Category: Industry News

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The Week, That Was – March 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury UK hotel trusts RateTiger Shopper for pricing decisions

The Greenbank Hotel has been leveraging eRevMax’s price intelligence tool – RateTiger Shopper to monitor competitor rates across multiple sales channels and take informed pricing decisions to stay ahead in the market.

https://bit.ly/2OjzZdW

Traveler survey yields insights into booking behaviors

Online travel agencies have been a dominant force in the holiday booking space for years, but this dominance is coming under threat. How hotels view working with OTAs is a subject covered recently by Hotel News Now, but STR’s Consumer Travel Insight reports offer a different angle on the rising pressure that OTAs face due to shifting perceptions among travellers.

http://hotelnewsnow.com/Articles/294453/Traveler-survey-yields-insights-into-booking-behaviors

Customer acquisition costs continue to rise

Whether the booking costs are transaction-specific as in commissionable OTAs or GDS, or there are cross-channel costs via social media, franchise fees and even labor for sales and marketing, the total costs for acquiring our guests are increasing over time.

http://hotelnewsnow.com/Articles/294289/Owners-must-be-informed-on-customer-acquisition-costs

The state of corporate travel management in 2019

A new survey gathered more than 1,500 people responsible for managing employee travel, including executive assistants, who opened up about several major pain points of business travel. Half of those surveyed said the amount of time spent adjusting bookings and travel arrangements is an issue, as is time spent gathering receipts and completing expense reports (44 per cent).

https://www.hotelmarketing.com/articles/the-state-of-corporate-travel-management-in-2019

How social proof influences the travel booking cycle

A new study revealed that when it comes to planning travel, consumers increasing look to authentic social proof for inspiration and validation.

https://www.hotelspeak.com/2019/03/how-social-proof-influences-the-travel-booking-cycle/

Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)

The power of the platforms is huge: Expedia Group and Booking Holdings splashed out a record amount on customer acquisition during 2018. The pair spent $10.6 billion on what they loosely term “performance advertising and brand advertising” in the case of Booking Holdings and “selling and marketing” at Expedia Group.

https://www.phocuswire.com/Booking-Holdings-Expedia-Group-marketing-spend-2018

Changes in consumer booking patterns reshape distribution strategies for hoteliers

As hoteliers grapple with implementing diverse distribution strategies that optimize their spend, reach and results, emerging trends around channel development and how consumers interact with direct and indirect channels are adding new dimensions to the challenge.

https://www.phocuswire.com/Consumer-booking-patterns-hotel-distribution

What will Google Hotels mean for OTAs?

Google Hotels offers all the functionality and tools of its competitors such as Kayak, Expedia and Booking.com. It has the benefit of Google Maps and integration with Google search results (generally pretty high in results). The question thus arises: will Google Hotels create a giant black hole that sucks all the direct traffic away from online hotel booking sites?

https://searchengineland.com/what-will-google-hotels-mean-for-online-booking-sites-313851

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The Week, That Was – March 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury UK hotel trusts RateTiger Shopper for pricing decisions

The Greenbank Hotel has been leveraging eRevMax’s price intelligence tool – RateTiger Shopper to monitor competitor rates across multiple sales channels and take informed pricing decisions to stay ahead in the market.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/mar2019-erevmax-luxury-uk-hotel-ratetiger-shopper-pricing.html

Customer acquisition costs continue to rise

Whether the booking costs are transaction-specific as in commissionable OTAs or GDS, or there are cross-channel costs via social media, franchise fees and even labor for sales and marketing, the total costs for acquiring our guests are increasing over time.

http://hotelnewsnow.com/Articles/294289/Owners-must-be-informed-on-customer-acquisition-costs

How social proof influences the travel booking cycle

A new study revealed that when it comes to planning travel, consumers increasing look to authentic social proof for inspiration and validation.

https://www.hotelspeak.com/2019/03/how-social-proof-influences-the-travel-booking-cycle/

Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)

The power of the platforms is huge: Expedia Group and Booking Holdings splashed out a record amount on customer acquisition during 2018. The pair spent $10.6 billion on what they loosely term “performance advertising and brand advertising” in the case of Booking Holdings and “selling and marketing” at Expedia Group.

https://www.phocuswire.com/Booking-Holdings-Expedia-Group-marketing-spend-2018

Changes in consumer booking patterns reshape distribution strategies for hoteliers

As hoteliers grapple with implementing diverse distribution strategies that optimize their spend, reach and results, emerging trends around channel development and how consumers interact with direct and indirect channels are adding new dimensions to the challenge.

https://www.phocuswire.com/Consumer-booking-patterns-hotel-distribution

What will Google Hotels mean for OTAs?

Google Hotels offers all the functionality and tools of its competitors such as Kayak, Expedia and Booking.com. It has the benefit of Google Maps and integration with Google search results (generally pretty high in results). The question thus arises: will Google Hotels create a giant black hole that sucks all the direct traffic away from online hotel booking sites?

https://searchengineland.com/what-will-google-hotels-mean-for-online-booking-sites-313851

Hotel experts warn data should not just be considered a “hobby”

The hotel industry must focus on how data can be used to understand guests better and remove friction.

https://www.phocuswire.com/man-v-machine-sabre-hilton-ITB-2019

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The Week, That Was – March 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Airbnb acquires HotelTonight

Airbnb agrees to acquire last-minute hotel-booking app HotelTonight. As Airbnb gears up for its big leap into the public markets, it’s expanding its accommodations platform to include more than just treehouses and quirky homes.

https://techcrunch.com/2019/03/07/airbnb-agrees-to-acquire-last-minute-hotel-booking-app-hoteltonight/

Top 10 fastest-growing European destinations for Chinese tourists

Europe is now the second largest destination for Chinese tourists after Asia, according to a new report by Huacheng International Travel Co., Ltd

http://www.china.org.cn/top10/2019-03/07/content_74530702.htm

3 keys to meeting customer expectations in 2019

Some 63% of people expect brands to use their purchase history to provide them with personalized experiences. One recent study even noted that a full 83% of Millennials said they would let travel brands track their digital patterns if it would provide them with a more personalized experience.

https://bit.ly/2CbhO5f

Booking.com launches BookingSuite app store

The BookingSuite App Store presents handpicked solutions from hospitality software providers in a number of different categories, to make finding the right solutions for a property’s business quick and easy.

https://suite.booking.com/blog/app-store/

TripAdvisor plots inspiration path in Google’s shadow

TripAdvisor debuted its new homepage at the end of last year with the hope of making the platform more relevant to users and, presumably, helping it make more money in the process.

https://skift.com/2019/03/06/tripadvisor-plots-inspiration-path-in-googles-shadow/

 How resorts are tapping into personalized pricing without using personal data

 Resorts are achieving personalized pricing without the need for such personal data from the consumer, and they are doing this at very granular levels thanks to some revenue science and strategy.

https://ideas.com/resorts-personalized-pricing/

Trivago shares insights into behavior of travelers on its metasearch platform

A new report by Trivago shares insights into traveler’s hotel search behavior on its platform.

The in-depth data analysis examines when trivago users search for a hotel, which factors narrow down their search options, what prices they pay, how much they are prepared to pay, and their hotel-stay patterns.

https://businessblog.trivago.com/industry-insights-traveler-profile/

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eRevMax presents another first at ITB Berlin 2019

Showcasing its new metasearch platform AgentX101 alongside new modules in RateTiger & LiveOS

Leading travel technology solution provider, eRevMax, will showcase its newest offering, AgentX101 – the metasearch platform for travel agents, at ITB Berlin next week. The company will also showcase latest enhancements to its suite of hospitality product brands – RateTiger and LiveOS.

The enhanced product suite includes RateTiger’s award-winning hotel channel management and rate shopping solutions, alongside newly introduced Booking Engine and CRS capabilities, all powered by LiveOS – the #1 Hospitality Operating System in the industry.

Known for robust security and 99.9% system uptime, RateTiger and LiveOS solutions empower over 9000 hotel groups, brands, and independent properties worldwide, to improve business strategy and maximize bottom-line revenue.

The company will be introducing the first of its kind metasearch platform for Travel Agents and Tour Operators – AgentX101. The platform aggregates deals and promotions from multiple wholesalers and GDSs thereby providing 360-degree visibility into production sources and suggests actions and alerts to maximize potential. Already tested by some of the biggest names in the industry, the web-based solution automates daily tasks and improves decision making with real time data.

“ITB Berlin is the perfect platform to exhibit and promote our existing and upcoming portfolio of products to the travel fraternity. It helps us to build new partnerships while strengthening our existing network as we continue to reinforce our capacity to explore and drive growth opportunities,” said Reuel Ghosh, Group CEO, eRevMax.

ITB Berlin is expected to attract over 170,000 visitors including 110,000 trade visitors over the five show days. RateTiger, located in Hall 8.1, Stand 132, will showcase its products to hoteliers through demos and discussions during show hours between March 6-9.

The LiveOS and AgentX101 team will be available in Hall 8.1, Stand 115 to drive discussions with travel agents, tour operators, suppliers and technology partners and form new collaborations.

To arrange an appointment with the team, contact us today on marketing@erevmax.com.

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The Week, That Was – February 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

HospitalityUnited.Club announces its signature Cocktails & Conversation event in Berlin

HospitalityUnited.Club, a consortium of travel technology companies, brings back its classic Cocktails & Conversation event to Berlin in March. The Club will be hosting an exclusive evening for hoteliers on 7th March 2019, in partnership with Cendyn, Fornova, Hotelbeds, LiveOS, RateTiger, Roiback and Sojern.

https://bit.ly/2XdYEEG

Expedia announces Certified Technology Partner Program

Expedia Partner Solutions (EPS) has launched its Certified Technology Partner Program, an elite program for EPS’ top technology partners from around the world.

https://bit.ly/2GVY09e

Experimenting with the future of business travel: three hypotheses

There are three clear hypotheses that the business travel industry should be experimenting with to be truly customer-centric in the future.

https://www.egencia.com/public/us/experimenting-with-the-future-of-business-travel-three-hypotheses

Growing travelling population shaping the future of the hospitality world

Demographics and growing economies are changing the shape of future travelers in the world. What factors is the future of hospitality looking to deal with? Within the next decade, the number of households making at least US$ 100,000 annually will increase by 30 million, with one out of three of these households located in emerging markets.

https://www.hotelmarketing.com/articles/growing-travelling-population-shaping-the-future-of-the-hospitality-world

Distributed ledger technology can bring rate parity to hotel distribution

The last few years have seen a steady rise in the impact of rate parity and onward distribution issues on hotelier’s bottom line.

 https://www.phocuswire.com/Distributed-ledgers-rate-parity-hotel-distribution

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HospitalityUnited.Club announces its signature Cocktails & Conversation event in Berlin

HospitalityUnited.Club, a consortium of travel technology companies, brings back its classic Cocktails & Conversation event to Berlin in March. The Club will be hosting an exclusive evening for hoteliers on 7th March 2019, in partnership with Cendyn, Fornova, Hotelbeds, LiveOS, RateTiger, Roiback and Sojern.

The high energy networking event will bring together leading hoteliers and tech providers in an informal relaxed setting at Funkturm Restaurant, located 55m above the ground, in the historic Radio Tower in the German capital. The event is aimed at providing a perfect place for industry peers to relax over cocktails while discussing new trends and technology.

“This is the second year we’ve been a part of HospitalityUnited.Club at ITB Berlin. It’s proven a great way to connect with new and existing contacts in a more relaxed environment. I know the Sojern team looks forward to connecting with guests at HUC this year and discussing how to move travelers from dream to destination,” commented Celine Chaussegros, GM EMEA, Sojern.

“Partnering with HospitalityUnited.Club is always a fantastic opportunity for Fornova and we are looking forward to working together at ITB 2019. Bringing together hotels and technology providers is a great opportunity to explore innovative ideas, network and collaborate,” said Dori Stein, CEO, Fornova.

John Seaton, MD, EMEA & APAC at Cendyn commented, “We’re delighted to be partnering with other hospitality leaders for this exciting HospitalityUnited.Club cocktail event on Thursday 7 March. It’s always well-received for leaders to have the opportunity to take a breather from the hectic week at ITB Berlin and spend time catching up with their peers in the industry.”

The HospitalityUnited.Club (HUC) member companies continue to collaborate and host these events around the world as they realize the importance of this platform and how it impacts business.

To join us for the HUC Cocktails & Conversations in Berlin, register today – https://www.hospitalityunited.club/event/berlin/huc_berlin_2019.html

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The Week, That Was – February 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Dubai midscale hotel recommends RateTiger for online connectivity

Chelsea Plaza Hotel, a midscale hotel in the heart of Dubai has recommended eRevMax solutions for managing online distribution. The 3 star property has been using RateTiger Channel Manager to maintain real-time rate and availability on online sales channels and receive reservations.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/feb2019-erevmax-dubai-midscale-hotel-ratetiger-online-connectivity.html

Hoteliers adjust pricing strategies to be more dynamic

Hoteliers’ strategic goals must include a more dynamic approach to pricing hotel rooms that can better adapt to shifts in demand.

http://hotelnewsnow.com/Articles/293736/Hoteliers-adjust-pricing-strategies-to-be-more-dynamic

 Expedia data reveals surge in inbound visitors to UK hotels

The latest data from travel platform Expedia Group has revealed that a surge of international visitors led to a growth in UK hotel stays throughout 2018

https://travolution.com/articles/110333/expedia-data-reveals-surge-in-inbound-visitors-to-uk-hotels

TripAdvisor reports growth in hotel and non-hotel segments

TripAdvisor’s total revenue rose 8% in the fourth quarter of 2018 to $346 million and grew 4% for the full year to $1.62 billion. The company reinvigorated hotel segment profitability while growing experiences and restaurants, two key strategic investment areas.

https://www.travelweekly.com/Travel-News/Travel-Technology/TripAdvisor-reports-hotel-and-non-hotel-growth

The hotel amenities travelers really want

What makes travelers content during their stay at a hotel? Do guests need extra packaged toiletries or a pool to rave about the establishment?

https://www.hotel-online.com/press_releases/release/the-hotel-amenities-travelers-really-want#When:19:50:01Z

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The Week, That Was – February 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

EREVMAX SIGNS WITH ICE PORTAL TO DISTRIBUTE HOTEL VISUAL CONTENT WORLDWIDE VIA LIVEOS

eRevMax, the leading provider of hotel connectivity and online distribution solutions worldwide, has integrated with ICE Portal to help hoteliers manage, distribute and curate their online visual content for better brand visibility.

Hotels using LiveOS by eRevMax will now be able to integrate their visuals into ICE Portal’s cloud-based content management system (CMS). ICE Portal connects to thousands of leading global distribution channels as well as thousands of affiliated travel sites (including GDSs, OTAs and search sites) in twelve languages.

https://bit.ly/2GwVdmC

Why Guest Reviews Matter? Even the negative ones

There are several things that contribute to a hotel’s reputation – starting from pre-booking experience to service during stay – guests take note of many small and big details and form an opinion. The rating is just the reflection of the opinion. If your property provides impeccable service, create great experiences, then the positive reviews you have earned will improve your appeal and influence potential guests. The more satisfied guests you have, the more likely they are to return and spend more money, as well as recommend you to others.

https://bit.ly/2I8y10C

 Bleisure is the biggest trend in business travel

“Bleisure” is on the rise and it’s one of the biggest trends in business travel.

Blending work travel with leisure travel is one of the best perks of traveling for work. It helps save on vacation costs and creates a better work-life balance for travelers and the concept is growing by leaps and bounds as revealed in National Car Rental’s second annual State of the Business Travel Industry Survey.

 https://www.travelpulse.com/news/car-rental-and-rail/bleisure-is-the-biggest-trend-in-business-travel.html

 How Trivago finds ways to make more from less

Trivago’s fourth-quarter results were similar to what investors saw last quarter – revenue was down 8%. Yet the company once again got positive bottom-line results, seeing net income of 11.7 million euros.

https://www.fool.com/investing/2019/02/06/trivago-finds-ways-to-make-more-from-less.aspx

 Google tests Hotel Price Insights on desktop

Google rolled out hotel Price Insights feature to mobile devices last August after about 1 month of testing. Now the feature is finally being tested on Desktop. On desktop the feature is located under the Prices tab and is usually displayed to the right of rates box as 3 collapsed graphs – Market Comparison; Price Evaluation; and When To Book.

https://alakov.com/blog/google-tests-hotel-price-insights-desktop

 Google My Business supports hotel check-in and check-out times

Google is now giving hotels a way to communicate even more about their properties to customers.

https://bit.ly/2Sjv5CZ

 Hoteliers adjust pricing strategies to be more dynamic

Hoteliers continue to experiment with dynamic pricing but also seem to realize that even if guests receive all the industry’s latest education and thinking on rates, partnerships with online travel agencies will not be a thing of the past.

https://bit.ly/2GgkUZc

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The Week, That Was – February 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with Portugal based Newhotel PMS

Hotel connectivity solution provider eRevMax has completed 2-way integration with Newhotel Software, a global hospitality technology company headquartered in Lisbon, Portugal. Mutual hotel customers can leverage this integration to update rate and availability to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2019-erevmax-completes-integration-portugal-based-newhotel-pms.html

2019: Time to relook at your Hotel Cancellation Policies

For a long time, hotel industry has been fairly flexible with the cancellation policies. However, with the popularity of meta-search sites, even after booking, consumers now keep track of room rates. Whenever there is a drop in the room rates of the booked hotel or it’s competing properties, guests often cancel their existing reservations and rebook.

This high cancellation rate especially closer to the arrival has a major impact on the hotel’s revenue management decision where often inflated estimation of potential occupancy level leads to sub-optimal rates and lost revenue.

https://erevmax.com/blog/index.php/2019/01/2019-time-to-relook-at-your-hotel-cancellation-policies/

 Hotel sales and marketing trends to watch in 2019

Sales and marketing is a constantly evolving discipline within the hotel industry, and some experts in the field recently shared their takes on what to expect heading into 2019.

http://hotelnewsnow.com/Articles/292059/Hotel-sales-and-marketing-trends-to-watch-in-2019

Corporate hotel loyalty programmes may drive adoption

A recent survey of European business travellers reveals that 43 per cent would be motivated to book a hotel with which their company has a corporate loyalty account if it guaranteed better rates. The research by the Global Business Travel Association (GBTA) in partnership with Accorhotels found 80 per cent of travel buyers said their company is not enrolled in a corporate hotel loyalty scheme. However, 60 per cent would be interested in joining one for lodging purposes, with 85 per cent saying they find the dedicated room rates offered to travellers appealing.

 https://buyingbusinesstravel.com/news/3129841-corporate-hotel-loyalty-programmes-may-drive-adoption

Guests Demand a 21st Century Stay

Guests expect reliability, ease and security when they activate their mobile room key and unlock the door. Behind that satisfying click, however, is a complex integration of separate technologies and software. Mobile access architecture comprises four parts: 1) the property system, 2) the secure mobile credential and delivery management system, 3) the app and 4) the door lock.

https://www.hotelbusiness.com/guests-demand-a-21st-century-stay-2/

Are hotels on the verge of a parity nightmare?

Booking.com appears to have rolled out its Booking.Basic feature to European hotel listings, six months after it was first spotted on listings for hotels in Asia. Booking.Basic is an accommodation tier that periodically appears on Booking.com’s hotel listings when the rate provided to Booking.com is not the cheapest available online. The rates it offers are nonrefundable and made via a third party that is only revealed to guests after they have paid to book a room.

https://www.phocuswire.com/booking-basic-triptease

Will Chinese technology give hoteliers a fat problem this Year of the Pig?

Technology is a major barrier for hoteliers when dealing with the Chinese market. At the core of the problem is the fact that the technology platforms they are used to using are all entirely different from ours. They can´t access Google, Gmail, Facebook, Twitter, Instagram or even WhatsApp.

https://www.travolution.com/articles/110128/will-chinese-technology-give-hoteliers-a-fat-problem-this-year-of-the-pig

Hotelbeds adds price and availability insight to its MaxiRoom hotel extranet

Leading global accommodation wholesaler Hotelbeds revealed new features for MaxiRoom, its free hotel extranet designed to maximise hotel occupancy through its distribution channels.

More than 60,000 out of the 170,000 hoteliers who work with Hotelbeds are connected through either technology platforms or direct integrations, the firm said. That figure has doubled in the last three years

https://www.travolution.com/articles/110116/hotelbeds-adds-price-and-availability-insight-to-its-maxiroom-hotel-extranet

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The Week, That Was – January 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

RateTiger joins the Spanish Association of Hotel Directors – AEDH

RateTiger Hotel Channel Manager initiates collaboration with AEDH at FITUR 2019

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2019-erevmax-ratetiger-joins-spanish-association-hotel-aedh.html

 

Hotelbeds launches new features on its hotel extranet

Hotelbeds’ extranet for hoteliers adds functionalities that allow the visualization of fares and availability in real time for any hotel.

https://news.travelling.gr/2019/01/hotelbeds-launches-new-features-on-its-hotel-extranet/

 

The power of personalization and building personal connections

Expedia on how the travel industry is entering an era of both traveler and supplier personalization – leveraging high tech to deliver high touch experiences.

https://www.hotel-online.com/press_releases/release/2019-hotel-trends-the-power-of-personalization-and-building-personal-connec

 

The psychology of online reviews

From the humble beginnings of word-of-mouth to an entire industry, feedback has certainly come a long way and it’s not stopping here.

https://www.trustyou.com/blog/guest-feedback-reviews/psychology-of-online-reviews

 

How consumer driven trends are impacting the world of hospitality

Sabre released a study which reveals the top consumer trends that will shape the hospitality industry in 2019 and beyond.

Download the report – https://www2.sabrehospitality.com/2019-global-trends-report?utm_source=hotelmarketing_com

 

How to resolve negotiated rate audit failures in the GDS

Some corporations test in their online booking environment that utilizes the GDS for connectivity. Requesting a screenshot from the client at the time they report an issue will help you identify the point of sale source of the audit. Unfortunately, during January and February many hotels will learn they have failed a preferred rate audit.

http://www.sabrehospitality.com/resources/hotel-marketing-blogs/best-practices-how-resolve-rate-audit-failures

 

Hotel coworking space: The future of hospitality

Coworking spaces in hotels provide an area for hotel guests and locals to gather to work and meet. With the number of coworking members expected to jump to 3.8 million in 2020, it is only natural for hotels to capitalise on this feature.

https://www.traveldailymedia.com/coworking-space-hotels/

 

Hoteliers use revenue management to boost off-season

The off-season isn’t a hotelier’s favorite time of year. Rooms can sit empty, restaurants are quiet and the cash flow isn’t as robust.

But, this can also be the best time of year for hoteliers to try out creative promotions, boost their properties’ profiles with online travel agencies, partner with local attractions that are weather-appropriate for the time of year and even experiment with new restaurant menu selections.

http://www.hotelnewsnow.com/Articles/292401/Hoteliers-use-revenue-management-to-boost-off-season

 

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