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Spanish upscale hotel endorses RateTiger for distribution connectivity

Hotel Guadalmedina, an upscale hotel in Spain has recommended RateTiger for stable and seamless connectivity with world’s leading OTAs. The hotel, which has been using RateTiger Channel Manager for online distribution, has improved its visibility across OTAs resulting in positive revenue and occupancy growth.

Located in picturesque Malaga, Hotel Guadalmedina is a four- star property largely catering to leisure travelers. A popular choice for international tourists, especially from Western Europe and North America, it’s important for the hotel to maintain visibility across global and regional OTAs and metasearch sites. They have been leveraging RateTiger’s XML interface with leading channels to maintain real-time rate and availability for maximum exposure. RateTiger provides fully integrated, two-way XML connections to over 350 global and regional online booking sites.

“It is a very useful tool for rate and inventory management. RateTiger is fast and accurate, and any change in price and availability is immediately reflected across channels. The quick-close option has made it really easy for us to minimize overbookings,” said Gloria Noblejas, Director, Hotel Guadalmedina.

Prior to using RateTiger, Hotel Guadalmedina was finding it difficult to manage online sales channels. They signed up for RateTiger Channel Manager in 2010 and for the last eight years, they never had to rethink. Since partnering with eRevMax, the property has improved their online exposure considerably by expanding their distribution mix.

“Having tested other solutions available in the market, we can say RateTiger is far ahead of others when it comes to usability and support,” commented Gloria Noblejas, Director, Hotel Guadalmedina.

Meet the connectivity experts from RateTiger at FITUR Stand 10B08 in Madrid from 23 – 27 January 2019 – book a meeting now – https://bit.ly/2F6knJ0

 

 

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7 Ways to Ease the Work of Distribution of Hotels for Better Business Growth

Online Hotel Distribution System

The hotel industry is gaining more popularity and the distribution is becoming easy and technically advanced. The customers who want to book the hotels are also changing and easy distribution becomes a way to gain momentum in the industry.  As the distribution becomes more scientific and smooth, the trends of the hotels and its customers are evolving for building a stronger structure.

  1. Distribution methods and channels are increasing – the multiple online booking methods are becoming the talk of the travellers. They keep using these platforms as and when they find it beneficial. The hotels are also expanding their network and finding channels like the travel agents who work online and the other areas through which they can ensure further bookings of their services. The main thing is to choose the most important channels that will give the hotels maximum benefits in booking.
  2. Metasearch engines and their extensive uses – This is a new way for marketing for the hotels. The sites can provide a lot of information that these search engines use for providing the viewer’s their choice of information. The use of these search engines has helped the travellers and the hotels too. They can compare the rates and accommodation choices and then choose the hotel that is best for them. The hotels are listing themselves in the metasearch so that they get a boost for their business.
  3. Cost reduction also helps – the travel agents are there to take care of their commissions but these online distribution channels often save the commission payments for the hotels. The booking generated through their own website often makes it easier for the travellers. The social media and the metasearch engines are there to drive direct bookings and eliminate the commission based agents who often can charge exorbitant from the travellers.
  4. Varied stay options beyond regular – There are different ways of booking accommodations. The travellers try these ways for staying at different times in the hotels. Vacation rentals are such options that the hotels use to list the properties and the other information regarding the availability and the charges of the rooms. The traveller now has got more choices and easy way to opt for such choices.
  5. Blockchain also helps in eliminating commission payments – This is another technology that the hotels use to build up records for proper room occupancy, inventory and rates of the rooms. The information helps customers and help eliminating OTA and other third-party platforms that survives on commission. As this is a new technology – the hotels have not used its full potential to eliminate extra cost.
  6. Tools and technologies from OTAs – The modern technology has also evolved for the OTAs and they are trying to bring about changes in the way they work. They are taking to advanced technology and preparing tools through which they can offer their service for the hoteliers. This also helps the hotel owners and the travellers at the same time.
  7. Expert channel managers and their efficiency – The channel managers are taking care of the hotel administration and are getting better results for the industry. The hotels are hiring the channel managers who are experienced and have given good results. The expertise and knowledge of these professionals are changing the way the hotels and the travellers are working for each other.

These are some of the new trends and easy ways to bring about work distribution in the hotel industry. These will either improve or they may give in to better and more advanced ways to take care of the services and rates.

To know more about Online Hotel Distribution System, visit https://www.erevmax.com/

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5 Best Ways to Make Your Hotel Service Sought After through the Search Engines

When a traveller wants to find a hotel, they try online options and take help of the search engines like Google or maybe Bing. These search engines provide reviews, rates of different rooms, location of the hotel and the data on vacant rooms. The hotel business owners would therefore like more visibility for their website and the information regarding the hotels.  The best way is to turn to search engine optimization ways and improve the ranks of the site.

Hotel Service

1) Optimization of the site through search engine

The online business owners work with the strategy of bringing their site to a better ranking position of the search engine. This gets the pages of the website of the hotel more visibility and takes care of the complex algorithms of the search engines. The site of the hotel is optimized when more people land into its pages and gather the information provided in various contents of the pages. They find it fruitful and come back for more and this way increase the ranking.

2) Site must be for the readers and users

When one wants such higher ranking for their websites, they should check on the loading of the pages of the site and its contents.  The site should also be mobile friendly to bring in more users to its pages. You should check the contents of the site from the user’s point of view and make them as user friendly as possible. This will bring more users for the site pages.

3) Make your content more relevant

The website’s content is the main thing on which the users would like to depend. This is the reason why the content should be updated at regular interval and the information, text or images of the web pages must be reliable and effective to the topic that is being discussed. The blog that is regarding your business would bring in more interested people to your site and when you provide high quality content that is helpful or interesting for the reader, they make it a point to visit your site regularly.

4) Connect through local search engines

The site that you develop should be good with the local search engines. This helps the bigger search engines like Google to optimize the sites that are doing well with the local search engines. You can create a page for your business through Google and add the name of your property to the virtual directory. You can add the contacts of your business and also keep those details in your websites too. This will help optimizing your site.

5) Building of links can be helpful for optimizing

The sites can include in its pages both incoming links and links that connects to other pages. The SEO service providers will tell you how these links can improve the footsteps in your site. The links that will bring in viewers from other popular sites of the same genre can be real good for your new site. You will do good to include links into your site content from other sites to make your site a better place for gathering information.

Get more traffic through sharing from social media

The simple step of sharing your pages through the profiles of social media can be real effective way to get direct traffic. This will encourage people who are interested in the topics of your website – to land into your pages. You can also connect the Hotel Directories, Google Places and various other digital platforms so that your website gets more visibility through any of the digital pages. You will find more like minded people pouring into your website to go through the information and content provided.

 Reviews from Google users can improve your ranking

The review from customers has been given more and more important from the search engine Google.  The developers find these reviews bring in more customers and viewers for the website and hence it plays most important role in improving the ranking of a site. Hence the hotels that want a better ranking should encourage their customers to provide positive and truthful reviews.

Get Hotel channel manager software at https://www.erevmax.com/ratetiger/ratetiger.html

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eRevMax wins STPI Export Awards for promoting gender diversity

eRevMax wins STPI Export Awards for promoting gender diversity
Recognized for ‘Highest Percentage of Women Employees -IT’

 Global travel technology innovator – eRevMax, has been awarded an STPI Export Award under the category ‘Highest Percentage of Women Employees -IT’ (Exports upto Rs 25 crore). This award was presented at ‘STPI Export Awards’ held during INFOCOM 2018 in Kolkata last week.

eRevMax has been proactively working towards breaking down barriers in a male-dominated industry and achieve greater gender representation through a diversity agenda. An equal opportunity company, women represent about 35% of its workforce, with the ratio even higher in the leadership positions. The company’s progressive HR policies have ensured that the overall attrition of female members is substantially lower than the average industry standard.

“At STPI, we believe that diversity strengthens the innovative capacity of a company. eRevMax is one such company that is leading by example, and we are proud to recognise them for having the Highest % of Women Employees in IT at the recent STPI Export Awards 2017-18. The responsibility of increasing gender diversity at workplace doesn’t end at just hiring a woman. It must be conducive enough for them to sustain. We congratulate eRevMax for taking a sustainable approach towards creating an inclusive workplace.” said Sh. Manjit Nayak, Additional Director, STPI Kolkata.

“This award is a validation of eRevMax’s efforts in bringing a holistic transformation by promoting gender equality and diversity. As part of our company culture, we are committed to providing our women employees with an ecosystem that is supportive of personal and career aspirations. With this award, we have restated our position as the preferred ‘Employer of choice’ in West Bengal,” said Reuel Ghosh, CEO, eRevMax.

eRevMax is a global travel technology software company with development centres in Kolkata and Bengaluru and sales offices around the world. The company, with its three core product brands – RateTiger, LiveOS and AgentX101, provides channel management, price intelligence, analytics, connectivity and business management solutions to hotels and travel agents worldwide.

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The Week, That Was – December 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Carton House Resort, Ireland recommends eRevMax for online connectivity

Carton House, a historic luxury hotel in Ireland has recommended eRevMax solutions for online distribution. The property has been using RateTiger Channel Manager to maintain real-time rate and inventory updates across online sales channels including booking engine.

https://bit.ly/2SuD7UX

Expedia to Hoteliers: Alternative accommodations won’t steal your business

Expedia wants to create value for hotels by providing them with tools to make them more efficient rather than hurting them with the increased presence of vacation rentals, the company said at its Explore partner conference in Las Vegas this week.

https://skift.com/2018/12/06/expedia-to-hoteliers-vacation-rentals-wont-steal-your-business/

 How Real-Time, Transparent Bidding Can Fix a Broken Travel Search Ecosystem

Today, even before most travelers ever step foot on a plane, they’ve already gone on an epic journey while planning their trip. According to Skift’s The State of Online Travel Media 2018 report, 73 percent of global travel searches begin with no brand or destination listed.

https://skift.com/2018/11/30/how-real-time-transparent-bidding-can-fix-a-broken-travel-search-ecosystem/

Why European Biz Travelers Go Outside Their Companies to Use Online Travel Agencies

Business travelers tend to book their trips through whatever channels they prefer, regardless of whether there is an online booking tool or agency that their company wants them to use. The research found that while travelers consistently use a company’s online booking tool to book air and hotel, they are increasingly turning to online travel agencies and direct channels as well. In fact, online travel agency use has pulled into near parity with a company’s travel agency department in many countries.

https://skift.com/2018/12/03/why-european-biz-travelers-go-outside-their-companies-to-use-online-travel-agencies/

Data pinpoints hotel mismanagement of inventory allocation and availability

The management of room inventory on both a hotel’s brand site and through contracted online travel agency partners is at the core of an effective distribution system. The findings are based on data gathered from brand websites and contracted OTAs for 7,600 properties around the world during a two-month period beginning in September. In its report, Fornova says it calculated demand as a function of room rate – when rates were below the median, it considered it to be a low-demand period and when rates were higher than median it considered it high demand.

https://www.phocuswire.com/Fornova-allocation-availability-report

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

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Carton House Resort, Ireland recommends eRevMax for online connectivity

Carton House, a historic luxury hotel in Ireland has recommended eRevMax solutions for online distribution. The property has been using RateTiger Channel Manager to maintain real-time rate and inventory updates across online sales channels including booking engine.

Located at the outskirts of Dublin, Carton House is one of Ireland’s most historic Palladian houses, offering 2 world-class 18-hole championship golf courses and a luxury spa. The company has been leveraging eRevMax’s seamless connection with global and regional OTAs to update rates and availability across sales channels and receive reservations in real-time. RateTiger’s integration with leading internet booking engines and PMS’s has ensured inventory is always in sync with bookings, thereby minimizing chances of overbookings.

 “The Account Management Team has been extremely professional and easy to deal with and always available which has been great. We look forward to continuing our working relationship over the coming years,” said Fiona Mullin, Director of Revenue Management, Carton House.

“As a technology partner, we are committed to empower the hotel with efficient rate distribution across their online distribution channels.  The single sign-on dashboard simplifies the operations, improves efficiencies and gives hoteliers time to focus on strategy,” said Alin Lazar, Director of Sales , EMEA, eRevMax.

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eRevMax completes integration with Vietnamese PMS ezCloud

Hotel connectivity expert eRevMax has completed 2-way integration with ezCloud, one of the leading PMS providers in South East Asia. Mutual hotel customers can now get the benefit of automatic distribution of availability and rate to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs seamlessly.

Ho Chi Minh City based ezCloud PMS is a popular property management system catering to 3000 hotels across Vietnam, Myanmar, Thailand, Indonesia and Malaysia and recommended by leading hotel chains in the region. eRevMax’s distribution solutions are used by over 9000 hotels to update availabilities and rates across their booking channels and immediately update inventory across those channels when a booking is made.

“Real time OTA channel connection is a key feature of ezCloud PMS. eRevMax Channel Ecosystem offers the largest number of two-way interfaces, and hence will provide our hotel customers the ability to expand their distribution portfolio to reach out to larger audience,” said Nguyen Hoang Duong – CEO, ezCloud Technologies.

“This interface complements our continuous efforts to offer our hotel customers superior connectivity between their technology solutions and OTAs. South East Asia has been one of our growth regions, we are connected with some of the biggest OTAs and PMS providers in the region.  Being a preferred connectivity partner of ezCloud will further improve our portfolio. A greater number of hotels can now leverage the benefits of our Ecosystem while streamlining their distribution efforts,” said Ashis Saha, SVP – Project Management, eRevMax.

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Mahalaya Festivities at the Tigers’ Den

Leaders lead by example – whether its work or fun! That’s our motto as we celebrate festivals with equal fervor as that of a new product or feature release.

Last month we celebrated the auspicious festival of Navratra to welcome Goddess Durga to her abode on Earth. And what better way than to decorate the office with innovative themed ‘mini-pandals’ created by multiple departments in the hope that the Goddess might just grace them with her presence virtually, and of course, the hope to win the Best Departmental Decoration prize!

Various judging criteria were put in place with points being meted out for eco-friendliness, minimum work space occupied, minimum investment of productive office time (so work doesn’t get hampered) and innovation (to promote one of our core values).  And guess who took the trophies home!

Winner – Account Management Team, their décor theme “Worshipping the Goddess in various forms including natural elements – Plants, Fruits & Animals”

First Runners Up – RTS Monitoring and Verification Team, their décor theme being – “10 Weapons of Ma Durga indicating top 10 channels and partners, her 4 children depicting eRevMax teams in accordance with their work flow.”

Second Runners Up – LiveOS and Design Team, their theme being – “Four forms of Durga representing our products, compliments from clients, fighting with competitors and wealth.” The team got special mention for “Least investment of time” in preparing their bay décor.

While the office looked nice and colorful, the members too turned up in their ethnic best. Ladies draped in beautiful sarees, dazzled the floor, while men looked dapper in traditional kurta-pyjama sets.

There were fun games and activities like Conch Shell blowing, Dhunuchi Naach and Dhaak beating competitions to complement the celebrations, coupled with delicious lunch which added to the merriment!

Kudos to the HR & Admin teams for organizing such a fun-filled day where everything was so well organized! Overall, a fun day with colleagues that helped create a lot of new memories ?

May the Goddess keep her blessings on eRevMax always and may we shine as bright as ever!

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Indonesian luxury villa improves online revenue with RateTiger

Black Penny Villas Ubud recommends Channel Manager and Shopper to optimize distribution

 Black Penny Villas, a boutique luxury property in Bali, has improved its online sales with eRevMax solutions. The property has experienced significant improvement in their operational efficiency leveraging RateTiger’s cloud based channel manager and on-demand shopping tool.

Ubud, in the uplands of Bali, is a popular destination for luxury travelers. Black Penny Villas, with its 10 units, have been leveraging eRevMax’s XML connectivity with global and regional OTAs, and niche channels. Hosted on LiveOS, RateTiger’s pool inventory model allows the revenue management team to continuously distribute its live rates and inventory to multiple booking channels and deliver updates back into its property management system (PMS) in real-time, without worrying about overbooking. The in-built booking trends and business analytics data combined with competitor benchmarking reports give them key market insights to make informed decision.

“We have been extensively using the Benchmarking Report to maintain parity rate across all OTAs. This coupled with real-time rate and availability on sales channels have resulted in better room production,” said Dewa Buda, Corporate Ecommerce Manager, Black Penny Villas Ubud.

“This recommendation is a testimony to our commitment to make online distribution management easy for hoteliers. We have invested in building stable connectivity with over 400 OTAs and technology providers. Our solutions simplify operations, improve efficiencies and give hoteliers time to focus on strategy,” said Mohnish Singh, Regional Sales Manager, eRevMax.

Meet our connectivity expert in your region – contact us today at marketing@erevmax.com to set up a meeting.

For more details, please visit http://www.erevmax.com

 

 

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The Week, That Was – November 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

 

eRevMax completes integration with South American PMS provider Arion Hospitality Solutions

eRevMax has completed integration with  Arion Hospitality Solutions, a leading Property Management System provider in South America. The strategic partnership between the two leading hospitality software specialists will allow hotels to manage their revenue and online distribution with only one application.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/nov2018-erevmax-integration-southamerican-pms-arionhospitality-solutions.html

Indians are the top spenders when it comes to travelling abroad.

India is now the fastest growing outbound travel market in the world, second only to China. The United Nations World Tourism Organization (UNWTO) estimates that India will account for over 50 million outbound tourists by 2022, making India a USD 45 billion outbound spend market.

https://www.traveldailymedia.com/how-indian-travellers-can-rescue-middle-easts-tourism-goals/

Google launching voice bookings for hotels

Google will launch hotel booking capability on its voice-activated Google Assistant product later this month, a move in line with Google’s slow but steady encroachment on OTA territory.

https://www.travelweekly.com/Travel-News/Travel-Technology/Google-launching-voice-bookings-for-hotels

TrustYou’s insights reveal how hotel review topics vary according to region

TrustYou, the world’s largest guest feedback platform, released a comprehensive analysis of regional and global hotel review topics. Through its continuous effort in studying and leveraging guest feedback, TrustYou created this report of the different impact scores that affect the performance and reputation of global hotels, as well as in the following markets: EMEA, German-speaking countries (DE/AT/CH), US, APAC, Japan.

https://www.trustyou.com/press/trustyou-analysis-impact-scores

Travel and Holidays – What Does the Future Hold in Store?

Every day, new marketing techniques and tools are launched almost every week – which increases the complexity of the marketing sector. Experts have different ideas and opinions about how holidays will be like two or three decades from now. The possibilities are limitless.

https://erevmax.com/blog/index.php/2018/11/travel-and-holidays-what-does-the-future-hold-in-store/

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ Thanks and have a good day!