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We strongly recommend RateTiger – says Prague based luxury hotel

2017 has started well for eRevMax – we have been receiving good comments and recommendation from clients for our top quality products, services and support.

Prague based luxury hotel, The Charles, noticed a marked improvement in its online business due to efficient rate and inventory management. The boutique hotel property states that by leveraging RateTiger Channel Manager they have been able to expand online visibility which translated into increase in online revenue.



Happy Walia, General Manager at The Charles Hotel says, “The extremely competitive nature of the Prague hospitality industry, with constant changes in occupancy and rates, make it really challenging for small hotels like us. Managing OTAs, 24X7 bookings and rate queries was taking a toll and obstructing our focus from the core business of hospitality. RateTiger is great support system for a hotel like The Charles. With its elegant, simple interface and a responsive customer service, now everyday life is on cruise mode for me and my team. I am very happy with the service, support and the analytics of RateTiger. I strongly recommend it.”



Prague is one of the most popular European leisure destinations and receives over 5 million tourists every year. Located in a medieval building, the charming Charles Hotel has been beautifully restored whilst retaining many of its original features from the Renaissance period. The hotel is part of the Czech national heritage and offers 31 luxury rooms via multiple online channels that it effectively manages through RateTiger.

Are you looking to improve online revenue? Do you want to monitor competitor rates on multiple channels? Contact us on marketing@erevmax.com for a quick discussion on how we can assist you on your online journey.

Team eRevMax wishes you a very Happy New Year!


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IHTF 2014

The eleventh edition of the International Hotel Technology Forum (IHTF), took place in Barcelona, Spain in early April this year. The two-day event saw over 600 business meetings with 50 speakers delivering cutting-edge insights into latest trends in the hospitality industry.
John Seaton, VP Sales APAC & EMEA, and Cristina Blaj, Sales Director UK, Ireland & Scandinavia at eRevMax attended the event to network with industry veterans. Cristina participated in a panel discussion on “Engaging with the Digital Traveller – The Move to Mobile”. The panel consisted of Monika Nerger from Mandarin Hotels; Jeremy Ward from Kempinski Hotels and Nancy from Jumeirah Hotels. The discussion focused on evaluating the advent of mobile bookings and its trends to capitalise on modern buying patterns. They also emphasised on implementing guest-led trends in hospitality industry as more happy customers equal to more revenue.

 
John Seaton was invited to participate in a panel on “Over-coming the Challenges in Diverse Distribution Channels”. He had  Jon Siberry from Sarova Hotels and Lennert de Jong from CitizenM; among others as co-panelists. The speakers examined the current challenges faced by hoteliers in the diverse distribution space and the strategies for better channel performance. They also focused on how to analyze channel performance and how to capture guest data to determine best communication channel for each guests.

Overall the event concluded on a positive note and there was constructive exchange of ideas and experiences.
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Hotels Don’t See Social Media as a Priority

Hotels are putting social media on hold as a marketing and selling mechanism, while they focus on driving direct bookings in response to their continuous struggle for better margins with the Online Travel Agents (OTAs), says research by Ecole hôtelière de Lausanne (Switzerland) and RateTiger.

“We have found that hotels work with more travel agents and consortia contracts for the corporate segment, apply BAR to walk-ins, and develop special offers for returning customers, including the introduction of loyalty programmes.” said Horatiu Tudori, Senior Lecturer, Revenue Management, Ecole hoteliere de Lausanne, Switzerland.

The study ‘The Distribution Challenge 2012‘ conducted for six months in five countries, found that while social networks including Facebook, Twitter, TripAdvisor and YouTube are recognised as new forms of digital marketing, hotels are still unconvinced about the impact these channels will actually have on bookings and are therefore deterred from implementing strategies in the short term.
To see full report, click here