Tag: Distribution

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With Love from Sao Paulo – Technology Hits and Misses from WTM LATAM

Time is Money!
This statement has never been as valid perhaps as it is today.

I was at WTM Latin America a few days back and realized the truth and depth of this statement while talking to some friends from the industry. Constant news from solution providers and revolutionary technological innovation continues to prove how valuable time is!

For those like me who had their first contact with a computer in the early 90’s and learnt the complicated codes of the GDS used by Varig Airlines (my first job in the industry) – we get amazed by the developments that has happened since then.

Year after year, hotels have had several innovative tools at their disposal to simplify their daily work and facilitate the management of business, but the main concern for them is how to choose the best from among so many options available in the market.

Now let’s talk about Latin American hoteliers in specific. I have been working with hotels in this region for quite some time now and I see that many of them are able to see a new world of opportunities with excellent perspective on improving their room occupancy, RevPAR and overall profits.

However, there are various others that are yet to understand and visualize all the benefits that these new distribution and connectivity tools can provide to their business. We can’t blame them because this technological evolution has been very fast and ran over all the pre-existing models. 

Hoteliers need to adapt to non-fictional reality and try to understand the origin and consequences (both positive and negative) of this evolution.

The new generation of hotel employees is able to adapt more easily to trends and new technologies. For many, the thought of being “stuck” in an office can be the worst nightmare and hence mobility, agility, thinking outside the box and the possibility of managing your work through virtual access to hotel systems is very appealing. This is the era of connected individuals who are constantly sharing with the world what they are doing. They are open to new technologies and apps and are not scared to try anything new.

Think about a Ferrari! Everyone agrees that it is a wonderful car but it just doesn’t make any sense for you to buy it, if you only know how to ride a bicycle. This is one of the most famous analogies that many ‘old school’ hoteliers still make when approached with innovative technologies. They continue to ignore potential growth opportunities that could come their way with the right distribution tools and by selling on the right channels.
They also ignore market changes and think they can continue working like they used to in the 90’s. They think will be able to survive in the market riding their bicycles while their competitors are using Ferraris.

As a result of the advancement of technology, work-flow processes of the past will not survive the current day pressure of hoteliers and is getting altered quickly. Cloud technology and innovative platforms will only help hotels in this increasingly competitive market. In addition to bringing several improvements to the professionalization of the hotel market in Latin America, the greater reflection of this technology adoption will be seen in how hotels effectively meet and exceed guest expectations. 

Karl Marx once said “The production of too many useful things results in too many useless people.”
 
I wish I could show Karl Marx all the technological innovations of our market today and he would, for sure, change his mind. 

Because TIME IS MONEY after all!



This post is by Alex Moura who is the Regional Sales Director for North America, Caribbean & Brazil at eRevMax. He can be reached at alexm@erevmax.com
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Dubai based star hotel experiences 600% growth in online business with RateTiger

Astoria Hotel in Dubai shared recently that it experienced 600% growth in online business over the last 3 years with RateTiger channel management and rate intelligence solutions.
Alankar Borkar – Manager –Sales & Reservation at the hotel says “Rate parity & accurate inventory management are must to maintain your property at par with your competitors, specially clusters like Bur Dubai which are very price sensitive. Being heritage property in Dubai was a tough transition period for us to market on dynamic platforms – we can say eRevMax – RateTiger is our most important partner in this transition. We have stretched our online market to 38 % in the last 3 years due to excellent support & tools from RateTiger. We highly recommend RateTiger products especially in Dubai.”

Astoria Hotel is a three-star property with over 100 rooms. RateTiger’s real-time connectivity with over 300 online sales channels has facilitated the property to connect to the better producing OTAs, resulting in an increase in online business share from 5% to 38% over 3 years’ period.

The Middle East is the fastest-growing region for travel with the UAE being the dominant market. With over 15 million overnight visitors, Dubai has seen double digit growth in mid-market travel segment. RateTiger solutions have enabled Astoria Hotel to maintain real-time rate and availability in OTAs based on sound business intelligence.

Ali Kansou, Regional Sales Director at eRevMax will be present at Arabian Travel Market in Dubai from 24 – 27 April 2017. To set a meeting, contact marketing@erevmax.comtoday.

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We strongly recommend RateTiger – says Prague based luxury hotel

2017 has started well for eRevMax – we have been receiving good comments and recommendation from clients for our top quality products, services and support.

Prague based luxury hotel, The Charles, noticed a marked improvement in its online business due to efficient rate and inventory management. The boutique hotel property states that by leveraging RateTiger Channel Manager they have been able to expand online visibility which translated into increase in online revenue.



Happy Walia, General Manager at The Charles Hotel says, “The extremely competitive nature of the Prague hospitality industry, with constant changes in occupancy and rates, make it really challenging for small hotels like us. Managing OTAs, 24X7 bookings and rate queries was taking a toll and obstructing our focus from the core business of hospitality. RateTiger is great support system for a hotel like The Charles. With its elegant, simple interface and a responsive customer service, now everyday life is on cruise mode for me and my team. I am very happy with the service, support and the analytics of RateTiger. I strongly recommend it.”



Prague is one of the most popular European leisure destinations and receives over 5 million tourists every year. Located in a medieval building, the charming Charles Hotel has been beautifully restored whilst retaining many of its original features from the Renaissance period. The hotel is part of the Czech national heritage and offers 31 luxury rooms via multiple online channels that it effectively manages through RateTiger.

Are you looking to improve online revenue? Do you want to monitor competitor rates on multiple channels? Contact us on marketing@erevmax.com for a quick discussion on how we can assist you on your online journey.

Team eRevMax wishes you a very Happy New Year!


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Auris Hotels Partners with eRevMax for Superior Distribution and Visibility

Auris Group, a Dubai-based hotel chain with luxurious properties throughout the Middle East, has recently completed a two-way integration with eRevMax that allows them to update rates and rooms inventory automatically through eRevMax’s Connect distribution system. This integration is done at a time when the Auris Group is implementing a high level digital reputation and marketing strategy that will guarantee rate parity on all channels, market parity, digital visibility and availability.


One of the largest groups in the Middle East Auris preeviously had been managing channels and booking processes independently, but with hoteliers across the Middle East collectively encouraging tourism, particularly to areas such as Dubai and Abu Dhabi, this was no longer a suitable option. Auris Managing Director Hatem Gasmi, reports that Connect has made it possible to meet new and improved business objectives that includes increased visibility and marketing for their pipeline projects.
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TigerTime by eRevMax turned out to be a hit with hoteliers and OTAs

While WTM ended a month back, we are still recovering from its success. The TigerTime sessions we organized with leading OTAs proved to be a hit at WTM 2013. The sessions generated significant interest among the travel industry with a ‘standing room only’ turnout.

Agoda, GTA and Ostrovok – all part of the eRevMax Channel Ecosystem – delivered relevant presentations to hoteliers looking for superior connectivity, new distribution markets and updates on new technology developments.

“TigerTime by eRevMax was the perfect platform for us to present our value proposition to a varied set of attendees. It helped us showcase how hoteliers can benefit from our advanced XML connectivity and how they can reach out to our diverse client base. Apart from being a great branding exercise, this platform put us directly in touch with key decision makers who can understand the value of our offerings and with whom we can take our business forward,” said Pavel Babenko, Director for International Markets, Ostrovok.

Here is a sneak peek into some interesting moments captured from WTM 2013


Read the full story: TigerTime by eRevMax turned out to be a hit with hoteliers and OTAs

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eRevMax receives high marks for service and technology innovation

As part of eRevMax’s continued dedication to customer satisfaction and to ensure that existing and future products are developed with client’s need, eRevMax have recently asked their RateTiger and Connect users to complete a survey based upon the service they have received, along with ease-of-use and ongoing support of the products in question. The results have been published, and indicate that eRevMax deserve their place at the top of the board in channel management. 85 and 90 percent of RateTiger and Connect users cite the software as
being reliable and easy-to-use, respectively, and the majority would recommend the software to others.

Read the full story here

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protel integrates with eRevMax for seamless online booking connectivity

protel hotel software and eRevMax today announced the successful integration of eRevMax’s two-way XML gateway Connect with protel’s property management system (PMS), offering hotel end-users a wider distribution platform to help increase online exposure and bookings.
Katja Möller-Osthues, Director of Sales at protel, commented: “The integration with eRevMax is a win-win partnership as we aim to help our hotel clients improve operational efficiencies while enhancing distribution reach.”

Hotels using protel’s PMS product range including SPE (Single Property Edition) and MPE (Multi Property Edition) will benefit from updating rates and inventory on a diverse mix of online distribution channels directly from their hotel system in real-time. The secure XML connection will ensure live rate and inventory updates as well as booking data retrieval, thereby keeping the hotel PMS updated at all times.

Click Here to read the full story.

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Beach Vacations relies on eRevMax for optimizing online sales

Beach Vacations, the leading Beach and Golf vacation specialists have successfully optimized their revenue management strategies through effective use of eRevMax’s market leading e-distribution solutions.
The group managed to boost online revenue and expand distribution for seven of its properties spread across Myrtle Beach in South Carolina. RateTiger Channel Manager helps the Beach Vacations team to react to market dynamics efficiently through immediate rate updates. The quick time to market helps them stay ahead while relevant reports ensure the team can plan and immediately deploy new rate strategies gaining broader market share.
“The Beach Vacations group consisting of over 1200 units transitioned from another leading channel manager for the benefits offered by eRevMax solutions. We have found decreased submission time, increased reliability, more user friendly dashboard, and increased reporting with solid information to base revenue management. RateTiger is a well-rounded tool for our business needs, which we utilize for rate, inventory and reservation management.” Will Powell, Myrtlewood Villas – Beach Vacations.

The Golf Capital of the World, Myrtle Beach is home to over 100 golf courses which attract travel tourists from across the globe. With golf tourism gaining momentum and niche travel sites catering to these needs, Beach Vacations is uniquely positioned as providers of some of the finest properties on Myrtle Beach with an unparalleled vacation experience. With the use of RateTiger Channel Manager, the group has managed to expand distribution reach to attract more guests and improve online bookings.

“We are very happy to have Beach Vacations as one of our RateTiger customers. Their unique value proposition got us excited and we ensured we have the right channels to help them reach out to their target markets. Through RateTiger, they are able to make real-time ARI updates and leverage rate movements as per demand scenario. The tool also helps them monitor channel performance showing them the high producers as well as cost effective channels,” commented Jan Murza, VP Sales – Americas, eRevMax.

RateTiger Channel Manger delivers two-way XML connectivity with leading OTAs and PMS. The channel manager helps hotels improve revenue through better rate and yield management from a single interface. It is the most effective e-distribution solution to drive online bookings.

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Harbor Hotels select RateTiger for optimizing online revenue

Harbor Hotels, one of the leading hotel chains in Brazil catering to the superior and economy segment, has selected eRevMax to increase their online sales and boost distribution exposure. RateTiger Channel Manager will help them to update rates and inventory in real-time across all third party channels simultaneously from a single platform, while bringing down the cost of booking acquisition.

“RateTiger gives us instant control over inventory distribution, allowing us to handle more product types while automating the process. The diversification of product and exposure will have a positive impact on hotel bookings.” said Josmar de Almeida Director, Commercial, Harbor Hotels.As the FIFA World Cup kicks off in Brazil and over 4 million tourists expected to arrive for the event, Harbor Hotels is looking at increasing their online presence and target new markets to reach out to more potential customers.

Read the full story here. 

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Spanish hotel major – H10 selects eRevMax to optimize online sales potential

H10 Hotels, one of the largest hotel groups in Spain, has selected eRevMax to increase their online business and distribution exposure. “RateTiger has really helped us to save time and respond to market dynamics. It is faster than any other channel manager when it comes to updating rates.” said Meri Ferrando, Sales Manager, H10 Urquinaona Plaza.


Real time connectivity is directly impacting on H10’s sales, maximising take up on last minute availability to enhance profits from this operational area. Two new properties of H10 Group, Urquinaona Plaza and Port Vell hotels have been using RateTiger Channel Manager to centrally manage rates and availability in real-time across all connected channels. The properties are also utilizing the eRevMax Channel Eco-system, which offers two-way seamless connectivity with global OTAs to reach out to new markets.

Read the full story here.