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Google Hotel Ads – Beginner’s Guide to Increase Bookings

Google Hotel Ads

The huge reach of the internet and social networking websites have changed how people view the world about them. Many travelers are using the World Wide Web and search engines such as Google to know where they can go for their next vacation and which hotel they can stay in. Many of them begin the booking process only after they carry out a Google search. As a hotelier, you have to use SEO best practices in order to boost your chances to get a high ranking on the SERPs. You can also use Google Hotel Ads for proper marketing of your hotel property. Google has undergone an evolution over time and there is a change in how hotels show up in its search results. If you are a beginner, find out how you can use Google Hotel Ads to increase your hotel bookings.

Register for Business View

For people across the world who use the Google search engine for almost every query, Google Street View has turned into an expectation. These days, businesses – including hotels as well as others in the hospitality industry – the Google Business View Tool can be used for displaying the insides of properties.

Capture high-quality videos and photographs

With Google Hotel Ads, you can get the ability to regulate which things show up under your search results. As a matter of fact, you may change the photos that get displayed whenever a user makes a search for a property similar to yours. Keep in mind that Google has very high standards, so that people using it for search queries can enjoy the best information and data. If you wish to feature photos of the insides of your hotel, and add the same into Google Hotel ads that you publish, you would have to post videos and photos in high-resolution and superior quality. The photos have to show your property in full focus, typically in natural light and minus too many filters. The images have to be a minimum of 14MP or higher, so as to be regarded by Google as high-quality. You may also introduce interactive tours into the ad display section.

Advertise special features and offers

While creating an ad copy, you would of course have to highlight all the special features that make your hotel property special and outstanding from the others. Also mention any discounts that you would like to offer. Mention any promo codes or discounts that you are running at present. In case you have recently constructed a new suit or room at your hotel, your description needs to feature that along with photographs of the same in high-resolution.

Use the Google Ad Preview Tool

The Ad Preview Tool from Google is a great way to track your competition. It can help you to confirm whether or not your ads are performing the best, or as expected. You may use particular keywords to check the ads and ensure that these are giving the best results. You need to find out how exactly your ads are showing up before vacationers who are searching for a hotel property similar to yours.

 

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Morocco Enjoys A Positive Year for Travel

Morocco, considered as the gateway to Africa, is a country offering heritage cities, sprawling mountain ranges, golden deserts and warm hospitality. The country has been experiencing a surge in tourism over the last few years and continues to feature in the bucket list of many travelers.

Between 2000 and 2018, Morocco has averaged an annual growth of 6 percent in tourism arrivals, which is two points higher than global tourism growth. In 2018 itself, Morocco received 12.3 million tourists, up 8% from the previous year. Marrakech, the most visited Moroccan city, recorded over 2.4 million tourist arrivals from January to November, in addition to 2.6 million scheduled hotel stays through the end of 2018.

These figures are a testimony to Morocco’s growing prominence as a major tourist destination as well as the contribution of tourism revenue towards the country’s GDP. Research studies show that this growth is partly due to the rise of internet and mobile bookings, allowing people from far off places to be able to research, compare and make flight and hotel bookings online – easily and conveniently.

While the traditional offline booking channels continue to remain strong, the growth of online sales channels and travel intermediaries have been phenomenal over the last few years. So much so that online and offline booking numbers now have very similar levels of value sales. This growth, however, has not been overnight and has various factors that led to this change.

Over time, domestic tourism has received a major boost, especially with the introduction of secure online payments. Further, OTAs and other sales channels have been offering promotions and discounts on online bookings, which is proving to be attractive for travellers. Not only has this impacted domestic tourism – it has led to a rise in international tourists who are now making a beeline for Morocco to experience its rich culture and ornate architecture.

With the Government chipping in to increase tourism by relaxing visa requirements for certain countries, Morocco witnessed an impressive ten-fold increase in Chinese tourist arrivals over the last three years – from 10,000 in 2015 to nearly 180,000 last year.

Further, the rapid development in mobile technology and popularity of social media platforms has literally put travel research and booking into the hands of people. Not only can travelers search and book, travel suppliers too can advertise on these platforms to get in front of potential guests and generate online bookings by providing a defined customer journey through various touchpoints.

With increasing competition and price sensitive guests, hoteliers need to ensure they are visible on multiple OTAs and metasearch channels as well as keep their brand website updated to be able to achieve maximum occupancy and meet revenue targets. Hence, knowing the right channels that bring business to your city is a key and being connected to them is very important for your online sales strategy. To find out how you can improve online revenue, contact us today and speak to our connectivity advisor – https://goo.gl/3gKUJZ

*source- mordorintelligence, moroccoworldnews

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Bahrain – Middle East’s new hotspot

For a country of 1.4 million people, Bahrain,the small island nation in the Persian Gulf, receives about 16 million visitors every year. Driven largely by business travel, Bahrain has recently witnessed a surge in leisure travelers which together is expected to place the country’s tourism industry on track to reach its $1 billion 2020 target. The tourism sector is one of the key investment sectors and contributes 6.3% to the country’s GDP, and is set to grow significantly, as the number of visitors and leisure activities increase.

A popular destination for neighbouring countries, Bahrain has aggressively promoting tourism in the Indian luxury segment and has also emerged as a prime wedding destination. the occupancy of Bahrain’s five-star hotels stood at 53 percent during the quarter, compared to 50 percent in 2018. In the first quarter of 2019 the total number of nights by tourists reached 4.1 million nights, an average of 3.3 nights per tourist.

Online travel is growing significantly in the GCC driven by high penetration for smartphones and adoption of e-commerce. Online travel bookings represent approximately 32% of the overall bookings which is projected to reach 40% by 2021. Bahrain, which has almost 100% internet penetration, makes it an attractive option for hotels to sell more on online.

Hotels are increasingly adopting to the technology. According to a recent study by eRevMax, hotels in the region now use at least three travel technology applications. In lieu with the growth in online bookings, Channel Manager or OTA connectivity solution has become a must have to manage online sales channels.

As the online travel market becomes the key component of tourism ecosystem in the GCC, it has open up new digital opportunities for hotels to engage with their consumers and the rapidly growing young segment of the GCC population.

Bahrain is now a perfect hot spot for every nationality Americans, Europeans, and Middle Eastern travelling in the region. As a travel destination, Bahrain is perfect for all; from families with children to even solo women travellers.

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

           

 

Source – *voyagersworld, travelwirenews, arabianbusiness,zawya, economictimes

                                            

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Business Travel in Europe on the rise: Are you ready?

Despite Brexit and uncertainty over economy in EU, business travel outlook in Europe remains strong. According to American Express Global Business Travel report, the spend on business travel in Europe in 2019 is expected to grow by over 4.3% making it a focus area for hotels. As with the global trend, business travelers want access to best rates and personalized content in both online and offline channels and along with seamless booking experience.

With smart phone being a necessity for today’s traveler, corporate travel has moved to the online space. More and more business travelers now prefer flexibility to search and book accommodation specific to their personal tastes. Over 60% of business travelers in the UK, France and Germany use a mobile device to shop for or book a flight or accommodation. In this article, we look at channels you need to have in your distribution mix for landing more corporate bookings.

HRS

HRS, Germany’s family run online travel agency focusing primarily on business travel, has been steadily keeping its position as the leading booking portal in the region. HRS Group, which controls Germany’s most popular OTAs – Hotel.de and HRS – the Hotelportal, caters to more than 5 million booking customers – over 70% of which are corporate travelers. HRS’s has exclusive contract with over 350,000 hotels — many of which don’t participate in traditional booking channels — gets negotiated rates and HRS’ exclusive corporate discounted rates give them an edge with business travelers. The company provides services to 400 large corporates and more than 385,000 small and medium enterprises. Hotels registered with HRS or Hotel.de can publish their rates and availability across all group platforms.

RoomIt by CWT

An average of 100,000 hotel rooms are booked on RoomIt each day by business travelers. Originally launched with a focus on small to midsize businesses, Carlson Wagonlit Travel’s hotel distribution division RoomIt now caters to large corporates as well, with nearly 1 million providers, including apartments.  The data-driven technology behind RoomIt delivers a one-stop-shop experience with all the rooms, rates, amenities, loyalty bonuses and features necessary to enhance the travel experience. The platform is 100% fenced, and hence corporate clients can access it only through specific login, making it closed for metasearch and public environment.

Egencia

Egencia is the corporate travel solution from the Expedia group. Offering personalized experiences, the channel caters to nearly 2 million business travellers in companies of all sizes. The TMC which initially focused on air travel has been steadily increasing its hotel inventory, which has resulted in a surge in the hotel room-nights booked through the platform. Earlier this year, Egencia rolled out a two-way messaging app through which hotels and travelers can communicate with each other. It is also leveraging Expedia’s relationship with hotels to provide business travelers access to special rates once they’ve booked their flight.

As hoteliers, are you ready to tap into the booming corporate travel market? Are you connected to these channels and keeping them automatically updated with rates and availability on a regular basis?

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

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Checklist for your next hotel channel manager

A hotel channel manager is a must have for hoteliers today. If you are planning to add or change your existing channel manager, here is a quick checklist of things you need for assessment.

  • That the solution has seamless XML connectivity with multiple online channels to publish live rates and inventory and deliver reservations seamlessly back into the PMS.
  • It has integration with your hotel PMS, RMS, Booking Engine and other technology tools for real-time data transfer between your system and OTAs. If they do not have it, are they flexible enough to develop it for you?
  • It can sync OTA data with hotel system all the time to minimize overbooking and identify mismatches.
  • It can update rates and availability of different room categories for future dates as well.
  • It can automatically inform the user and update the availability to all connected channels for any modification or cancellation happened on any channel.
  • It can allocate different inventory to different online channels or switch off a channel for a certain period if required.
  • It allows users to set restrictions like Minimum length of stay (MLOS), Blackout dates, Closed to Arrival (CTA) and Closed to Departure (CTD), among others, to optimize revenue.
  • It is PCI and GDPR compliant to safeguard digital data of your guests.

Improve your hotel revenue with better room rate and yield management – all from a smart single interface. Take complete control of your revenue and channel management strategy to control distribution costs and drive more direct bookings.

Grow your revenue with the best hotel channel manager!

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

 

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Deep dive into APAC online travel agencies – Part 2

With increasing disposable income and expanding tourism, Asia Pacific has become the fastest-growing regional travel market. According to the World Travel and Tourism Council, five of the world’s ten fastest growing tourism cities are in Asia, making it the hot spot for the travel marketers. Propelled by high penetration of mobile, the region has been witnessing double digit growth in online booking, making it a priority region for global OTAs. However, the market is still dominated by local and regional players, even as global OTAs make strategic investments to make inroads.

In our series on Online Travel Channels in APAC, we have looked into major players shaping the digital travel space. In the first article of the series, we have discussed the giants in the region – Agoda, Ctrip and Make My Trip and their secret sauce to success. In this second part, we will be focussing on local players who are dominating the online travel space in their respective regions.

Fliggy

Fliggy (formerly known as AliTrip) – the travel booking site from Alibaba, is an important player in the China focusing on the upmarket segment – particularly the travel aspiring millennials and international travellers. Of the 10 million daily active users on Fliggy, 80 percent are millennials with college degree living on tier-1 and tier-2 cities – giving the platform a unique exposure and reach. Alibaba has also positioned it as a “premium” travel booking site focusing on outbound travel. The site is designed as youthful, refined, geared toward long-haul, leisure, experiential, as well as luxury trips, rather than the usual to short-term or domestic business travel. From its partnership with Marriot group to getting Booking.com to launch a flagship store on its platform, Fliggy has been making a series of strategic partnerships to create a global brand. Leveraging Alibaba’s ecosystem, which is used by 699 million mobile monthly active users, the platform is positioning itself as a travel marketplace covering the 360 degree of travel to provide consumers with better travel products and service experience. This means a traveller with high purchasing power can plan and book their travel on Fliggy, buy additional items necessary for travel from Alibaba owned e-commerce site Taobao while using Alipay for transactions, ensuring a seamless user experience throughout.

Rakuten Travel

Japan’s online leisure/unmanaged business travel market is the second largest in Asia Pacific region. Founded in 2002, Rakuten Travel is one of Japan’s largest online hotel reservation website with over 3.7 million room nights booked per month. The channel receives 5.34 million unique visitors every month. The firm has access to more than 20,000 domestic and 15,000 international hotels and has a presence in South Korea and China. Rakuten Travel, which is the most popular OTA in Japan, is owned by Rakuten Group, which provides more than 70 e-commerce services beyond travel. The group, often compared with Amazon connects services within its ecosystem enabling users to access all services within the system by using a single login ID, and the same loyalty program for a seamless experience. The company has invested heavily into artificial intelligence and big data for understanding changing consumer behavior and effective personalization.

Traveloka

Traveloka, one of late entrants in the market and founded by three friends in Indonesia, is one of the biggest success stories in the online travel space in South Asia.  The channel which offers flights, hotels, trains, tours & activities, transfers and packages is present in Southeast Asia’s six primary markets — Indonesia, Thailand, Malaysia, Singapore, Vietnam and the Philippines. With the introduction of PayLater, an online credit system without the need for a credit card, Traveloka is poised to make further inroads into the region where relatively low penetration of credit / debit card has remained a hindrance to online payment. The channel is also actively pushing into the lifestyle category and has recently rolled out a discovery platform featuring restaurant and wellness activities. The Traveloka mobile app has been downloaded more than 30 million times, making it the most popular travel booking app in the region. With Expedia’s investment into the channel making it the first billion-dollar start-up in Indonesia, the company has been adding more products and services including bundles to mobile applications to make it a one-stop-shop for customers to book and redeem travel themselves.

As hoteliers, are you ready to tap into the Asia Pacific market? Are you managing these channels well and keeping them automatically updated with rates and availability on a regular basis?

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

 

 

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Deep dive into APAC online travel agencies – Part 1

There are 4.3 billion active internet users in the world. Over half of them or 2.2 billion are from Asia. A growing middle and upper class with travel as a popular lifestyle choice, mobile penetration, emergence of low-cost-carriers and smartphone adaption has made the region the fastest growing online travel market across the world.

With over US$386.4 billion in gross travel bookings, APAC has long been the largest regional travel market with online booking expected to grow upward of 10% for the next couple of years. With 40% of the bookings coming from online, no wonder this is the hottest market for the online hospitality players. According to a recent study by Allied Market Research, Online Travel Agencies (OTAs) are expected to grow higher over the next 5 – 6 years, even as direct travel suppliers, such as hotels, airlines and car rental companies are increasingly adding booking facilities on their website.

Consider this – according to IBEF, digital is expected to account for around 40%-50% of the total travel transactions in India by 2020 – for hotels, every third booking will be made online, predicts a report by Google BCG.  The market is presently dominated by MakeMyTrip-Goibibo – which accounts for 45% of all transactions, followed local players like Cleartrip, Yatra and global majors like Booking.com and Agoda. In China, Ctrip and Qunar combined control 53.6% of the total online travel market, followed by Fliggy with a share of 14.7%. The top three altogether took 68.3% shares of the online travel market.

Clearly online travel agencies are playing the dominant role in this unfolding story. In this multi-part series, we take a deep dive into OTAs in the region who are playing vital role in shaping the digital travel.

Ctrip

Over 180 million Chinese travellers are expected to take an international trip this year, and most of them are likely to book through Ctrip – the largest OTA in the country, and a global player in its own right. According to PhoCusWright, Ctrip is almost at par with Expedia and Booking.com in terms of gross bookings, and controls over half of online travel market in China. In a country with 100% mobile penetration, and 772 million mobile internet users, Ctrip’s app with rich content and location-based information has led the mobile booking revolution – 80% of its transactions are from the mobile platforms. The channel has over 300 million subscribers, lists 700,000 overseas hotels and as many within China. With its acquisition of budget OTA Qunar, Skyscanner, Trip.com and stake in Elong and India’s MakeMyTrip, Ctrip has emerged as the dominant player in Asia Pacific.

Agoda

Agoda, which has been one of the most popular online travel agencies in the region, started with discounted leisure hotel bookings across Asia, and continues to be a hotel-focused OTA. Headquartered in Singapore, and operating largely from Bangkok, the channel, owned by Booking Holdings, lists out 1.8 million properties including vacation-rentals and BnBs. With 22 million reviews from customers who have stayed at properties, Agoda is way ahead of its competitors on user-generated reviews, which can only be matched with Google or TripAdvisor.  In sync with the mobile-savvy APAC population, the channel has invested heavily into mobile app which currently accounts for half of all bookings made on the channel. The channel also shares its inventory with sister companies like Booking.com and Priceline to expand its global reach. However, unlike its parent brand, Agoda primarily relies on the merchant or wholesale model – where the property sets the net rate with OTA adjusting the markup.

Make My Trip

The earliest entrant to Indian online travel market, Make My Trip has been a dominant player since its inception. The recent acquisition of Ibibo Group’s travel business has made it the largest player in online air ticketing and hotel booking business. Leveraging big data and machine learning, the company has recently introduced an artificial intelligence-based chatbot Gia, which is serving up to 5,000 unique users post sales query daily. Last year, the company introduced Goibibo Express, a conversation-based app targeted at the entry level internet user which accounts for close to 100 million. The app available in both Hindi and English, allows users to book hotels, trains and buses. The Make My Trip loyalty programme, which has close to 800,000 subscribers is also driving repeat bookings.

As hoteliers, are you ready to tap into the Asia Pacific market? Are you managing these channels well and keeping them updated with rates and availability on a regular basis?

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

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7 Steps to Increase Repeat Business for Your Hotels by 200%

Having loyal customers is one of the most essential steps to ensure the success of hotels. Today, travelers can choose from many options in the hotel industry – leading to intense competition between hotel owners. Thus, as a hotel property owner, you have to try various strategies to transform new visitors into repeat customers and keep your present guest list intact as well.

Strive to make the best ‘first impressions’

With a great first impression, you can make a wonderful lasting impression. When you have a new customer coming into your property, you have to try various ways to transform them into loyalty card members. Offer a valuable loyalty program, which can be useful to guests who come in. Track the requirements and preferences of guests, have a smooth check-in process and strive to communicate well online and offer impeccable services.

Exploit Technology

Use mobile apps, keyless entries, online confirmation, self check-in and other technologies to make the booking process smoother. Avoid keeping customers waiting.

Lend a personal touch

The modern age is all about personalization, and you should try to store guest record in your hotel management software in order to provide present and new guests with a personalized service. You can find unique ways to encourage customers to book your property for the following visits.

Offer Hotel Loyalty Programs of value

In customer loyalty programs, hotel loyalty cards play a vital role. When you manage to be successful in registering new customers into your loyalty programs, it should act as a strong foundation for your business in making guests your long-term customers.

Get immediate feedback

Negative reviews arise due to the fact that guests do not always find ways to express their dissatisfaction with your services. You can avoid negative reviews for your business by seeking constant feedback from customers. Hand out a small questionnaire or send SMS etc to know whether the guests are satisfied with the room service, if they want a custom menu etc. When you ask the right questions, you can get the right answers and improve your services to enjoy repeat business.

Give Incentives

Move over complimentary breakfast, and offer complimentary trip to attractions nearby. Have the option for flexible timings for check-in, and provide new visitors with direct bookings.

Make guests your first priority

Start even before they check in, and connect with them through every stage of their association with your hotel. Address all their needs personally, and find out whether they need any special assistance.

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

 

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Swedish hotel recommends RateTiger for online distribution

Karstorp Hotel, a Swedish midscale property has recommended RateTiger for effective channel management and online distribution. The hotel has been using RateTiger Channel Manager and Shopper for a couple of years now and has experienced improved occupancy and revenue by streamlining its distribution.

Located in Skovde, Karstorp Hotel is a 32-room property. MiWell Nordic, a Scandinavia based hospitality management firm is helping the hotel with advanced analytics driven Revenue Management for improving efficiency. Through Miwell Nordic, the hotel is leveraging eRevMax’s seamless connectivity with global and regional OTAs, and niche channels to publish room rate and availability in real time and receive reservations directly into its PMS. Hosted on LiveOS, RateTiger’s pool inventory model allows the revenue management team to continuously distribute live rates and inventory to multiple booking channels and deliver updates back into its property management system (PMS) in real-time, without worrying about overbooking. The in-built booking trends and business analytics data combined with competitor benchmarking reports give them key market insights to make informed decision.

“With RateTiger, we only need to make updates on one platform instead of multiple OTAs. The channels get automatically populated immediately once we submit the data from our end. Similarly, all bookings generated on the different sales channels are entered in our PMS automatically. RateTiger is easy to use and their support team is very helpful, you always get a quick response on any query,” said Elin Svensson, Revenue Activator, MiWell Nordic.

“MiWell has been our long-standing partner trusting RateTiger to manage online sales for its client hotels. This recommendation is a testimony to our commitment to make online distribution management easy for hoteliers. We have invested in building stable connectivity with over 400 OTAs and technology providers. Our solutions simplify operations, improve efficiencies and give hoteliers time to focus on strategy,” said Alin Lazar, Regional Sales Director – EMEA, eRevMax.

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10 Tips for Hotels to Improve Operational Productivity by 60%

Here’s a quick guide for hotel owners looking to improve business ROI. Check out the top 10 tips to see how you can increase your property’s operational efficiency by 60%.

It can be quite an ordeal to run hotels, especially small hotel businesses which have limited staff but various functions to manage. You may be looking to improve the operational productivity to boost your hotel revenue, but don’t know how. Here are 10 tips that can help you boost the productivity of your hotel operations by as much as 60%.

Invest in technology

Adopt useful hotel management software systems, such as PMS (Property Management System), rate shopping and channel management tools, which can help streamline online distribution and reservation management process for you. These can save time by automating various daily operations.

Track your customer service performance

Try to evaluate how fast you can address the issues and requests of your guests. With good customer service, you can resolve issues efficiently and quickly.

Associate the actions of your hotel staff to its overall performance

You must show to your staff that all that they do each day has a big impact on the efficiency, productivity and revenue of the hotel. When the workers feel important, they get motivated to perform even better.

Encourage communication

Establish an email message group, set an open-door policy and hold regular meetings to promote staff-to-staff and staff-to-management communication, for better team cohesion.

Use Accounts Payable (AP) automation

It takes a lot of time to process invoices, and you can save this by automating your AP (accounts payable) processes. It can offer the best ROI for hotels of any size.

Offer incentives

Incentives are natural motivators for employees in any organization, and it inspires them to work hard and earn it.

Move to a cloud-based system

Shift to SaaS based system which allows you to manage your solutions from anywhere, anytime. The increase in mobility will help you manage operations efficiently, serve guests better and boost your overall productivity. Back-office operations can be handled more efficiently.

Go paperless

You can obviously improve productivity by reducing the number of hours you go through your papers. Go paperless, and digitize every document in a computer and storing them on the Cloud.

Reduce the work load

Find out which tasks take the longest to be completed, and outsource the same. If possible, you might even consider eliminating them completely.

Get insightful reports

Create a hierarchical structure, where every team leader report into the General Manager who in turn gets a bird’s eye view into the entire operations and can thus provide insightful inputs for the hotel owner.

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ