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How Hotels Can Serve New Age Business Travelers Better?

After the pandemic hit, the blow taken by business travel might slowly get back to pre-pandemic levels but it will never look the same. Businesses are re-evaluating their priorities and thinking differently about corporate travels. Statistics show a drop of 61% in Global Business Travel in 2020 due to the impact of coronavirus. Though the eventual scale and shape of corporate life are returning, it is still slow.

Events, conferences and trade shows, which render the most business trips, were happening virtually, but with competition and growth imperatives, business leaders realize the value of face-to-face interaction. This, in turn, is necessitating the resumption of Business Travel.

Below are a few pointers to consider when trying to attract business travelers of the changing era:

1. Communication is a good start

With prevention of Covid, has come along a lot of restrictions which make simple and straightforward journeys, complicated. With the world shifting to normal, business travelers need to communicate to simplify the complexities of the restrictions.

Communicating and understanding the priorities of business travelers can help hotels serve them better. Communication will help rebuild the brand loyalty of hotels for business travelers which might have been affected due to Covid.

2. Touch-less experience is on the rise

During Covid, a lot of hotels have taken help of technology to spread safety precautions and stay well within restriction limits. Some of which includes online check-in/check-out, online payments, mobile solutions for self-service during stay, digital room keys, etc.

Technology has improved safety and simplified customer experience by convenience and faster processes. Business travellers need a simplified booking process that allows them to choose from more property and rate options and provides better availability. The coming years also pose many possibilities for more advanced technologies like artificial intelligence and virtual reality.

3. Hybrid events are the tomorrow of Business Travel

Hybrid events are events that incorporate both virtual as well as in-person elements. Where 71% indicated that hybrid events were not included in their program, 65% have stated that they are interested in having an increased number of hybrid events post pandemic. It is important to understand that virtual and hybrid events still need a venue.

Hotels for business travelers should ensure that they have the proper infrastructure to support advanced amenities for hybrid events. Updating safety highlights, offering onsite technical support, utilizing virtual tours and offering personalized hybrid events can cover most Business Travelers need for hybrid events.

4. Provisions for “Bleisure” Traveler

Bleisure is a mix of the word business with leisure. Many business travelers tend to extend their stay beyond business, especially when it is in a leisure travel destination or big cities. Crafting different packages for “Bleisure” travelers could help drive demands and generate additional revenue.

92% of organizations suspended business travel during the early months of the pandemic (National Geographic, 2020). With restrictions for Covid being removed, this number is slowly changing. Offering packages and discounts at restaurants and Spa could excite and encourage business travelers to extend their stay for leisure time.

5. Alternative accommodations are in:

Alternative accommodation is another business travel trend introduced by the new age corporate travelers. It includes all those types of accommodations which are available outside the formal accommodation sector. Home-like accommodations and smaller boutique hotels has increased popularity among hotels for business travellers in this new age.

Alternative accommodations allow more business travellers to prioritize comfort and relaxation during work. Non – traditional accommodations provide such amenities for business travellers which give them the opportunity to explore the destination in a new way.

Discovering and shaping what tomorrow holds:

Although China dominates the business travel market, United States outpaces everyone in spending on business travel by a wide margin (WTTC, 2021). Another report suggests Asia has become the world’s largest business travel market (Hospitalitynet, 2019). According to another survey, international business travelers consider travel as valuable to both personal as well as professional growth. As we can see, although business travel had taken a hard blow from the pandemic, times are shifting and corporate travel is rising again without any doubt.

Businesses are re-evaluating their benefits from business travel. Customer loyalty and market share will go to those hotels for business travelers who can stay relevant and responsive to the varying business traveler needs. Health and safety still remaining the priority, business travel market is on the rise, post pandemic and the growth will be more than ever before.

 

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Hotel Reopening Trends in a Covid-19 World

As the worst effects of the COVID-19 pandemic ebb, most indicators point to travel coming back — with a vengeance — as people look to reconnect, explore new destinations, or revisit reliable favorites.”

That’s how a McKinsey report describes the present scenario, highlighting the opportunities in the travel and hospitality industry. In fact, did you know that in the US, with two million daily passengers, air travel is already closer to the pre-pandemic level of around 2.5 million?

With countries starting to open up again, the hotel industry is booming and providing guests with new experiences and personalized service. Here are some of the key reopening trends that are reflected today in the hospitality industry –

1.Greater digitalization of the industry

Since the outbreak of the Covid-19 pandemic, digital reservations have become an even bigger section of the hotel booking volume. It is expected that in the coming future, the entire hotel booking market will be taken over by digitalization. Hotel owners can be expected to improve the digital presence through the following measures:

  • Diversification of online distribution channels
  • Posting content online everyday through a regular digital schedule
  • Using a direct room reservation strategy
  • Having an efficient and aesthetic hotel website with attractive images and offers

2. Wider adoption of hotel technology products

As hotel owners tackle with more competition and changes in guest booking behavior, we are witnessing a wider adoption of hotel technology products.

While hotel channel managers and booking engines were already popular among large and mid-sized hotels and chains, more adoption is expected by small and independent properties as well. Such hotel tech products will enable businesses with more opportunities for online bookings and revenue maximization. It will add to their operational efficiency, saving them cost and providing a competitive edge.

3. Reconsideration of marketing strategies

It is important to focus on driving more guests to the hotel brand website to drive direct bookings. More and more hotels are realizing the importance of generating commission-free bookings and owning the guest relation from start to end. Hence it is critical that hotels –

  • Devise their digital marketing campaigns effectively
  • Give out the right messages to their target audience
  • Establish synergies with other related business vendors for cross-selling Deriving benefits from various tourism-promotion initiatives

4. Innovate boldly

Hotels are expected to go out of the way, to distinguish themselves from the crowd in order to stand out from competitors. Apart from focusing on digital marketing, hotels are looking at innovative technology solutions as well as revenue models to attract different guest segments –

  • Using contactless technology for check-in, check-out, in-room dining and other services.
  • Revenue optimization with day-use booking options.
  • Diversification of array of hotel services for serving more customers and optimization of revenues.
  • Having visitor-first strategies in place.

5. Personalization

In the hospitality industry, personalization has been a much-discussed subject for a long time now. Listening to visitors and accordingly adapting hotel services can be very useful in distinguishing hotel businesses from all competitors out there and building guest loyalty.

It is being expected that hotel owners and managers would go out of their way to personalize services for visitors, in order to provide them with an unmatched and unique experience and ensure a higher level of customer loyalty in the years to come.

6. Staying ready for changes in the hospitality industry

The times are changing and things are evolving very quickly, which means that hotel owners and administrators would be keeping their ears to the ground for new trends and changes in the hospitality industry.

While we aren’t exactly back to normal (and we might never get there), whatever new normal we’re heading towards, there are opportunities in the hospitality industry in heaps for hotel owners and other stakeholders. Understanding the emerging trends and keeping in sync with the changing consumer behavior will ensure that hoteliers stay on top of their business and beat the lingering pandemic blues to achieve the desired scalability.

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5 Most Common Hotel Distribution Management Mistakes

5 Most Common Hotel Distribution Management Mistakes

Proper hotel revenue management involves using distribution strategies and sales channels to the maximum potential. To be able to do this, it is important to use technology solutions that are synchronized properly as well as check offerings from competitors and maintain the best possible customer relationship. The sales channels that are being used should be evaluated regularly and pricing strategies should be adjusted to the existing market conditions. If you wish to manage your hotel online distribution and booking process successfully, it is important to avoid these 5 common mistakes:

  1. Mismanagement of group bookings

With group reservations, occupancy rates and profits can be raised quickly. But there can possibly be major losses if there is a late cancellation. Naturally, it is important to have an accurate process in place to handle group reservations, ensure secure payments and negotiate cancellation deadlines.

Due to improper group bookings management, many hotels are failing to use other revenue sources and channels to the maximum potential. These days, software tools can also be used for revenue evaluation from group reservations and assist with the pricing of group bookings.

  1. Opening all booking dates without evaluation of revenue management

Hotel revenue management involves optimization as well as an understanding how the forces of demand and supply work. In this case, a common mistake that hotels make is to open all booking dates without proper analysis of peak / off-peak or festive dates. This mistake might lead to quick selling out of peak dates that are most attractive. Owners might lose the opportunity of optimizing revenues for the most profitable times of the year during peak seasons.

For hotels that mainly earn during peak seasons and experience low room occupancies during the off-seasons, it is important to be especially careful about this aspect.

  1. Lack of structured price list extension approach

A lot of travellers prefer to plan their holidays in advance and make advance bookings for hotels. Naturally, it is important for hotels to put a pricing strategy in place as well as have an organized price list extension approach. If travellers are given an option of booking their hotel rooms only for the following two to three months, the opportunity to earn revenue for future dates can be lost in the process. In every OTA that hotels work with, it is important to have room and rate availability at least for the next 365 days.

  1. Not having effective tech synchronization in place

These days, more than ever before, it is important to have the right kind of software solutions in place. Without the use of an omnichannel distribution strategy and new technologies, it is impossible to maximize your hotel’s revenue potential. All the technology systems that you use in your property needs to be synchronized and connected so that you get integrated data for monitoring and action planning.

  1. Manual data overwriting in OTAs

With a software solution that is synchronized accurately and through making investments in the right technology systems, various reception duties can be automated. It can result in a lot of time and resource-saving for hotels as well as ensure a more efficient hotel reservation management process. Once all the channels have been connected to a hotel channel manager, manually overwriting data in OTAs should be avoided.

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Target the fastest-growing segment of bookers with Mobile Rates on Booking.com

As per Booking.com data, 75% of bookings are made on a mobile device. By activating a mobile rate for your property, you can tap into this valuable and expanding traveller segment.

Mobile Rates can also help hotels to target millennials, who make up over 65% of bookings on mobile channels. Mobile is by far the most important channel for bookings, and it’s also associated with important booking behavior.

  • Repeat bookings happen more often on the app
  • First-time bookings happen seven times more often on a mobile browser

The use of mobile in emerging markets has changed how travel is searched and booked and by managing mobile rates, you too can improve reservations coming from mobile bookers.

Did You Know?

  • 80% of travellers use a mobile app when researching a trip*
  • Mobile rates give partners 28% more bookings from mobile traffic*
  • 2-in-3 mobile bookings are made by millennials or younger customers. Everyone might search from mobile but millennials book.

If you’d like to learn more about Mobile Rates on Booking.com, refer to this detailed article.

You can easily set up and manage Mobile Rate for Booking.com via RateTiger.

Subscribe to RateTiger today and start using this feature. Reach out to us for your connectivity needs to make the most of your online revenue- https://www.erevmax.com/erevmax-contact.html

 

 

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Mobile Check-in Apps for Hotels: Top 5 Benefits

Smart technology and contactless digital interaction have become the buzzword now.  With health and safety becoming a priority for travelers, it has become essential for hotels to put guest safety and experience first for business growth and sustainability.

Even before the pandemic, self-service technology was preferred by a significant number of travelers due to convenience and safety. According to a study by Software Advice in 2015, 60% of hotel guests mentioned their preference for hotels that offer mobile check-in. Many hotel chains were implementing mobile technology to streamline check-in and check-out process.

The pandemic accelerated the technology adoption process. From QR code enabled digital menu to Contactless Entry – hotels are taking multiple measures to adhere to all health and safety guidelines.

Offering a mobile check-in option to the guests is one step closer (and a big one at that) in delivering a satisfying experience.

Mobile Check-in Apps for Hotels Top 5 Benefits

If you’re still not convinced, here are the top five benefits of mobile check-in apps for hotels:

1. Save guests’ time

Unsurprisingly, people don’t like waiting in line. They don’t want to wait. And with web and mobile check-in at airports, ride-sharing and restaurant table booking through mobile becoming the norm, they expect similar service at hotels. Whilethe traditional check-in process brings human touch,it is more time-consuming, which can be a hasslefor the staff, as well as the guests, during the peak season with a horde of guests waiting at reception to get their rooms’ keys.

The mobile check-in app resolves this easily, making hotel check-in just a matter of seconds. Guests can check in through the app when near the hotel, prompting hotel staff to keep their room ready. They can go straight to the reception, collect the key, and head to their room. No more waiting, no more inconvenience.

2. Makes time for other important tasks

Delivering mobile check-in options to the guests also brings an immediate benefit to the hotelier. It saves their time, which they can use on other things to make the guest stay comfortable. They now don’t have to stay stuck with the waiting guests for hours, struggling to get everything coordinated and streamlined. Instead, they can work on something important that boosts the business’s bottom line.

3. Achieve seamless communication

No more of guests coming up to the reception and repeating “is my room ready”. No more of them calling multiple times to inform about their arrival. A hotel check-in app ensures such communication is seamless and happens with just a few clicks on the phone. This further adds to the convenience and experience of the guests.

4. Higher customer retention

Did you know customer retention is five times cheaper than newer acquisition? As a hotel owner, one of your key priorities is to retain as many guests as possible and ensure they return to the hotel. This is exactly what happens when you provide them with a personalized and satisfying experience on the back of a mobile check-in app, as well as other facilities. With a convenient and pleasant staying experience at the hotel, they are more likely to return.

5. Great online reviews

This is one of the biggest benefits when you realize just how rewarding and impactful positive reviews can be for your hotel business. Again, coming back to their experience, since they enjoyed their stay at the hotel, the guests will leave positive reviews for you. This will subsequently bring you more guests and drive revenue.

Final Words

Technology solutions bring an opportunity for businesses to level up their game, get an edge in the market, and position themselves for exponential growth.

So, if you run a hotel, whether small or big, invest in good mobile check-in software along with other technology solutions like PMS, Channel Manager and Booking Engine. Attract guests, give them a great stay, get good reviews and experience customer loyalty – all with just a few pieces of tech solutions chosen to match your property’s requirements. Optimize your staff productivity as well as overall profits.

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How to attract hotel guests with different rate plans and policies?

The rollout of vaccines and reduction in travel restrictions means that hotels are starting to see pent-up demand turn into bookings. It is important that you boost your property’s visibility on all demand channels and offer different rate plans and policies to attract varied guest segments.

We are glad to list out the top 3 trends that we have seen in our discussion with various hotels as well as channel partners like Booking.com, Agoda etc.

1. Flexible Booking Policies

With travelers looking to be able to adapt their travel plans depending on circumstances, flexibility in hotel booking policies is crucial.

A great way to stand out to potential guests is by offering flexible cancellation policies. Adding a new, more flexible policy or updating an existing policy to make it more accommodating can help you secure more bookings in times of low demand and high uncertainty.

You can offer flexible rates and policies for Booking.com and other key channels. The Flexible – 1 Day policy is a great way to attract guests to your property. This policy allows guests to cancel for free up to one day before their arrival date. If they cancel within one day of arrival, they’ll be charged the cost of the first night.

By offering guests with flexible booking policies, you can increase the chances of attracting more reservations as well as repeat guests.

2. Long Stay Rates

Reservation trends and data show that travellers are booking longer stays, given the many accrued vacation days. A high proportion of bookings are being made for seven days or more. Hence, it is important for hotels to set-up long-stay rate plans that are specifically designed to attract this customer segment.

OTAs like Booking.com has created the option for you to set weekly and monthly rates to help you take advantage of this significant rebuilding trend and get in front of bookers who are increasingly searching for long-term accommodations. These rate plans help you to be more visible to the increasing number of people who are searching for stays longer than 7 days.

Set-up long-stay rate plans to attract this customer segment for your property today.

3. Mobile Rates

The use of mobile has changed how travel is being searched and booked and by managing mobile rates for your property, you too can improve reservations coming from mobile bookers.

Over half of all bookings on Booking.com are made on mobile devices. 80% of travelers use a mobile app when researching a trip and 50% of accommodation searches and bookings are made on mobile. Mobile rates give hotels 28% more bookings from mobile traffic. Attracting these bookers can positively impact your revenue.

If you do not already have a Mobile Rate set up for Booking.com and other channels, you can easily create one. Activate mobile rates for your hotel to tap into this valuable and expanding traveler segment.

 

 There are a host of additional solutions through which your property can benefit and attract more bookings. We are happy to share Booking.com rebuilding together initiative, where you will find insights and advice on attracting demand. It is packed with research from thousands of travellers, statistics from trusted partners like Google as well as trends from Booking.com search data.

Go ahead and start experimenting with these policies and rate plans to optimize online sales and revenue. Reach out to us for any advice or solutions on distribution connectivity, direct bookings, revenue management or to have a simple chat – https://goo.gl/3gKUJZ

Know more about Hotel booking channel manager software.

 

 

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How Google Hotel Ads Impact Hotel Bookings in 2021?

Good news first. People want to travel. The global search for “where to travel” and “can I travel” are at a record level as per Google. While Google doesn’t share the number of searches, its research report shows that during the summer months, travel demand was nearly at 100, indicating a peak.

Travel Demand

As millions of people worldwide search for hotels on Google, it is important to know how to grab the attention of your potential guests. Thanks to Google Hotel Listing which has been made freely available to all hoteliers earlier this year, it is now possible to attract them to your direct booking channel as well. Sounds interesting, right?

Domestic travel on the rise

It might sound cliché, but the fact remains that the pandemic has changed guest behaviour and preferences. After a year and more of travel restrictions, people want to visit and meet friends and family and create new experiences. As travel restrictions keep on changing, domestic travel is on the rise.

Travel Demand Compare

travel Demand Compare

This is where Google Hotel Ads can help hoteliers get more exposure. Done correctly, Google will show your direct hotel booking link prominently along with other bidders when someone searches for accommodation.

Google Hotel Ads works with the same AdWords auction model where businesses bid for listings. If their bid is higher, provided other boxes are checked (like higher relevance), their name shows up on SERP when someone searches for the target keyword.

There are four types of paid hotel campaigns on Google –

  1. Commissions (pay-per-conversion): Pay only when a traveler books your hotel, depending on the payment model you choose.
  2. Commissions (pay-per-stay): Pay only when a traveler completes a stay that they booked through hotel ads. Available only to select partners.
  3. Max CPC bid (fixed or per cent): Pay when a traveler clicks on your ad. For the CPC bid strategies, you can adjust your bid by factors such as device type, traveler location, length of stay, and other factors.
  4. Enhanced CPC: Automates bid adjustments for a Max CPC bidding strategy.

Convenience in research

3.5 billion searches are made on Google every day, which is 92.47% of total searches on the internet. As travelers search for accommodation, Google Hotel Ads display rates and availability of properties on Google Search, Maps, and Assistant.

By providing intensive and comparative data right up and front based on user’s search query, as well as other factors, aiding their decision-making process, Google becomes the first touchpoint of the guest’s booking journey. It offers them higher convenience to browse through different hotels, check their amenities, and compare pricing – all from a single place.

This level of convenience, in fact, is one of the biggest factors why most people now book hotels online rather than choosing phone calls or relying on travel agents.

Enhanced experience

Did you know an easy-to-use website matters more to high-value travelers than online reviews or loyalty programs? User experience is clearly a key factor people consider when booking hotels online. Google Hotel Ads delivers here in a big way. It provides a consistent (and excellent) experience to the users. If a traveler is checking hotels for a city, it will show properties based on categories like Budget, Luxury and Top Rated.

Google hotel ads connector

 

If your property appears on the organic search result, upon clicking, the user will be taken to the Hotels Details Part which shows prices from various sites including potentially your own brand website.

Hotel Featured Ads

You can have a fair chance of converting lookers into bookers by rich content, hotel photos and reviews. New and returning customers can be redirected to your brand website to book direct – or they can book on Google. The Book on Google option is a useful feature mitigating the risk for hotel owners of losing prospects because of poor-performing websites and unoptimized booking processes.

Boosted conversion

One of the biggest benefits of Google Hotel Ads is the conversion rate for hotel owners. Users would be redirected to your landing page after they have done thorough research on Google; after they have learned about your hotel, pricing, offers, and facilities and read the reviews. With all such information, if they decide to go to your landing page, they are likely to have high buying intent making the lead more qualified.

 

In Summary

With a lower than 8% acquisition cost, Google Hotel Ads can significantly help in the hotel’s digital marketing effort. If you haven’t already used it, take a step forward and tap on the power of Google Hotel Ads today. You’ll be surprised by the results.

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3 Essential Tips to Choose the Right Hotel Booking System

As hotels pave their way to recovery, occupancy and profitability remain the priority. However, with guest behaviour and preferences going through a rapid shift, hotels need an efficient sales strategy to optimize revenue.

For years, hotels have been trying to increase direct sales. However, to boost direct bookings, hotels need to have a user-friendly website with a sound booking engine.

The first obstacle in the path though is how to find a good hotel booking system!

3 Essential Tips to Choose the Right Hotel Booking System

There are so many options out there and they have their own set of features. It makes picking one more challenging.

Direct sales strategy for room sales is one of the most preferred tactics in the hospitality industry. The goal of a direct sales strategy is to boost direct online bookings from as many guests as possible.

Direct bookings are a great option for hotel owners because these bookings generate the most revenue. There are no agents or other distribution partners that must be paid a percentage or commission. Every guest you host has booked directly online, so you can pocket all the profit.

However, for this strategy to work, it is important to have a user-friendly website that travelers can access. Users get driven away by a slow, confusing, or complicated website. Make sure your website is intuitive, mobile-friendly, and has clear action buttons such as ‘book now’ for potential guests to click.

If you are focused on direct bookings, your website must be a priority. Once you have your website running, you will need to invest in hospitality software that syncs your existing website and other channels. If you’re looking to buy a hotel booking system but are confused about which one to choose, follow these essential tips:

1) Focus on the user experience

Yes, you want to buy a hotel booking system that increases direct room booking from the brand website. But the solution can be much more than just that, with its unique features.  One reason guests prefer to book from OTAs is the user experience. A good booking engine would be intuitive, easy-to-use, responsive and mobile-first. Make sure the booking system have the capability to feature special deals & promo codes when guests book directly with you.

2) Ask the right questions

Before choosing any hotel booking system, there are several questions that must be asked and answered. Such insights are necessary to help you make a fitting decision.

Will the solution connect with your hotel PMS? Can it handle multiple currency? Is it easy to use? Can the content be shown in multiple languages? Can it be integrated with your hotel channel manager so that inventory is always up to date? Can you offer different discounts?

These are some of the several questions you should ask before choosing a hotel booking system.

3) Ensure you have ongoing support

This is one of those things many hotel owners overlook, only to regret later. Some of the hotel booking systems can be challenging to use and getting used to. The more features they have, the more confusing they can get. Also, some of their interfaces may not be too appealing.

So, it’s a good idea to ensure you always have support from experts. Meaning, make sure the hotel booking system you plan to go with has a backend support team that extends their support so you can optimally use the system.

Final Words

  • These are three essential tips you should consider while choosing the best hotel booking system.
  • So, take your time, think things through, consider all the factors, and then make the right decision.
  • Remember, the kind of hotel booking solution you use may define the growth of your business. So, be careful and very certain of your decision.
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eRevMax Partner Ecosystem Highlights – Global Hotel Alliance, Trip.com

   Releases Promotions API for OTAs through RateTiger CRS

2021 is set to be one of tourism’s most significant years to date. As the world slowly recovers from COVID-19 and borders gradually start to open, we expect travel to look a little different than it did pre-pandemic. Although we do not know what is going to happen next, but one thing is sure – travel will not be same as before. Travelers are now more conscious about health and hygiene. It has become essential to better understand travelers’ intentions and booking behavior.

Online travel agents are increasingly important for a hotel’s distribution strategy to make their property visible among potential travelers. Not just the right OTA mix, but also the right promotions and deals targeted at different customer segments is very critical to convert lookers into bookers.

As a distribution connectivity leader, RateTiger by eRevMax continues to promote OTAs and demand channels that can bring new reservations for hotels. RateTiger offers a network of over 450 deeply integrated global, regional and local channels and tech partners to make your data and distribution flow seamless. Below are some of our featured partners for June. Contact us today to expand your distribution connectivity today.

Global Hotel Alliance

Dubai based GHA is the world’s largest alliance of independent hotel brands, bringing together more than 35 brands with over 500 hotels in 85 countries. GHA uses a shared technology platform to drive incremental revenue and create cost saving for its member brands. GHA’s award-winning loyalty programme, DISCOVERY, provides 17 million members exclusive opportunities to immerse themselves in local culture wherever they travel. The DISCOVERY programme generates approximately $2 billion in revenue and over 8 million room nights annually. Attract guests through this unique loyalty program to achieve your business goals.

Trip.com

Trip.com, earlier known as Ctrip, is one of the leading online travel agencies in the world. With more than 1.4 million hotels in 200 countries, providing reservation services to more than 60 million users, they have built an extensive hotel network to give their customers a fantastic choice of accommodation. The OTA offers worldwide coverage, competitive prices, 24×7 customer support and secure payment options, thus making it an excellent travel channel for hotels and guests alike. Connect to Trip.com today to expand your visibility among their captive audience.

Promotions API

Attract more reservations by creating and managing Promotions and Deals on Expedia, Agoda and Booking.com, directly from your RateTiger / LiveOS dashboard. Promotions are special prices that a property can offer during a certain time window, or to a certain type of booker. You can create different types of Promotions including Basic Deal, Early Booker, Country Rates and Last Minute. Reduce a step in your daily operations – no need to go to the channel extranet for updating promotions. With RateTiger, you can manage everything from a single window! Promote exciting deals, attract the right guests and boost your hotel occupancy. The feature is free for current RateTiger Channel Manager users, contact us for more details.

Are you looking to manage any new channel from your RateTiger platform? CONTACT US – https://www.erevmax.com/erevmax-contact.html

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eRevMax report shows optimism and positive outlook within the European hospitality sector

eRevMax has published an in-depth Europe Hotel Outlook Q2 for 2021 based on hotel survey conducted in April – May 2021. The study reflects optimism among hoteliers due to an upward reservation trend. The report showcases expectations related to booking sources, distribution mix, travel recovery timelines among other parameters.

Though Europe is still slow on recovery lane compared to North America, Middle East, China and APAC in terms of occupancy, however the speedy progression of COVID-19 vaccinations in Europe coupled with the recent introduction of the EU Digital COVID Certificate and the summer season are boosting Europeans’ travel spirit.

The findings from the eRevMax Survey show that segments like luxury and BnB are picking up faster than midscale and Budget. Occupancy and revenue remain the top priority of the hoteliers influencing their technology preference.

While historically, OTAs dominated online hotel bookings in Europe, 6 out of 10 hoteliers in the survey responded that direct booking which includes Internet Booking Engine and Call Centre has become their primary booking source in 2021.

While travel sentiment continues to improve, the survey shows that hotels are cautious and looking for ways to generate new business.

The survey finding shows that while contactless hospitality technology remains the buzzword of the season, hotels are prioritizing revenue management and channel management solutions as their most preferred technology reflecting the concern for low occupancy and revenue.

To know more such interesting key insights, please download the full report – https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/june2021-erevmax-hotel-sentiment-results-european-accommodation-providers.html