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The Week, That Was – April 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry partnerships, market performance and some general updates. Read on!!

eRevMax completes 2-way integration with Brazilian PMS provider Check-in
Interface to facilitate seamless real-time rate, availability and reservation data transfer between hotels and online sales channels

http://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2018-erevmax-2way-integration-brazilian-pms.html

 The $28 billion opportunity for hotels
Ancillary bookings represent a significant opportunity for hotels to add revenue while increasing guest engagement. The airline industry adopted the practice of cross-selling and up-selling trip extras more than a decade ago with impactful results.  How can hotels do the same and best complete their guests’ travel experience by offering products beyond hotel rooms?

https://www.tnooz.com/article/the-28-billion-opportunity-for-hotels/

The Smart GM’s Checklist for Hotel Marketing

A smart, easy place for every GM to start is understanding the four traditional pillars of marketing that directly drive the success of your hotel.

https://www.hospitalitynet.org/opinion/4087765.html

Business travelers are eager to purchase more from hotels
Business travelers are more loyal than leisure travelers: 59% of business travelers belong to one or more hotel loyalty programs.
A new white paper commissioned by iSeatz, a technology company providing ancillary booking solutions, titled Business Traveler and their Demand for Ancillary Services, researched by Phocuswright, shows that business travelers are interested in purchasing more than just rooms from hotels.

http://hotelmarketing.com/index.php/content/article/business_travelers_are_eager_to_purchase_more_from_hotels

European visitors to GCC to increase 17% by 2020Arrivals from Europe to the GCC will increase 17% over the period 2018 to 2020, driven by extra flights, routes, competitive fares, and the rising number of mid-market hotels throughout the region, according to the latest data published ahead of Arabian Travel Market 2018, which takes place at Dubai World Trade Centre from April 22-25.
https://www.eturbonews.com/181749/european-visitors-to-gcc-to-increase-17-by-2020

Meet us at
ATM Dubai, from 22 – 25 April 2018 to see how we can assist you – marketing@erevmax.com

Thanks and have a good day!

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Dubai based star hotel experiences 600% growth in online business with RateTiger

Astoria Hotel in Dubai shared recently that it experienced 600% growth in online business over the last 3 years with RateTiger channel management and rate intelligence solutions.
Alankar Borkar – Manager –Sales & Reservation at the hotel says “Rate parity & accurate inventory management are must to maintain your property at par with your competitors, specially clusters like Bur Dubai which are very price sensitive. Being heritage property in Dubai was a tough transition period for us to market on dynamic platforms – we can say eRevMax – RateTiger is our most important partner in this transition. We have stretched our online market to 38 % in the last 3 years due to excellent support & tools from RateTiger. We highly recommend RateTiger products especially in Dubai.”

Astoria Hotel is a three-star property with over 100 rooms. RateTiger’s real-time connectivity with over 300 online sales channels has facilitated the property to connect to the better producing OTAs, resulting in an increase in online business share from 5% to 38% over 3 years’ period.

The Middle East is the fastest-growing region for travel with the UAE being the dominant market. With over 15 million overnight visitors, Dubai has seen double digit growth in mid-market travel segment. RateTiger solutions have enabled Astoria Hotel to maintain real-time rate and availability in OTAs based on sound business intelligence.

Ali Kansou, Regional Sales Director at eRevMax will be present at Arabian Travel Market in Dubai from 24 – 27 April 2017. To set a meeting, contact marketing@erevmax.comtoday.