The Week, That Was – July 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with Argentinian Booking Engine

We are glad to introduce our new Argentina based Booking Engine partner –  Div-it. Connect and manage your hotel booking engine via  RateTiger and Connect platforms for seamless channel management.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/july2018-erevmax-integration-with-argentinian-booking-engine.html

Google Hotel Ads joins Google Ads

Google Ads has introduced a new campaign type designed to help hotel marketers better manage their advertising. In addition, there will be a new “Hotel Center” in Google Ads to simplify the management of hotel price feeds.

https://www.blog.google/products/ads/hotel-campaigns/

Why Hotels need Channel Manager?

A channel manager helps you to implement yield management techniques effectively i.e. to sell the right room at the right time at the right price on the right channel.

https://erevmax.com/blog/?p=503

 lastminute’s Travel People builds up suite of marketing products

Our partner lastminute.com launched its advertising platform Travel People which allows clients to advertise across lastminute’s five brands, including lastminute.com, Rumbo, bravofly and Volagratis, as well as working with nine external sites run by partners through its Travel Alliance consortium.

Read the interesting story: https://www.tnooz.com/article/lastminutes-travel-people-builds-up-suite-of-marketing-products/

Why hotel brands and franchisers secretly love OTAs

What really matters most to the brands is getting their hotels to produce more revenue. The more revenue the better.. Now OTAs are the ones who are giving immense revenue to hotel industry.

https://insights.ehotelier.com/insights/2018/07/13/why-hotel-brands-and-franchisers-secretly-love-otas/

Day of the independents – why chains are seeing tech-savvy competitors celebrate

As competition among hotels remains heated due to new construction and market saturation, independent hotels continue to thrive and outpace chain hotels.

This is taking place in both growth and their average daily rate (ADR).

https://www.phocuswire.com/Rise-of-independent-hotels

Revenue management adapting to predictive pricing tools

It’s a constant back-and-forth: Hoteliers will always try to get the highest rate possible, and in return, guests will always try to figure out a way to pay the lowest amount possible.

As technology in the travel industry advances, guests are finding an advantage in the evolution of predictive pricing tools, such as those offered by Google Travel or apps like Hopper, which predict future hotel room rates to tell guests whether they should book now or wait until the rate lowers.

http://www.hotelnewsnow.com/Articles/287265/Revenue-management-adapting-to-predictive-pricing-tools

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

 

eRevMax completes integration with Argentinian Booking Engine

Interface with Div-it to allow hotels manage their booking engine from RateTiger

eRevMax has completed 2-way integration with Argentina based internet booking engine developer Div-it. Hotels using RateTiger and RTConnect, can leverage this interface to make real-time rate and availability updates and receive bookings generated on their direct channel directly into their property management systems.

Buenos Aires based Div-it is one of the upcoming internet booking engine providers catering to over 200 hotels in Argentina and Uruguay. The Div-it booking engine features rich functionality, content customization with real-time reporting, and is fully manageable from the RateTiger dashboard.

“Our interface with RateTiger will be beneficial for our partner hotels to quickly and efficiently manage room rates, availability and restrictions to their direct channel. In addition, connecting with the eRevMax Hotel Ecosystem will give us the opportunity to explore new supply partners and improve our global inventory supply,” said Nicolás Boccacci, CEO, Div-it.

“Latin America is a growth area for us. We are connected with some of the biggest OTAs and PMS providers in the region.  Being a preferred connectivity partner of Div-it will further improve our portfolio in the region. A greater number of hotels can now leverage the benefits of our Ecosystem while streamlining their distribution efforts,” said Ashis Saha, SVP – Project Management, eRevMax.

eRevMax offers seamless connectivity with over 350 OTAs and 90 technology providers. The company is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for the independent market and scaling up through the Tier One enterprise hotel groups. eRevMax’s Channel Ecosystem facilitates quality certified connectivity and relationship management services to support complex revenue generation strategies.

A Tale of Two Technologies

How the Seamless Merger of Hotel Systems Leads to Better Results

The travel and hospitality business might have started small, with people lending a space in exchange for a certain tribute, but it has now reached a point in history when it is completely reliant on technology. Between a multitude of hotel systems and software that have become absolute necessities in the 21st century, many hoteliers might feel somewhat lost or overwhelmed. So many options, so much to do, so little time.

In a time like this, the integration between technologies is not only welcomed by both hoteliers and travelers, but it is also deeply needed by the industry itself. In an effort to save time and increase efficiency, as well as strive for a wider, global exposure, hospitality technology providers are partnering up and creating intelligent connections like never before.

In 2016, eRevMax and TrustYou, two leading companies in the hospitality field, started a collaboration that, to this day, results in benefits not only for them but for a high number of hotels from all over the world. By merging TrustYou’s guest feedback platform with eRevMax’s hospitality operating platform, hotel managers can oversee and manage various hotel operations like revenue management, online distribution, as well as their hotel’s online reputation among various other segments.

eRevMax’s platform, LiveOS, works around the “Profits in Unity” concept, which means that it gathers dozens of technology providers and partners in one place, for easy access and increased efficiency to “Make Life Simple” for Hotels. From PMSs, RMSs, OTAs, to ORMs like the TrustYou platform, LiveOS has currently more than 50 technology partners integrated.

So why is it so important to merge systems and software and how exactly does it pay off? It’s not a secret anymore that we live in a fast-paced world and that modern hoteliers and consumers are in a constant rush. While having so many technologies to rely on, signing into different platforms multiple times a day can be an unnecessary and time-consuming process.

eRevMax’s vision is to enable hoteliers to have access to a more complex and intuitive tool, in order to manage a multitude of hotel operations from a single sign-on platform. Users can select and use their preferred technologies, even ones that are not owned by eRevMax, therefore enjoying a customizable and personalized experience. The platform provides real-time updates and it also flags any arising issues, to bring immediate attention to them.

In the last two years, TrustYou’s guest feedback platform was used by eRevMax customers, through the LiveOS platform. Hoteliers can keep track of their hotel’s overall score and reputation while getting real-time updates about guest reviews. Receiving valuable insights into the guest journey is for many hoteliers the first step towards adjusting future strategies and services, in an effort to exceed expectations and improve the reputation – which, in the long run, leads to more booking and a higher revenue.

LiveOS users have free access to features integrated into the TrustYou feedback platform. Moreover, when accessing the TrustYou data inside LiveOS, users get an overview of their hotel’s overall score, along with the exact number of verified reviews that determined it.

The incoming reviews are displayed in the TrustYou dashboard and highlighted, in order to create a thorough examination of the best services provided and the ones that need improvement. This way, certain features, such as the location, the breakfast, the pool area, get their own score and guest sentiments. The feedback is also structured by language and by traveler type, such as business travelers, families, couples, etc.

Beyond the analytical part of the feedback platform, LiveOS users can also opt to use the TrustYou Stars Lite feature, which enables the use of a customizable guest survey. Hoteliers can encourage guest feedback by asking for reviews and opinions, through a quick and efficient survey – which TrustYou’s latest study revealed to be the best way of getting positive feedback.

Only one year after LiveOS users started to utilize the TrustYou survey tool, the overall number of collected reviews had almost tripled: from 1878 reviews in 2016 to 6990 in 2017. This comes as a confirmation of the necessity and utility of a guest survey, as a tool to get valuable guest feedback.

This seamless integration between two leading hospitality technologies has proven to be most beneficial for both eRevMax and TrustYou, as well as hoteliers from all over the world, who use and rely on LiveOS and the TrustYou feedback platform. eRevMax has enabled a way for users to make the most out of their software and have every single technology necessary available with one sign-in. Their portfolio provides every technology that impacts the guest journey, as TrustYou’s latest eBook described it.

TrustYou’s leading guest feedback solution gets more exposure through LiveOS and reaches a larger number of hoteliers, interested in managing, overseeing and improving their online reputation.

And hoteliers, well, they get best of both the worlds. By being able to make use of multiple must-have hotel technologies in one place, they not only save valuable time, which can be invested in other areas, but they also improve operations, manage and boost the hotel’s reputation and work towards achieving better results, more popularity, bookings, and revenue.

 

Why Hotels need Channel Manager?

In today’s tourism sector, OTAs are playing a major role and big OTAs like Expedia and Booking.com have dominated the travel market. So, it is a must for hotels to opt for OTA services. Additionally, it is not possible to get enough bookings from one OTA, so now hotels must connect with multiple OTAs which makes it difficult to manage the inventory manually. Hence comes the role of a Channel Manager.

A channel manager helps you to implement yield management techniques effectively i.e. to sell the right room at the right time at the right price on the right channel.

Channel Manager helps to boost occupancy rate. It pushes room inventory and automatically updates all rates in respective OTAs in real- time.  Even a channel manager gives more opportunities to hoteliers to connect with more OTAs to expand visibility and earn more revenue.  Room rates and availability get updated across all platforms in real-time. Along with Channel Manager, a hotel can connect with more systems like PMS, GDS, RMS, CRS, Rate Shopping and Meta Search sites.

Key Benefits of using a Channel Manager –

  • Manage availability and rates for OTAs from one dashboard
  • Efficiently close availability at the click of a button across all channels
  • Expand online visibility by selling on multiple channels
  • Maximize hotel revenue by smart management of rate
  • Increase occupancy level with clever distribution strategies
  • Eliminate overbooking situations by using pooled inventory feature
  • All updates made in real-time without logging into multiple extranets
  • Bookings from channels delivered directly into PMS
  • Inventory status always up to date in the PMS
  • More time to focus on strategies rather than updating channels
  • No risk of human errors when updating rates or inventory on channels

A Channel manager also helps you to connect to channels that bring more business to your country – thereby putting your hotel in front of international travelers. Considered one of the best hotel channel manager in the market, RateTiger is integrated with more than 350 OTAs and working closely with 9000 hotels globally. It is the connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide providing solutions through its core product brands – RateTiger and LiveOS.

The Week, That Was – July 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

VHP Announces Connectivity Integration with RateTiger
Manage your online sales channels directly from one of APAC’s largest PMS, via RateTiger HotelChannelManager. Experience 2-way seamless hoteldistributionconnectivity for distributing rates and inventory to channels and getting reservations back into the PMS – all managed from the PMS interface.

https://goo.gl/SXFjEd

China’s travel tech companies make steady progress with AI
Use cases of artificial intelligence are being refined as Chinese technology companies become sophisticated with the handling of massive data volumes, crafting advanced algorithms and embrace improvements in computing power and storage. The application of AI is being used in improving the efficiency of traditional travel agents by working out a customized trip itinerary in a matter of seconds, recommending add-ons based on the traveler’s previous bookings or recent trip planning behaviors and curbing payment-related fraud.

https://www.tnooz.com/article/ai-travel-use-cases-china/

Next generation of travel tech leaders
The current crop of leaders of the industry were brought up on the early days of ecommerce. They created and integrated many of the systems and processes that are second nature today to how the online sector works. The next generation of industry leaders are digital natives, as the phrase goes, potentially giving them a different perspective on it all. Check out this video that discusses current issues and tips from the industry elders.

https://www.phocuswire.com/Video-young-leaders-travel-technology

Who are the biggest innovators in hospitality?
Ecole hôtelière de Lausanne put six innovation scenarios to test and asked hospitality industry executives what scenario(s) were more likely to take place in their organization within the next three to five years. Download the full report to know about the test.

http://hotelmarketing.com/index.php/content/article/who_are_the_biggest_innovators_in_hospitality

Economist: Hoteliers should prepare for a downturn
While the outlook shared by many hoteliers has remained relatively upbeat as the hotel industry has enjoyed a prolonged up-cycle, at least one economist warns that the good times probably won’t last much longer.

http://www.hotelnewsnow.com/Articles/287183/Economist-Hoteliers-should-prepare-for-a-downturn

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

VHP Announces Connectivity Integration with RateTiger

SUPRANUSA SINDATA, leading provider for hotel management system in Indonesia and eRevMax, a hotel distribution and connectivity expert has announced the integration of VHP – Visual Hotel Program and RateTiger Channel Manager.

RateTiger offers real-time monitoring of room availability, room rates, and restrictions across all connected online travel channels. The system is now connected to VHP PMS which allows hoteliers to quickly and efficiently manage all reservations, eliminating manual data entry.

“This integration with Visual Hotel Program (VHP) by PT. SUPRANUSA SINDATA, one of the leading property management systems in South East Asia, complements our continuous effort to provide hoteliers with technology that makes their business easier to manage and more profitable,” said Ashis Saha, Senior Vice President – Project Management at eRevMax.

“The integration with RateTiger – eRevMax will assist our hotel customers to have a better online reservation experience through vast network of volume-producing and branded online travel agent (OTAs),” commented Dipl.Ing. Christian Yie, Business Development Director of PT. SUPRANUSA SINDATA.

The seamless connectivity between VHP PMS and RateTiger eliminates the need for accommodation providers to maintain online inventory manually across OTAs, metasearch and GDS channels, and manually re-enter online reservations from booking websites into their PMS. This results in immense time saving, reduced overheads and resources, as well as avoiding manual mistakes, giving hotel revenue managers the time to focus on revenue strategy rather than distribution efforts.

eRevMax completes 2-way integration with Brazilian PMS provider Check-in

eRevMax has completed integration with Brazilian hospitality software provider Check-in. Mutual hotel customers can now get the benefit of automatic distribution of availability and rate to third party online booking sites whenever they are updated and get reservations delivered from OTAs to the Check-in property management system.
The Alpha, developed by Check-in, is one the largest property management systems in Latin America and is used by over 1800 hotels. eRevMax’s distribution solutions are used by over 9000 hotels to update rate and inventory across multiple booking channels and deliver reservations into PMS. The tools also update availability across connected channels whenever a new booking is made.
“This interface compliments our continuous efforts to offer our hotel customers seamless connectivity between their technology solutions and OTAs. The Alpha PMS, with its modular, easy to use, installable and cloud modules combined with compatibility to work with different models of hotel management gives hotels scalable options. A greater number of hotels can now leverage the benefits of our Channel Ecosystem while streamlining their distribution efforts,” said Ashis Saha, SVP – Project Management, eRevMax.
“This integration will free hotels from manually capturing booking site reservation information into the property management system, resulting in a more efficient reservation process while reducing cost and effort. With this interface, we now provide a 360-degree option to our hotel customers to expand their distribution leveraging eRevMax Channel Ecosystem’s 2-way XML connectivity with OTAs, GDSs, Meta sites and Wholesalers,”  said Moisés Costa, CEO, Check-in.
eRevMax offers seamless connectivity with over 350 OTAs and 80 technology providers. The company is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry.
Meet the team at WTM Latin America from 3 – 5 April 2018 in Sao Paulo, Brazil. To set a meeting, contact marketing@erevmax.com

 

The Who’s who of hospitality technology providers and implementers to float & party aboard Sunborn Yacht during WTM


Hotel technology experts HotelsCombined, Sojern, Travelport, RateTiger & LiveOS have teamed up to host an exclusive yacht party for hoteliers on Tuesday, 7 November 2017 in London. The event, to be held at the Sunborn Yacht Hotel, will bring together peers from the hospitality industry to unwind and network over cocktails.

The event is aimed at providing hoteliers and technology companies an interactive platform to exchange ideas and explore collaboration possibilities. The luxurious Sunborn Yacht Hotel is located right outside the ExCel centre, providing a perfect venue for the networking reception after a busy day at the show.
 
“We are excited to be organizing a networking reception with some of our key partners. WTM is an important date in the annual calendar for the travel fraternity and it gives us a perfect opportunity to host our clients, partners and prospects, to talk about new technologies and explore collaboration possibilities, and most importantly, spend a fun evening together,” commented Reuel Ghosh, Chief Executive Officer, eRevMax.

eRevMax has been a regular exhibitor at WTM London and will be present at Stand TT550 from 6 – 8 November 2017. For more details about the event, please contact marketing@erevmax.com.

Hospitality Technology leaders announce networking event for hoteliers in Toronto


Hospitality connectivity expert, eRevMax has teamed up with industry leaders including Fornova, HRS, Sojern, TrustYou and Vizergy, to host an exclusive gathering for hoteliers on 27th June 2017 in Toronto, Canada. The event, to be held on a yacht at the harbour front, will bring together peers from the hospitality industry to unwind and network over cocktails.
The event is aimed at providing hoteliers and technology providers an interactive platform to exchange ideas and explore collaboration possibilities. The luxurious Miss Toronto, moored at the Toronto harbour front, is just a short walk from the Metro Toronto Convention Centre, providing a perfect venue for an evening of fun. 
There are some cool state-of-the-art hospitality technology products worth thousands up for grabs. Aptly titled ‘An Evening of Fun in Toronto’ – this is an Invitation Only event. For more details about the event, please contact marketing@erevmax.com.

IHTF 2014

The eleventh edition of the International Hotel Technology Forum (IHTF), took place in Barcelona, Spain in early April this year. The two-day event saw over 600 business meetings with 50 speakers delivering cutting-edge insights into latest trends in the hospitality industry.
John Seaton, VP Sales APAC & EMEA, and Cristina Blaj, Sales Director UK, Ireland & Scandinavia at eRevMax attended the event to network with industry veterans. Cristina participated in a panel discussion on Engaging with the Digital Traveller – The Move to Mobile”. The panel consisted of Monika Nerger from Mandarin Hotels; Jeremy Ward from Kempinski Hotels and Nancy from Jumeirah Hotels. The discussion focused on evaluating the advent of mobile bookings and its trends to capitalise on modern buying patterns. They also emphasised on implementing guest-led trends in hospitality industry as more happy customers equal to more revenue.

 
John Seaton was invited to participate in a panel on Over-coming the Challenges in Diverse Distribution Channels”. He had  Jon Siberry from Sarova Hotels and Lennert de Jong from CitizenM; among others as co-panelists. The speakers examined the current challenges faced by hoteliers in the diverse distribution space and the strategies for better channel performance. They also focused on how to analyze channel performance and how to capture guest data to determine best communication channel for each guests.

Overall the event concluded on a positive note and there was constructive exchange of ideas and experiences.