Category: Revenue Management

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eRevMax to host TigerTime at ITB Berlin for hoteliers

eRevMax, the leading hospitality technology & solutions provider of channel management and connectivity solutions, RateTiger and Connect, hosted its signature TigerTime session with the major Asian OTAs at ITB Berlin. The distribution provider will share valuable insights how to capture fair share of bookings in the emerging markets from the key online distribution players in the Asia region. Asia has ousted Europe to become the world’s biggest travel market. TigerTime session will be held with major Asian OTAs Rakuten, Wotif and Agoda.

Until recently, there was very little need to ensure visibility within Asia – a continent known for their preference of more traditional ways. However, with almost half of Asian travellers now citing the web as their number one method for travel booking, there has never been a more important time for hoteliers to branch out.
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Rocco Forte Hotels partners with eRevMax for real-time price intelligence

Rocco Forte Hotels, a collection of luxury brand operating throughout Europe, has partnered with eRevMax to maintain their everyday business plan. Using RateTiger Shopper, Rocco Forte Hotels have been able to determine and identify trends in competitor pricing, allowing them to amend their own rates as necessary in order to attract customers and boost sales whilst still maintaining adequate revenue. Group Director of Revenue Management at Rocco Forte, Christopher Cooper, has found that the integration with RateTiger Shopper has encouraged ‘more intuitive rate decisions’ and formed a more solid revenue strategy. Further, they will also get benefit from eRevMax’s new Managed Reports service, a high end accurate data to be delivered directly in their email id.
rocco-forte
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eRevMax strengthens its American sales force

eRevMax , the hotel technology provider to the hospitality industry are proud to announce the appointment of new Vice President of Sales, Ricky Castoldi, who will be focusing upon expanding the eRevMax brand throughout the Americas. With travel trends continuing to emerge and change, eRevMax have identified the need for a stronger presence within both North and South America. On Ricky’s appointment Chief Operating Officer of eRevMax Greg Berman sates that Brazil is one of the most popular travel destinations for both business and leisure travellers, Ricky will focus on acquiring new clients before the advent of World Cup. Castoldi holds 18 years of hospitality experience under his belt, having worked in practically every aspect of the travel sector including sales, technology and within management roles.

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The Indian Traveller 2014

The third largest economy in the world India is becoming on the major player in travel space. Despite a slower economy and foreign exchange volatility, over 15 million Indian travellers are planning foreign trip shows an infographic, recently released by eRevMax. The Middle East and Far East have certainly been leaders so far but interestingly, India is catching up.  The infographic reports that 33 percent of travel-related searches within India are now made online, with mobile being the preferred choice. The solutions provider suggests regional online travel agents should focus on connecting the hotesl of Middle East and APAC region to gain more revenue.


To access the full infographic, click Infographic: The Indian Traveller 2014
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eRevMax delivers 15% year-on-year growth for Inspira Santa Marta Hotel

Inspira Santa Maria Hotel, a luxury 4 star resort in the centre of Lisbon, Portugal, has recently completed a full integration with eRevMax’s RateTiger Suite. Inspira had previously been managing their multiple distribution channels manually but, as one of the most sought after hotels in Lisbon due to it being the city’s only combined hotel & spa, manual operations were proving to be too inefficient to cope with the high demand. Following the integration with RateTiger Channel Manager and RateTiger Shopper, Inspira has reported that they have experienced a 15 percent year-on-year growth, which General Manager Nicolas Roucos credits to the solutions of eRevMax.

Read the full story here

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TouristOnline integrates with eRevMax for seamless connectivity

TouristOnline, a major online booking provider in Denmark, has recently completed two-way interface integration with eRevMax. The reason for the integration was twofold. Firstly, eRevMax’s leading software has been implemented to assist TouristOnline in expanding their services, not just throughout Denmark and Scandinavia but also across Europe. TouristOnline will also get benefit from eRevMax’s Reservation Delivery service, which facilitates automatic transfer of reservations data booked through their various hotel booking portals like TouristOnline.dk, Hotel.dk, visitdenmark.com directly to the hotel management systems (CRS/PMS). 

Secondly, the software has been introduced as a way of reducing the need for manual update from the user end. Following the 2-way XML interface certification with eRevMax, TouristOnline joins the eRevMax Channel Ecosystem, whereby all hotel booking sites within the group gain access to broader inventory of hotel product, will see improved booking conversion on existing accounts and expects to realize increased revenues as part of its growth plans across Europe.

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FITUR to witness TigerTime by eRevMax

Earlier this year, eRevMax hosted its signature TigerTime at the FITUR International Tourism Trade Fair in Madrid in associate with World Independent Hotel Promotion (WIHP) and Ostrovok, Russia’s largest accommodation provider. Recently eRevMax partnered with WIHP to offer metasearch services to the hotels in to help hoteliers generating more direct bookings. At stand 8B19 Martin Soler of WIHP presented how can hotels lessen their dependency on OTAs by connecting to metasearch sites.
TigerTime by eRevMax is the perfect platform for hotels and OTAs to present their value proposition to a varied set of attendees. It helps them to showcase how hoteliers and OTAs can benefitted from advanced XML connectivity and how they can reach out to the diverse client base. Apart from being a great branding exercise, this platform put them directly in touch with key decision makers who can understand the value of networking.
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eRevMax predicts hotel online distribution trends 2014

As technology advances and the world of social media expands, more and more travelers are turning towards smart phones and tablets to book hotel rooms. eRevMax, the leader in hotel online distribution and channel management solution has released an Infographic “Online Hotel Distribution” to provide hoteliers with upcoming trends backed by relevant data.


Travelers who book hotel rooms online are increasingly equipped with smart phones and tablets. The infographic shows 7% of all bookings were generated from mobile and tablet devices in 2013, and this trend will grow by another 20% this year. In 2014, hotel bookings through mobile will contribute over $26 billion.


The eRevMax study sheds light on how metasearch sites realized a 13% increase in 2013. Google Hotel Finder, TripConnect and Trivago are becoming a driving force in hotel online distribution as 60% of travellers shop by comparing rates on these sites. To shift market share from the OTAs to direct bookings, hoteliers should utilize metasearch sites as a part of their overall distrbution strategy as it offers better search experience and allows the traveller to find the lowest prices available online.

Bookings from OTAs surged ahead with a 12% rise in Q3 2013 and now stands at 13% of overall bookings in North America. It also shows that 33% of all bookings take place at the brand’s website, an increase of 5% in Q3 2013. eRevMax suggests hoteliers work with OTAs to increase revenues and implement reputation management solutions for quick responses to their guests.

Another important tip by the hotel solutions provider is to leverage the billboard effect, defined as the increase in offline bookings of a property when it is listed with an Online Travel Agency (OTA). An experiment conducted by Cornell University observed that one of the participant hotels experienced an impressive 14% increase in direct bookings when it contracted with an OTA. Besides, Average Daily Rate (ADR) increased by 1.5% during OTA listing of the same property. 

In this world of social media, SEO and analytics, failure to adopt digital platforms in their marketing strategy is suicidal for hotels. The data shows that 81% of tech-savvy travellers find user reviews important, while 49% travellers book hotel only after reading reviews. Nearly 21% used Facebook to search for hotel information at least once while 14% of travellers use the Facebook platform to book a hotel room. Hence, it is imperative that hotels take social-commerce seriously. 

To access the full infographic, click Infographic: Online Hotel Distribution 2014
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eRevMax Tigers in search of Royal Bengal Tigers

We, the eRevMax Connect team in Kolkata decided to bring 2013 to a dramatic end – we decided to have a rendezvous with the Royal Bengal Tigers. So, off we went to Sunderbans – considered the home to these tigers. The Sunderbans are a part of the world’s largest delta formed by the mighty rivers Ganges, Brahmaputra and Meghna. Situated on the lower end of the Gangetic West Bengal, it is also the world’s largest estuarine forest. The Sunderbans is criss-crossed by hundreds of creeks and tributaries.

We started early on a cold December morning from Kolkata, and after a 4 hour bus journey, we got on the boat that would take us to the forests. As the boat sailed through the river, we were mesmerized by the greenery around the mangroves forest. In just 3 hrs we were out from the ugly concrete jungle and entered the beautiful greenery of a natural jungle.


We were excited when we found a giant crocodile resting on the bank of rivers, deers grazing grass and birds chirping all around. While moving slowly on the river, we were all praying and hoping that we would get lucky and get a chance to see the tigers in all their glory – but alas – it was not to be!

We started early on a cold December morning from Kolkata, and after a 4 hour bus journey, we got on the boat that would take us to the forests. As the boat sailed through the river, we were mesmerized by the greenery around the mangroves forest. In just 3 hrs we were out from the ugly concrete jungle and entered the beautiful greenery of a natural jungle.

We had to content ourselves with the crocs and deers – which in itself was a hell of an experience. The whole journey was an eye-opener as we realized that there is so much life and greenery in these jungles. It was an amazing experience – by the evening as the sun turned red,our boat reached the river bank and we left Sunderbans with the promise to return again soon to this green Delta.


Shared by Kunja Behari Acharya – seen here 1st from right.
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TigerTime by eRevMax turned out to be a hit with hoteliers and OTAs

While WTM ended a month back, we are still recovering from its success. The TigerTime sessions we organized with leading OTAs proved to be a hit at WTM 2013. The sessions generated significant interest among the travel industry with a ‘standing room only’ turnout.

Agoda, GTA and Ostrovok – all part of the eRevMax Channel Ecosystem – delivered relevant presentations to hoteliers looking for superior connectivity, new distribution markets and updates on new technology developments.

“TigerTime by eRevMax was the perfect platform for us to present our value proposition to a varied set of attendees. It helped us showcase how hoteliers can benefit from our advanced XML connectivity and how they can reach out to our diverse client base. Apart from being a great branding exercise, this platform put us directly in touch with key decision makers who can understand the value of our offerings and with whom we can take our business forward,” said Pavel Babenko, Director for International Markets, Ostrovok.

Here is a sneak peek into some interesting moments captured from WTM 2013


Read the full story: TigerTime by eRevMax turned out to be a hit with hoteliers and OTAs