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The Week, That Was – June 2021 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

eRevMax report shows optimism and positive outlook within the European hospitality sector

European Hotels are excited about summer travel and are looking to drive business recovery. For the first time since Q1 2020 European hoteliers are showing a sense of optimism. eRevMax has been carrying out regular #surveys to monitor hotel sentiment and help shed light on how they are reacting to the new normal and the changing travel trends. Through this survey report, we present hotel business outlook, booking sources, distribution mix, travel recovery timelines among other parameters. Access the full report here – https://lnkd.in/g525Umf

Hotel marketing campaigns balance emotion and innovation

Messaging draws a deeper emotional bond to travel for viewers, while activations appear in the types of digital- and mobile-first environments that a wider range of people have adopted over the past 15 months.

https://www.marketingdive.com/news/hotel-brands-balance-emotional-appeals-marketing-innovation-as-travel-spig/602265/

Budget hotels set to benefit, according to GlobalData

The data and analytics company notes that, with less budget for travel but a strong desire to escape, many will turn to budget providers to satisfy their travel cravings.

https://www.globaldata.com/budget-hotels-set-benefit-increase-price-sensitive-travelers-says-globaldata/

Europe’s reopening: Where U.S. travel advisors are sending clients

Italy and Greece are currently the most sought-after destinations, with France following not far behind.

https://www.travelpulse.com/news/destinations/europes-reopening-heres-where-travel-advisors-are-sending-clients.html

Tripadvisor sharing activities travelers loved the most

Awards have been expanded across a dozen subcategories, reflecting activities that have been hot since the start of the pandemic. Whether travellers enjoy planning in advance, or waiting to see what’s nearby once they’re in-destination, Tripadvisor’s Things to Do Awards surface recommendations for all types of travellers, according to the best guides: other travellers who have been there and done that.

https://tripadvisor.mediaroom.com/press-releases?item=126568

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

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eRevMax report shows optimism and positive outlook within the European hospitality sector

eRevMax has published an in-depth Europe Hotel Outlook Q2 for 2021 based on hotel survey conducted in April – May 2021. The study reflects optimism among hoteliers due to an upward reservation trend. The report showcases expectations related to booking sources, distribution mix, travel recovery timelines among other parameters.

Though Europe is still slow on recovery lane compared to North America, Middle East, China and APAC in terms of occupancy, however the speedy progression of COVID-19 vaccinations in Europe coupled with the recent introduction of the EU Digital COVID Certificate and the summer season are boosting Europeans’ travel spirit.

The findings from the eRevMax Survey show that segments like luxury and BnB are picking up faster than midscale and Budget. Occupancy and revenue remain the top priority of the hoteliers influencing their technology preference.

While historically, OTAs dominated online hotel bookings in Europe, 6 out of 10 hoteliers in the survey responded that direct booking which includes Internet Booking Engine and Call Centre has become their primary booking source in 2021.

While travel sentiment continues to improve, the survey shows that hotels are cautious and looking for ways to generate new business.

The survey finding shows that while contactless hospitality technology remains the buzzword of the season, hotels are prioritizing revenue management and channel management solutions as their most preferred technology reflecting the concern for low occupancy and revenue.

To know more such interesting key insights, please download the full report – https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/june2021-erevmax-hotel-sentiment-results-european-accommodation-providers.html

 

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The Week, That Was – June 2021 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

eRevMax attains Preferred Connectivity Partner status with Expedia Group

eRevMax, the leading hotel distribution technology provider, announced that it has been certified as the 2021 Expedia GroupTM Preferred Connectivity Partner. This recognition underscores eRevMax’s focus on building and maintaining a high-quality connection that empowers RateTiger customers to grow their businesses on the Expedia Group marketplace.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/june2021-erevmax-attains-preferred-connectivity-partner-status-expedia-group.html

US Hotels’ Memorial Day weekend tops 2019

U.S. hotels had more guests over Memorial Day weekend than at any other point during the pandemic, with 40% of all hotels reporting 90% occupancy or more, and those guests paid more for rooms than they did over the holiday weekend in 2019.

https://www.costar.com/article/891563165/us-hotels%E2%80%99-memorial-day-weekend-tops-2019

Futuristic technologies for safer travel

Whether from novelty or necessity, travel providers have adopted robots, drones and other technologies to make travel safer, more interesting and arguably better for consumers.

https://www.travelweekly.com/Articles/futuristic-technologies-for-safer-travel

eRevMax expands Partner Ecosystem with Tour10, Hotel Intelligence and Simplotel

Hotels looking to expand their online distribution for better visibility and improving room occupancy, contact us to know which travel sites can bring you more business. Consult our connectivity advisors to see a demo of RateTiger. To know more about these new partners, read more – https://lnkd.in/gN5PYXg

Guests expect hotel tech experience to be similar to how they use technology at home

More and more hotels are adopting internet of things technologies, which include smart speakers and thermostats accessed over a Wi-Fi network that many guests use at home.

https://www.costar.com/article/1834909468/industry-tech-group-gives-guidance-on-hotel-internet-of-things

Google’s guide to summer travel 2021

Google searches for “summer vacation” and “sunscreen” are seeing a major spike, and those are just a couple of the many interesting Google Trends emerging.

https://blog.google/products/flights-hotels/summer-guide-2021/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

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eRevMax expands Partner Ecosystem with Tour10, Hotel Intelligence and Simplotel

With various companies opening their borders for vaccinated travellers, summer travel is expected to be strong and booking trends and hotel sentiment already reflect a sense of optimism. It is important for hotels to make sure they refresh their hotel description and listing travel sites and make their property visible on relevant OTAs and sell on channels that are bringing future bookings into their cities. eRevMax, the leader in hotel distribution technology, continues to partner with travel channels, booking engine providers and other tech companies to provide hotels with maximum connectivity options to choose from. RateTiger currently offers a network of over 450 deeply integrated global, regional, and local channels. Contact us to discuss how you can expand your distribution connectivity today.

Tour10

Headquartered in Spain, Tour 10 is an online wholesale travel agency with presence in 160 countries. The company works with over 180,000 properties worldwide to create magnificent vacation packages for its guests while taking care of all covid protocols. If you are looking to attract leisure travellers, you may want to consider adding Tour10 to your distribution mix. Contact us to know more.

Hotel Intelligence

France based booking engine provider, Hotel Intelligence is a newly integrated RateTiger partner and provides AI based solutions for hotels. The company helps increase hotel direct bookings by up to 10% through its simple and intuitive platform, that is flexible and reliable. Contact us today to know more about Hotel Intelligence.

Simplotel

India based Simplotel is currently powering over 2000 hotels worldwide with their booking engine and website solution. It helps hotels drive their direct business with OTA like features to increase website revenue. If you are looking to try a new booking engine or get a new website, contact us to know more about Simplotel.

Are you looking to manage any new tech partner or channel from your RateTiger platform? CONTACT US TODAY – https://www.erevmax.com/erevmax-contact.html

 

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The Week, That Was – June 2021 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

eRevMax releases Q2 Hotel Sentiment results for European accommodation providers

Europe shows positive Hotel Sentiment for Q2 – Q3 2021. Our latest survey report reflects a sense of optimism for the first time since Covid19. The survey conducted for hoteliers in April – May 2021 reports high expectations in terms of occupancy and business growth. To know more about the trends, access the full report here: https://rb.gy/e6rvnq

Leisure travel likely to hit pre-COVID levels by next year

Leisure is probably going to hit 100% of pre-COVID levels by some point next year, and United Airlines is saying that they’re already seeing leisure fares match the prices people paid in pre-COVID times.

https://finance.yahoo.com/video/leisure-travel-likely-hit-100-181911057.html

Airbnb’s future is about ‘living,’ not just travel

Working from home trend is reshaping Airbnb’s business, as it spurred flexibility in terms of where and how people live or how long they stay in one place.

https://www.bloomberg.com/news/articles/2021-05-26/airbnb-s-future-according-to-ceo-brian-chesky-living-not-just-travel

The Importance of a Property Management System (PMS) in the Hotel Industry

With travel recovery steadily picking up pace, hotels are seeing encouraging signs with reservations starting to trickle in. Expanding hotel occupancy and online revenue will be one of the key focus for rest of the year and there will be an increased focus on inter-connectivity of systems and getting the distribution basics right. Does your Property Management System integrate to various other technology solutions you use today? Are you getting third party reservations delivered directly into your hotel system? Do you have a bird’s eye view of your inventory status at all times? Find out the key to a good Hotel PMS. Read more – https://lnkd.in/gq73Rs5

Google Hotels adds vacation rentals

Google is adding vacation rental listings to its Google Hotel platform, with both vacation rental and hotel options set to appear alongside each other in search results for a given destination.

https://searchengineland.com/348972-348972

Expedia launches huge deals promo

From June 8 to 12, travelers will be able to save up to 60% on hotels and activities for travel until the end of January 2022.

https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Expedia-post-pandemic-sales-blitz

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

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The Week, That Was – May 2021 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

RateTiger becomes one of the first channel managers to offer Promotion feature for Expedia, Booking.com & Agoda

Hotels using eRevMax channel manager and connectivity solutions can now create specific Promotions on Expedia along with Booking.com and Agoda directly from their RateTiger platform to attract more visibility and rebuild demand.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/may2021-erevmax-releases-promotion-feature-expedia.html

Seeing is believing: The power of short-targeted videos in travel marketing

There is a significantly higher chance of your potential customers watching your video content than engaging with your emails, or reading information on your website.

https://www.campaignlive.co.uk/article/travel-marketing-engineering-bounce-back/1717202

Spanish Hoteliers Upbeat As COVID-19 Restrictions Ease

Hotels across Spain are reopening as the vital summer season gets underway, fueled by an easing of travel restrictions and increasing vaccination levels.

https://www.costar.com/article/209858740

Airbnb predicts historic travel rebound in 2021

Airbnb has been conducting surveys and are optimistic about the future of travel. It recently shared its top 2021 travel trends and tips for hosts which reflect a strong pent-up demand leading to significant travel rebound. If you haven’t already signed up with Airbnb, now is the time to get started. You can manage you property on Airbnb via RateTiger – contact us today on marketing@erevmax.com

Read more – https://lnkd.in/gFAdNeG

Reaching potential travelers

Where should travel marketers be spending their budgets right now? Americans are thinking of life beyond COVID-19 and travel marketers will need to understand consumers’ appetite for different types of advertising.

https://adage.com/article/YouGov/top-post-vaccine-travel-and-vacation-trends-marketers-should-know/2337826

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

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Airbnb predicts historic travel rebound in 2021

Airbnb, the home-sharing and accommodation rental giant, has predicted an unprecedented travel recovery in the coming months as more countries ease travel restrictions due to vaccine roll-out. The pent-up demand for travel after a year of uncertainties are making people get back out there. This trend is also captured in the eRevMax Hotel Sentiment survey where 2 out of three BnB and Home Rental owners have reported significant increase in bookings and occupancy compared to last year.

Airbnb has recently published its customer survey report which shows a shift toward more meaningful travel. As more people work remotely from home, they want to go out and stay at another place, not necessarily a hotel, for a longer than usual duration.

More than a year of restrictions and lockdown have made people prioritize personal trips over mass tourism. People want to reconnect with family and loved ones and are willing to take trips while keeping the safety and security in check.

Among the key points that surfaced in the Airbnb research:

People miss traveling and plan to travel. More than bars, restaurants, sports, or other live events, people miss traveling. In one survey, 54% of people said they either already booked a trip or expect to travel in 2021.

What this means: There is a significant pent-up demand as people can’t wait to travel again.

People will be flexible on where and when they travel. With remote work and learning here to stay, people will have more flexibility with travel. This will likely impact where, when, and how long people stay—for example, there may be more demand for off-peak days of the week and times of the year. Nearly 25% of those surveyed said they envision longer stays.

What this means: Be ready to adapt to new guest needs, like offering longer stays, upgrading wi-fi, setting up a laptop-friendly workspace, and including amenities suitable for families and people with disabilities.

People will want to travel nearby. In the survey, 56% of people said they prefer a domestic or local destination. Just 21% said they want to travel farther away and internationally.

What this means: Guests will go anywhere—as long as it’s nearby. This means travel will likely disperse to thousands of smaller cities, towns, and rural communities.

People will prioritize affordability. Those surveyed said affordability was the top priority in choosing accommodations for future travel. The pandemic has hit a lot of people financially, but the desire to travel and connect is universal.

What this means: Offering a great value would help accommodation providers to attract family and group of friends traveling together.

People want to travel to connect with family and friends. In the survey, 41% said connecting with family and friends will be “much more important” post-pandemic.

What this means: There is a shift from mass travel to meaningful travel, and bookings from families and groups of friends who want to reconnect.

As people begin to make plans to reconnect with friends and family, Airbnb is launching the Summer of Responsible Travel, an 8-point plan to help hosts, guests and communities they call home stay safer. The Summer of Responsible Travel plan includes new tools to help travelers and hosts stay healthier, systems to crack down on bad behavior and more help for people if some part of their trip doesn’t go as planned.

You can now manage your property on Airbnb via RateTiger/ LiveOS. Contact us today to connect to Airbnb or manage your existing connection via RateTiger –https://goo.gl/3gKUJZ

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The Week, That Was – May 2021 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

Reef Boutique Hotel drives its travel recovery strategies with RateTiger

One of the most sought-after properties in Bahrain, Reef Boutique Hotel, has recommended RateTiger for helping implement its recovery strategies for online sales growth. The 5-star address is seeing a surge in direct bookings since its implementation of RateTiger booking engine.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/may2021-erevmax-reef-boutique-hotel-drives-travel-recovery-strategies-ratetiger.html

Booking.com’s narrative for post-pandemic travel

The company’s new narrative is all about deeper value, better choice, increased flexibility and transparency as well as more thoughtful experiences.

https://www.thedrum.com/news/2021/05/20/bookingcom-s-cmo-arjan-dijk-the-emerging-post-pandemic-traveller

Top OTAs in China back on track

Trip.com Group, China’s largest online travel agency, reported higher-than-expected financial performance for Q1, indicating resilient recovery of China’s domestic tourism market. Both domestic hotel and air ticketing reservations have fully recovered.

http://epaper.chinadaily.com.cn/a/202105/20/WS60a59b7ea31099a2343563e3.html

Survey finds caution being replaced by eagerness to travel

According to GetYourGuide’s Reopening Research report, more than half – 56% – of respondents say they plan to travel within the next six months, which the report classifies as “eager.

https://www.phocuswire.com/getyourguide-survey-finds-caution-being-replaced-by-eagerness-to-travel

E.U. Reopening Borders To Vaccinated Travelers, Those From “Safe” Countries

European Union announced its decision to reopen its borders to visitors who have been fully vaccinated with an approved vaccine or those who are coming from a list of “safe” countries from a COVID-19 perspective.

https://www.travelagentcentral.com/europe/e-u-reopening-borders-to-vaccinated-travelers-those-from-safe-countries

 Airbnb sees a new kind of business travel emerging

That new kind of business travel would include more employees working remotely and returning to headquarters occasionally, and they may prefer to rent an Airbnb accommodation over a hotel.

https://www.businesstravelnews.com/Lodging/Airbnb-Remote-Workers-Could-Spur-New-Kind-of-Business-Travel

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

 

 

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The Week, That Was – May 2021 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

Connect to niche travel channels to generate more bookings through RateTiger

Are you reaching out to specific customer segments to increase occupancy? Niche channels like VeryChic and Halalbooking can give you access to guests who are looking for properties that can cater to their needs. Its time to expand your hotel distribution net and connect to these channels. RateTiger offers you 450+ global and regional channels to choose from – contact us today to know more about these two niche channels – https://lnkd.in/gfTGFRM

Expedia reluctant on travel habits changing permanently

Expedia Group CEO says he’s ‘rooting for revenge travel’ as revenue sinks 44% in Q1. However, one trend of the past year – people getting more into vacation rentals – has accelerated and exposed more people to the product and is a long-term trend, Expedia says.

https://www.geekwire.com/2021/expedia-group-ceo-says-hes-rooting-revenge-travel-revenue-sinks-44-q1/

EU confident of COVID-19 travel certificate for summer

The European Commission expects to finish work soon on a COVID-19 certificate that could allow citizens to travel more easily this summer in the 27-nation bloc.

https://www.reuters.com/world/europe/covid-certificate-will-be-signal-travel-eu-germany-says-2021-05-11/

Airbnb and sustainable travel

A new study published in the Journal of Sustainable Tourism suggests Airbnb has a bigger carbon footprint than many realize.

https://www.architectureanddesign.com.au/features/features-articles/the-carbon-footprint-of-airbnb-is-likely-bigger

Trivago sees a strong travel recovery ahead

In the U.S., qualified referrals increased from 30% of 2019 levels in January to 70% in April, a sign that one of its biggest markets is making a steady recovery as vaccination rates improve.

https://www.nasdaq.com/articles/trivago-sees-a-strong-travel-recovery-ahead-2021-05-07

Higher earners, millennials lead charge back to travel

Traveler confidence is returning this year, especially among higher earners and millennials, according to a joint study from Accenture and Tripadvisor.

https://tripadvisor.shorthandstories.com/future-of-travel/index.html

Meet RateTiger at ATM Dubai from 16 – 19 May 2021 – book a meeting today –https://www.erevmax.com/eshots/invites/erevmax-invite-atm2021-register.html

 

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The Week, That Was – May 2021 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on

Are you attending ATM Dubai 2021?

Dubai is preparing to ride high on international tourist arrivals. Meet Teba Mezher from 16th to 19th May at the show to discuss changing guest behavior and new booking trends – find out how RateTiger can help your hotel achieve revenue targets. Book a meeting today –https://www.erevmax.com/eshots/invites/erevmax-invite-atm2021-register.html

Mining the new signals in travel marketing

Consumer behaviors and attitudes toward travel purchases have shifted in the past 12 months. Brands need to grasp their prospects’ current mindsets, and look at more signals than ever before in order to segment your audiences to find the best prospects and drive ROI.

https://www.phocuswire.com/Marketing-tactics-to-think-about-as-travel-attempts-to-recover

STR: UK to lead hospitality recovery in Europe

April saw the first increase in occupancy across major cities in Europe, but the increase ranged only from 5% to 15%.

https://travelweekly.co.uk/news/accommodation/uk-to-lead-hospitality-recovery-in-europe-says-str

Mirai: Google free booking links impact; time for the numbers

The share of free booking links averages 17% in clicks and 11% in sales, according to Mirai data.

https://www.mirai.com/blog/google-free-booking-links-impact-time-for-the-numbers/

Airbnb’s brand vs. Booking.com’s performance marketing – is there a playbook for recovery?

2020 was certainly not “another-day-in-the-office” type of year for the travel industry. But Airbnb deserves a section on its own in the annals of that cataclysmic year.

https://www.phocuswire.com/Airbnb-brand-vs-Booking-com-performance-marketing

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!