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eRevMax report shows optimism and positive outlook within the European hospitality sector

eRevMax has published an in-depth Europe Hotel Outlook Q2 for 2021 based on hotel survey conducted in April – May 2021. The study reflects optimism among hoteliers due to an upward reservation trend. The report showcases expectations related to booking sources, distribution mix, travel recovery timelines among other parameters.

Though Europe is still slow on recovery lane compared to North America, Middle East, China and APAC in terms of occupancy, however the speedy progression of COVID-19 vaccinations in Europe coupled with the recent introduction of the EU Digital COVID Certificate and the summer season are boosting Europeans’ travel spirit.

The findings from the eRevMax Survey show that segments like luxury and BnB are picking up faster than midscale and Budget. Occupancy and revenue remain the top priority of the hoteliers influencing their technology preference.

While historically, OTAs dominated online hotel bookings in Europe, 6 out of 10 hoteliers in the survey responded that direct booking which includes Internet Booking Engine and Call Centre has become their primary booking source in 2021.

While travel sentiment continues to improve, the survey shows that hotels are cautious and looking for ways to generate new business.

The survey finding shows that while contactless hospitality technology remains the buzzword of the season, hotels are prioritizing revenue management and channel management solutions as their most preferred technology reflecting the concern for low occupancy and revenue.

To know more such interesting key insights, please download the full report – https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/june2021-erevmax-hotel-sentiment-results-european-accommodation-providers.html

 

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Hotel Guest Expectations in the time of COVID-19

For a traveler, a hotel room is like a home away from home. The one main exception however is that hundreds of strangers would have used that hotel room in the past. Hence maintaining cleanliness is very important in the hospitality industry, but with the spread of COVID-19, in which it is said that the virus can live on surfaces for a few hours to days, proper sanitization of guest rooms has become paramount.

In today’s times, it is important that hotels align with changes in guest expectations and take appropriate measures to make the guests feel safe and comfortable. eRevMax shares some tips that hotels can implement now to be future ready for when travel rebounds and guests start to pour-in.

To connect to new source markets or other tips and tricks on improving your hotel revenue flow,  reach out to us on marketing@erevmax.com.

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Infographic: HospitalityUnited.Club releases Middle East Online Travel Trends at ATM

HospitalityUnited.Club, a consortium of travel technology companies, in partnership with RateTiger and LiveOS has published an infographic ebook titled ‘Middle East Travel Trends’ – highlighting key travel metrics and indicators in the region. Despite the ongoing turmoil, Middle East is on the course of recovery led by GCC countries, with Dubai retaining its lead position as the travel and business hub.

While three countries, namely Saudi Arabia, United Arab Emirates and Egypt still occupy the largest share of the travel pie, with 7 out of 10 travelers visiting them, the demography of the travelers are vastly different.
The ebook shows that even though online booking is growing fast, Middle Eastern travelers still largely refer booking through travel and tour operators. Interestingly, even for offline bookers, over 40% of them do their research and planning online. The online booking space is largely dominated by OTAs with over 75% market share. The region, with high mobile penetration is also adapting to mobile booking quicker than matured online markets like Europe and America.
The average Middle East traveler has a clear preference for luxury with Gulf countries’ nationals spending 4 times more than the global average. The demand for luxury also propelled hotel supply in the region. 26% of total hotel pipeline are for the luxury segment. While local luxury brands are making a mark, over 95% of luxury properties are operated by International Hotel Groups.
To know more about the trends, download the full infographic – https://goo.gl/YiyTgE
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Infographic: HospitalityUnited.Club highlights key travel trends in Europe

 

 HospitalityUnited.Club, a consortium of travel technology companies, has published an infographic titled ‘European Travel Trends’ as a follow-on to their successful Cocktails & Conversations party in Berlin, that was co-located with ITB.
The infographic highlights key travel metrics and indicators in the continent. A year after Brexit and political turmoil, Europe is by far the world’s top travel destination with Spain retaining its position as the most visited country. 
The big four, namely Spain, Italy, France and United Kingdom occupy the largest share of the travel pie in Europe, topping the list with 4 out of 6 travellers visiting Europe. The travel optimism for the region, which has shown a record 29% growth in long-haul trips by EU residents, has led to a good increase in occupancy and revenue per available room (RevPAR) in 2017.  
Data in the infographic shows that the travel planning lead time in European countries varies, with average being 73 days.  Interestingly, over two-third of travel searches made by European residents are for solo travel. The statistics highlighted in the infographic provide some key indicators for hotels to take note of and plan their pricing, marketing and distribution strategies accordingly. 
Agoda, Sojern, RateTiger and LiveOS are the key contributors for this infographic while some statistics have been included from publicly available reports.
To download the full infographic, please click here https://goo.gl/SxEChk
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RateTiger highlights Spanish Online Travel Trends


Hotel connectivity leader RateTiger, in partnership with BEONPRICE and Live OS published an Infographic titled ‘La Liga Hospitality’ at FITUR in Madrid – highlighting the Spanish online travel performance. In a year that was marked with political agitations and external disturbances, Spain still received over 80 million international visitors in 2017 – retaining its position as the most visited country by EU residents. 
Interestingly, 6 out of every 10 international bookings in Spain come from 5 European countries, namely – UK, France, Germany, Italy and Netherlands. Spaniards continue to travel with 65% of their population taking a personal trip in 2017. When it comes to hotel booking, they clearly prefer OTAs – with over 48% of all travel bookings being made in OTAs – the highest in Europe.
Data from the infographic show that while Catalan region still remains one of the most visited tourist places in the country, the region has been struggling to get its momentum back following the political unrest. This has an impact on the overall tourism forecast for Spanish hotel industry with ADR growth in 2018 for four key cities – Barcelona, Madrid, Canarias and Mallorca showing a dip compared to last year. 
To know how you can use this data to gain incremental revenue and stay on top of the curve, get in touch today on marketing@erevmax.com
To download the infographic, please click here.
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eRevMax lists out Top 5 Channels in 5 Key European Markets


Hotel connectivity leader eRevMax has released an infographic on online channel penetration and performance in 5 key markets in Europe. Based on reservations processed by the company over the past one year, the infographic lists out top 5 online distribution channels in UK, France, Germany, Spain and Russia.
Data from eRevMax clearly shows the dominance of Booking.com in all key markets, including Russia. When it comes to technology adaption, UK leads with over 93% hoteliers having a property management system. Mobile has emerged as one of the fastest growing channels with as many as 29% of online travel bookings in Spain coming from it.
To see the full infographic, please click here – https://goo.gl/lVazNQ

 

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Top Online Travel Trends to Watch in United Kingdom this year

United Kingdom is the eighth popular country in the word in terms of international tourism destinations. The country has attracted 34.4 million travelers in 2015, a 5.6 percent growth compared to the last year.

eRevMax, the leading hotel technology provider, has released an infographic showcasing online travel trends in the United Kingdom. The infographic has projected a positive outlook for UK hoteliers, who can expect to see a lot of bookings coming their way not only from international travelers but from Britons too, as a good 64% of them will take at least one domestic holiday.

Hotels using eRevMax solutions generated an average of GBP 199 per booking with average length of stay being 1.4 across properties. As per eRevMax production statistics, just like rest of Europe, Booking.com has a clear dominance over online hotel bookings followed by Laterooms, Expedia, Agoda and hotelbeds.

UK Online Travel Trends 2016

Source: eRevMax


Further, this infographic focuses on traveler buying behavior to give hoteliers a deeper insight. It is interesting to note that travellers visit around 17 OTAs during their travel planning phase and over 59% travelers are influenced by online reviews, especially for hotel bookings. Over 65% travellers use metasearch to compare prices thereby making it vital for hotels to manage online reviews effectively and engage actively with metasearch channels.

See full story on eRevMax website here.

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Brazil 2014 – Capture the Craze – Infographic

eRevMax, the leader in hotel online distribution and channel management solution has released an interesting infographic “Brazil 2014 – Capture the Craze” in time for the Games!
The infographic based on several market studies sheds key insights on international tourists flow to Brazil and Hotel Price Index. The study shows that in 2012 around 5.7 million travellers visited Brazil which will double by the end of 2014. eRevMax suggests hoteliers to focus on their distribution portfolio with a balanced mix of global and regional channels as an estimated $25 billion expected to be spent by tourists.

Brazil is witnessing an explosion of hotel inventory supply with over 173,000 new rooms being added before the event. With the online travel industry growing at over 34%, eRevMax believes there was never a better time for the Brazilian hotel industry to maximise revenues through intelligent online distribution.
 
To access the full infographic, click Brazil 2014: Capture the Craze
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Infographic: eRevMax predicts 2014 to be the year of Meta-search

Previously, hoteliers have primarily focused upon direct marketing and OTAs, but there’s a new player in terms of hotel channel distribution and it looks like it’s here to stay. Meta search is proving hugely popular with the younger generation who, with perhaps tighter budgets than their older counterparts, are more cost conscious when it comes to travel. There has been a 13 percent increase in meta search traffic in the past year alone, with meta search websites such as Kayak processing almost 1600 million queries annually. It is widely suggested that hoteliers begin to amend their marketing strategies to include meta search in a more prominent role.


To access the full infographic, click Meta-search 2014 – It’s here to stay

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Top 5 Trends in Hotel Technology: Infographic

It’s no secret that the travel industry is changing and the majority of these changes are happening because of the evolution of guest preferences. Today, a comfy bed and clean bathroom simply aren’t enough and hotels are now expected to have the most up-to-date technologies if they want to keep ahead of the game. eRevMax recently released an infographic, showing what guests expect in terms of technology when they book a hotel today. A whopping 85 percent of travellers prefer free WiFi, while 38 percent cite WiFi is a priority factor before choosing a hotel.
 

Additionally, 40 percent of travellers travels with three or more electronic devices, so mobile optimised websites are one of the most important factor to the tech-savvy travellers these days. eRevMax suggests hoteliers to provide the service for free to guests who enroll for their select programs, for starters. Such services may be made exclusive for gold and platinum level members or accessible in lobbies of full-service properties.
To access the full infographic, click Top 5 Trends in Hotel Technology