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MATKA 2010

Matka 2010 held recently from 21st – 24th January 2010 at the Helsinki Exhibition and Convention Centre turned out to be a very modern and well organized fair. The event was focused on the Finnish hospitality market but also included exhibitors and visitors from Scandinavia, Baltics, Poland, Russia, Iceland and Greenland.

Inspite of the temperature hovering around -20 degrees Celsius, more than 80,000 people attended the convention & fair, of which over 18000 were travel trade executives. There were quite a few hoteliers, including groups like Radisson Blu, IHG, Best Western, Omena and Reval Hotels. To my pleasant surprise, there were a large number of independent hotels as well and infact were representing properties from far and across including Vietnam, Korea, China, Panama, Seychelles, USA, Russia, Baltic countries and of course Finland.

The event had various sessions and the main topics included ‘How to be different in hard times as a supplier?’ and ‘How to deliver quality and meet price expectations for your clientele?’

Attending MATKA helped me evaluate the online distribution scenario in Finland. Many hoteliers now understand the opportunities that online distribution & channel management offers. Surprisingly however a substantial number of hoteliers are still using pen and paper methods and manually updating 3rd party websites. Hence the need to educate them on automated benchmarking and channel management practices is a must since Finland can become a fantastic gateway to unexplored territory in Northern Scandinavia and Russia.

Overall it was a great event and I was happy to hear “We know about RT, tell us more” from various hoteliers in the region. For me it was the key that unlocked many doors and created many opportunities.

Dan Jakobsen is Sales Manager, Europe at eRevMax and is responsible for sale of RateTiger products in the region. He can be reached at danj@ratetiger.com

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FITUR 2010 (Feria Internacional de Turismo)

The 30th edition of the International Tourism Fair in Madrid, FITUR 2010, has left us enthusiastic as we experienced overtones of recovery in the sector. This edition won’t be remembered as the brightest in terms of participation and spending, but has left a good taste in projects and good wishes from the exhibitors.

The data shared showed some light at the end of the tunnel: although the area covered by the fair has declined over the previous year, the number of participating countries, 170, still held FITUR between 2 or 3 main trade shows in the tourism industry.
In general, stands were smaller and somewhat simpler than in previous editions, but some have been very original considering the lack of budget with creative designs. The overall size has fallen from 12 to 10 halls.

RateTiger was present at this year’s CEHAT booth (Spanish National Hotel Association) to strengthen our market presence and confidence in the Hotel sector.

During FITUR we announced the integration agreement with Tradyso – one of the major CRS in the Spanish market- the new integration will help Tradyso’s 1000 customer hotels to completely automate and streamline online distribution and management through itsTradyso CRS.

FITUR has made clear commitment to the Online sector, Web 2.0, technology, social networking, video marketing among others during FITURTECH conferences.

Following this concept, the Director of Turespaña (Spanish Tourist offices), Antonio Bernabe, presented at Fitur the new campaign that will promote tourism in Spain through social networks under the slogan “Spain, a country to share.” The concept of this new promotional campaign is based on Spaniards touring different Spanish cities and divulging the secrets and local attractions, sharing information and experiences in order to attract foreign tourists through networks like facebook, twitter and YouTube.

FITUR also offered solidarity to the recently destroyed island nation of Haiti and provided a complimentary stand at the trade show.

In summary, this 30th edition has shown us, above all, the enthusiasm for the recovery of a sector affected by the global crisis and the opening of new tourist destinations that focus on online distribution as an unbeatable engine to boost sales.

Pilar Sanchez Aita is Sales Manager for Spain & Portugal at eRevMax and is responsible for sale of RateTiger products in the region. She can be reached at pilara@ratetiger.com

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INFOCOM 09-10: Creating business opportunities through social media marketing

INFOCOM 09-10, the largest congregation of ICT professionals, corporate leaders, academicians and policy makers in India is organized in Kolkata annually. The recently concluded event had quite a few parallel sessions on ICT focused topics. Creating business opportunities through social media marketing was one of the interesting sessions that I attended.

The session attracted around 50 – 60 people with a good mix of students, executives, as well as senior members from various business houses and corporates. The two main speakers Sriram from Iridium Interactive and Siddharth from Indusgeeks shared engrossing insights about social media marketing and virtual gaming marketing respectively. The session focused on the growing need for Indian businesses to look at social media marketing as an important aspect of their overall marketing plan.

Sriram shared quite a few Indian examples as to how corporates like ICICI, Reliance etc have handled rumors and criticisms and used the right crisis management measures to ensure consistent brand image. He also laid stress on the fact that content on various media is beyond a company’s control. Hence one needs to be very proactive in their approach and respond to these conversations to clearly put forward their stand on the discussed context. Platforms like Facebook, twitter, blogs etc today are being effectively used as effective marketing and PR tools in the West and Indian businesses too need to start adopting it.

On the other hand, Siddharth brought in a new angle to the session by sharing videos on how virtual gaming like Second Life and other such forums are the future of marketing. He stressed on the need to target the growing population who now have a virtual Avatar (he referenced the recently released blockbuster Avatar) and link with them. Certain examples he shared – Advertising in Sports-focused-online-games is today one of an attractive ways to reach out to a huge fan base instantly. These are the new techniques that he is promoting and also the fact that its no more about Brand campaigns..infact we are in a transformational stage, today it is more about Brand Experience.

The key take aways from the session – One cannot just rely on the online impressions being generated by a brand anymore, there is an increasing need to provide visitors with a brand experience. This then needs to be measured by the amount of time they spend on your web pages, responses on you blog, tweet backs, discussions around your brand etc. Hence an effective digital & social media marketing strategy is a must for any brand today.

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BTL 2010

The 22nd edition of BTL – Bolsa de Turismo de Lisboa- 2010 which was held from 13 – 17 January 2010, showed mixed signs of caution in the Portuguese Hotel sector. Inaugurated by Minister of Economy, Innovation and Development, José Vieira da Silva, BTL witnessed more than 1,000 companies exhibiting from 45 countries.

Alongside the Portuguese Tourism Awards, which, for the 5th time is being hosted at BTL, Bernardo Trindade, Secretary of State for Tourism, emphasized the importance of perspective in 2010, in close coordination with national tourism industry. To reverse the downward trend in 2009, he called for the participation of all stakeholders in the sector and pledged to support and provide solidarity of the Government in this strategic economic sector.

However hoteliers had concerns of their own related to the economic downturn. Many of the revenue managers and proprietors I spoke to were interested in ways they can boost revenues. The industry in Portugal is experiencing falling occupancy, it reached less than 70% last year, and RevPar approximately to EUR 48,00 – below that of 2008.

Bernardo Trindade also encouraged investors and welcomed the role of BTL as reflecting the pulse of the industry and demonstrate the efforts of private investment.

I consider BTL to be quite productive, I had the opportunity to meet 26 hotels, Groups, Chains and local OTA’s to show the benefits of channel management products, also I meet AHP (Portuguese Hotel Association) for our Membership agreement to strengthen our relationship with the Hoteliers in Portugal.

This is the 3rd year RateTiger attended BTL and that confirms our interest in the market and give us the recognition in the Hotel sector.

Pilar Sanchez Aita is Sales Manager for Spain & Portugal at eRevMax and is responsible for sale of RateTiger products in the region. She can be reached at pilara@ratetiger.com

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Czech Hotel Association Event 2009

In the last week of November (25th – 27th November 2009) I attended an event organized by the Czech Hotel Association. As a RateTiger representative I was eager to see the kind of turnout the event would witness and I am glad to say that it was not a dismal show. With over 260 member hotels and companies present, it provided a good opportunity to meet many hoteliers.

The event included three full day conference with networking evening parties. Some of the discussion topics included recent developments in global economy and its impact on Czech Republic, tourism market in the region as well as scenario in Czech hotel industry compared to the EU states and rest of the world. The presentation hosted by STR Global turned out to be really interesting allowing hoteliers to see how others have remained resilient in tough economic conditions.

Hotel Managers from different cities in Czech Republic were present at the event with a good section of them representing Prague. I met with many of them and was glad to hear they considered RateTiger to be a leading channel management solution provider and wanted to know about our new products and features.

Overall it was a great experience with excellent networking, lots of new contacts and the opportunity to create further awareness about the products. It was good to know the importance of the Hotel Association’s event given that various senior members from many hotels were there. I look forward to attending the event next year.

Aldona Kaczmarczyk is Sales Manager – Eastern Europe at eRevMax and is responsible for sale of RateTiger products in the region. Aldona can be reached at aldonak@ratetiger.com


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BTO 2009

The 2009 edition of Buy Tourism Online in Florence turned out to be better than expected. With various companies backing out from big international events, this travel tradeshow was quite well attended. Compared to last year, more people turned up for the event and the total count almost touched 1600.

With interesting sessions on online travel, evolution of internet, travel 2.0 and other current trends being discussed by leading authorities and specialists in the field, the visitors got their share of take-away and hence were happy to be there. Furthermore, focus on technology integration was a big draw for hoteliers who were inquisitive to find out benefits from such tie-ups.

Representing RateTiger at BTO was a great opportunity for me to meet up with many local Italian hoteliers. Not only is internet sales gaining prominence amongst them, they are also embracing technology to better manage online distribution. Hoteliers who knew about RateTiger products were keen to see a demo and some signed up immediately acknowledging the efficiency and simplicity of our products. Many others were interested and enrolled for our trial version to get a feel of the software.

With business prospects improving, hoteliers are more open to adopting technology solutions that will help them save time while maximizing revenues. I personally look forward to the next edition of BTO which I expect to be bigger and better.

Enzo Aita is Sales Manager – Italy at eRevMax and is responsible for sales of RateTiger products in the region. Enzo is based out of Italy and can be reached at enzoa@ratetiger.com

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GÄSTE 2009

Gaste 2009 which took place from 8th – 11th November this year in Leipzig, Germany didn’t to draw much attention for online distribution. The event was low in attendance and the gathering consisted mostly of students from hospitality institutes.

With various competitions and sessions focused on catering, Gaste was a complete F&B forum with little focus on distribution and online channel management domains. Even then we were successful in creating entry level awareness about the concept amongst East German hoteliers.

One thing we learnt was the need to stick to established events like ITB Berlin if we are looking at promoting RateTiger and generating business in Germany. With the way internet is being widely used, I hope there will be more regional hospitality tradeshows which focuses on upcoming online distribution and channel management technologies.

Ulf Guldi is Sales Manager – Germany at eRevMax and is responsible for sales of RateTiger products in the region. Ulf is based out of Germany and can be reached at ulfg@ratetiger.com

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WTM 2009

World Travel Market has consistently performed as a fantastic tradeshow within the hospitality community over the years, and 2009 was no different. Despite the industry having high cloud coverage over the past 18 months, WTM’09 was an excellent exhibit of the bright light at the end of tunnel for bustling hoteliers.

Both new and veteran exhibitors alike will testify that this year’s event was well attended, and more importantly attended by the right parties. At RateTiger we definitely felt the presence of hoteliers and OTA’s visiting our stand with intent. Visitors have become shoppers! As a result, our expanded stand was constantly lively and packed with prospective hoteliers roaring with the desire to put a tiger in their hotel.

WTM has always been a dynamic event not only for generating new clients, and building on existing relationships but also for creating new partnerships and sharing great ideas. For me personally, the event was a great success, especially hearing the many stories from hoteliers’ on how RateTiger tools have already or will in the future save them time and help maximise revenue.

Without a doubt I look forward to WTM 2010. See you there next year.

Casey Davy is Sales Manager – UK at eRevMax. He is responsible for sales of RateTiger products in United Kingdom. Casey is based out of London and can be reached at caseyd@ratetiger.com

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ITB Asia 2009

ITB Asia 2009 which took place at the Suntec Exhibition & Convention Centre, Singapore, was worth the value of time and resources we spent planning and exhibiting there. It was the perfect setting for an Asian travel tradeshow and I am glad the second edition of the three-day B2B show has maintained its growth despite recent economic challenges.

This was our first participation in an Asian tradeshow; Sascha, Keith and I were quite excited to see how it would turn out. I had a large number of appointments and many delegates dropped by. The interactions went really well and now back in Delhi I have already done quite a few product demos with the newly built contacts.

We were amazed and pleased to see the reaction we got from fellow exhibitors and visitors, mostly hoteliers. They were aware that RateTiger offered premium quality products and they wanted to get a first hand feel of the software. We obviously were geared up to show them the tools and how it can help them.

The event presented us with an opportunity to network with Asian hoteliers, online travel website owners as well as travel agents, all of whom form a crucial part of our prospective audience. ITB Asia managed to attract the right mix of people with nearly 43% from accommodation sector, tour operators and travel agencies made up 31%, while tourism organizations and associations accounted for 10% of the audience.

Infact to translate its success – the show had 679 exhibitor organizations, among them one was RateTiger. Along with that 553 vetted quality buyers from 50 countries were present and nearly 18,000 buyer-seller appointments took place.

I look forward to ITB Asia 2010 and I am sure it is going to be bigger and better.

Sudhir Ghildiyal is Sales Manager – APAC at eRevMax. He is responsible for sales of RateTiger products in the Asia Pacific region. Sudhir is based out of Delhi, India and can be reached at sudhirg@erevmax.com