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eRevMax Customer Satisfaction Survey: 9 out of 10 customers trust RateTiger & Connect solutions for accurate & up to date information

eRevMax, the leading distribution, channel connectivity, market intelligence and revenue management solution provider for travel industry, has announced the results for its annual customer satisfaction survey. The results show that 90% of the customers who took part in the survey think eRevMax solutions are reliable and provide accurate & up to date information.

“The survey is important to gain an objective perspective on all aspects of the business. The findings are an instrumental guide for our strategy. We continue to work on our mission of providing customers with the best technology supported by exceptional service and training to remove the complexity out of their eDistribution business. The result only deepens our commitment to helping hotels improve their channel management, competitive positioning as well as optimize revenue,” said Greg Berman, Chief Operating Officer, eRevMax.

The survey results collected from 500 responses shows that 86% of RateTiger customers are satisfied with the service delivery cycle time, while 90% of Connect users think the time taken to resolve issues meets their expectation.

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OTA Consolidation – preparing ourselves for better sales procedures

In recent years there have been big changes within the travel industry, but perhaps none quite so big as the ongoing consolidation of some of the major players in the OTA sector. In the past few years we’ve seen Go Voyages merged into the AXA brand and Amadeus sold Opodo in 500 million Euros. There are remarkably few mid-sized OTAs left, so how is this affecting OTAs, customers, and other divisions of the travel industry? For hotels themselves, the outlook is good. With consolidation helping the OTA market to grow by an estimated 25 percent each year, there are more and more opportunities for increasing visibility.


In the competitive market ‘Big boys’ in the travel space offer consumers a better choice, but the way our industry has developed this fragmentation is causing consumer confusion without necessarily leading to better value. This is the reason hospitality industry moving to the positive direction that will simplify travel purchases through consolidation.

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Absolute Hotel Services implements RateTiger solutions for its hotels and resorts

Following dramatic changes in numbers of traveller and recession, as well as increased competition due to the consolidation of some major OTAs, more hotel chains around the world are focusing upon customer research in detail. Absolute Hotel Services Group, who operate properties throughout Southeast Asia and the Middle East, are one such chain seeking to understand the wants and needs of their guests on a more personal level. Absolute Hotel has choosen to partner with eRevMax, making use of RateTiger Corp solution to keep tabs on the competition and deeply analyse room rate trends. Absolute CEO Jonathan Wigley reports that RateTiger Corp is the best way of ‘understanding our customers and the challenges they face’.

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eRevMax Channel Ecosystem connects with leading Japanese OTA for deeper integration

Rakuten Travel has become the first Japan-based OTA to partner with eRevMax, utilising the ARI abilities of both RateTiger and Connect to offer greater opportunities to their clients. Rakuten Travel had noticed the changing trends within the travel industry particularly that travellers are now looking for more choices, competitive rates and last minute deals. This integration is become the part of Rakuten Travel’s global expansion says company president Takanobu Yamamoto.

The largest online hotel reservation website of the Japan, Rakuten Travel, currently connected with over 80,000 hotels worldwide including approximately 30,000 hotels in Japan, will be able to gain access to broader products and more availability, improve booking conversion and increase revenues as part of its growth plans across South East Asia, USA and Latin America.

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Why It’s Time to Include Meta Search in Your Distribution Portfolio

Hotels around the globe are being told to prepare for the metasearchera, and that includes changing their marketing strategies, outlook, and software systems to make the transition from solely direct and OTA bookings to direct bookings via travel oriented meta search engines such as TripAdvisor. Meta search is fast becoming the ‘goto’ method of travel booking, up by 13 percent in the past year alone. Why? Not only are the younger generation of travellers more web savvy, but travellers today are also striving to find the best deals to meet strict budgets. Utilising meta search channels isn’t just about staying in the game, it’s about diversifying audiences, increasing visibility, and boosting brand reputation across multiple platforms.

Meta search allows for visitors to book either through OTAs or through the brand website, helping to increase direct sales. Meta search sites such as TripAdvisor have been criticized for favouring OTAs with which they have a partnership, but direct information is available, which is more than can be said for OTAs themselves.

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Jumbo Tours reports 21% increase in online bookings

Leading B2B International wholesaler Jumbo Tours has enhanced its distribution technologies following a two-way direct XML integration with eRevMax for its brands Jumbonline and Jumbobeds. “Thanks to the direct connectivity, many more hotels have migrated to the XML. Since we completed our 2-way XML connection, the bookings in eRevMax distributed properties have increased by over 21%. As a result we have achieved a huge improvement in our sales and distribution targets.” said Franco Bracotto, eBusiness Director of Jumbo Tours Group.

The improved data flow now offers better room package promotion planning and distribution on Jumbonline and Jumbobeds. Hotels can leverage Jumbo Tours for improving market reach as the travel site offers services to tour operators from around the world and has a turnover forecast of over 1,800,000 passengers for 2013 with its brands Jumbonline and Jumbobeds.

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