Tag: Distribution

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The Week, That Was – May 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax expands in Mexico with Grupo Hotelero Santa Fe

Grupo Hotelero Santa Fe (GHSF), one of the leading Mexican hotel companies, has put its trust in award-winning RateTiger Channel Manager and Price Shopping solutions to grow its online business.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2019-erevmax-expands-mexico-with-grupo-hotelero-santa.html

How to train staff on distribution channel conversion

Front-desk employees have the power to encourage known regular guests to book direct. Here are some tips on how to help train your front-line staff on increasing conversions.

http://www.hotelnewsnow.com/Articles/294917/How-to-train-staff-on-distribution-channel-conversion

How OTAs optimize conversion across the customer journey

According to the latest Travelport research, 64% of travelers who have researched a trip with an OTA, but did not go on to book, say they prefer to book with suppliers.

https://www.phocuswire.com/Optimize-conversions-across-customer-journey

 

Facebook bid multipliers for hotels

Bid multipliers enable the use of complex, customized bidding strategies without the need to create several different ad sets with relatively small audiences.

https://koddi.com/facebook-bid-multipliers-for-hotels/

 

Research sheds new light on the impact Airbnb has on the hospitality industry

The findings suggest that in some cases, the presence of Airbnb can help attract more demand in some markets while challenging the traditional hotel pricing strategies.

https://www.hotel-online.com/press_releases/release/airbnb-v.-hotels-new-research-sheds-light-on-how-they-can-compete-and-benef#When:17:22:28Z

 

 

Trivago greatly increases its participation in Google Hotels

Buying Google Hotel Ads, which places an advertiser’s hotel rates in Google Search, Maps, and Google Assistant, gives Trivago higher visibility around the world, Chief Financial Officer Axel Hefer told analysts Wednesday during Trivago’s first quarter earnings call.

https://skift.com/2019/05/01/google-hotels-prompts-trivago-to-increase-advertising-in-50-global-markets/

 

Amadeus: Hotels shift from transactional to experiential paradigm predicted within five years

Replacing legacy technology with cloud-based system will enable the hotel sector to transitioning from a transactional to an experiential relationship with its customers.

https://www.travolution.com/articles/111188/hotels-shift-from-transactional-to-experiential-paradigm-predicted-within-five-years

10 Great Mother’s Day Campaigns to Draw Inspiration From

Mother’s Day marketing paradoxically can be both easy and difficult for brands. To stand out, a campaign either must execute perfectly on the standard approaches or add an original twist. What do these sorts of exceptional takes on Mother’s Day look like? Here are ten campaigns from previous years that every marketer can draw inspiration from.

https://www.hospitalitynet.org/opinion/4093126.html

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

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eRevMax expands in Mexico with Grupo Hotelero Santa Fe

Grupo Hotelero Santa Fe (GHSF), one of the leading Mexican hotel companies, has put its trust in award-winning RateTiger Channel Manager and Price Shopping solutions to grow its online business.

Various brands of the group including Krystal Hotels and Resorts, Krystal Urban Hotels, Hilton Puerto Vallarta Resort and Hilton Garden Inn Monterrey Airport, among others, have been managing their online distribution via RateTiger’s intelligent solutions, powered by LiveOS. The group benefit from real-time visibility into property level business performance to monitor and improve key metrics like rate, booking production, pace and compliance in a centralized manner.

Located in Mexico City, Grupo Hotelero Santa Fe is leveraging RateTiger’s Channel Ecosystem with over 450 online sales channels to connect and distribute on better producing OTAs, resulting in an increase in occupancy and profits. The revenue management team relies heavily on the ISO and PCI certified solutions that eRevMax offers. It leverages RateTiger’s on-demand rate shopping reports to monitor competition and price movements to take informed rate decisions.   “RateTiger, powered by LiveOS, is a simple tool that provides ease of connectivity and making quick updates across all channels, saving a lot of time and effort. The support team is very good, and we have had a great experience with eRevMax,” said Iván Tapia, E-Commerce Manager, Grupo Hotelero Santa Fe.

“Mexico is one of our key markets in Latin America and we are happy to see that our clients like to use our products. This recommendation is a testimony to our commitment to making online distribution easy for hoteliers. We have invested in building a stable and secure distribution network. Our solutions simplify operations, improve efficiencies and give hoteliers time to focus on strategy,” said Julian Lindt, Latin America Sales Director, eRevMax

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Upscale hotel in Dubai recommends RateTiger, powered by LiveOS

Dubai based Golden Tulip Media Hotel, has recommended eRevMax distribution solutions for smooth and seamless connectivity with all its online sales channels. The property, which has been using RTConnect – the XML gateway for online distribution, has increased its market penetration resulting in revenue and occupancy growth.

The highly competitive Dubai hotel industry is characterized by oversupply of rooms in the city, smaller booking window and high-volume online bookings. Being popular choice of guests, not having the ability to immediately update its rooms and rates was a potential handicap for its revenue stream and constant hindrance on staff.

Prior to RateTiger, Golden Tulip Media Hotel has tried various channel managers to update rates and allotments on different OTAs but there was still a lot of manual task involved. Finding a viable option to solve this became a priority and the revenue management team opted for RateTiger Connect, powered by LiveOS platform, earlier this year.

“This partnership has been wonderful for Golden Tulip Media Hotel. RateTiger has helped integrate many online channels accurately and interfacing with the property management system. Simplicity of the setup, integrating a new channel or modifying an existing one is programmed in a very efficient way. Customer support is great, I like the speed at which my inquiries are answered. And the user interface for the LiveOS dashboard is very comprehensive,” said Moataz Tawfik, Revenue Ecommerce Manager, Golden Tulip Media Hotel.

RTConnect’s pooled inventory model allows the property to continuously distribute rates and availability to multiple booking channels, and deliver updates back into its property management system (PMS) in real-time, without worrying about overbooking. eRevMax’s stable 2-way XML connection with all leading online sales channels have allowed to them to easily connect with better performing OTAs. They can monitor their booking trends across all channels on a single reporting dashboard to react instantly with a more effective distribution strategy.

“We have invested in building stable connectivity with around 450 OTAs and technology providers. Our solutions simplify the operations, improve efficiencies and give hoteliers time to focus on strategy. Being trusted by a prestigious property like Golden Tulip Media Hotel for streamlining their online distribution shows how well we deliver when it comes to best-in-class technology and premium customer service,” said Ram Mohan Dubey, Regional Sales Director APAC/MEA, eRevMax.

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Luxury South Africa aparthotel recommends RateTiger, powered by LiveOS

South Africa based The Regency Apartment Hotel Menlyn has improved their online business with efficient rate and availability distribution through RateTiger, powered by LiveOS. The property has been leveraging RTConnect’s 2-way XML connectivity between its property management system and multiple online sales channels and utilizing the LiveOS platform to monitor competition, budget and pace for informed decision making.

The Regency Apartment Hotel Menlyn is a full-service luxury apartment hotel in Pretoria, with short-term and long-term accommodation option for business or leisure.

“Hoteliers today work with multiple technology systems. I save a lot of time as I don’t need to go into various systems to gather different information to make revenue decisions. All required information is now available at a central point – LiveOS. It is a great tool to analyze our key performance indicators and take decision accordingly. The tools have reduced our workload and increased our productivity exponentially via this cutting-edge technology on a single sign on platform,” said Anton Saayman, Revenue Manager, The Regency Apartment Hotel Menlyn.

The revenue management team is leveraging RTConnect to update rates and inventory to multiple OTAs directly from their Property Management System (PMS), and get reservations delivered back into the system in real-time, without worrying about overbooking.  The LiveOS platform provides them with advanced reporting dashboard to help fine-tune their pricing strategy, monitor booking pace and demand analytics, for informed decision making.

eRevMax, the company behind RateTiger and LiveOS, provides real-time channel management, business intelligence, connectivity solutions and centralized management platform to hotel chains, independent and boutique properties and large serviced apartment groups globally, with hundreds of channel connections to choose from.

To know more, meet us at WTM Africa in Cape Town from 10 – 12 April 2019. Book a meeting now – https://www.erevmax.com/southafrica/

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How to Boost Hotel’s Repeat Business – 6 Steps to Follow

This blog elucidates the 6 hacks that can help hotel owners to build and cement a strong guest-host relationship. Read on to find out more!

Hotel businesses can be intriguing and filled with challenges – whether in good or bad times. When there is low occupancy, you need to pamper your guests well, so that they come back again and you can get more customers. When your hotel is filled choc-a-block, you need to ensure that the requirements and requests of each guest is taken care of. Here are 6 steps to help you boost the repeat business of your hotel.

Offer airport pick-up at night to -female guests

If you have female guests coming to your hotel for the first time, you can make the journey safer for them by offering airport pick-up at night. This can be especially useful if they are not familiar with the city, and are coming in for the first time. Direct airport to hotel transfer during the night can be very useful for them.

Focus on add-ons

Additional services and extras can make a big difference. You can focus on their needs for relaxation, such as a selection of coffee and tea and various other refreshments, and also famous books and magazines. Keep devices like powerful dryers, curlers and hair straighteners, and other useful items such as nail polish remover, nail polish, makeup, exercise / meditation mat and more.

Offer luxurious items

Try to offer items of luxury that can make your guests feel as if they are given a royalty or celeb treatment. The luxurious stuffs can include duvets, sheets, bedding, night table, full-length mirror etc. along with aromatic towels, bathrobes, branded toileteries and more. These things can serve to heighten your guest experience without you spending a lot of money.

Pay attention to details

Train your staffs to take care of even the smallest details, such as dietary preferences – and having gluten-free and vegan options, knowing about food allergies of guests and more. All these can make your guests feel more relaxed.

Have a manned 24/7 front desk

Implement various security measures, including having a manned 24-hour front desk – so that guests can always connect to someone for anything they might need during their stay.

Have Women-only floors

This can make female travelers rest easy, and ensure repeat business from female customers for your hotel.

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The Week, That Was – April 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

How to Boost Hotel’s Repeat Business – 7 Steps to Follow

Hotel businesses can be intriguing and filled with challenges – whether in bad or good times. When there is high vacancy, you need to pamper your guests well, so that they come back again and you can get more customers. When your hotel is filled chock-a-block, you need to ensure that the requirements and requests of each guest are cared for in a proper way. Here are 7 steps to help you boost the repeat business of your hotel.

How to Boost Hotel’s Repeat Business – 6 Steps to Follow

eRevMax announces strategic partnership with Kuwaiti technology provider EEMC

Kuwait based hospitality solution developer EEMC has partnered with leading hotel connectivityprovider, eRevMax to deliver advanced channel management solutions to its hotel customers. eRevMax has signed an agreement with the company making them an official sales representative of RateTiger, the award-winning integrated channel manager, rate intelligence and connectivity solution for hotels.

https://bit.ly/2vbmdRG

The 2019 Hotel Reputation Benchmark Report

Now in its fourth year, the barometer analyzed 427 million online guest reviews from 140,000 properties across 200 countries over the past two years.

https://www.revinate.com/blog/the-2019-hotel-reputation-benchmark-report-is-here/

Airbnb leads $160 million investment in hospitality startup Lyric

The fresh capital brings Lyric’s total raised to $185 million, and will be used to expand its operations and support the buildout of its technology and data platform.

https://venturebeat.com/2019/04/17/airbnb-leads-150-million-investment-in-real-estate-and-hospitality-startup-lyric/

Four things to understand about your hotel data

When it comes to analyzing big data to understand guests and increase direct bookings, there are four key learnings that will help hoteliers compete with the big budgets of OTAs.

https://bit.ly/2UplINW

How to target today’s tech-savvy travelers

Customer segmentation is an efficient marketing tool, but it won’t deliver long-term sales results. Capturing attention and share of wallet from today’s tech-savvy travelers requires a more personalized approach.

http://hotelnewsnow.com/Articles/294641/How-to-target-todays-tech-savvy-travelers

The future of the hotel CRS

For many CRS companies, the “direct distribution” application is the booking engine. Period. Rate plans and availability from the CRS are distributed to the booking engine in the same way they’re sent to third-party distributors.

https://www.traveltripper.com/blog/the-future-of-the-crs/

Expedia research finds price and guest rating gazump brand in hotel selection

Expedia Group and Unabashed Research have released a study that shows price and guest ratings are more important than brand value when it comes to hotel property selection.

The study of more than 900 consumers shows that independent hotels can more effectively compete today with their branded competition

https://www.travolution.com/articles/110976/expedia-research-finds-price-and-guest-rating-gazump-brand-in-hotel-selection

 

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

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eRevMax announces strategic partnership with Kuwaiti technology provider EEMC

Kuwait based hospitality solution developer EEMC has partnered with leading hotel connectivity provider, eRevMax to deliver advanced channel management solutions to its hotel customers. eRevMax has signed an agreement with the company making them an official sales representative of RateTiger, the award-winning integrated channel manager, rate intelligence and connectivity solution for hotels.

Enhanced Engineering & Multi -Technologies Co. (EEMC), a renowned name in Kuwait, provides a range of services varying from Hospitality and Retail solutions to Datacenter and Smart building infrastructure development. Their hotel technology solution which manages overbookings and improve housekeeping utilization, is a popular choice among the accommodation providers in the country. To improve its offerings, the company has been looking for an integrated hotel technology to manage all aspects of online distribution. RateTiger was the natural choice given its vast network of two-way XML connections and leadership position in the market.

“eRevMax is the perfect online distribution partner for our business needs, and with this alliance we have strengthened our portfolio of solutions for hotels. RateTiger’s automated rate and inventory distribution and rate shopping capabilities complement our hotel management system making it a one stop solution for hoteliers to manage online sales,” said Mohamad Darwish, Sales Manager, EEMC Enhanced Engineering & Multi -Technologies Co. (EEMC). 

“Kuwait is an important market for our products, and this partnership with EEMC will help keeping up with the growing demand of its products as well as its commitment to customers to provide local presence and support,” said Prithwish Dutta, Regional Sales Manager (MENA & APAC), eRevMax.

Offering 99.9% system uptime and security certified under ISO, PCI and GDPR, RateTiger provides hotels with a 2-way XML channel connectivity platform. RateTiger product suite offers the industry’s leading Channel Manager for online distribution and Shopper for rate benchmarking and RTConnect for seamless 2-way XML integration of channel management functionality with the hotel’s central systems.

Meet the team at ATM Dubai from 28 April – 1 May 2019 to see how we can help automate distribution and improve revenue opportunities for your hotel. Book a meeting today – https://bit.ly/2v7fYye

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Celebrating Poila Baisakh in eRevMax

The Bengali New Year, popularly known as ‘Poila Baisakh’ is marked with joy and enthusiasm – it is a harvest festivity that marks the beginning of the crop cycle in Bengal and is considered an auspicious day in mid-April.

eRevMaxians celebrated this festival with full fervor – both at home and at work. Member turned up in their traditional best – the women looked gorgeous in colorful sarees while the men looked dapper in traditional kurta-pyjama sets. The entire office was decorated with flowers which created the perfect ambience for the festivities. Here are some sneak peek from the celebrations.

There were fun activities like memory game, ramp show, Bengali speech competition to complement the celebrations, coupled with delicious lunch which added to the merriment!

Kudos to the HR & Admin teams for organizing such a fun-filled day where everything was so well organized! Overall, a fun day with colleagues that helped create a lot of new memories ?

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The Week, That Was – April 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury South Africa aparthotel recommends RateTiger, powered by LiveOS

South Africa based The Regency Apartment Hotel Menlyn has improved their online business with efficient rate and availability distribution through RateTiger, powered by LiveOS. The property has been leveraging RTConnect’s 2-way XML connectivitybetween its property management system and multiple online sales channels and utilizing the LiveOS platform to monitor competition, budget and pace for informed decision making.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2019-erevmax-luxury-south-africa-aparthotel.html

Negotiation-based pricing: the future of hotels’ direct bookings?

Just as deregulation and the digital revolution gave birth to Yield Management, the current hospitality climate is ripe for disruption and innovation.

https://www.hotel-online.com/press_releases/release/negotiation-based-pricing-the-future-of-direct-bookings-for-hotels#When:18:29:20Z

Pricing psychology for hotel revenue managers

When it comes to pricing psychology, perception can be more important than reality. And frames of reference will differ across individuals. So, your guests’ perceptions may be very different from our own perceptions of your pricing and products – and will even vary from guest to guest.

http://www.nbtworld.com/perception-is-reality-pricing-psychology-for-hotel-revenue-managers/

Upselling across the guest journey

By breaking accommodations choices down and offering them throughout the guest journey, hotels will experience fewer instances of cart abandonment, discover more opportunities for upselling, and with customized, AI-generated offerings, see an increase in conversions on upselling and cross-selling opportunities.

https://www.hospitalitynet.org/opinion/4092831.html

Best practices for successful hotel metasearch efforts

Having a robust digital strategy not only allows for potential guests to easily find your property but allows you to properly compete with OTA’s within the various digital channels.

https://screenpilot.com/2019/04/best-practices-for-successful-hotel-metasearch-efforts/

How to build a digital culture at your hotel

There are three key areas that will encourage a digital culture change at your hotel – employee engagement, guest preferences, and data-driven decisions. Looking at them in detail will see increased productivity, stronger profitability and provide more memorable moments of true hospitality for your guests.

https://www.cendyn.com/library/how-to-build-a-digital-culture-at-your-hotel/?utm_source=Cendyn&utm_medium=email&utm_campaign=Create+a+digital+culture+at+your+hotel+-+guide+2019

Guest reviews, room price more valuable than brand name in hotel selection

 A survey from Expedia Group Lodging Partner Services found guest ratings have a significantly stronger influence than brand value when consumers are picking a property. The findings indicate there is a 72% chance that a consumer will value guest ratings higher than a hotel brand.

https://www.phocuswire.com/Expedia-Group-reviews-price-more-important-than-brand

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

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The Week, That Was – April 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with Argentinian Hotel technology provider

Leading hotel connectivity solution provider, eRevMax has completed 2-way integration with CQR Sistemas, an Argentinian hotel management software company. Mutual hotel customers can now get the benefit of automatic distribution of availability and rates to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2019-erevmax-completes-integration-argentinian-hotel-technology-provider.html

Indonesian aparthotel improves online sales with eRevMax

The Malibu Suites – Balikpapan, an Indonesian aparthotel has improved its online sales with efficient rate and availability management through RateTiger. The property offering 35 serviced apartments in Borneo Balikpapan, has been using RateTiger Channel Manager since 2018 to manage all its online distribution channels in real-time.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/mar2019-erevmax-indonesian-aparthotel-improves-onlinesales-with-erevmax.html

Increase last minute Easter bookings

When your potential customers are frantically browsing their last minute getaway options, each and every feature they see makes a difference – so don’t leave any out on your rate plan! Keep it short and sweet – you want them to get a handle on everything included as soon as possible without insisting they scan through unnecessary fluff to get there. Try and highlight the key features of the offer immediately.

https://blog.netaffinity.com/increase-last-minute-easter-bookings/

Google is at a crossroads with its ambitions in travel

For consumers, at a basic level, its role at the top of the funnel has changed very little in the years it has been a search engine – giving travelers the opportunity to find details and information on destinations, routes, products and a lot more. The role that Google plays in travel is changing and has now done so over the course of a number of years. And, crucially, it is that evolving role that concerns executives through the industry.

https://www.phocuswire.com/Google-analysis-Phocuswright-Europe-2019

The hotelier’s guide to building a successful distribution strategy

Take a deep dive into identifying the right mix of direct and indirect, which distribution channels to focus on and invest in, making the most of data and thoroughly explore.

http://www2.sabrehospitality.com/direct-distribution-guide?utm_source=hotelmarketing_com

RevPAR vs. GOPPAR and why we need a new champ

To better and more consistently deliver profit at different revenue points, hotels need to deploy and support tools to assist their leaders in delivering superior financial results.

https://www.hospitalitynet.org/opinion/4092562.html

Google teases new reward system

After the tech giant quietly rolled out its Hotel Search site – which has kept every metasearch and OTA on their toes – the company has now teased its new rewards program.

https://www.traveldailymedia.com/google-engagement-rewards/

 

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!