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5 tips to optimize your hotel’s profile on Booking.com – Part 3

Through this series, we are highlighting some of the deals and promotions that you can leverage to attract more business to your property through Booking.com.

In the third part of this series, let’s look at Flexi Rate and how and when to activate it.

Be more flexible with your rate policy

Thanks to the uncertain times we are living in, traveler behaviour has gone for a radical shift in the past one year. With flights being rebooked and travel plans being bumped, many guests are now wary of sudden change in plans.

According to a survey done in April 2020 by Booking.com, 73% of customers cited free cancellation as their main reason for booking a property. A fully flexible rate plan allows hotels to offer potential bookers more freedom in case their travel plans or general circumstances change.

However, because of its flexible nature, this rate plan is also the most expensive one making it the most profitable for hotels.

Flexible – 1 day policy

Due to the ongoing pandemic, most hotels across the world have taken a flexible approach to their pricing policy. Booking.com has recently created the Flexible – 1 day policy which allows hotels to quickly extend all your free cancellation periods to one day before check-in. This basically means a guest can cancel for free until 24 hours before the check-in. After that point, they will be charged the cost of the first night if they decide to cancel.

Benefits of the Flexible – 1 day policy

  • Drive more bookings by potential guests looking for flexibility.
  • Improve visibility in search ranking.
  • Decide which rates you want to convert to ‘Flexible – 1 Day’ policy and have full control on all rates.

Adding Flexible Rate Plans

Hotels can create and manage the Flexible Rate Plan either from their RateTiger Channel Manager platform or from the Booking.com extranet. For any queries or to see how to set up this Rate, contact us today –marketing@erevmax.com

 

 

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5 tips to optimize your hotel’s profile on Booking.com – Part 2

In this series, we are focusing on easy and highly actionable tips on the best ways to optimize Booking.com channel to get more reservations for your property.

In the second part of this series, we are happy to highlight the Early Booker Rate on Booking.com.

Create special promotion for Early Bookers

Done correctly, promotion can be a great tool to grab attention of the bookers searching for a property.  Hotels can create targeted campaigns through their offers. Booking.com allows Early Booker Rate for hotels to target potential guests who prefer booking far in advance. This way, hotels can secure bookings well before a busier season giving it a chance to start from an advantageous position.

The Early Booker deals are flexible options where hotels can fix their own discounts, duration, time and booking window based on their requirements. They can set them up and run the promotion for multiple days or months when this promotion will be visible to guests.

Want to know where to start?

Booking.com recommends setting the Early Booker Deal promotion up for a minimum of 30 days in advance from check-in. Many hotels create special rates for lead time of 90 days and 180 days in advance as well.

In recent months, Booking.com made significant updates on this promotion. The Early Booker Rate is designed based on the COVID-19 recovery patterns identified in guest demand and can easily be adapted to any hotel’s particular situation and needs.

A point to remember

Hotels can leverage Early Booker Rate to improve occupancy for future dates. However, the hotel revenue management team needs to be extra careful to control this promotion and ensure only eligible guests receive this special rate.

You can now create and manage an Early Booker Rate directly from the Promotions section on your RateTiger dashboard. For any queries or to see how to set up this Rate, contact us today –marketing@erevmax.com

 

 

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5 tips to optimize your hotel’s profile on Booking.com

We are glad to bring you a short series of posts, where we will cover 5 specific tips on how you can optimize your hotel’s profile on Booking.com and attract more reservations.

Through our 5-tips series, we will share 1 recommendation on each post and explain how you can utilize it to your hotel’s advantage. Starting with the first of this series, lets talk about the Genius Program.

Join Booking.com’s Genius Program

Genius is an exclusive loyalty program which brings partner hotels and frequent bookers closer.

According to Booking.com data, on average, hotels taking part in the Genius program have experienced increase in their bookings by 18% and revenue by 17% – even including the cost of discount.

Hotels taking part in the Genius program gets a special Genius tag, ranking boost and better visibility in search results on Booking.com which helps in getting more bookings faster.

The property is displayed to a select group of customers who travel more often, book further in advance, and spend more when booking.

Hotels can always check their eligibility on the booking.com extranet:

https://admin.booking.com/hotel/hoteladmin/extranet_ng/manage/genius.html?lang=en&ref=menu&ses=9a4c805441d3dabfc9d218c48e008cf2&hotel_id=522903.

If the eligibility criteria are met, they can sign up to Genius via the “Opportunities” tab in their Booking.com Extranet.

The participating partners automatically enable the mandatory 10% Genius discount on their least expensive or most popular room and start attracting high-value Genius guests.

To know more about the perks of becoming a Genius Hotel Partner, click here.

If you are looking for assistance with managing your online channels, contact us today.

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The Week, That Was – March 2021 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Travel Tech Announces First 2021 Virtual Conference for USA & Canada, from March 8-12, 2021 

Join us to explore new business frontiers and discover innovative technologies. Hear from experts on how they are adapting to the new normal and generating revenue opportunities for their business. 

The event will provide North American hotels with technology-based educational resources & actionable strategic updates, designed to support their financial recovery. 

Register Now for all five days of the Travel Tech USA & Canada conference - https://event.webinarjam.com/register/1/x463mfm 

 Business travel in the age of Covid-19 

 Business travelers rely more on their corporate travel booking partner to ensure travel accommodations are safe, and making last-minute changes as government policies shift. 

 https://www.travelerstoday.com/articles/49160/20210303/business-travel-in-the-age-of-covid-19.htm 

 Italy has a new way to combat overtourism 

 Before travel opens up again, Florence wants to make sure things will not return to the way they were before. One way to make sure of that? Diverting visitors away from Florence itself. 

 https://edition.cnn.com/travel/article/uffizi-diffusi-tuscany-galleries-overtourism/index.html 

 TripAdvisor’s new subscription model wins fans on Wall Street 

 With TripAdvisor Plus, the fees that hotels normally pay the company will instead go to the consumer. 

 https://www.barrons.com/articles/tripadvisor-stock-new-wins-a-fan-on-wall-street-51614709413 

 When can we go on vacation again? This is what experts say 

 While travel experts are optimistic that things will slowly begin to open up again this year, how quickly that happens will depend on where you are, where you want to travel to. 

https://edition.cnn.com/travel/article/when-can-we-go-on-vacation-again/index.html 

The changing face of travel payments 

Travel players are putting together preliminary itineraries for consumers looking to book trips but holding off on taking payments. 

https://www.pymnts.com/travel-payments/2021/the-changing-face-of-the-travel-payments-supply-chain/ 

 Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

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eRevMax expands its Channel Ecosystem with MG Bedbank, HyperGuest and grabrooms

With the Covid-19 vaccine roll-out restoring travelers’ confidence, hospitality business is expected to show signs of recovery. As demand destination is getting closer to origin, various OTAs are working with hotels to attract early bookers with more incentives and flexibilities. Hence it is important for hotels to know which channels are giving maximum exposure to their property. Here are some of our technology and channel partners leading in their specific markets. Get in touch if you wish to connect to any of our 450+ partners.

MG Bedbank

Considered South East Asia’s largest Bedbank, Indonesia based MG Bedbank is the newest addition to the eRevMax Channel Ecosystem. It works closely with over 5,500 hotels across the region and is a trusted and preferred booking platform for thousands of travel agents. If you are looking to attract new bookings, connect to this channel today.

HyperGuest

An API based platform, HyperGuest is the first open distribution marketplace where rooms move at hyperspeed. It enables direct connectivity between hotels and travel providers (Agencies, Consortia, specialist OTAs, Group Bookings). There is no cost for using the platform, hotels pay commissions only for confirmed reservations directly to the travel provider. Connect to the platform via RateTiger to capture available demand.

grabrooms

Are you looking to increase direct bookings from brand.com? Our new booking engine partner, grabrooms provide hoteliers with multiple direct booking solutions. With smart features like dynamic rate rules, powerful revenue algorithms and mobile wallet, your hotel can expand website sales. Implement a responsive and powerful booking solution for a smooth reservation experience for your guests. Contact us for more details.

Are you looking to manage any new tech partner or channel from your RateTiger platform? CONTACT US TODAY – https://www.erevmax.com/erevmax-contact.html

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Hoteliers to stay cautious as per eRevMax’s Hotel Sentiment Outlook 2021

eRevMax has published an in-depth Hotel Sentiment Outlook for 2021 based on hotel survey conducted in December. The report highlights varying levels of business confidence among hoteliers with Middle East showing strong travel rebound while most Western markets are far from normalcy.

The travel sector is unpredictable and with the spread of the new Covid 19 strain, the situation continues to look grim. The survey shows that hotels are cautious and looking for ways to generate new business.

As far as expectations regarding the time required for the market to recover and reach pre-Covid levels, the industry is largely divided. Around 40% of participating hoteliers felt that the travel industry will take up to 2 to 3 years to reach pre-Covid levels of business. While short term recovery has been witnessed in some regions, by and large, hoteliers feel that recovery will take longer, possibly by 2024. Almost 75% respondents believe that there will be a spike in domestic tourism while all other segments of tourism – MICE, corporate and foreign travel will continue to underperform over the next few months.

The survey findings show that hotels are prioritizing online sales to drive demand with channel management and booking engine solutions, even as there is a definite shift to automated touchless solutions.

To know more such key insights, please download the full report – https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2021-erevmax-hotel-survey-highlights-varying-levels-business-confidence.html

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Make 2021 count with RateTiger

We are living in unprecedented times and Covid-19 has – in more ways than one – altered the way we live, think, work, or even socialize with people around us.  With the Covid-19 vaccine roll-out restoring travelers’ confidence, hospitality business is expected to show signs of recovery. It is a crucial time for hoteliers to remain resilient and be prepared to drive demand. Hence a healthy distribution mix and robust technology set-up is key for your hotel.

RateTiger is happy to present its integrated distribution platform to make revenue management effective and seamless. Contact us  for a free demo to see how we can help you capture demand through tactical planning.

Avail our New Year Offer* – get 2 months free upon signing a 12-month subscription.

CRS / Channel Manager – Centrally manage ARI & bookings – access 450+ channels & diversify your distribution mix through 2-way XML connectivity

Rate Shopper – Analyze competitor rate strategy across channels to stay ahead in the market

Booking Engine – Increase your hotel’s direct sales and maximize booking opportunities

GDS Connectivity – Connect to all major GDS – publish ARI across 600,000 travel agents worldwide

Metasearch Marketing – Manage all metasearch sites including TripAdvisor & Google Hotel Ads directly from RateTiger

Website Development – Customized responsive website design for better engagement to drive conversions

Business Analytics – Get insights on pace, occupancy, channel performance & other metrics for informed decision making

Take benefit of our New Year offer – this could be the vaccine your hotel needs to drive new demand! We look forward to working with you.

Contact us – for a demo today.

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HRS, Winsar Group and Digibreaks join the eRevMax Partner Ecosystem

With new travel regulations being put in place across geographies due to the new Covid-19 strain, the hospitality industry is facing yet another period of uncertainty. As hoteliers, it is important to continue focusing on building a strong network of channel partners to get a share of the trickling demand wherever possible. As a distribution connectivity leader, we continue to promote OTAs and source channels that can bring new reservation for hotels. RateTiger offers a network of over 450 deeply integrated global, regional and local channels. Contact us today to expand your distribution connectivity today.

HRS

Our long-standing partner HRS is a market leader and considered one of the top three hotel portals in Europe. With over 300,000 properties across 190 countries, HRS offers a huge range of hotels worldwide for both leisure and business travellers, allowing guests to book their preferred hotel room and category quickly and easily. Add them to your distribution network to expand your online visibility and market share.

Winsar Group

If you are looking to switch your PMS, Winsar Group can be your next technology partner. It provides on-cloud property management system for hotels and resorts globally with an install base of 1500 hotels across 30 countries. Their main product WINHMS PMS is designed to handle high volumes of transactions with ease. The deep integration with RateTiger allows for seamless ARI and reservation flow, making it a smooth transition for your property. To request a demo, contact us today.

DigiBreaks

With the focus on domestic tourism, it is time for hotels to connect to relevant local and regional that can bring more business. Our Ireland based partner Digibreaks, is the ideal choice if you are looking to promote staycations and weekend packages. With over 1300 properties from Ireland, Sweden and Norway listed, Digibreaks processes around 15000+ bookings every month and delivered over €60m in revenue to partner hotels last year. Connect and manage Digibreaks through RateTiger today.

Are you looking to manage any new tech partner or channel from your RateTiger platform? CONTACT US TODAY – https://www.erevmax.com/erevmax-contact.html

 

 

 

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Prologic First, Trivago and Atlantis join the eRevMax Partner Ecosystem

As lockdown and social distancing restrictions start to ease across the globe, domestic tourism is set to play a vital role in the rebuilding of economies. Advance hotel bookings are steadily rising in some parts of the world. Travelers are focusing on staycations and regional travel. Various OTAs are working closely with hotels to ensure health and hygiene protocols are strictly followed. They are offering new packages and creating local campaigns to attract guests and help increase hotel reservations. Knowing the right channels that bring business to your city is a key and being connected to them is very important to increase your hotel’s presence online.  Here are some of our technology and channel partners leading in their specific markets. Get in touch if you wish to connect to any of our 450+ partners.

Prologic FIRST

One of our long-standing technology partners, Prologic First is known for its smart solutions for the hospitality industry. Over 2000 hospitality businesses across 40 countries use Prologic First as a preferred technology vendor. Their lead product WISH PMS is an advanced, new generation Hotel Front Office Software that consolidates all hotel front desk functions into a single workplace. Prologic First provides WISH PMS to both multi-property and standalone clients. With its contactless features, hotel guests can update their profiles, acknowledge registration cards, view the folio, avail express checkout, settle their bills and give feedback from their phones. If you are looking for a PMS provider, get in touch with us today.

Trivago

Are you looking to attract leisure travelers? Trivago, the global hotel search engine, empowers more than 120 million travelers every month in their search for the ideal hotel. In total, trivago’s sites cover more than 2.5 million hotels and other types of accommodations in 190 countries. Connect to trivago today through RateTiger and boost your hotel’s visibility with trivago’s Rate Connect and advertise direct rates to millions of travelers. Get your property listed now to grow your domestic booking share.

Atlantis

Are you looking to increase your hotel’s direct bookings? Implement a smart booking engine on your brand website for a smooth booking experience for your guests. Atlantis Online Reservation System (ORS) provides hoteliers with multiple direct booking solutions, including reservations management and integration to popular PMSs. Atlantis marketplace provides $450 million in gross bookings every year. If you are looking to change your booking engine, contact us today.

Are you looking to manage any new tech partner or channel from your RateTiger platform? CONTACT US TODAY – https://www.erevmax.com/erevmax-contact.html

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Winding Tree, Skyware Hospitality Solutions and Veturis Travel join the eRevMax Partner Ecosystem

Travel has become a privilege again. Staycations are now popular in and around, hotels are now giving lucrative packages and deals to the customers. Domestic tourism is expanding rapidly with the dominance of last-minute bookings. Various OTAs have launched multiple programs to help hotels attract more guests as well as offer a safe and clean stay environment. Knowing the right channels that bring business to your city is a key and being connected to them is very important to increase your hotel’s presence online.  Here are some of our newly connected channel partners leading in their specific markets. Get in touch with us if you wish to connect with these channels or any of our 400+ distribution channel network.

Winding Tree
We are glad to feature our partner – Winding Tree, the first platform to process a hotel booking on a public blockchain. The core of the platform is open source and distributed, which creates endless possibilities for real customer use, including lower costs, security, connectivity and unlimited innovation opportunities. Hotels and travel providers can choose to accept fiat or crypto on the Winding Tree platform, and payments can be in the form of fiat, credit card or cryptocurrency, namely Lif tokens or Ether. If you are looking to make travel cheaper for travelers and more profitable for providers, connect to Winding Tree via RateTiger today.

Skyware Hospitality Solutions
One of our long-standing PMS partners, Skyware Hospitality Solutions is known for its powerful property management software and smart automation simplifying hotel operations. Skyware offers the best cloud based property management system for the hospitality market. With it’s seamless integration, scalability, and multiple paths for direct bookings, it is designed for properties of all sizes. Please contact us today if you are considering switching your current PMS, or just interested in seeing a new vendor.

Veturis Travel

Headquartered in Spain, Veturis Travel is an online travel wholesaler with a presence in 90 countries. They delivered over 700,000 reservations last year and have a network of over 25,000 agencies. Veturis Travel specializes in hotels, cruises, transfers, tour packages and other travel products and has been ranked as ‘1,000 Companies to Inspire Europe’ by The London Stock Exchange Group. Recently the company has integrated with eRevMax to facilitate real-time data transfer between hotels and the bed bank through RateTiger and LiveOS platform. Get your property listed now to expand your visibility amongst European travellers.

Are you looking to manage any new channel from your RateTiger platform? CONTACT US TODAY – https://www.erevmax.com/erevmax-contact.html