www.costar.com/article/1099742678/hotel-owners-the-driving-force-behind-tech-adoption

Capture the fastest-growing segment of bookers with Booking.com’s Mobile Rates

With the growth in domestic tourism, Booking.com is expecting almost 74% of bookings to come from a mobile phone. Adding a mobile rate to your property will increase your visibility with these customers and unlock your market potential with last-minute mobile bookings. You can update Mobile Rates on Booking.com directly from RateTiger.

https://www.erevmax.com/blog/index.php/2021/02/capture-the-fastest-growing-segment-of-bookers-with-booking-coms-mobile-rates/

Expedia expands hotel discount availability

Expedia Partner Solutions extends package rates to all TAAP travel agent members. Previously available only to a select group of partners, Expedia TAAP package rates are now available to all tiers giving them 20% on accommodation when booked alongside a transport component.

https://travolution.com/news/travel-sectors/travel-agents/expedia-travel-agent-affiliate-programme-extends-benefits-to-help-partners-recover

Agoda launches GoLocal Tonight

The new service helps hotels across Asia-Pacific to capitalize on the growing post-pandemic trend towards last-minute domestic bookings.

https://www.webintravel.com/agoda-sees-growing-demand-for-last-minute-deals-launches-new-tool/

Airbnb CEO Brian Chesky: “It’s going to be a year of focus”

Not only has focus helped Airbnb withstand the coronavirus pandemic, it will also be what sets the company up to capitalize on travel’s rebound.

https://www.phocuswire.com/airbnb-ceo-brian-chesky-going-to-be-year-of-focus

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

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Are you making the most of the Opportunities available?

Opportunities are meant to be taken!

eRevMax’s partner Booking.com brings to you the Opportunity Centre – a platform that helps hotels spot ways to get more bookings, boost profits and perfect guest’s experience.



With the Opportunity Centre, hotels can –

 – Analyse hotel profile on Booking.com, including content, pricing & availability

 – View a list of opportunities and their potential benefits to the hotel

 – Benefit from these opportunities with just a couple of clicks

The Opportunity Centre platform is –

 > Smart: a one-stop shop of opportunities & suggestions to boost your business

 > Relevant: personalised, data-supported tips tailored to your property profile

 > Easy to use: opportunities you can put into practice quickly

Log in today to discover a world of opportunities!

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Hoffmeister Hotel & Spa selects RateTiger for effective rate and inventory distribution

One of the finest luxury boutique hotels in Czech Republic, Hoffmeister Hotel & Spa has partnered with eRevMax to expand business exposure and optimize online revenue. The five-star luxury property has been using RateTiger ChannelManagement Solution for managing availability, rate and inventories (ARI) across their online distribution mix.

“RateTiger is a must have hoteliers tool in 21st century allowing you to effectively balance all the material variables in the hoteliers profit/occupancy/rates/distribution costs/channel parity equation,”  said Petr Novotný, Sales Manager, Hotel Hoffmeister & Spa.
Hotel Hoffmeister is built in Mediaeval Roman architectural style of the 15th century, sales 45 spacious apartments across various channels. The hotel offers its guests a worry-free time in a Roman bath style jacuzzi, soothe their body and mind while trying signature massages – relaxing, detoxifying and chocolate one or pamper themselves in a Beauty Parlour.

Read full story here

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Harbor Hotels select RateTiger for optimizing online revenue

Harbor Hotels, one of the leading hotel chains in Brazil catering to the superior and economy segment, has selected eRevMax to increase their online sales and boost distribution exposure. RateTiger Channel Manager will help them to update rates and inventory in real-time across all third party channels simultaneously from a single platform, while bringing down the cost of booking acquisition.

“RateTiger gives us instant control over inventory distribution, allowing us to handle more product types while automating the process. The diversification of product and exposure will have a positive impact on hotel bookings.” said Josmar de Almeida Director, Commercial, Harbor Hotels.As the FIFA World Cup kicks off in Brazil and over 4 million tourists expected to arrive for the event, Harbor Hotels is looking at increasing their online presence and target new markets to reach out to more potential customers.

Read the full story here. 

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Supranational Hotels Conference 2013

This year’s edition of Supranational Hotels Conference took place at County Hall Park Plaza, London last week. The event meant exclusively for Supranational members offers them the opportunity to network with peers and leading industry figures, participate in seminars on key industry topics and conduct one-to-one meetings with invited consortia and corporate clients.

Chaired by its Managing Director, Cho Wong, the conference witnessed interesting discussions on various topics including Total Revenue Management, Outlook on Corporate Travel, Reputation Management and Corporate RFP.  

Michael McCartan, CEO, eRevMax, one of the speakers at the conference, took the opportunity to announce RateTiger’s selection as the preferred supplier and Channel Manager of Choice by Supranational Hotels.


He presented on The Distribution Landscape in 2013 – outlining the impact online travel has on total hotel bookings. Today, one in six travelers prefer to book online. They visit between 17 – 20 websites and check reviews before finalizing accommodation. Hotels need to ensure they are visible at every important touch point to get customer’s attention. However given the wide variety of channels it is difficult for them to identify the best demand generators from among the ever expanding channel universe.

Further, more channels mean more updates. The only way out is leveraging technology to automate distribution and avoid getting tangled in the channel-web. By utilizing a smart channel manager, hotels can collect and access the multitude of data in their systems to analyze rates, market pricing trends, competitor selling activities, historical and trend information to achieve the best possible room rates from the most desired guests.

Michael shared suggestions and examples on how to drive direct online bookings and how hotels can optimize product value through innovative room packages, new promotions and better positioning across different online distribution channels. The idea was to help hotels deal with the distribution challenge efficiently!

The conference was followed by interactive sessions where I got a chance to speak to member hotels about managing distribution and optimizing revenue strategy through RateTiger solutions.


Cristina Blaj is Sales Manager – UK, Ireland and Scandinavia at eRevMax and has gained extensive experience in the hospitality industry. She is based out of London and can be reached at cristinab@erevmax.com