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eRevMax Anniversary Celebration – 10 years of innovation

The official corporate eRevMax 10th Anniversary celebration took place at the Nutfield Priory Hotels & Spa in Redhill Surrey. The evening event with VIP guests, business associates and partners was abuzz with discussion and interaction.

An exclusive meal followed a champagne reception in an elegant reception suite at the hotel accompanied by a string quartet of classical music. The founding presidents, Reuel Ghosh and Andrew Morsi, with the CEO, Sascha Hausmann delivered a speech reminiscing on a decade of eRevMax and RateTiger, recounting some of the more hilarious business encounters and silly mistakes all small businesses experience as they grow.

Following the dinner and it being Guy Fawkes Night in the UK it was the perfect opportunity to bring out the fireworks. We were entertained by a 15-minute firework display brightening the dark and dry cool night sky. After, we finished the evening in the bar to a soundtrack of light jazz music by band – Delta Detour.


To round the evening, our guests stayed the Nutfield Priory Hotel & Spa, enjoying everything the exquisite hotel has to offer. We’re now looking forward to celebrating many more successful decades in business.

Ryan Haynes is VP – Global Marketing at eRevMax and is responsible for driving all PR and Marketing activities of eRevMax and its various product brands globally. Ryan is based out of London and can be reached at ryanh@ratetiger.com
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Optimising Revenue Through Social Media – By Sascha Hausmann, CEO, eRevMax

Social media is no longer just a hub of sharing activity between people, it has now become a platform for businesses to promote and sell their products. From Facebook, TripAdvisor, Twitter over to the “oldie” eBay these channels demand a new way of interacting with guests while also securing additional revenue and bookings.

The social media revolution has provided new ways of consumer communication, sharing information and being close to a community. While the industry still thought consumer reviews exploded quickly, the likes of Facebook, twitter and Groupon have taught us what pace customers can take when adopting new phenomena once provided with the right toolset.

Despite the burden being forced upon the travel industry, it has also delivered new opportunities for businesses to get involved in such interaction and yet again provide targeted audiences with adequate product.

Facebook (over 500 million active users), MySpace (44 million active US users) and Twitter (21 million active users) have significantly influenced the way people interact, what they trust, how they share their experiences and the advice they offer/receive to/from their ‘friends’. These consumer portals are now becoming powerful marketing and business tools that the hospitality industry needs to address in the upcoming years to avoid losing out on potential revenue avenues or aggressive branding opportunities. Although the latter only has an indirect impact on revenue, it can help to direct more traffic to the hotels own websites that in return provides for more profitable income.

TripAdvisor (34 million monthly visitors) originally caught hoteliers by surprise. It felt that almost within weeks hotels had to deal with negative “press” although the actual movement has been going on for years and was nothing new. In the meantime online guest review websites have taken off with nearly every OTA incorporating some form of guest feedback that’s visible to new customers. Today hoteliers have no choice – either interact positively with guest reviews or see the business suffer. Hotels that effectively manage their guest reviews, both good and bad, encourage more reviews, which as a result sees the rating of their properties rise. As more guest review websites incorporate booking options the impact that your position can have on your revenue is immense.

Read on further: http://www.eyefortravel.com/news/europe/optimising-revenue-through-social-media