eRevMax – RateTiger Marks Its 10th Anniversary

eRevMax International, global software and services provider and owner of RateTiger, SimpleDistribution and Lunar Logic Polska, today celebrates its tenth corporate anniversary.  The company has specialized in revenue and distribution solutions for the hospitality industry for a decade, having launched one of the very first electronic, online and hotel website room rate shopping services in early 2002.

The lead product brand, RateTiger, was one of the first to focus on bookings and revenue from the internet. The channel manager launched within a couple of months of incorporation and was built to specifications requested by hoteliers. RateTiger today is setting a standard in the online revenue maximization market with the largest and most diverse distribution network of over 700 connect channels worldwide.

“Over the last ten years, eRevMax has seen significant growth as the company has strictly adhered to the founders belief in innovative and qualitative solutions,” said Sascha Hausmann, CEO, eRevMax International, “I would attribute this success to our focus on deploying only the best high-quality technology and the dedication we’ve had from our employees over the last 10 years, especially from our founding CTO, Udai Singh Solanki. Reaching this milestone in our company’s history is a true testament to everyone who’s been involved, from the technicians to our customers – who have really helped shape the technology that it is today.”

This year also marks the expansion of eRevMax International to new territories in Australia, New Zealand, China and South Africa. Earlier in the year the company acquired Lunar Logic Polska, a Poland-based web and digital development company to spur channel management, rate shopping and strategy technologies into the next generation. 

http://www.etravelblackboard.com/article/122877/erevmax-8211-ratetiger-marks-its-10th-anniversary

http://www.hospitalitybizindia.com/detailNews.aspx?aid=11641&sid=1

http://zeenews.india.com/biz/businesswire/28090news.html 

http://www.technology4hospitality.com/2011/09/erevmax-%E2%80%93-ratetiger-marks-its-10th-anniversary/

Optimising Revenue Through Social Media – By Sascha Hausmann, CEO, eRevMax

Social media is no longer just a hub of sharing activity between people, it has now become a platform for businesses to promote and sell their products. From Facebook, TripAdvisor, Twitter over to the “oldie” eBay these channels demand a new way of interacting with guests while also securing additional revenue and bookings.

The social media revolution has provided new ways of consumer communication, sharing information and being close to a community. While the industry still thought consumer reviews exploded quickly, the likes of Facebook, twitter and Groupon have taught us what pace customers can take when adopting new phenomena once provided with the right toolset.

Despite the burden being forced upon the travel industry, it has also delivered new opportunities for businesses to get involved in such interaction and yet again provide targeted audiences with adequate product.

Facebook (over 500 million active users), MySpace (44 million active US users) and Twitter (21 million active users) have significantly influenced the way people interact, what they trust, how they share their experiences and the advice they offer/receive to/from their ‘friends’. These consumer portals are now becoming powerful marketing and business tools that the hospitality industry needs to address in the upcoming years to avoid losing out on potential revenue avenues or aggressive branding opportunities. Although the latter only has an indirect impact on revenue, it can help to direct more traffic to the hotels own websites that in return provides for more profitable income.

TripAdvisor (34 million monthly visitors) originally caught hoteliers by surprise. It felt that almost within weeks hotels had to deal with negative “press” although the actual movement has been going on for years and was nothing new. In the meantime online guest review websites have taken off with nearly every OTA incorporating some form of guest feedback that’s visible to new customers. Today hoteliers have no choice – either interact positively with guest reviews or see the business suffer. Hotels that effectively manage their guest reviews, both good and bad, encourage more reviews, which as a result sees the rating of their properties rise. As more guest review websites incorporate booking options the impact that your position can have on your revenue is immense.

Read on further: http://www.eyefortravel.com/news/europe/optimising-revenue-through-social-media