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Travel Statistics to Know About in 2020

Travel Statistics to Know About in 2020

The online global travel market was over $629 billion in overall worth in 2017 and is anticipated to reach a figure of around $818bn by the year 2020. These are some travel statistics that you must know about for the year 2020.

Longer family holidays are becoming more popular

These days, family holidays spanning for a longer time are up. While it is always that family trips have been a staple part of annual programs, family holidays are being influenced too much by @travelling_family, @byjetpack, @thebucketlistfamily and the likes. By 2020, it is figured that around 50% of the labor force of America and the UK will comprise of freelancers. 40% more kids got home-schooled in the year 2017 instead of in 2014 (comprising of as many as 48,000). It comes as no surprise that the freedom offered by home-schooling is being embraced by parents.

Rise of Online Travel Research

These days, more and more travellers are carrying out research over the World Wide Web to know about the different types of travel options, accommodations etc available. The travel website Tripadvisor is being used increasingly to find out about hotels, restaurants, flights and more. Tripadvisor, with over 325 users every month, is in the position to have an impact on travel purchases online. Travelers who visit this website are also likelier to take time on research, with over 80% taking over 4 weeks to finish a purchase. This is a popular point to start for lots of travel searches, particularly in the preliminary stages of travel research.

Solo Travel is getting friendlier

These days, the introduction of co-living apartments is being given more and more prominence. These let solo travellers come across people on their trips having a similar mindset. WeLive is a leading name in co-living that has apartment complexes these days, with hot tubs, yoga classes, events programs, shared social leaders etc in Crystal City and New York. Travellers can stay in these complexes for a few months or only a few days. Dublin Airport made a claim that 57% out of its estimated 31.5 million passengers in 2018 were solo travellers. In Solo Travel in 2020, younger travellers can be expected more than ever earlier.

Travel decisions will be impacted by Generation Alpha

The term ‘Generation Alpha’ means the generation of people who were born after the year 2010, and is exhibiting more signs of having an impact on family travel planning and decisions than was supposed previously, as per Expedia Group Media Solutions. According to the study of Expedia Group 2019 globally, on an average, travellers from Generation Alpha are making over 3 family vacations in a calendar year.

According to Short Term Rentals 2019, 95% of family trippers mentioned that their priority was to keep their families happy and entertained, while other important priorities were closest theme parks or main attractions (as mentioned by 85%), making travel plans around the time of school holidays (mentioned by 85%), outdoor activities (mentioned by 85%) and value and deals (mentioned by 89%).

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What Does A Channel Manager Do?

A hotel channel manager allows properties to manage multiple online distribution channels from a single solution, Hotels can update rate and availability and receive reservations directly to its systems like PMS and CRS in real-time. Advanced channel managers provide 2-way XML connectivity with online sales channels including OTAs, GDS, metasearch, wholesalers and booking engines for seamless data transfer.

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How to Promote Your Hotel to Business Travelers?

Business travelers form one of the major groups of travelers, and this group is increasing with time. Expenses on global business travel are expected to rise by 7% by the year 2020, which means hoteliers have to go that extra mile to attract business travelers to their properties. Most of the business trippers like to stay in hotels for face-to-face and corporate meetings. The opportunities for business expansion are very high, which has led to a rise in more room reservations, choosing from amazing foods and more. Here are some tips on how to promote your hotel property to business travelers.

How to Promote Your Hotel to Business Travelers

Use social media platforms

The internet is being used too much these days, and there is high demand for social media channels among vacationers as well as among business travelers. They make use of social media platforms to interact with business experts, update themselves on the latest trends in business and find out what their competitors are doing. You can post ads on Face book, YouTube and other websites to offer multi-media experiences to business trippers. LinkedIn is another robust platform that you can use to reach out to business travelers.

Offer them a wide variety of dishes

Business travelers tend to work for more time while traveling, and do not get the time to choose from the available food options in hotels. They like to choose whatever is offered to them. If you offer them the best foods, they will be impressed. It is a good idea to offer them healthy menu items, and provide them with a variety of healthy snacks such as fruits, yogurt, cereal, self-serve toast etc. Offer them vegan meals and gluten-free foods. Ask them whether they suffer from any food allergy, and offer them meals accordingly, so that they can stay fit and healthy.

Offer real-time services

For business trippers, time is something precious. They often spend much time in moving from place to place – such as shuttles, taxis, airport, home etc – before they arrive for rest or check in or to run for their following appointment. You can keep them satisfied with a fast process, like mobile / online check-in, and gathering all the important data and payment processing before guests arrive. You should also ensure a flexible policy for business travelers’ check-out and check-in times, to let them avoid delays in schedule, making life more convenient and ensuring brand loyalty.

Running loyalty programs

Hotels operate loyalty programs that can encourage guests to come back often. These types of programs can let you boost your brand reputation and value in the market. A flexible loyalty program can help hotel groups as well as independent properties to draw in business trippers, and retain repeat business by providing business travelers with the things that they appreciate – such as discounted stays and free nights.

Try to offer amenities that can make trips less tiring for business guests – such as discounted spa services, complimentary beverages and free transportation services. Loyalty programs can drawn in corporate guests very well, and also collect guest information that can be used further to provide them with more personalized services.

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How to Increase Bookings from Hotel Booking Website?

These days, it is important for hospitality businesses to have a website of their own. Whether you have a small hotel in a quiet town in the country or running an independent hotel or managing hotel chains in some of the best destinations across the world, you have to know how to develop and design a hotel website that grabs the attention of your targeted market and makes travelers interested enough to drive bookings. When you are building a website for your hotel property, here are some important factors that you have to take into account.

How to Increase Bookings from Hotel Booking Website

Brand

You would like your website visitors to keep your hotel brand in consideration. For this reason, you have to consistently showcase your brand through your whole website. A lively color scheme and logo will let you establish a wonderful identity and let you associate with your target audience and establish a personal relationship.

Target market

Your site’s features have to be appealing to the wants and needs of your target market. In case your hotel is targeted at luxury vacationers, you have to post lovely images of the fantastic amenities in your hotel property. Post content that can be attractive to your audience. If you like to draw travelers who are from the millennial generation, your photos have to feature active, young adults who enjoy your property completely.

Booking form

Guests have to make the booking experience on your site a simple experience. This is the reason you have to spend on a hotel reservation engine that can be used easily and which also lets you boost conversions. It is also essential that you integrate a major call-to-action message such as “Book Now” to grab the attention of users.

SEO plans

There is no point to spend on a new site in case it cannot be found on the Google SERPs (Search Engine Results Pages). Make sure that your website content is properly optimized to rank for keywords that are relevant and is a vital factor in drawing traffic. Your SEO (Search Engine Optimization) plans are necessary to consider.

Site speed

Your website has to load fully and quickly in just a few seconds. Otherwise, your hotel can be at risk of losing potential guests to competitors. Make sure that your hotel site is designed to be fast loading. Keep in mind that even a delay of 2 – 3 seconds can make users impatient enough to go to the website of your competitors and opt for whatever they have on offer, even if it means opting for a more expensive deal.

Mobile capabilities

You require a website design that is responsive, and your hotel site builder has to assist you in achieving the same. A responsively designed hotel site can let your users navigate easily to your site – whether they use a mobile device or a desktop. The booking engine for your hotel should also accept mobile reservations, given that more and more travelers are making bookings with mobile devices. It can enhance the experience of users, and aid your SEO efforts.

Get Hotel Room Distribution Management and Channel manager software.

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5 Best Ways to Make Your Hotel Service Sought After through the Search Engines

When a traveller wants to find a hotel, they try online options and take help of the search engines like Google or maybe Bing. These search engines provide reviews, rates of different rooms, location of the hotel and the data on vacant rooms. The hotel business owners would therefore like more visibility for their website and the information regarding the hotels.  The best way is to turn to search engine optimization ways and improve the ranks of the site.

Hotel Service

1) Optimization of the site through search engine

The online business owners work with the strategy of bringing their site to a better ranking position of the search engine. This gets the pages of the website of the hotel more visibility and takes care of the complex algorithms of the search engines. The site of the hotel is optimized when more people land into its pages and gather the information provided in various contents of the pages. They find it fruitful and come back for more and this way increase the ranking.

2) Site must be for the readers and users

When one wants such higher ranking for their websites, they should check on the loading of the pages of the site and its contents.  The site should also be mobile friendly to bring in more users to its pages. You should check the contents of the site from the user’s point of view and make them as user friendly as possible. This will bring more users for the site pages.

3) Make your content more relevant

The website’s content is the main thing on which the users would like to depend. This is the reason why the content should be updated at regular interval and the information, text or images of the web pages must be reliable and effective to the topic that is being discussed. The blog that is regarding your business would bring in more interested people to your site and when you provide high quality content that is helpful or interesting for the reader, they make it a point to visit your site regularly.

4) Connect through local search engines

The site that you develop should be good with the local search engines. This helps the bigger search engines like Google to optimize the sites that are doing well with the local search engines. You can create a page for your business through Google and add the name of your property to the virtual directory. You can add the contacts of your business and also keep those details in your websites too. This will help optimizing your site.

5) Building of links can be helpful for optimizing

The sites can include in its pages both incoming links and links that connects to other pages. The SEO service providers will tell you how these links can improve the footsteps in your site. The links that will bring in viewers from other popular sites of the same genre can be real good for your new site. You will do good to include links into your site content from other sites to make your site a better place for gathering information.

Get more traffic through sharing from social media

The simple step of sharing your pages through the profiles of social media can be real effective way to get direct traffic. This will encourage people who are interested in the topics of your website – to land into your pages. You can also connect the Hotel Directories, Google Places and various other digital platforms so that your website gets more visibility through any of the digital pages. You will find more like minded people pouring into your website to go through the information and content provided.

 Reviews from Google users can improve your ranking

The review from customers has been given more and more important from the search engine Google.  The developers find these reviews bring in more customers and viewers for the website and hence it plays most important role in improving the ranking of a site. Hence the hotels that want a better ranking should encourage their customers to provide positive and truthful reviews.

Get Hotel channel manager software at https://www.erevmax.com/ratetiger/ratetiger.html

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How to Know When Your Hotel Property Management System Needs a Change?

Property Management System (PMS) is important for hotel properties, and here are a few signs to indicate when it needs a change.

With changes in time, the needs of your hotel tend to change and the goals and requirements of your hotel property, staffs and guests change as well. The Property Management System (PMS) of your hotel has a short longevity. Here are a few signs that will indicate when your PMS needs a change.

hospitality property management software

Less control / idea about hotel operations

The main purpose of a Property Management System is to smoothly manage the operations of your hotel. The long-term success of your hotel depends on a PMS that satisfies the reporting requirements of your hotel. In case the existing system makes it impossible or tough for you to generate the numbers required for your business’ growth or evaluation, you should look for a new PMS that makes the job easy. With a good PMS, you can create customized reports and filter, export and sort the data that you need.

Your existing PMS frustrates employees

The actual worth of a PMS is defined basically by those who use it every day. If your staffs complain that the existing system in your organization is buggy, slow and comes with poor support, it is better that you get in touch with a new PMS that is known to offer a better user experience and uptime. A strong Property Management System makes even complicated tasks simpler, and ensures that everything is automated and each process is streamlined.

Your PMS requires 3rd party app integration

With PMS, it is often complained that these do not integrate or important communication tools and features cannot be implemented fully. If the existing PMS in your workplace is showing its age, and seems to be outdated enough as far as features and integration go, it is important to go for a new one. It is important for your PMS to be cloud-based and ensure that its data can be accessed in real-time in all departments.

You are paying higher maintenance and vendor support costs

If the support and service for your PMS is costing you in terms of money and time, and your business productivity has taken a hit as well, you need a change in the system. With on-site systems, continuous upgrades are involved and these can become costly.

Need for better ROI

With a cloud PMS, you can save on the initial expenses involved with costly software and hardware, thus reducing your overall ownership expenses. These are designed to offer more security, reliability, data backups and high performance.

Whether a guest books a room online or with a tour operator, your PMS stays updated through RateTiger. Contact us today – marketing@erevmax.com

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eRevMax completes 2-way integration with Consolid Argentina

The hotel connectivity solution expert, eRevMax has completed 2-way integration with Consolid Argentina, an alliance of travel agents and tour operators in Latin America. Hotels using RateTiger and RTConnect distribution solutions can now leverage the seamless interface to publish rate and availabilities to over 15000 travel agents and receive reservations generated in real-time.

Consolid Argentina is a part of Consolid Travel, the biggest tourism sales and distribution network in Latin America. Formed by 16 leading travel management companies in the continent, the company is present in 15 countries. 
“We are delighted to work in partnership with eRevMax and its excellent product Rate Tiger , as it  will allow us to offer the broadest availability of hotels in Latin America at the best possible competitive rates, which matches exactly our commitment for the market,” said Joaquin Navasal, General Manager, Consolid Travel. 
“This integration will allow our customer hotels to add inventories to the biggest B2B channel in Latin America and improve their booking potential. We have been continuously working towards building diversified channel portfolio to help the industry match supply with relevant demand in a timely manner,” said Ashis Saha, SVP – Project Management, eRevMax.
 
eRevMax offers seamless connectivity with over 350 OTAs and 80 technology providers. The company is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for the independent market and scaling up through the Tier One enterprise hotel groups. eRevMax’s Channel Ecosystem facilitates quality certified connectivity and relationship management services to support complex revenue generation strategies.
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The Week That Was – November 2017 – Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry partnerships, market performance and some general updates. Read on!!

Booking.com’s Genius rates land on metasearch

With barely any opposition from hotels, Booking.com is taking big steps to continue growing and capturing sales for your hotel which are currently coming in through other channels, including your own website.
https://www.mirai.com/blog/booking-genius-rates-published-on-metasearch-engines-what-next/?utm_source=newsletter&utm_medium=email&utm_content=genius_metasearch

Google Hotels Revamps Mobile Features as Its Ambitions Expand

Google has been rolling out changes to its hotel search on mobile and desktop platforms as part of a broader, year-long realignment of its travel strategy. Google wants consumers to buy more travel on it. That may prompt industry players to closely patrol the gray line between the search giant referring more customers to them and Google becoming customers’ first choice for booking trips.
https://skift.com/2017/11/29/google-hotels-revamps-mobile-features-as-its-ambitions-expand/

The hidden factors affecting your hotel forecast

Forecasting has been synonymous with hotel revenue management since its inception. From operational forecasts to demand forecasts, different hotel teams use and share these business projections to help establish ideal rates, allocate appropriate staff, and support property maintenance and operations.
https://www.tnooz.com/article/the-hidden-factors-affecting-your-hotel-forecast/

Hotel Yearbook: Saving the environment, one ‘thing’at a time: The Internet of Things and sustainable hospitality

The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, “What lies ahead for the global hotel industry?”
https://www.hospitalitynet.org/opinion/4085431.html

f you are looking to increase online visibility and booking revenue, please contact us for a free demo – write to marketing@erevmax.com and we can discuss how we can help expand your online connectivity.

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Skyware PMS Completes two-way integration to expand rate and inventory distribution

One of the fastest growing companies in North America Skyware Hospitality Solutionshas completed two-way XML connectivity with eRevMax to serve automated channel management and reservation delivery to its growing base customers across the country.
“As Skyware Hospitality Solutions grows and matures in the hospitality industry, we are always looking for organizations that provide a technical advantage to our customer base.  eRevMax’s, RateTiger is a great example of this. They provide a flexible solution with multiple channels and easy to use software.  Their pricing model fits well within our customers’ price point,” said Bob Palloni, Chief Operations Officer, Skyware Hospitality Solutions.

Skyware Hospitality Solutions, serving the hospitality industry with its 24/7 service and state-of-the-art technology, is widely recognized for providing hotels, resorts, and management companies with flexible software solutions. With this integration accommodation providers connected to Skyware PMS can distribute pricing and availability to the major third party booking sites through RateTiger and Connect solutions.



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Spa & Golf Resort Weimarer Land Selects eRevMax for maximising online sales

The four-star-superior hotel Lindner Spa & Golf Hotel Weimarer Land, a luxury hotel brand in Germany, has selected eRevMax to streamline its online distribution. The property, is using CONNECT by eRevMax to ensure real-time connectivity between the property and online travel agents, meta-search agencies, travel agents and corporate clients.


“eRevMax solutions give instant control over yield management, allowing our properties to handle more product types while automating the distribution process. We were able to identify the best producing websites, while also improving our overall online booking,” said Mark A. Kühnelt, General Manager, Spa & Golf Resort.

Opened in 2013, the 160 hectare complex, including a 36-hole-golf course Lindner Spa & Golf Hotel Weimarer Land offers 94 rooms on 5 channels. From now they can utilize eRevMax’s superior connectivity with over 100 global and regional distributors including OTAs, Tour Operators and Wholesalers to reach out to new markets.